PPC Specialist

📌 Core Information

🔹 Job Title: PPC Specialist

🔹 Company: element8

🔹 Location: Calicut, Kerala, India

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: July 4, 2025

🔹 Experience Level: Mid-Level (2-5 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing and optimizing paid advertising campaigns across multiple platforms
• Conducting keyword research, audience targeting, and ad copywriting
• Monitoring budgets, bids, and performance metrics for cost-effective ROI
• Collaborating with internal teams for cohesive campaign execution
• Staying updated with industry trends and platform updates

ASSUMPTION: This role requires a high level of analytical and strategic thinking, with a strong focus on driving measurable results through PPC campaigns.

📋 Key Responsibilities

✅ Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other paid channels for both in-house and client projects.

✅ Conduct keyword research, audience targeting, and ad copywriting to maximize campaign performance while aligning with client and internal business goals.

✅ Monitor budgets, bids, and performance metrics to ensure cost-effective ROI and lead generation for multiple stakeholders.

✅ Perform A/B testing on ads, landing pages, and audience segments to improve conversion rates across diverse industries.

✅ Analyze campaign data and provide actionable insights and reports for both internal teams and clients.

✅ Collaborate with designers, content writers, and account managers to ensure cohesive campaign execution.

✅ Stay updated with industry trends, platform updates, and best practices in PPC and digital advertising.

ASSUMPTION: This role involves a high degree of autonomy and requires strong self-management skills to juggle multiple campaigns and meet deadlines.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: Minimum 3 years of hands-on experience in managing PPC campaigns for both agency clients and in-house brands

Required Skills:

• Proficient in Google Ads, Meta Ads Manager, Google Analytics, and other PPC tools
• Strong analytical skills with the ability to interpret data and optimize campaigns for different business objectives
• Excellent communication and collaboration skills to work with clients, internal teams, and external partners
• Ability to manage multiple campaigns across different industries and meet deadlines in a fast-paced environment

Preferred Skills:

• Certifications in Google Ads, Meta Blueprint, or other PPC-related courses
• A portfolio or case studies demonstrating past campaign successes for both client and in-house projects

ASSUMPTION: While certifications are preferred, they are not strictly required, as relevant experience and a strong portfolio can compensate for their absence.

💰 Compensation & Benefits

Salary Range: INR 20,000 - 35,000 per month (Based on industry standards for mid-level PPC specialists in Calicut, Kerala)

Benefits:

• Competitive salary and benefits package
• Opportunities for professional growth and development
• Dynamic work environment with a focus on innovation and creativity

Working Hours: Full-time (40 hours per week), with flexible hours and the possibility of remote work for some roles

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: element8 is an IT Services and IT Consulting company, specializing in digital marketing, web development, and experience design.

Company Size: element8 has 51-200 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: element8 was founded in 2010, with over a decade of experience in the digital marketing industry.

Company Description:

• element8 is an AI-first agency, focusing on crafting unique digital experiences that resonate with audiences
• The company challenges conventional norms and generic narratives, aiming to make every interaction memorable
• element8 is committed to transforming ideas into tangible realities, guided by a clear purpose and strategic positioning

Company Specialties:

• Website Design
• UI/UX Design
• Website Strategy
• Web Application Development
• Branding
• Brand Communication Framework
• Content Strategy
• Mobile Application Development
• Flutter
• Python
• WordPress
• SEO
• Digital Marketing
• E-commerce Websites
• SharePoint
• Logo Design
• Software Development
• Social Media Management
• Arabic Websites
• Experience Design
• Sitecore
• Drupal

Company Website: element8.ae

ASSUMPTION: element8's focus on AI and innovation makes it an attractive choice for candidates interested in cutting-edge digital marketing strategies.

📊 Role Analysis

Career Level: Mid-Level (2-5 years of experience)

Reporting Structure: The PPC Specialist will report directly to the Digital Marketing Manager and collaborate with various internal teams, including designers, content writers, and account managers.

Work Arrangement: This role is primarily on-site, with some flexibility for remote work depending on the project and team requirements.

Growth Opportunities:

• Advancement to Senior PPC Specialist or Team Lead roles
• Expansion into related fields, such as SEO or Social Media Marketing
• Professional development through workshops, training, and certifications

ASSUMPTION: element8's mid-sized structure and focus on innovation provide ample opportunities for career growth and professional development.

🌍 Location & Work Environment

Office Type: element8's Calicut office is a modern, collaborative workspace designed to foster creativity and innovation.

Office Location(s): Hilite business park, Calicut, Kerala, India

Geographic Context:

• Calicut is a major commercial hub in Kerala, with a thriving IT industry and a diverse range of businesses
• The city offers a mix of urban and cultural experiences, with a lower cost of living compared to major metropolitan areas
• Calicut is well-connected by air, rail, and road, making it an accessible location for both local and international talent

Work Schedule: The work schedule is generally Monday to Friday, with flexible hours and the possibility of remote work for some roles.

ASSUMPTION: Calicut's vibrant IT industry and lower cost of living make it an attractive location for digital marketing professionals seeking a balance between work and personal life.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (PPC campaign analysis)
• Final round interview with the Digital Marketing Manager and/or other team members

Key Assessment Areas:

• PPC campaign management skills
• Analytical and problem-solving abilities
• Communication and collaboration skills
• Cultural fit and alignment with element8's values

Application Tips:

• Tailor your resume and cover letter to highlight your PPC campaign management experience and relevant skills
• Include a portfolio or case studies demonstrating your past campaign successes
• Prepare for the technical assessment by brushing up on your PPC knowledge and staying up-to-date with industry trends
• Research element8's company culture and values to ensure a strong cultural fit

ATS Keywords: PPC, Google Ads, Meta Ads, Google Analytics, PPC campaign management, keyword research, audience targeting, ad copywriting, A/B testing, data analysis, collaboration, communication, performance optimization, budget management, reporting, industry trends, digital advertising

ASSUMPTION: element8's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

🛠️ Tools & Technologies

• Google Ads
• Meta Ads Manager
• Google Analytics
• Other PPC tools (e.g., Microsoft Advertising, LinkedIn Ads, etc.)

ASSUMPTION: The specific tools and technologies used may vary depending on the project and client requirements.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Collaboration
• Creativity
• Integrity
• Customer-centricity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and accountable

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with diverse teams?
• Do you have a strong desire to learn and adapt to new tools and technologies?

ASSUMPTION: element8's company culture is driven by innovation, collaboration, and a strong focus on customer-centricity, making it an attractive choice for candidates who thrive in dynamic, creative environments.

⚠️ Potential Challenges

• Managing multiple campaigns across different industries and meeting tight deadlines
• Staying up-to-date with the rapidly evolving PPC landscape and platform updates
• Adapting to a fast-paced, dynamic work environment with a strong focus on innovation and creativity
• Working with diverse teams and clients, requiring strong communication and collaboration skills

ASSUMPTION: These challenges are inherent to the role and can be overcome with strong self-management skills, a proactive approach to learning, and a commitment to continuous improvement.

📈 Similar Roles Comparison

• element8's PPC Specialist role is similar to other mid-level PPC positions in the industry, with a focus on campaign management, optimization, and data analysis
• However, element8's focus on AI and innovation sets it apart from other agencies, offering candidates the opportunity to work with cutting-edge digital marketing strategies
• Career progression in this role may involve advancement to Senior PPC Specialist or Team Lead roles, or expansion into related fields such as SEO or Social Media Marketing

ASSUMPTION: While the core responsibilities of this role are similar to other mid-level PPC positions, element8's unique focus on AI and innovation makes it an attractive choice for candidates seeking a dynamic, forward-thinking work environment.

📝 Sample Projects

• Managing a high-budget, high-visibility PPC campaign for a major e-commerce client, resulting in a 30% increase in conversions and a 20% reduction in cost per acquisition
• Conducting A/B testing on ad copy and landing pages for a B2B client, leading to a 15% increase in click-through rate and a 10% increase in conversion rate
• Optimizing a PPC campaign for a local service-based business, resulting in a 40% increase in leads generated and a 25% reduction in cost per lead

ASSUMPTION: These sample projects demonstrate the range of responsibilities and potential impact of the PPC Specialist role at element8.

❓ Key Questions to Ask During Interview

• Can you describe the typical PPC campaign structure and strategy for in-house and client projects?
• How does element8 support the professional growth and development of its PPC team members?
• What is the team structure and dynamic for the PPC team, and how does it collaborate with other internal teams?
• How does element8 approach A/B testing and optimization for PPC campaigns?
• What are the key performance indicators (KPIs) used to measure the success of PPC campaigns at element8?

ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and performance metrics for the PPC Specialist role at element8.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your PPC campaign management experience and relevant skills
• Include a portfolio or case studies demonstrating your past campaign successes
• Prepare for the technical assessment by brushing up on your PPC knowledge and staying up-to-date with industry trends
• Follow up with the hiring manager within one week of submission to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.