PR & Brand Visibility Specialist

📌 Core Information

🔹 Job Title: PR & Brand Visibility Specialist

🔹 Company: Crystalia Glass

🔹 Location: Ukraine (Remote)

🔹 Job Type: Contractor

🔹 Category: Marketing & PR

🔹 Date Posted: July 18, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Boosting Crystalia Glass's brand visibility in the US architectural and interior design space
• Securing media coverage in industry publications and building relationships with journalists
• Identifying and coordinating participation in trade shows or events
• Pitching co-marketing campaigns with influencers and design experts
• Developing story angles that position Crystalia Glass as an industry leader
• Tracking PR performance and sharing reports

ASSUMPTION: This role requires a strategic and creative mindset, with a strong focus on execution and relationship-building.

📋 Key Responsibilities

✅ Secure media coverage in industry publications

✅ Build relationships with journalists and content creators

✅ Identify and coordinate participation in trade shows or events

✅ Pitch co-marketing campaigns with influencers and design experts

✅ Develop story angles that position Crystalia Glass as an industry leader

✅ Track PR performance and share reports

ASSUMPTION: The role may evolve based on the company's growth and changing needs, requiring adaptability and flexibility.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)

Experience: 2+ years of PR or communications experience

Required Skills:

• Strong writing and storytelling skills
• Existing media/influencer contacts in design, architecture, or home improvement (a plus)
• Experience with US-based media and PR tools
• Strategic thinker with hands-on execution skills
• English proficiency at B2 level or higher (written and spoken), required for working with U.S. media and international team

Preferred Skills:

• Experience with international PR campaigns
• Familiarity with the US architectural and interior design market

ASSUMPTION: Candidates with experience in the construction or glazing industry may have an advantage but are not required.

💰 Compensation & Benefits

Salary Range: $50,000 - $70,000 USD per year (based on experience and industry standards for a mid-level PR role in the US)

Benefits:

• Fully remote position
• Opportunity to shape the PR strategy of a growing U.S.-based brand
• Direct impact on media visibility and brand recognition
• Open, collaborative international team with flat communication
• Long-term cooperation with stability and creative freedom

Working Hours: Full-time (40 hours/week), flexible schedule

ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level PR role in the US. The final offer may vary based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Construction, specifically glazing systems and partitions

Company Size: Small to medium (51-200 employees), offering a dynamic and agile work environment

Founded: 2017, with a focus on providing high-quality glazing systems at competitive prices

Company Description:

• Crystalia Glass specializes in innovative glazing systems, including sliding glass walls, glass partitions, and storefronts
• The company prioritizes quality and competitive pricing, serving both residential and commercial clients
• Crystalia Glass offers a range of services, including installation and consultation

Company Specialties:

• Sliding Glass Walls
• Glass Partitions for Home and Office
• Storefronts

Company Website: crystaliaglass.com

ASSUMPTION: Crystalia Glass's focus on quality and competitive pricing sets it apart in the glazing industry.

📊 Role Analysis

Career Level: Mid-level, with opportunities for growth and impact on the company's brand visibility

Reporting Structure: This role reports directly to the Marketing Manager or a similar position

Work Arrangement: Fully remote, with the possibility of occasional travel for events or meetings

Growth Opportunities:

• Expanding the role's responsibilities based on performance and the company's growth
• Potential career progression into a senior PR or marketing role

ASSUMPTION: The fully remote nature of this role allows for a flexible work-life balance and the opportunity to work with an international team.

🌍 Location & Work Environment

Office Type: Fully remote, with no physical office location

Office Location(s): N/A

Geographic Context:

• The role is based in Ukraine but focuses on the US architectural and interior design market
• The time zone is UTC +3 (Eastern European Time)
• The role may require occasional communication with team members and stakeholders in different time zones

Work Schedule: Full-time (40 hours/week), with a flexible schedule and the possibility of occasional weekend work for events or meetings

ASSUMPTION: The remote nature of this role may require occasional adjustments to accommodate team members and stakeholders in different time zones.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR department
• Interview with the Marketing Manager or a similar position
• Final interview with the company's founder or a senior team member

Key Assessment Areas:

• Writing and storytelling skills
• PR and communications experience
• Understanding of the US architectural and interior design market
• Cultural fit and adaptability

Application Tips:

• Tailor your resume and cover letter to highlight your relevant PR and communications experience
• Provide specific examples of your media relations, event coordination, and storytelling skills
• Demonstrate your understanding of the US architectural and interior design market and Crystalia Glass's products

ATS Keywords: PR, Brand Visibility, Media Relations, Influencer Collaboration, Storytelling, Strategic Thinking, Communication, Event Coordination, US Architectural Design, Interior Design, Glazing Systems

ASSUMPTION: The application process may vary based on the company's needs and the candidate's qualifications.

🛠️ Tools & Technologies

• PR and communications tools (e.g., Cision, Muck Rack, or similar platforms)
• Project management tools (e.g., Asana, Trello, or similar platforms)
• Communication tools (e.g., Slack, Microsoft Teams, or similar platforms)
• Design and presentation tools (e.g., Canva, Adobe Creative Suite, or similar platforms)

ASSUMPTION: The specific tools and technologies used may vary based on the company's preferences and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• Quality
• Competitive Pricing
• Customer Satisfaction
• Innovation
• Collaboration

Work Style:

• Adaptable and flexible
• Strategic and creative
• Results-driven
• Strong communication skills
• Ability to work independently and in a team

Self-Assessment Questions:

• Do you have strong writing and storytelling skills, with a proven track record in PR or communications?
• Are you comfortable working remotely and collaborating with an international team?
• Do you thrive in a dynamic and agile work environment, with the ability to adapt to changing needs and priorities?

ASSUMPTION: Crystalia Glass values adaptability, creativity, and strong communication skills in its employees.

⚠️ Potential Challenges

• The role may require occasional weekend work for events or meetings
• The fully remote nature of the role may require occasional adjustments to accommodate team members and stakeholders in different time zones
• The role may evolve based on the company's growth and changing needs, requiring adaptability and flexibility
• The role focuses on the US architectural and interior design market, which may require occasional travel or communication with stakeholders in different time zones

ASSUMPTION: The potential challenges of this role are outweighed by the opportunities for growth, impact, and a flexible work-life balance.

📈 Similar Roles Comparison

• This role is similar to a PR Specialist or Communications Manager position in the construction or glazing industry
• The role focuses on the US architectural and interior design market, which may require a unique understanding of the industry and its stakeholders
• The fully remote nature of the role offers a flexible work-life balance and the opportunity to work with an international team

ASSUMPTION: This role offers a unique opportunity to shape the PR strategy of a growing U.S.-based brand in the glazing industry.

📝 Sample Projects

• Developing a media relations strategy to secure coverage in US architectural and interior design publications
• Coordinating Crystalia Glass's participation in a major US trade show or event
• Pitching a co-marketing campaign with a prominent US interior design influencer

ASSUMPTION: The specific projects undertaken in this role may vary based on the company's needs and the candidate's qualifications.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does Crystalia Glass differentiate itself in the glazing industry, and how can PR help achieve this?
• What are the most effective communication channels for reaching US architectural and interior design professionals?
• How does Crystalia Glass support the growth and development of its employees?
• What is the company's long-term vision for its PR and marketing efforts, and how does this role fit into that vision?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates the candidate's interest in and understanding of the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant PR and communications experience
• Provide specific examples of your media relations, event coordination, and storytelling skills
• Demonstrate your understanding of the US architectural and interior design market and Crystalia Glass's products
• Follow up with the company within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.