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Practice Growth Director

Thrivent
Full-time
On-site
Minneapolis, Minnesota, United States
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Practice Growth Director

πŸ”Ή Company: Thrivent

πŸ”Ή Location: Minneapolis, Minnesota, United States

πŸ”Ή Job Type: Full-Time

πŸ”Ή Category: Financial Services

πŸ”Ή Date Posted: June 17, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Remote OK

πŸš€ Job Overview

Key aspects of this role include:

  • Driving growth in Annual New Business Production (ANBP) and investment revenue targets (RFOB)
  • Enhancing the productivity of experienced financial advisors through coaching and support
  • Fostering collaboration among advisors and teams through peer-to-peer forums and regional meetings
  • Developing and implementing strategies to enhance practice productivity, including book management, client service models, and staffing
  • Partnering with other distribution teams to align strategically and achieve growth goals

ASSUMPTION: This role requires a strong focus on sales growth, advisor productivity, and teaming to meet and exceed performance metrics.

πŸ“‹ Key Responsibilities

βœ… Drive growth in ANBP, acquiring new clients, and achieving investment revenue targets (RFOB) with full accountability for meeting these performance metrics.

βœ… Enhance the growth and productivity of experienced financial advisors by supporting their practices and succession planning, focusing on expanding target practices through specialized roles, robust annual business planning, and assistance with complex revenue-sharing agreements.

βœ… Demonstrate a strong commitment to and deep understanding of the organization’s purpose-based advice strategy and solutions, ensuring consistent delivery of a high-quality advice experience and implementing both protection and investment product solutions.

βœ… Proactively support experienced advisors with business plans and goals through efficient communication, coach them, and provide necessary tools to ensure their success. Develop and implement strategies to enhance practice productivity, including book management, client service models, and staffing.

βœ… Coach and promote collaboration among advisors of varying tenures and productivity levels through peer-to-peer forums, one-on-one coaching, and regional meetings.

βœ… Support group capacity growth by retaining experienced advisors and enhancing practices through effective teaming and advice capacity additions. Build strong advisor relationships to generate warm referrals for local groups and teams.

βœ… Develop collaborative relationships with the National Practice Group, Advisor Growth, Advice, Wholesaling teams, and regional leaders, focusing on strategic alignment and addressing local advisor needs.

βœ… Coach veteran practices and cultivate a positive and productive veteran advisor culture resulting in increased productivity, sales, revenue, new clients, practice leverage, and building team structures.

βœ… Coach and support advisors on exploring and executing team models in partnership with the Succession, Teaming, and Joint Field Work teams.

βœ… Enhance the professionalism of experienced advisor practices and ensure an exceptional client experience using the purpose-based advice framework.

βœ… Foster cooperation between experienced and new advisors through joint field work and book management. Recognize and celebrate collaborative contributions and achievements.

βœ… Assist in identifying the need to add to teams, sourcing candidates, and conducting interviews for target practices.

βœ… Develop and implement advisor and team segmentation strategies, including facilitating study groups, helping advisors present ideas to peers, and building a positive culture with advisors and field leaders.

ASSUMPTION: This role requires strong communication, coaching, and strategic planning skills to drive growth and productivity among experienced financial advisors.

🎯 Required Qualifications

Education: Four-year college degree strongly preferred.

Experience: Minimum five years coaching financial advisors, with demonstrated experience and expertise working with more sophisticated advisors and practices strongly preferred.

Required Skills:

  • Expertise with foundational practice management topics: client service models, adding staff/new advisors to a team or solo practice, model office, etc.
  • Ability to present and facilitate large and small groups to drive understanding of concepts that lead to experienced advisor success
  • Ability to utilize technology, like Salesforce and Power BI, to connect with and coach advisors
  • FINRA Series 7, 63/65 or 66 required or obtained within 90 days
  • State insurance licensed and appointed in life, health and variable lines of authority or obtained within 90 days
  • State securities registered and insurance licensed and appointed in all states that comprise the group area
  • Satisfactory background check and clean compliance record
  • Flexibility to travel within the region (may include overnight) and conduct business during evening hours

Preferred Skills:

  • Familiarity with more advanced practice management topics: revenue sharing teams, legal entity team structures, advanced staff roles
  • Professional designation or history of significant progress toward achievement preferred

ASSUMPTION: Candidates with a strong background in financial advisor coaching, practice management, and sales growth strategies will be most successful in this role.

πŸ’° Compensation & Benefits

Salary Range: $76,132.00 - $103,001.00 per year, which factors in various geographic regions. The base pay actually offered will be determined by a variety of factors including, but not limited to, location, relevant experience, skills, and knowledge, business needs, market demand, and other factors Thrivent deems important.

Benefits:

  • Competitive compensation and benefits package
  • 401(k) with company match
  • Health, dental, and vision insurance
  • Paid time off and holidays
  • Employee assistance program

Working Hours: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility to work evenings and weekends as needed

ASSUMPTION: Thrivent offers a competitive compensation and benefits package, with salary ranges based on location, experience, and market demand.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: 5,001-10,000 employees

Founded: 1902

Company Description:

  • Thrivent is a Fortune 500 company with a 100-year legacy in the financial services industry
  • Offers financial advice, investments, insurance, banking, and generosity programs
  • Committed to helping people build their financial futures and live more generous lives

Company Specialties:

  • Financial advice
  • Investments
  • Insurance
  • Banking
  • Generosity programs

Company Website: thrivent.com

ASSUMPTION: Thrivent is a well-established financial services organization with a strong focus on generosity and helping clients build their financial futures.

πŸ“Š Role Analysis

Career Level: Mid-level to senior-level role, with potential for growth and advancement within the organization

Reporting Structure: Reports directly to the Group Vice President or Area Vice President, with a dotted-line relationship to the Market Director

Work Arrangement: Remote OK, with flexibility to travel within the region (may include overnight) and conduct business during evening hours

Growth Opportunities:

  • Potential to advance to senior leadership roles within the organization
  • Opportunities to work with and learn from experienced financial advisors and leaders
  • Chance to make a significant impact on the growth and success of experienced advisor practices

ASSUMPTION: This role offers strong growth potential for candidates with a proven track record in financial advisor coaching, sales growth, and practice management.

🌍 Location & Work Environment

Office Type: Hybrid, with a corporate headquarters in Minneapolis, Minnesota, and the option to work remotely

Office Location(s): 600 Portland Ave S., Suite 100, Minneapolis, MN 55415-4402, US; 4321 N. Ballard Road, Appleton, WI 54919-0001, US

Geographic Context:

  • Minneapolis is the largest city in Minnesota, with a diverse economy and a strong financial services industry
  • The Twin Cities metropolitan area has a population of over 3.6 million people
  • Minnesota is known for its natural beauty, with numerous lakes, forests, and outdoor recreation opportunities

Work Schedule: Full-time, typically Monday through Friday, 8:00 AM to 5:00 PM, with flexibility to work evenings and weekends as needed

ASSUMPTION: The Minneapolis headquarters offers a dynamic work environment, with the option to work remotely and the opportunity to collaborate with experienced financial advisors and leaders.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screening
  • In-person or virtual interview with hiring manager and/or team members
  • Final interview with senior leadership
  • Background check and reference check

Key Assessment Areas:

  • Experience coaching financial advisors and driving sales growth
  • Knowledge of practice management strategies and tools
  • Ability to build and maintain strong relationships with advisors and team members
  • Communication and presentation skills
  • Problem-solving and strategic planning abilities

Application Tips:

  • Tailor your resume and cover letter to highlight your experience coaching financial advisors, driving sales growth, and implementing practice management strategies
  • Prepare examples of your success in growing advisor productivity and expanding target practices
  • Research Thrivent's company culture and values to demonstrate your fit for the organization
  • Follow up with the hiring manager after the interview to express your interest in the role

ATS Keywords: Financial advisor coaching, sales growth, practice management, advisor productivity, teaming, succession planning, client service models, business planning, strategic alignment, collaboration, communication, presentation skills, problem-solving

ASSUMPTION: Thrivent's interview process focuses on assessing candidates' experience coaching financial advisors, sales growth strategies, and practice management skills.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Power BI
  • Microsoft Office Suite
  • Zoom or other video conferencing tools
  • Thrivent's proprietary tools and systems (CAP, Illustrations, etc.)

ASSUMPTION: This role requires proficiency in using Salesforce, Power BI, and other relevant tools and technologies to connect with and coach advisors effectively.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Generosity
  • Excellence
  • Stewardship
  • Relationships

Work Style:

  • Collaborative and team-oriented
  • Focused on driving results and achieving performance metrics
  • Adaptable and responsive to change
  • Committed to continuous learning and improvement
  • Self-Assessment Questions:

    • How do you demonstrate integrity and generosity in your professional and personal life?
    • Can you provide an example of a time when you drove results and achieved performance metrics in a sales or coaching role?
    • How do you adapt to change and respond to new challenges in a dynamic work environment?

    ASSUMPTION: Thrivent values candidates who embody their core values, demonstrate strong work ethic, and are committed to driving results and continuous improvement.

    ⚠️ Potential Challenges

    • Managing a large territory with a diverse group of experienced financial advisors
    • Balancing the needs and priorities of multiple stakeholders, including advisors, team members, and regional leaders
    • Adapting to changes in the financial services industry and regulatory environment
    • Meeting and exceeding performance metrics, including ANBP and RFOB targets
    • Building and maintaining strong relationships with advisors and team members in a remote work environment

    ASSUMPTION: This role presents unique challenges, including managing a large territory, balancing stakeholder needs, and driving sales growth in a dynamic work environment.

    πŸ“ˆ Similar Roles Comparison

    • This role is similar to a Regional Vice President or Area Vice President role within a financial services organization, with a focus on driving sales growth and advisor productivity
    • Unlike other roles, this position requires a strong background in financial advisor coaching and practice management, with a focus on expanding target practices and enhancing advisor productivity
    • Career progression in this role may lead to senior leadership positions within the organization, with opportunities to work with and learn from experienced financial advisors and leaders

    ASSUMPTION: This role offers unique opportunities for growth and advancement within the financial services industry, with a focus on driving sales growth and advisor productivity.

    πŸ“ Sample Projects

    • Developing and implementing a strategic plan to expand a target practice by 20% within the first year of employment
    • Coaching a team of experienced financial advisors to increase their ANBP by 15% within six months
    • Facilitating a study group for advisors to present ideas to peers and build a positive culture within the organization

    ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for this role, with a focus on driving sales growth, advisor productivity, and practice management.

    ❓ Key Questions to Ask During Interview

    • What are the key priorities for this role in the first 90 days?
    • How does this role collaborate with other distribution teams to achieve growth goals?
    • What opportunities are there for professional development and growth within the organization?
    • How does the company support work-life balance for employees in this role?
    • What are the most significant challenges facing the advisors in this territory, and how can this role address them?

    ASSUMPTION: Asking these questions will help you understand the role's priorities, growth opportunities, and challenges, as well as the company's commitment to employee development and work-life balance.

    πŸ“Œ Next Steps for Applicants

    To apply for this position:

    • Submit your application through this link
    • Tailor your resume and cover letter to highlight your experience coaching financial advisors, driving sales growth, and implementing practice management strategies
    • Prepare examples of your success in growing advisor productivity and expanding target practices
    • Research Thrivent's company culture and values to demonstrate your fit for the organization
    • Follow up with the hiring manager after the interview to express your interest in the role

    ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.