📌 Core Information
🔹 Job Title: PR & Influencer Intern
🔹 Company: Equinox
🔹 Location: New York, NY, USA
🔹 Job Type: Full-time, Internship
🔹 Category: Marketing & PR
🔹 Date Posted: June 23, 2025
🔹 Experience Level: Entry-level (College Sophomores, Juniors, or Seniors)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Working on special projects to support the PR and influencer marketing efforts of Equinox
- Gaining hands-on experience in social media monitoring, influencer relations, and event support
- Contributing to the overall success of the PR and marketing team
- Potential for long-term employment with the company
ASSUMPTION: This internship is designed to provide real-world experience and help interns develop their skills in public relations and influencer marketing while contributing to the company's goals.
📋 Key Responsibilities
✅ Special projects may include 3 or more of the following:
- Social reporting
- Generating target lists
- Monitoring social media for trends and topics
- Supporting influencer events
ASSUMPTION: The specific projects and responsibilities may vary depending on the intern's skills, interests, and the team's needs.
🎯 Required Qualifications
Education: Open to college sophomores, juniors, or seniors
Experience: Relevant major or previous internship experience with interest in long-term employment with Equinox preferred
Required Skills:
- Strong social media skills and understanding of trends
- Excellent communication and writing skills
- Strong organizational skills and attention to detail
- Ability to work independently and in a team environment
Preferred Skills:
- Previous experience in public relations or influencer marketing
- Familiarity with social media management tools
- Knowledge of the fitness industry
ASSUMPTION: While previous experience is not required, interns with relevant experience may have an advantage in this competitive internship program.
💰 Compensation & Benefits
Salary Range: $16.50 per hour
Benefits:
- Complimentary Club Membership
- Career Growth Opportunities
- Discounts on services, products, and much more
- Social/Educational events with other company interns
Working Hours: 20-40 hours per week, depending on project scope
ASSUMPTION: The salary range is based on industry standards for internships in the marketing and PR field. Benefits are designed to provide interns with a comprehensive and valuable experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wellness and Fitness Services
Company Size: 10,001+ employees
Founded: 1991
Company Description:
- Equinox is a high-growth collective of luxury and lifestyle brands centered on Movement, Nutrition, and Regeneration
- The company includes Equinox Fitness Clubs, SoulCycle, and Equinox Hotels
- Equinox is known for its high-performance culture, innovative approach to fitness, and commitment to empowering its members and employees
Company Specialties:
- Personal Training
- Sales
- Licensed Massage
- Pilates
- Information Technology
- Marketing
- Food & Beverage
- Design & Construction
- Health & Fitness
- and development
Company Website: http://www.equinox.com
ASSUMPTION: Equinox's large size and diverse offerings provide interns with numerous opportunities to learn and grow within the company.
📊 Role Analysis
Career Level: Entry-level
Reporting Structure: This internship reports directly to the PR and marketing team
Work Arrangement: This is an on-site internship with flexible hours based on project scope
Growth Opportunities:
- Potential for long-term employment with the company
- Exposure to various aspects of public relations and influencer marketing
- Opportunities to work with high-performing teams and learn from industry experts
ASSUMPTION: This internship is designed to provide a well-rounded experience and help interns develop the skills needed to succeed in their future careers.
🌍 Location & Work Environment
Office Type: Equinox's headquarters is located in New York City
Office Location(s): 31 Hudson Yards, New York, New York 10001, US
Geographic Context:
- New York City is a major hub for the fitness and wellness industry
- The city offers numerous networking opportunities and cultural experiences
- Equinox's headquarters is located in the vibrant Hudson Yards neighborhood
Work Schedule: The internship requires a commitment of 20-40 hours per week for a duration of 6 weeks during the summer
ASSUMPTION: The work environment at Equinox is fast-paced, innovative, and focused on high performance, providing interns with a challenging and rewarding experience.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the PR and marketing team
- Background check and onboarding
Key Assessment Areas:
- Communication skills
- Social media knowledge and trends
- Organizational skills and attention to detail
- Cultural fit with Equinox's high-performance culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
- Demonstrate your passion for public relations, influencer marketing, and the fitness industry
- Prepare questions to ask the interviewer about the internship and the company
ATS Keywords: Public Relations, Influencer Marketing, Social Media, Event Support, Internship, Equinox, Marketing, PR, Communications
ASSUMPTION: The application process for this internship is competitive, and applicants should be prepared to demonstrate their qualifications and enthusiasm for the role.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Project management tools (e.g., Asana, Trello, Monday.com)
ASSUMPTION: Familiarity with these tools is not required but may be helpful for success in this internship.
👔 Cultural Fit Considerations
Company Values:
- High Performance
- Innovation
- Collaboration
- Excellence
- Integrity
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Results-driven and focused on continuous improvement
Self-Assessment Questions:
- Do I thrive in a fast-paced, high-pressure environment?
- Am I passionate about public relations, influencer marketing, and the fitness industry?
- Do I have strong communication, organizational, and time management skills?
ASSUMPTION: Interns who are a strong cultural fit with Equinox's high-performance culture and values are more likely to succeed in this internship and have a positive experience.
⚠️ Potential Challenges
- The internship may require working on weekends or evenings to support events
- The work environment can be fast-paced and demanding, requiring strong time management and prioritization skills
- The internship may involve tasks that are not directly related to public relations or influencer marketing, such as administrative or clerical duties
- The internship is for a limited duration, which may make it challenging to form lasting connections with colleagues or make a significant impact on the company
ASSUMPTION: Interns should be prepared to overcome these challenges and make the most of their experience at Equinox.
📈 Similar Roles Comparison
- This internship is similar to other PR and marketing internships in the fitness industry but may offer more opportunities for hands-on experience and event support
- The internship provides a unique opportunity to work with a high-growth collective of luxury and lifestyle brands
- The internship is designed to provide a well-rounded experience and help interns develop the skills needed to succeed in their future careers
ASSUMPTION: This internship offers a unique combination of experience, growth opportunities, and cultural fit considerations that set it apart from similar roles in the industry.
📝 Sample Projects
- Creating and executing a social media campaign to promote an Equinox event
- Researching and compiling a list of potential influencers for a brand partnership
- Assisting with the planning and execution of an influencer event, including logistics, vendor management, and on-site support
ASSUMPTION: These sample projects are designed to provide interns with a well-rounded experience and exposure to various aspects of public relations and influencer marketing.
❓ Key Questions to Ask During Interview
- What are the key priorities for this internship, and how will my work contribute to the team's goals?
- How does this internship fit into the overall PR and marketing strategy for Equinox?
- What opportunities are there for growth and development within the company?
- How does Equinox support work-life balance for its interns?
- What is the typical career path for someone in this role, and how can this internship help me achieve my long-term career goals?
ASSUMPTION: Asking thoughtful and insightful questions during the interview demonstrates your interest in the role and commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this internship
- Prepare questions to ask the interviewer about the internship and the company
- Follow up with the hiring manager after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
