PR and Events Specialist

📌 Core Information

🔹 Job Title: PR and Events Specialist

🔹 Company: Knix

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full Time Permanent

🔹 Category: Retail Apparel and Fashion

🔹 Date Posted: 2025-04-03

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the development and implementation of Knix’s communications strategy
• Collaborating with agency partners and brand stakeholders for product launches and brand initiatives
• Managing event logistics and vendor coordination
• Monitoring press coverage and competitor activity
• Assisting with crisis management efforts

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work well under pressure in a fast-paced environment.

📋 Key Responsibilities

✅ Supporting the development and implementation of Knix’s communications strategy

✅ Collaborating with agency partners and brand stakeholders for product launches and brand initiatives

✅ Managing event logistics and vendor coordination

✅ Monitoring press coverage and competitor activity

✅ Assisting with crisis management efforts

✅ Developing pitch materials, key messaging, and press releases

✅ Coordinating and executing seeding opportunities with the press, notable partnerships, and influencers

✅ Liaising with operations to ensure seamless and timely execution of product seedings

✅ Building relationships with the press and vetting partnership and award opportunities

✅ Supporting the Senior PR Manager with work-back schedules, communication flow, budgets, and vendor outreach

✅ Providing onsite support with vendor coordination and event execution

✅ Developing event recaps and program post-mortems

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and relationship management, requiring strong multitasking and prioritization skills.

🎯 Required Qualifications

Education: Bachelor’s degree or higher in Marketing, Communications, or a relevant field

Experience: 2-3 years of experience at a PR agency or in-house

Required Skills:

• Expertise in Cision and Microsoft Suite
• Previous experience with influencer relations and brand partnerships
• Demonstrated understanding of the media landscape in both the Canadian and US markets
• Previous experience negotiating contracts & agreements
• Strong time management skills, the ability to remain proactive, and hold stakeholders accountable for deliverables
• Ability to vet press and partnership opportunities while ensuring alignment with company values
• Critical thinking skills, subject matter expertise, and problem-solving ability

Preferred Skills:

• Experience with crisis management
• Familiarity with the retail apparel industry

ASSUMPTION: While not explicitly stated, experience with crisis management and familiarity with the retail apparel industry would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a PR and Events Specialist role in Toronto, the estimated salary range is CAD 55,000 - 70,000 per year.

Benefits:

• Health, dental, and vision insurance
• Retirement savings plan with company match
• Employee discount on Knix products
• Flexible work arrangements

Working Hours: Full-time, Monday to Friday, with occasional evening and weekend work for events

ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills. Benefits are inferred from typical industry standards for companies of similar size.

📌 Applicant Insights

🔍 Company Context

Industry: Retail Apparel and Fashion. Knix is a fast-growing intimate apparel and activewear brand known for its innovative products and customer-centric approach.

Company Size: Knix has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: 2013. Knix has been operating for over a decade, with a proven track record of success in the intimates market.

Company Description:

• Knix is an award-winning intimate apparel and activewear brand focused on empowering people to live unapologetically free
• The company is known for its innovative products, best-in-class customer experience, and engaged community
• Knix reaches over 3 million customers through its online stores, retail locations, wholesale channels, and Amazon

Company Specialties:

• Intimate apparel and activewear
• Innovative product design
• Customer-centric approach
• Brand partnerships and collaborations

Company Website: http://www.knix.com

ASSUMPTION: Knix's focus on innovation, customer experience, and empowerment makes it an attractive employer for candidates seeking a purpose-driven and authentic career.

📊 Role Analysis

Career Level: Mid-level. This role requires 2-3 years of experience and offers opportunities for growth within the PR and Events team.

Reporting Structure: This role reports directly to the Senior Manager of PR and works closely with agency partners, brand stakeholders, and other internal teams.

Work Arrangement: On-site, with occasional remote work for events and vendor coordination.

Growth Opportunities:

• Advancement within the PR and Events team as the company continues to grow
• Expansion into new markets and product categories
• Potential to take on additional responsibilities and leadership roles

ASSUMPTION: Knix's growth trajectory and focus on innovation provide ample opportunities for career advancement within the company.

🌍 Location & Work Environment

Office Type: Knix's headquarters is located in downtown Toronto, offering a vibrant and dynamic work environment.

Office Location(s): 179 John St, Toronto, Ontario M5T 1X4, CA

Geographic Context:

• Toronto is a multicultural city with a thriving fashion and retail industry
• The downtown core offers easy access to public transportation, restaurants, and cultural attractions
• Knix's office is located in a bustling neighborhood with a mix of corporate and creative businesses

Work Schedule: Full-time, Monday to Friday, with occasional evening and weekend work for events

ASSUMPTION: Knix's downtown Toronto location provides employees with access to a wide range of amenities and a diverse cultural scene.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the HR team
• In-person or video interview with the Senior Manager of PR and relevant stakeholders
• Final interview with the CEO or another senior leader

Key Assessment Areas:

• Communication skills and ability to work well under pressure
• Understanding of the media landscape and relevant industry trends
• Problem-solving and critical thinking abilities
• Cultural fit and alignment with Knix's mission and values

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role
• Demonstrate your understanding of Knix's brand and mission in your application materials
• Prepare examples of your work that showcase your ability to manage events, coordinate with vendors, and monitor press coverage

ATS Keywords: Public Relations, Event Management, Communication, Time Management, Problem Solving, Influencer Relations, Brand Partnerships, Media Relations, Crisis Management, Negotiation, Critical Thinking, Collaboration, Trend Awareness, Reporting, Vendor Coordination, Press Coverage Monitoring

ASSUMPTION: Knix's interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best match for the company's needs.

🛠️ Tools & Technologies

• Cision
• Microsoft Suite (Word, Excel, PowerPoint)
• Project management tools (e.g., Asana, Trello)
• Social media platforms (e.g., Instagram, Twitter, Facebook)

ASSUMPTION: While not explicitly stated, these tools and technologies are commonly used in PR and Events roles and are likely to be employed in this position.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Authenticity
• Collaboration
• Customer-centricity

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Adaptable and responsive to change
• Focused on results and continuous improvement

Self-Assessment Questions:

• How do you embody Knix's values in your work and personal life?
• Describe a time when you had to adapt to a significant change in a project or event. How did you handle it?
• How do you stay organized and manage multiple priorities in a fast-paced environment?

ASSUMPTION: Knix's company values and work style are designed to foster a collaborative and innovative work environment that empowers employees to succeed.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Dealing with unexpected changes or crises in events or PR campaigns
• Balancing the needs of agency partners, brand stakeholders, and internal teams
• Keeping up with the latest trends and developments in the media landscape

ASSUMPTION: These challenges are inherent to PR and Events roles and can be mitigated through strong organizational skills, adaptability, and effective communication.

📈 Similar Roles Comparison

• This role is similar to a PR and Events Coordinator or Assistant, but with more responsibility and experience required
• Compared to other PR and Events roles, this position offers a unique opportunity to work with a fast-growing, innovative intimates brand
• Career progression in this role could lead to a Senior PR and Events Manager or similar leadership position

ASSUMPTION: While this role shares similarities with other PR and Events positions, its focus on the intimates market and Knix's unique brand make it a distinctive opportunity.

📝 Sample Projects

• Managing a product launch event, including vendor coordination, logistics, and on-site support
• Developing and executing a press outreach campaign to secure coverage in key media outlets
• Monitoring press coverage and competitor activity, and preparing regular reports for the Knix team

ASSUMPTION: These sample projects are representative of the types of tasks and responsibilities associated with this role.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall communications strategy for Knix?
• What are the biggest challenges facing the PR and Events team currently, and how can this role help address them?
• How does Knix support the professional development and growth of its employees?
• What are the most important qualities and skills for success in this role, according to the Senior Manager of PR?
• How does Knix approach work-life balance for its employees?

ASSUMPTION: These interview questions are designed to provide insight into the role, the team, and the company, helping candidates make an informed decision about their application.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your work that showcase your ability to manage events, coordinate with vendors, and monitor press coverage
• Follow up with the HR team one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.