📌 Core Information
🔹 Job Title: PPC Specialist
🔹 Company: Inhabit IQ
🔹 Location: Charleston, SC
🔹 Job Type: Full-Time, Salaried, Exempt
🔹 Date Posted: May 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote Solely
🚀 Job Overview
Key aspects of this role include:
- Managing PPC campaigns for vacation rental clients
- Optimizing campaigns for maximum ROI and conversions
- Collaborating with team members on multi-channel marketing initiatives
- Providing monthly reports and communicating results to clients
ASSUMPTION: This role requires a balance of strategic thinking, data analysis, and client communication skills.
📋 Key Responsibilities
✅ Set up and manage PPC campaigns for vacation rental clients
✅ Optimize campaigns for maximum ROI and conversions
✅ Provide budget recommendations based on seasonality, search impression share, and client goals
✅ Analyze historical data and optimize for online revenue and maximizing conversions
✅ Provide monthly client report including an analysis of the data and recommendations
✅ Collaborate with team members on multi-channel marketing initiatives
ASSUMPION: The role may also involve occasional on-site meetings or events, depending on the client's needs and the company's policies.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Minimum of 3 years at a digital agency in a client-facing PPC role
Required Skills:
- Proficient in Google Ads and Microsoft Ads
- Strong understanding of paid search advertising and its value in a client's digital marketing mix
- Ability to interpret and analyze data in Google Analytics 4
- Excellent organizational skills
- Excellent communication skills, both written and verbal
- Ability to multi-task and handle competing priorities
Preferred Skills:
- Looker (formerly Google Data Studio) Reporting experience
- Experience with vacation rental industry or ecommerce clients
ASSUMPION: Candidates with relevant industry experience or certifications (e.g., Google Ads Certified, Microsoft Advertising Certified) may be preferred.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a PPC Specialist with 3-5 years of experience in the Charleston, SC area)
Benefits:
- Competitive Pay
- Health Insurance: Medical, Dental, Vision and Prescription Plans
- Health Savings Accounts
- Flexible Spending Account
- Dependent Flexible Spending Account
- Critical Illness
- Accident
- Retirement Savings Plan (401K) with discretionary company match
- Short and Long Term Disability
- Company Paid $25,000.00 life insurance
- Supplemental Life and AD&D Insurance
- Employee Assistance Program
- Paid Holidays
- Paid Vacation
- Paid Volunteer Time
- Employee Discount Programs
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range is an estimate based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically serving the residential and vacation property management industries
Company Size: 1,001-5,000 employees
Founded: 2018 (as Inhabit IQ, previously founded in 2010 as Blue Tent)
Company Description:
- Inhabit delivers best-in-class software solutions for property management professionals
- Focuses on empowering property managers, their investors, and communities
- Committed to fostering industry-leading innovation and collaboration
Company Specialties:
- Property management software solutions
- Vacation rental marketing services
- Ecommerce and digital marketing services
Company Website: Inhabit.com
ASSUMPTION: Inhabit IQ is a growing company with a diverse team of business leaders and industry experts, focusing on providing property management professionals with more choice through its software ecosystems.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports directly to the Digital Marketing Manager or a similar role within the company's marketing department.
Work Arrangement: Remote solely, with occasional on-site meetings or events as needed.
Growth Opportunities:
- Potential career progression into senior PPC roles or management positions
- Opportunities to work on diverse client projects and expand skillset
- possibility to transition into other areas of digital marketing or software development within the company
ASSUMPTION: Growth opportunities may vary depending on the candidate's performance, the company's growth, and available positions.
🌍 Location & Work Environment
Office Type: Inhabit IQ has a physical office in Knoxville, TN, but this role is remote and can be performed from anywhere in the United States.
Office Location(s): 2035 Lakeside Centre Way, Suite 250, Knoxville, TN 37922, US (for occasional on-site meetings or events)
Geographic Context:
- Charleston, SC is a mid-sized city with a population of approximately 150,000 people
- Known for its historic architecture, rich culture, and coastal location
- Offers a mix of urban and suburban living options
Work Schedule: Full-time, typically 40 hours per week, with flexible hours as needed to accommodate client meetings or project deadlines.
ASSUMPTION: The remote work arrangement may require occasional availability during standard business hours to accommodate client meetings or project deadlines.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Phone or video interview with the Digital Marketing Manager or a similar role
- Final interview with the Director of Marketing or another senior-level manager
- Background check and reference check
Key Assessment Areas:
- PPC campaign management and optimization skills
- Data analysis and interpretation abilities
- Client communication and relationship-building skills
- Problem-solving and strategic thinking
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Showcase your understanding of the vacation rental industry and PPC advertising
- Demonstrate your ability to analyze data and optimize campaigns for maximum ROI
- Prepare for behavioral interview questions that focus on your problem-solving skills, client communication, and strategic thinking
ATS Keywords: PPC, Google Ads, Microsoft Ads, Data Analysis, Client Communication, Budget Recommendations, Remarketing, Display Advertising, YouTube Advertising, Google Analytics 4, Looker Reporting
ASSUMPTION: The application process may vary depending on the company's current hiring needs and the number of applicants.
🛠️ Tools & Technologies
- Google Ads
- Microsoft Ads
- Google Analytics 4
- Looker (formerly Google Data Studio)
- Google Sheets and Google Docs
- Project management tools (e.g., Asana, Trello, or Jira)
ASSUMPTION: The required tools and technologies may vary depending on the company's current projects and client needs.
👔 Cultural Fit Considerations
Company Values:
- Empowerment: Inhabit believes in empowering property managers, their investors, and communities
- Innovation: The company fosters industry-leading innovation and collaboration
- Expertise: Inhabit's team consists of business leaders and industry experts
- Customer-centric: The company focuses on providing property management professionals with more choice through its software ecosystems
Work Style:
- Collaborative: Inhabit encourages teamwork and collaboration among its employees
- Data-driven: The company relies on data analysis to inform its decisions and strategies
- Adaptable: Employees must be able to adapt to changes in the market and client needs
- Customer-focused: Inhabit prioritizes the needs and preferences of its clients
Self-Assessment Questions:
- How do you align with Inhabit's commitment to empowering property managers and their investors?
- How comfortable are you working in a remote, collaborative environment?
- How do you approach data-driven decision-making and optimization in PPC campaigns?
ASSUMPTION: Inhabit IQ values employees who are passionate about digital marketing, customer-centric, and committed to the company's mission and values.
⚠️ Potential Challenges
- Managing multiple PPC campaigns simultaneously, requiring strong organizational skills and time management
- Occasional tight deadlines or client demands, which may require flexible working hours
- Keeping up-to-date with industry trends and best practices in PPC advertising
- Occasional travel for on-site meetings or events, depending on the company's policies and client needs
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective time management, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- PPC Specialist vs. SEM Specialist: Both roles focus on paid search advertising, but a PPC Specialist may have a broader scope, including remarketing, display, and YouTube advertising
- Industry-specific context: The vacation rental industry has unique marketing challenges and opportunities, requiring a PPC Specialist with relevant industry knowledge
- Career path comparison: A PPC Specialist may progress into senior PPC roles, management positions, or transition into other areas of digital marketing or software development within the company
ASSUMPTION: The specific responsibilities and requirements of this role may vary depending on the company's current projects and client needs.
📝 Sample Projects
- Managing PPC campaigns for vacation rental clients, optimizing for maximum ROI and conversions
- Collaborating with team members on multi-channel marketing initiatives, including SEO, content marketing, and email marketing
- Analyzing historical data and providing monthly reports to clients, including data-driven recommendations for campaign optimization
ASSUMPTION: These sample projects may vary depending on the company's current projects and client needs.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the vacation rental industry, and how does this role address them?
- How does this role collaborate with other departments, such as SEO, content marketing, and email marketing, to provide comprehensive digital marketing solutions to clients?
- What opportunities are there for professional growth and development within the company?
- How does the company support work-life balance for remote employees?
- What are the company's plans for expanding its services or entering new markets in the near future?
ASSUMPTION: These questions can help applicants better understand the role, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Inhabit IQ careers page
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral interview questions that focus on your problem-solving skills, client communication, and strategic thinking
- Research the vacation rental industry and Inhabit IQ's services to demonstrate your understanding of the role and the company
- Follow up with the hiring manager or HR department one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
