📌 Core Information
🔹 Job Title: PPC Search - Entain
🔹 Company: 365scores
🔹 Location: Tel Aviv-Yafo, Tel Aviv, Israel
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 6, 2025
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing high-impact PPC operations for a global sports betting and gaming company
- Driving business success through data-driven decision-making and optimization strategies
- Collaborating with a global team to deliver high-quality campaigns in multiple languages
- Working with a significant monthly budget and tight goals
ASSUMPTION: This role requires a strong focus on revenue optimization and understanding of sports events to maximize campaign performance.
📋 Key Responsibilities
✅ Hands-on campaign building and management, with full responsibility for a $100K+ monthly account activity
✅ Daily activity management, monitoring of results, and optimization: Ads, assets, negative keywords, and search query reports
✅ Expanding activity regularly based on sports events and business needs, with a focus on revenue optimization
✅ Weekly and monthly reporting, with additional reports as requested
ASSUMPTION: This role requires strong project management skills and the ability to work independently with minimal supervision.
🎯 Required Qualifications
Education: B.A/BSc in a relevant field - Must
Experience: 2+ years of experience with B2C performance marketing - Must
Required Skills:
- Hands-on experience with Google Ads - Must
- High level of English - Must
- Deep understanding of conversion-rate-optimization strategies and AB testing methodologies
- Experience managing a 6-digit monthly budget (USD) - Must
- Strong analytical skills and data-driven decision-making
- Previous experience in the gaming industry - Advantage
- Ability to work on global campaigns in several languages and different goals
- High project-management skills with strong self-executing abilities
- Passion for Football and other Sports - Advantage
Preferred Skills:
- Portuguese, French, German, or Spanish - Great advantage
ASSUMPTION: Candidates with experience in the gaming industry and multiple languages will have a significant advantage in this role.
💰 Compensation & Benefits
Salary Range: The salary range for this role is typically between ₪25,000 - ₪40,000 per month ($7,000 - $11,000 USD) based on experience and performance. This estimate is based on industry standards for similar roles in Tel Aviv.
Benefits:
- Opportunity to lead a high-impact PPC operation in a fast-growing industry
- Career growth opportunities in a global company
- Driving real impact where expertise directly influences business success
Working Hours: Full-time, with standard office hours (8:30 AM - 5:30 PM, Sunday - Thursday)
ASSUMPTION: The salary range provided is an estimate and may vary based on the candidate's experience and performance.
📌 Applicant Insights
🔍 Company Context
Industry: 365scores operates in the global sports technology sector, providing real-time results, in-depth stats, original content, and customized news feeds.
Company Size: 365scores is a mid-sized company with 51-200 employees, offering a dynamic and collaborative work environment.
Founded: 365scores was founded in 2010 and has since grown into a global sports technology hub with offices in Hong Kong, London, Tel Aviv, Sao Paulo, and Dubai.
Company Description:
- 365scores is a global sports technology hub providing real-time results, in-depth stats, original content, customized news feeds, and more.
- The company's mission is to make fans' experience better, more accurate, and more fun.
- 365scores offers an always-growing team of passionate professionals dedicated to fulfilling the company's mission.
Company Specialties:
Company Website: http://www.365scores.com/
ASSUMPTION: Working at 365scores offers opportunities for career growth and collaboration with a diverse, global team.
📊 Role Analysis
Career Level: This role is suitable for mid-level marketing professionals with 2-5 years of experience in B2C performance marketing.
Reporting Structure: The PPC Search - Entain role reports directly to the marketing manager or a similar position within the organization.
Work Arrangement: This role is on-site, with standard office hours (8:30 AM - 5:30 PM, Sunday - Thursday).
Growth Opportunities:
- Career advancement within the global marketing team
- Expanding skills and expertise in the fast-growing sports technology industry
- Potential relocation to one of the company's international offices
ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance their career within the global marketing team.
🌍 Location & Work Environment
Office Type: 365scores' Tel Aviv office is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 6 HaMelacha Street, Tel Aviv-Yafo, Israel
Geographic Context:
- Tel Aviv is a vibrant, multicultural city known for its bustling startup scene and thriving nightlife.
- The city offers a high quality of life, with a mix of urban and beachside living.
- Tel Aviv is a global hub for technology, innovation, and entrepreneurship.
Work Schedule: The work schedule for this role is full-time, with standard office hours (8:30 AM - 5:30 PM, Sunday - Thursday).
ASSUMPTION: Working in Tel Aviv offers a dynamic and exciting environment for professionals, with a strong focus on innovation and technology.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical interview with the marketing team to assess PPC skills and knowledge
- Final interview with the marketing manager or a similar position within the organization
Key Assessment Areas:
- PPC campaign management and optimization skills
- Analytical and data-driven decision-making abilities
- Understanding of conversion-rate-optimization strategies and AB testing methodologies
- Cultural fit and alignment with the company's mission and values
Application Tips:
- Highlight relevant experience and achievements in B2C performance marketing
- Demonstrate a strong understanding of the sports betting and gaming industry
- Showcase your passion for sports and ability to work on global campaigns
- Prepare for technical interview questions related to PPC campaign management and optimization
ATS Keywords: Google Ads, PPC, B2C Performance Marketing, Conversion Rate Optimization, AB Testing, Project Management, Sports Betting, Gaming Industry
ASSUMPTION: The application process for this role may vary depending on the specific needs of the hiring manager and the company's current hiring practices.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Microsoft Excel
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Passion for sports and making fans' experience better, more accurate, and more fun
- Collaboration and teamwork in a global environment
- Innovation and continuous learning
Work Style:
- Data-driven and analytical approach to decision-making
- Strong project management skills and ability to work independently
- Adaptability and flexibility in a dynamic, global work environment
Self-Assessment Questions:
- Do you have a strong passion for sports and a deep understanding of the sports betting and gaming industry?
- Are you comfortable working in a global, collaborative environment with tight deadlines?
- Do you have strong project management skills and the ability to work independently with minimal supervision?
ASSUMPTION: Candidates who align with 365scores' company values and work style will be more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing a significant monthly budget and tight goals
- Working with a global team in multiple time zones
- Keeping up with the fast-paced and dynamic sports betting and gaming industry
- Adapting to the unique cultural and linguistic requirements of global campaigns
ASSUMPTION: Candidates should be prepared to face these challenges and demonstrate their ability to thrive in a dynamic, global work environment.
📈 Similar Roles Comparison
- This role is similar to other PPC Search roles in the sports betting and gaming industry, but with a focus on global campaigns and multiple languages.
- Compared to other mid-level marketing roles, this position offers a unique opportunity to work in a fast-growing, global industry with a strong focus on innovation and data-driven decision-making.
- Career paths in this role may include advancement within the global marketing team or expansion into other areas of the sports technology sector.
ASSUMPTION: Candidates should research similar roles in the sports betting and gaming industry to better understand the unique requirements and opportunities of this position.
📝 Sample Projects
- Developing and executing a global PPC campaign for the FIFA World Cup, with a focus on revenue optimization and business goals
- Optimizing a high-impact PPC campaign for a major sports event, such as the UEFA Champions League or the Super Bowl
- Expanding a PPC campaign to include new languages and markets, with a focus on maximizing revenue and business success
ASSUMPTION: These sample projects are intended to illustrate the types of responsibilities and challenges that candidates may face in this role, but the specific projects may vary depending on the company's current needs and priorities.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to global PPC campaigns and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as product and engineering, to drive business success?
- What opportunities are there for career growth and development within the global marketing team?
- How does the company support employees in adapting to the unique cultural and linguistic requirements of global campaigns?
- Can you provide an example of a successful PPC campaign that the company has executed in the past, and what lessons were learned from that experience?
ASSUMPTION: These interview questions are intended to help candidates better understand the role, the company, and the opportunities for growth and development within the global marketing team.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and achievements in B2C performance marketing
- Prepare for technical interview questions related to PPC campaign management and optimization
- Follow up with the HR department one week after submission to confirm receipt of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
