📌 Core Information
🔹 Job Title: PR Specialist, AWS Press Office
🔹 Company: Amazon
🔹 Location: Seattle, WA & Arlington, VA
🔹 Job Type: On-site
🔹 Category: Public Relations
🔹 Date Posted: May 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (with periodic travel)
🚀 Job Overview
Key aspects of this role include:
- Collaborating with comms leaders across AWS and Amazon to build and execute PR strategies
- Managing media inquiries and relationships with technology and business media and influencers
- Supporting AWS announcements, industry news, and events with comprehensive coverage reporting
- Ensuring factually accurate representation of AWS and its services in the press
- Acting as the first line of response for media inquiries, ensuring a professional and timely response
ASSUMPTION: This role requires strong communication skills, attention to detail, and the ability to work well under pressure. It also involves periodic travel, so candidates should be comfortable with that.
📋 Key Responsibilities
✅ Deliver comprehensive coverage reporting, analysis, and insights, including aggregating coverage reports for AWS announcements, industry news, and events
✅ Ensure factually accurate representation of AWS and its services in the press
✅ Stay on top of industry trends and continually seek training and education in new skills and tools to help the team be more efficient
✅ Act as the first line of response for media inquiries, ensuring a professional and timely response
✅ Develop and strengthen relationships with technology and business media and influencers
✅ Manage complex, fast-moving, and unexpected communications challenges with high-judgment and professionalism
✅ Support third-party customer and partner press releases
✅ Manage AWS speaker approvals
✅ Manage measurement and analysis programs and tools
ASSUMPTION: This role requires strong organizational skills, the ability to multitask, and a proactive approach to problem-solving.
🎯 Required Qualifications
Education: Bachelor's degree in Communications, Journalism, Public Relations, or a related field
Experience: 2-5 years of experience in public relations, communications, or a related field
Required Skills:
- Proven experience in media relations and crisis communications
- Excellent writing and communication skills
- Strong attention to detail and analytical skills
- Ability to work well under pressure and meet tight deadlines
- Proficient in Microsoft Office Suite and social media platforms
Preferred Skills:
- Experience with AWS products and services
- Fluency in multiple languages
- Experience working with cross-functional teams
ASSUMPTION: Candidates should have a strong understanding of the tech industry and be comfortable working in a fast-paced, dynamic environment.
💰 Compensation & Benefits
Salary Range: $75,000 - $120,000 per year (based on industry standards for a PR Specialist with 2-5 years of experience in the tech industry)
Benefits:
- Health, dental, and vision insurance
- 401(k) matching
- Paid time off (vacation, sick, and holidays)
- Maternity and paternity leave
- Employee discounts
Working Hours: Full-time (40 hours per week), with occasional overtime as needed
ASSUMPTION: Salary range is estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Amazon is a multinational technology company focused on e-commerce, cloud computing, digital streaming, and artificial intelligence.
Company Size: Amazon has over 1.3 million employees worldwide, making it one of the largest companies globally. This means there are ample opportunities for career growth and development.
Founded: Amazon was founded in 1994 by Jeff Bezos and is headquartered in Seattle, WA.
Company Description:
- Amazon is guided by four principles: customer obsession, passion for invention, commitment to operational excellence, and long-term thinking.
- The company is driven by the excitement of building technologies, inventing products, and providing services that change lives.
- Amazon embraces new ways of doing things, makes decisions quickly, and is not afraid to fail.
Company Specialties:
- E-commerce
- Cloud computing (AWS)
- Digital streaming (Prime Video, Music, etc.)
- Artificial intelligence (Alexa, etc.)
Company Website: Amazon.com
ASSUMPTION: Amazon's large size and diverse range of products and services mean that there are many opportunities for career growth and development within the company.
📊 Role Analysis
Career Level: This role is at the mid-level of the PR career path. It requires significant experience and skills but still offers opportunities for growth and advancement.
Reporting Structure: The PR Specialist will report directly to the Manager of the AWS Press Office.
Work Arrangement: This role is on-site, with periodic travel required. The work schedule is full-time, with occasional overtime as needed.
Growth Opportunities:
- Advancement to Senior PR Specialist or Manager roles
- Transition to other PR or communications roles within Amazon
- Opportunities to work on high-profile projects and events
ASSUMPTION: This role offers significant opportunities for career growth and development within Amazon's PR and communications teams.
🌍 Location & Work Environment
Office Type: Amazon's offices are modern, collaborative workspaces designed to foster innovation and creativity.
Office Location(s): Seattle, WA & Arlington, VA
Geographic Context:
- Seattle, WA: Known for its tech industry, vibrant culture, and natural beauty
- Arlington, VA: Located near Washington D.C., offering a mix of urban and suburban living
Work Schedule: Full-time (40 hours per week), with occasional overtime as needed
ASSUMPTION: Both Seattle and Arlington offer a mix of urban and suburban living, with access to cultural attractions, outdoor recreation, and diverse communities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-person or virtual interview with the hiring manager and team members
- Final round interview with senior leadership
- Background check and offer extension
Key Assessment Areas:
- Communication skills and media relations experience
- Ability to work well under pressure and meet tight deadlines
- Understanding of the tech industry and AWS products and services
- Cultural fit with Amazon's leadership principles
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Showcase your understanding of the tech industry and AWS products and services
- Demonstrate your ability to work well under pressure and meet tight deadlines
- Prepare questions to ask the interviewer about the role and company
ATS Keywords: PR Specialist, AWS, Media Relations, Communications, Tech Industry, Crisis Communications, Press Office
ASSUMPTION: Amazon's application process is competitive, and candidates should be prepared to demonstrate their skills and experience throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Social media platforms (Twitter, LinkedIn, etc.)
- Media monitoring and analysis tools (e.g., Muck Rack, Critical Mention)
- AWS products and services
ASSUMPTION: This role requires proficiency in Microsoft Office Suite and social media platforms. Familiarity with media monitoring and analysis tools and AWS products and services is preferred.
👔 Cultural Fit Considerations
Company Values:
- Customer obsession
- Passion for invention
- Commitment to operational excellence
- Long-term thinking
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Focused on innovation and continuous improvement
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for innovation?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have strong analytical skills and a data-driven approach to decision-making?
ASSUMPTION: Candidates should assess their fit with Amazon's leadership principles and work style before applying to ensure a successful cultural fit.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment can be stressful and demanding
- The tech industry is competitive, and PR specialists must stay up-to-date with the latest trends and developments
- Occasional overtime may be required to meet tight deadlines
- Periodic travel may be required to support AWS announcements and events
ASSUMPTION: Candidates should be prepared to work in a fast-paced, dynamic environment and be comfortable with occasional overtime and periodic travel.
📈 Similar Roles Comparison
- This role is similar to other PR Specialist roles in the tech industry but may have a stronger focus on AWS products and services
- Amazon's size and global presence offer more opportunities for career growth and development than smaller companies
- This role may have a broader range of responsibilities than PR Specialist roles in other industries
ASSUMPTION: Candidates should research similar roles in the tech industry and consider the unique opportunities and challenges that Amazon offers.
📝 Sample Projects
- Managing media inquiries and coverage reporting for a major AWS product launch
- Developing and executing a crisis communications plan in response to a data breach
- Collaborating with cross-functional teams to create and distribute press materials for an AWS event
ASSUMPTION: These sample projects demonstrate the range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role fit into the overall communications strategy for AWS?
- What opportunities are there for growth and development within the PR and communications teams at Amazon?
- How does Amazon support work-life balance for its employees?
- What are the most important qualities and skills for success in this role?
ASSUMPTION: These questions demonstrate a candidate's interest in the role and their understanding of the company and industry.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills
- Prepare questions to ask the interviewer about the role and company
- Follow up with the hiring manager within a week after your interview to express your interest in the role
- If you are offered the position, consider negotiating your salary and benefits package
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
