PPC Marketing Strategist

📌 Core Information

🔹 Job Title: PPC Marketing Strategist

🔹 Company: Maxwood Furniture

🔹 Location: Charleston, South Carolina, United States

🔹 Job Type: Full-time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 26, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (Hybrid)

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing PPC campaigns across Google Ads, Amazon Advertising, and other platforms to drive revenue and enhance brand visibility.
• Collaborating with cross-functional teams to align PPC efforts with broader marketing goals as an Amazon Vendor.
• Conducting daily monitoring and analysis of campaign metrics to adjust bids, refine audience targeting, and test ad copy.
• Driving A/B testing and experimentation to optimize campaigns and enhance customer engagement.
• Ensuring data integrity for PPC analytics and analyzing audience and keyword trends to refine PPC strategies.

ASSUMPTION: This role requires a high level of attention to detail and strong analytical skills to manage complex, high-volume campaigns efficiently. The successful candidate will be comfortable working in a fast-paced environment and collaborating with diverse teams.

📋 Key Responsibilities

✅ Manage PPC campaigns with precision, overseeing end-to-end execution across various platforms, managing budgets, bids, keywords, and ad creatives to meet KPIs like ROAS, revenue, and click-through rates.

✅ Optimize campaign performance through daily monitoring and analysis of campaign metrics, adjusting bids, refining audience targeting, and testing ad copy to maximize performance and efficiency for our Amazon Vendor account.

✅ Track and report PPC performance by developing detailed reports and dashboards to track key metrics, providing actionable insights to improve campaign outcomes.

✅ Drive A/B testing and experimentation by building and executing a testing roadmap for ad creatives, landing pages, and targeting strategies, using results to optimize campaigns and enhance customer engagement.

✅ Ensure data integrity for PPC analytics by owning web analytics data sources and tag management, auditing and optimizing tracking tools to ensure accurate campaign measurement.

✅ Analyze audience and keyword trends by performing in-depth keyword research, competitor analysis, and audience segmentation to refine PPC strategies and uncover new opportunities, tailored to our Amazon Vendor model.

✅ Lead post-mortem campaign analysis by conducting thorough reviews of major PPC campaigns, identifying successes, challenges, and actionable next steps to refine future strategies.

✅ Champion data-driven PPC strategies by fostering a culture of continuous testing and measurement, integrating full-funnel analytics to align PPC efforts with broader marketing goals.

✅ Support omnichannel marketing by collaborating with marketing teams to ensure PPC campaigns complement DTC and marketplace strategies, driving cohesive brand growth as an Amazon Vendor.

ASSUMPTION: The responsibilities listed above are essential for driving the success of our PPC marketing efforts. The ideal candidate will be able to manage multiple campaigns simultaneously, prioritize tasks efficiently, and maintain a strong attention to detail.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience).

Experience: 2+ years of hands-on experience managing PPC campaigns on platforms like Google Ads, Amazon Advertising (experience with Amazon Vendor Central preferred), and Amazon DSP.

Required Skills:

• Proven track record of optimizing PPC campaigns to achieve KPIs such as ROAS, revenue, and conversions.
• Strong analytical skills with expertise in tools like Google Analytics, Amazon Vendor Central, or similar platforms for campaign tracking and reporting.
• Proficiency in developing automated dashboards and using SQL queries for PPC data analysis (preferred but not required).
• Exceptional attention to detail with the ability to manage complex, high-volume campaigns efficiently.
• Excellent communication skills to present PPC insights and recommendations to diverse audiences.
• Understanding of omnichannel marketing strategies and how PPC integrates with broader business objectives, particularly in the Amazon Vendor ecosystem.

Preferred Skills:

• Experience with Google Ads Scripts or other automation tools.
• Familiarity with Amazon Advertising's Vendor Central platform.
• Knowledge of SQL or other programming languages for data analysis.

ASSUMPTION: The required and preferred skills listed above are essential for success in this role. Candidates with a strong background in PPC management, data analysis, and communication will be well-suited for this position.

💰 Compensation & Benefits

Salary Range: $65,000 - $85,000 per year (Based on industry standards for a PPC Marketing Strategist with 2-5 years of experience in the Charleston, SC area)

Benefits:

• Competitive salary and comprehensive benefits package.
• Hybrid office schedule for flexibility.
• A fast-paced, innovative work environment with a transparent, supportive leadership team that encourages bold ideas.
• A collaborative, talented team passionate about building exceptional products and customer experiences.

Working Hours: Full-time, 40 hours per week, with a hybrid office schedule.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a PPC Marketing Strategist with the required experience level in the Charleston, SC area. The actual salary may vary depending on factors such as the candidate's skills, experience, and the company's budget.

📌 Applicant Insights

🔍 Company Context

Industry: Maxwood Furniture operates in the furniture manufacturing industry, with a focus on wood furniture products. The company offers a wide range of products, including youth brands, primary bedroom collections, dining collections, console, coffee & side tables, and more.

Company Size: Maxwood Furniture is a mid-sized company with 51-200 employees, providing a collaborative and innovative work environment with opportunities for growth and development.

Founded: Maxwood Furniture was founded in 2003 and has since grown to manufacture several distinct brands and product lines, offering custom design, container direct programs, commercial packages, and more.

Company Description:

• Maxwood Furniture is a one-stop-shop for diverse wood furniture products, offering youth brands, primary bedroom collections, dining collections, console, coffee & side tables, and more.
• The company works with diverse customers all over the world, including large retailers, design firms, procurement firms, hotel groups, and turn-key companies.
• Maxwood Furniture manufactures products in the United States and ships container direct from its state-of-the-art factory in Vietnam, offering precision-engineered products and low minimum order quantities.

Company Specialties:

• Custom Design
• Container Direct Programs
• Commercial Packages
• Manufacturer
• Wood Furniture
• Dining Collections
• Bedroom Collections
• Occasional Furniture
• Youth Brands
• Console
• Coffee & Side Tables
• And Dining Tables
• Benches & Chairs

Company Website: http://www.maxwoodfurniture.com

ASSUMPTION: Maxwood Furniture's diverse product offerings and customer base provide a unique opportunity for the PPC Marketing Strategist to tailor campaigns to various target audiences and drive brand growth across multiple channels.

📊 Role Analysis

Career Level: The PPC Marketing Strategist role is a mid-level position, requiring a strong foundation in PPC management and data analysis, with opportunities for growth and development within the marketing team.

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with cross-functional teams, including marketing, sales, and product management.

Work Arrangement: The PPC Marketing Strategist position is a hybrid role, with a combination of on-site and remote work. The hybrid office schedule offers flexibility and a balance between in-person collaboration and remote work.

Growth Opportunities:

• As Maxwood Furniture continues to grow, there may be opportunities for the PPC Marketing Strategist to take on additional responsibilities or move into a management role within the marketing team.
• The company's focus on innovation and continuous improvement provides ample opportunities for professional development and skill-building.
• Collaborating with cross-functional teams offers the chance to gain exposure to various aspects of the business and expand one's knowledge and skillset.

ASSUMPTION: The PPC Marketing Strategist role at Maxwood Furniture offers a unique opportunity to drive brand growth and make a significant impact on the company's marketing efforts. With a strong focus on data-driven decision-making and continuous improvement, this role provides ample opportunities for professional growth and development.

🌍 Location & Work Environment

Office Type: Maxwood Furniture's headquarters is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): 125 Fairchild St, Suite 300, Charleston, South Carolina 29492, US

Geographic Context:

• Charleston, South Carolina, is a historic city with a vibrant cultural scene, offering a high quality of life with beautiful beaches, parks, and museums.
• The city's growing tech industry and strong job market make it an attractive place to live and work.
• Charleston's strategic location on the East Coast provides easy access to major markets and transportation hubs.

Work Schedule: The PPC Marketing Strategist position follows a standard full-time work schedule, with a hybrid office schedule offering flexibility and a balance between on-site and remote work.

ASSUMPTION: The PPC Marketing Strategist will enjoy a collaborative and innovative work environment at Maxwood Furniture's headquarters in Charleston, South Carolina. The city's vibrant cultural scene and high quality of life make it an attractive place to live and work, with easy access to major markets and transportation hubs.

💼 Interview & Application Insights

Typical Process:

• Online application review and resume screening.
• Phone or video screening with the HR department.
• In-depth phone or video interview with the Marketing Manager.
• On-site or virtual interview with the Marketing team.
• Final interview with the Director of Marketing.

Key Assessment Areas:

• PPC management and optimization skills.
• Data analysis and reporting capabilities.
• Communication and presentation skills.
• Problem-solving and strategic thinking.
• Cultural fit and alignment with Maxwood Furniture's values.

Application Tips:

• Highlight your PPC management experience and achievements in your resume, using specific examples and metrics to demonstrate your impact.
• Tailor your cover letter to Maxwood Furniture, explaining why you are interested in the PPC Marketing Strategist role and how your skills and experience make you a strong fit for the position.
• Prepare for behavioral and situational interview questions that focus on your PPC management experience, data analysis skills, and problem-solving abilities.
• Research Maxwood Furniture's products, target audience, and marketing strategies to demonstrate your understanding of the business and your enthusiasm for the role.

ATS Keywords: PPC, Google Ads, Amazon Advertising, Campaign Optimization, Data Analysis, Marketing Strategy, A/B Testing, Keyword Research, Competitor Analysis, Attention to Detail, Trend Analysis, Hybrid Work Schedule, Furniture Manufacturing, E-commerce Marketing

ASSUMPTION: The PPC Marketing Strategist interview process at Maxwood Furniture is designed to assess the candidate's technical skills, problem-solving abilities, and cultural fit. By preparing thoroughly and demonstrating a strong understanding of the role and the company, applicants can increase their chances of success in the interview process.

🛠️ Tools & Technologies

• Google Ads
• Amazon Advertising (Vendor-specific tools)
• Amazon DSP
• Google Analytics
• Amazon Vendor Central
• SQL (preferred)
• Data visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The PPC Marketing Strategist will utilize a range of tools and technologies to manage and optimize campaigns, track performance, and analyze data. Familiarity with these tools and a willingness to learn new platforms will be essential for success in this role.

👔 Cultural Fit Considerations

Company Values:

• Customer-centric: Maxwood Furniture prioritizes customer satisfaction and strives to understand and meet the needs of its diverse customer base.
• Innovative: The company fosters a culture of continuous improvement and encourages employees to think creatively and challenge the status quo.
• Collaborative: Maxwood Furniture values teamwork and cross-functional collaboration, with a strong emphasis on open communication and knowledge-sharing.

Work Style:

• Data-driven: The company makes decisions based on data and analytics, with a strong emphasis on continuous testing and measurement.
• Agile: Maxwood Furniture operates in a fast-paced, dynamic environment, requiring employees to be adaptable and responsive to change.
• Customer-focused: The company prioritizes customer satisfaction and strives to understand and meet the needs of its diverse customer base.

Self-Assessment Questions:

• Do you have a strong attention to detail and the ability to manage complex, high-volume campaigns efficiently?
• Are you comfortable working in a fast-paced, dynamic environment and collaborating with diverse teams?
• Do you have a customer-centric mindset and a passion for driving brand growth through data-driven PPC strategies?

ASSUMPTION: The PPC Marketing Strategist role at Maxwood Furniture requires a strong cultural fit with the company's values and work style. Candidates who are data-driven, collaborative, and customer-focused will be well-suited for this position and able to make a significant impact on the company's marketing efforts.

⚠️ Potential Challenges

• Managing complex, high-volume PPC campaigns requires strong organizational skills and the ability to prioritize tasks efficiently.
• Working in a fast-paced, dynamic environment may present challenges for candidates who prefer a more structured or predictable work environment.
• Collaborating with cross-functional teams may require strong communication and interpersonal skills to build effective working relationships.
• Maxwood Furniture's focus on continuous improvement and data-driven decision-making may present challenges for candidates who are not comfortable with a high degree of analysis and measurement.

ASSUMPTION: The PPC Marketing Strategist role at Maxwood Furniture presents unique challenges and opportunities for growth and development. Candidates who are comfortable working in a fast-paced, dynamic environment and are able to manage complex, high-volume campaigns efficiently will be well-suited for this position.

📈 Similar Roles Comparison

• The PPC Marketing Strategist role at Maxwood Furniture is similar to other PPC management positions, but with a focus on driving brand growth as an Amazon Vendor and collaborating with cross-functional teams to align PPC efforts with broader marketing goals.
• Compared to other furniture manufacturing companies, Maxwood Furniture's focus on innovation, custom design, and container direct programs sets it apart in the industry.
• Career paths for PPC Marketing Strategists may include progression to senior roles within the marketing team, such as Marketing Manager or Director of Marketing, or transition to related fields like digital marketing or e-commerce management.

ASSUMPTION: The PPC Marketing Strategist role at Maxwood Furniture offers a unique opportunity to drive brand growth and make a significant impact on the company's marketing efforts. With a strong focus on data-driven decision-making and continuous improvement, this role provides ample opportunities for professional growth and development within the marketing team or related fields.

📝 Sample Projects

• Developing and executing a comprehensive PPC strategy for a new product launch, driving brand awareness and revenue growth through targeted campaigns on Google Ads and Amazon Advertising.
• Conducting a thorough analysis of competitor PPC strategies and identifying opportunities to differentiate Maxwood Furniture's campaigns and drive market share.
• Optimizing PPC campaigns for seasonal promotions, leveraging historical data and trend analysis to maximize performance and efficiency during peak sales periods.

ASSUMPTION: The PPC Marketing Strategist role at Maxwood Furniture offers a wide range of projects and initiatives to drive brand growth and optimize marketing efforts. Candidates with a strong background in PPC management and data analysis will be well-suited for this position and able to make a significant impact on the company's marketing efforts.

❓ Key Questions to Ask During Interview

• Can you describe the marketing team's structure and how the PPC Marketing Strategist role fits within it?
• How does Maxwood Furniture measure the success of its PPC campaigns, and what key metrics are most important for this role?
• What opportunities are there for professional development and growth within the marketing team or related fields?
• How does Maxwood Furniture support work-life balance for its employees, particularly for hybrid or remote workers?
• What are the biggest challenges facing the PPC marketing efforts at Maxwood Furniture, and how can this role help address them?

ASSUMPTION: The PPC Marketing Strategist interview process at Maxwood Furniture is an opportunity for candidates to learn more about the company's marketing team, PPC strategies, and career growth opportunities. By asking thoughtful questions, candidates can demonstrate their interest in the role and gain valuable insights into the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your PPC management experience and achievements, using specific examples and metrics to demonstrate your impact.
• Write a cover letter explaining why you are interested in the PPC Marketing Strategist role at Maxwood Furniture and how your skills and experience make you a strong fit for the position.
• Prepare for behavioral and situational interview questions that focus on your PPC management experience, data analysis skills, and problem-solving abilities.
• Research Maxwood Furniture's products, target audience, and marketing strategies to demonstrate your understanding of the business and your enthusiasm for the role.
• Follow up with the HR department one week after submitting your application to inquire about the status of your application and express your continued interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.