Coty is seeking a Marketing Intern to support the execution of PR and influencer marketing initiatives. This role offers hands-on experience in media relations, social media engagement, and public relations. The ideal candidate will have strong communication skills, a positive attitude, and a passion for beauty trends.
📋 Key Responsibilities
- Media Relations & Social Media Engagement:
- Act as a liaison between marketing, cross-functional teams, and external agencies.
- Build and update monthly influencer marketing reports, including competitor analysis.
- Manage PR product seeding to media and KOLs, ensuring timely delivery.
- Monitor and report on media coverage and PR campaign performance.
- Event Coordination & Administrative Support:
- Assist with VIP and VIC event coordination and execution.
- Manage sample ordering, tracking, and distributions.
- Provide administrative support, including raising POs, contract reviews, and tracking payments.
- Content Creation & Project Management:
- Support and execute PR activations to enhance brand awareness.
- Support and assist in press releases, media kits, and other PR materials in both Thai and English languages.
- Provide detailed KOL briefs for social media content.
🎯 Required Qualifications
Education:
- Pursuing a bachelor's degree, third year or above
Experience:
- Able to commit for at least 6 months for a full-time internship, working at least 4 days per week
Skills:
- Strong communication and presentation skills
- Proficiency in Microsoft Office, especially Excel and PowerPoint; video-editing skills are a plus.
- Strong project management abilities
- Good organizational and coordination skills
- Good interpersonal skills
- Bilingual (Thai and English)
💡 Assumption:
- The role requires a strong learning attitude, especially in media, social media, and public communications.
💰 Compensation & Benefits
- Salary Range: THB 25,000 - 35,000 per month (industry standard for entry-level marketing roles in Bangkok)
- *Assumption:* Salary range is estimated based on industry standards and may vary depending on the candidate's qualifications and experience.
- Benefits:
- Internship stipend
- Opportunities for professional development and growth
- Access to Coty's diverse portfolio of brands and products
- Working Hours: Full-time (40 hours per week)
📌 Applicant Insights
🔍 Company Context
- Industry: Personal Care Product Manufacturing
- Company Size: 10,001+ employees
- Founded: 1904
- Headquarters: Amsterdam, North Holland, Netherlands
- Specialties: Fragrances, Color Cosmetics, and Skin & Body Care
- Company Description: Coty has a rich history of innovation and a reputation for breaking new ground in the beauty industry. With a diverse portfolio of iconic brands, Coty empowers people to express their unique beauty and create their own vision of beauty.
- Company Slogan: Fearless. Forward. You.
📊 Role Analysis
- Career Level: Entry-level (internship)
- Reporting Structure: Reports directly to the PR & Influencer Marketing Manager
- Work Arrangement: On-site, full-time (4 days per week)
- Growth Opportunities: Potential for long-term career growth within the marketing department and the wider organization.
🌍 Location & Work Environment
- Office Type: On-site (Bangkok office)
- Office Location: Bangkok, Krung Thep Maha Nakhon, Thailand
- Geographic Context: Bangkok is a bustling metropolis with a vibrant culture, rich history, and diverse population. It offers a dynamic work environment with numerous networking opportunities.
💼 Interview & Application Insights
- Typical Process: Online application review, phone/ video screening, in-person interviews, and background checks.
- Key Assessment Areas: Communication skills, problem-solving abilities, cultural fit, and passion for beauty and marketing.
- Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of your past work that demonstrate your skills in media relations, event coordination, and project management.
- Research Coty's brand portfolio and be ready to discuss your favorite products and campaigns.
🛠 Cultural Fit Considerations
- Company Values: Fearless, forward-thinking, and customer-centric. Coty values employees who are passionate, innovative, and committed to driving the beauty industry forward.
- Work Style: Collaborative, dynamic, and fast-paced. Coty's work environment encourages creativity, innovation, and continuous learning.
🛠 Potential Challenges
- Language Barrier: While bilingual (Thai and English) is preferred, candidates should be comfortable working in an English-speaking environment.
- Workload: The role may require working under tight deadlines and managing multiple projects simultaneously.
- Cultural Differences: Candidates should be open to working in a multinational company with diverse cultural norms and practices.
📈 Similar Roles Comparison
- PR & Marketing Coordinator: This role focuses more on day-to-day operations and less on strategic planning and execution. It may have fewer responsibilities related to event coordination and influencer marketing.
- Marketing Assistant: This role may involve more administrative tasks and less direct involvement in PR and influencer marketing campaigns. It could be a stepping stone to a PR & Influencer Marketing Intern role.
📝 Sample Projects
- Influencer Marketing Campaign: Develop and execute an influencer marketing campaign, including identifying and reaching out to relevant KOLs, creating content briefs, and tracking campaign performance.
- PR Event: Coordinate a press event, including invitations, logistics, and media outreach.
- Media Relations Project: Conduct media outreach for a new product launch, including drafting press releases and pitching to relevant media outlets.
💡 Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the broader marketing strategy for the brand?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
📝 Next Steps for Applicants
- To apply for this position, submit your application through [this link](https://careers.coty.com/job/Bangkok-PR-&-Influencer-Marketing-Intern-10-10110/1205207301/).
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Prepare examples of your past work that demonstrate your skills in media relations, event coordination, and project management.
- Research Coty's brand portfolio and be ready to discuss your favorite products and campaigns.
- Follow up with the hiring manager after submitting your application, expressing your interest in the role and asking any questions you may have.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
