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PPC Specialist

unybrands
Full-time
Remote
Worldwide
πŸ’Έ Paid Advertising (PPC, SEM)

πŸ“Œ Core Information

πŸ”Ή Job Title: PPC Specialist

πŸ”Ή Company: Unybrands

πŸ”Ή Location: Philippines (Remote)

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: August 7, 2025

πŸ”Ή Experience Level: Intermediate (2+ years)

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Managing Amazon PPC campaigns to drive brand growth
  • Collaborating with marketing team and brand managers
  • Conducting keyword research and market analysis
  • Staying updated on Amazon trends and changes

ASSUMPTION: This role requires a strong understanding of Amazon Advertising and a proactive approach to staying informed about the platform's updates.

πŸ“‹ Key Responsibilities

βœ… Assist Marketing Manager in setting up and managing Amazon ad campaigns

βœ… Monitor campaign performance and make data-driven optimizations

βœ… Track and report on campaign KPIs

βœ… Conduct keyword, competitor, and market research

βœ… Stay informed about Amazon environment changes and trends

βœ… Assume special projects and additional duties as required

ASSUMPTION: This role involves a mix of strategic planning, hands-on campaign management, and data analysis, requiring a versatile skill set.

🎯 Required Qualifications

Education: Bachelor’s degree in business (preferred)

Experience: 2+ years of experience with Amazon Advertising

Required Skills:

  • Proficient in Amazon Seller Central
  • Strong analytical skills
  • Excellent teamwork and communication skills
  • Organized with strong time management skills
  • Self-starter with a proactive approach to learning

Preferred Skills:

  • Experience with industry tools for keyword research
  • Familiarity with Amazon's organic ranking process

ASSUMPTION: While a business degree is preferred, relevant experience and a strong skill set can make up for it.

πŸ’° Compensation & Benefits

Salary Range: $55,000 - $75,000 per year (AI-estimated, based on experience level and industry standards)

Benefits:

  • Health, dental, and vision insurance
  • 401(k) matching
  • Flexible work schedule
  • Professional development opportunities

Working Hours: Full-time (40 hours/week), flexible schedule

ASSUMPTION: The salary range is estimated based on industry standards for a PPC Specialist with 2+ years of experience working remotely.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: E-commerce, specifically focused on Amazon FBA brands

Company Size: 51-200 employees (Small to Medium-sized)

Founded: 2020

Company Description:

  • Unybrands acquires and scales e-commerce brands operating on and off Amazon
  • Headquartered in Miami, with global teams in Berlin, London, New York, and China
  • Focuses on optimizing operations, enhancing business performance, and driving expansion

Company Specialties:

  • Amazon FBA seller
  • Amazon
  • Investor
  • Brand management
  • Mergers and Acquisitions
  • E-commerce Acquisitions
  • Shopify
  • DTC
  • Internet retailing
  • Aggregator
  • Acquisitions

Company Website: unybrands.com

ASSUMPTION: Unybrands' focus on acquisitions and scaling brands presents unique opportunities for growth and learning.

πŸ“Š Role Analysis

Career Level: Intermediate (2-5 years of experience)

Reporting Structure: Reports directly to the Marketing Manager

Work Arrangement: Remote OK, with flexible work hours

Growth Opportunities:

  • Potential to take on more responsibilities as the company grows
  • Opportunities to work with diverse brands and teams
  • Chance to learn about e-commerce acquisitions and brand management

ASSUMPTION: As a growing company, Unybrands offers opportunities for career growth and learning.

🌍 Location & Work Environment

Office Type: Remote (with global teams)

Office Location(s): Miami, Berlin, London, New York, and China

Geographic Context:

  • Philippines (Remote) - Time zone: Asia/Manila (UTC+8)
  • Global teams allow for diverse perspectives and collaboration
  • Remote work requires strong self-motivation and communication skills

Work Schedule: Full-time (40 hours/week), flexible schedule

ASSUMPTION: Working remotely requires strong time management and communication skills, but offers flexibility and the opportunity to work with a global team.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application and resume screening
  • Phone or video call interview with the Hiring Manager
  • Technical assessment or case study
  • Final interview with the Marketing Manager

Key Assessment Areas:

  • Amazon Advertising knowledge
  • Analytical and problem-solving skills
  • Communication and teamwork abilities
  • Cultural fit and motivation

Application Tips:

  • Highlight relevant Amazon Advertising experience and achievements
  • Tailor your resume to emphasize skills and experiences mentioned in the job description
  • Prepare for behavioral and situational interview questions
  • Research Unybrands and be ready to discuss how your skills and experiences align with the company's mission

ATS Keywords: Amazon Advertising, PPC, Campaign Management, Keyword Research, Analytical Skills, Teamwork, Time Management, Self-Starter

ASSUMPTION: Unybrands' hiring process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.

πŸ› οΈ Tools & Technologies

  • Amazon Seller Central
  • Amazon Advertising Platform
  • Keyword research tools (e.g., Helium 10, Jungle Scout, AMZTracker)
  • Data analysis tools (e.g., Excel, Google Analytics)

ASSUMPTION: The required tools and technologies are industry-standard and can be learned with relevant experience and training.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Data-driven decision making
  • Continuous learning and improvement
  • Global collaboration and diversity

Work Style:

  • Self-motivated and proactive
  • Strong communication and teamwork skills
  • Adaptable and open to learning

Self-Assessment Questions:

  • How do you stay updated on Amazon trends and changes?
  • Can you provide an example of a time when you optimized a PPC campaign based on data analysis?
  • How do you prioritize and manage your time when working remotely?

ASSUMPTION: Unybrands values candidates who are data-driven, proactive, and able to work effectively in a remote, global team environment.

⚠️ Potential Challenges

  • Managing multiple brands and campaigns simultaneously
  • Keeping up with Amazon's frequent platform changes and updates
  • Working effectively in a remote, global team environment
  • Balancing data-driven decision making with creative problem-solving

ASSUMPTION: These challenges can be overcome with strong organizational skills, a proactive approach to learning, and effective communication with team members.

πŸ“ˆ Similar Roles Comparison

  • Unlike traditional marketing roles, this position focuses exclusively on Amazon PPC advertising
  • Compared to other PPC Specialist roles, this position offers the opportunity to work with a diverse range of brands and collaborate with global teams
  • Career progression may involve moving into brand management or e-commerce acquisitions roles

ASSUMPTION: This role offers unique opportunities for growth and learning within the e-commerce industry.

πŸ“ Sample Projects

  • Optimizing a PPC campaign for a pet care brand, resulting in a 30% increase in sales
  • Conducting market research for a new product launch, identifying high-potential keywords and niches
  • Collaborating with a brand manager to develop a comprehensive marketing strategy, including PPC, SEO, and social media components

ASSUMPTION: These sample projects demonstrate the range of responsibilities and opportunities available in this role.

❓ Key Questions to Ask During Interview

  • How does this role fit into the overall marketing strategy for the brands Unybrands acquires?
  • Can you describe the team structure and how this role will collaborate with other departments?
  • What are the most challenging aspects of working with multiple brands simultaneously?
  • How does Unybrands support the professional development of its employees?
  • What are the key priorities for this role in the first 90 days?

ASSUMPTION: These questions can help applicants better understand the role, the company culture, and the opportunities for growth and learning.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight relevant Amazon Advertising experience and skills
  • Prepare a cover letter explaining your motivation for the role and how your skills and experiences align with Unybrands' mission
  • Follow up with the Hiring Manager one week after submission to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.