Praktikant B2B Content Marketing & Social Media (m/w/d)

📌 Core Information

🔹 Job Title: Praktikant B2B Content Marketing & Social Media (m/w/d)

🔹 Company: EGYM AG

🔹 Location: Munich, Bavaria, Germany

🔹 Job Type: Full-Time, Intern

🔹 Category: Marketing

🔹 Date Posted: May 28, 2025

🔹 Experience Level: Entry-Level

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Creating content for various platforms, including the website, blog, and social media channels
• Supporting community management and product marketing efforts
• Assisting in newsletter marketing and planning customer success stories
• Collaborating with a motivated and ambitious team

ASSUMPTION: This role requires strong writing skills, creativity, and familiarity with social media platforms. Previous experience in content or social media marketing is beneficial but not required as this is an internship position.

📋 Key Responsibilities

✅ Content Creation: Write texts for the website, landing pages, blog, and other relevant channels, and maintain them independently via our CMS

✅ Community Management: Support the community management of our social media channels, with a focus on LinkedIn

✅ Content Planning: Create various content formats (text, image, video) for our LinkedIn channel and support long-term content planning

✅ Customer Success Stories: Plan and implement engaging customer success stories

✅ Product Marketing: Assist in creating content and materials for product marketing

✅ Newsletter Marketing: Support newsletter marketing and other email marketing campaigns, from planning and implementation to follow-up and reporting

ASSUMPTION: The responsibilities listed above are subject to change based on the team's priorities and the intern's skills and interests.

🎯 Required Qualifications

Education: Pursuing a degree in communications, media studies, journalism, marketing, or a related field

Experience: Some experience in content, online, or social media marketing is beneficial but not required

Required Skills:

• Excellent German and good English language skills
• Strong creative writing skills
• Familiarity with social media platforms
• Proficient in MS Office programs
• Basic knowledge of Drupal, Photoshop/CapCut/Figma, and video editing software

Preferred Skills:

• Experience with CMS management
• Knowledge of SEO best practices
• Familiarity with email marketing tools

ASSUMPTION: While the preferred skills are not mandatory, they would be beneficial for excelling in this role.

💰 Compensation & Benefits

Salary Range: As this is an internship, the salary is not specified. However, interns typically receive a monthly stipend in Germany, with the amount varying by company and location. According to Glassdoor, the average monthly internship stipend in Munich is around €1,000 - €1,500.

Benefits:

• Free coffee, tea, and fresh fruit
• Monthly travel allowance of €45
• Free access to the in-house gym and EGYM Wellpass

Working Hours: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: The salary range provided is an estimate based on industry standards for internships in Munich. The actual stipend may vary depending on the company's policy and the intern's performance.

📌 Applicant Insights

🔍 Company Context

Industry: Wellness and Fitness Services. EGYM Wellpass offers corporate health benefits by providing access to various sports and health facilities, as well as online courses, for employees of partner companies.

Company Size: Medium (51-200 employees). EGYM AG is a well-established company with a strong presence in the German market, offering a supportive work environment for interns.

Founded: 2010. EGYM AG was founded in Munich and has since grown to offer its services in Germany and Austria.

Company Description:

• EGYM Wellpass focuses on providing corporate health benefits to improve the well-being and productivity of employees
• The company partners with various sports and health facilities, as well as online course providers, to offer a wide range of activities for employees
• EGYM Wellpass aims to create a healthy and balanced work environment by encouraging physical activity and wellness

Company Specialties:

• Corporate health management
• Benefits
• Firmenfitness
• Corporate health programs
• Fitness and wellness
• Sports facilities

Company Website: https://de.egym-wellpass.com/de-de

ASSUMPTION: EGYM AG is a well-established company with a strong focus on employee well-being and growth. As an intern, you can expect a supportive work environment with opportunities for learning and development.

📊 Role Analysis

Career Level: Entry-level. This internship is an excellent opportunity for students pursuing a degree in a relevant field to gain practical experience in content marketing and social media management.

Reporting Structure: The intern will report directly to the marketing team and work closely with various departments to create engaging content and manage social media channels.

Work Arrangement: On-site, full-time. The intern will work from the EGYM AG headquarters in Munich, with flexible working hours.

Growth Opportunities:

• Gain practical experience in content marketing and social media management
• Develop strong writing and communication skills
• Build a professional network within the industry
• Potential full-time employment opportunities after the internship, depending on performance and company needs

ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in a dynamic and growing industry. The role provides a well-rounded experience in content creation, social media management, and collaboration with various teams.

🌍 Location & Work Environment

Office Type: Modern, high-tech office with a collaborative work environment

Office Location(s): Einsteinstraße 172, München, Bayern 81677, DE

Geographic Context:

• Munich is the capital of Bavaria and the third-largest city in Germany
• The city is known for its vibrant culture, rich history, and strong economy
• Munich offers a high quality of life, with numerous parks, museums, and recreational activities

Work Schedule: Full-time (40 hours per week), with flexible working hours

ASSUMPTION: Munich offers a dynamic and multicultural work environment, with numerous opportunities for personal and professional growth. The city's strong economy and focus on innovation make it an ideal location for an internship in the marketing industry.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the provided link
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the marketing team to discuss the role and answer any questions
• Background check and reference verification (if applicable)

Key Assessment Areas:

• Communication skills and language proficiency
• Creativity and writing skills
• Familiarity with social media platforms and content creation
• Collaboration and teamwork
• Adaptability and problem-solving skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your creativity and writing skills through examples of your work, such as blog posts or social media campaigns
• Show enthusiasm for the role and the company by researching EGYM Wellpass and its mission
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company

ATS Keywords: Content marketing, social media management, community management, creative writing, online marketing, email marketing, CMS management, video editing, graphic design, communication skills, team collaboration, project management, research skills, analytical skills, time management, adaptability

ASSUMPTION: The application process for this internship is competitive, and applicants should tailor their materials to highlight their relevant skills and experiences. Demonstrating creativity, strong communication skills, and a passion for content marketing and social media management will increase the chances of success.

🛠️ Tools & Technologies

• MS Office (Word, Excel, PowerPoint)
• CMS (Drupal)
• Graphic design tools (Photoshop, CapCut, Figma)
• Video editing software
• Social media management platforms (Hootsuite, Buffer, etc.)
• Email marketing tools (Mailchimp, Constant Contact, etc.)

ASSUMPTION: Familiarity with the listed tools and technologies is beneficial but not required. The intern will receive training and support to develop the necessary skills for the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation and continuous improvement
• Collaboration and teamwork
• Customer focus and excellence
• Integrity and accountability
• Work-life balance and employee well-being

Work Style:

• Dynamic and fast-paced work environment
• Collaborative and supportive team culture
• Focus on creativity, innovation, and continuous learning
• Flexible and adaptable to changing priorities and projects

Self-Assessment Questions:

• Do you thrive in a dynamic and collaborative work environment?
• Are you passionate about content creation and social media management?
• Do you have strong communication skills and the ability to work effectively with diverse teams?
• Are you adaptable and able to manage multiple projects and priorities?

ASSUMPTION: EGYM AG values a strong cultural fit and looks for interns who are passionate about their work, collaborative, and adaptable to a dynamic work environment.

⚠️ Potential Challenges

• Managing multiple projects and priorities simultaneously
• Adapting to a fast-paced and dynamic work environment
• Balancing work and personal responsibilities as an intern
• Developing strong writing and communication skills in a short period

ASSUMPTION: These challenges can be overcome with strong time management, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• This internship focuses on B2B content marketing and social media management, while similar roles may focus on B2C marketing, SEO, or other aspects of digital marketing
• The role requires strong writing and communication skills, as well as creativity and adaptability, which are valuable skills in any marketing role
• This internship offers an opportunity to gain practical experience in a growing industry, with potential career paths in content marketing, social media management, or other marketing specializations

ASSUMPTION: While this internship has unique aspects, the skills and experiences gained can be applied to various marketing roles, making it an excellent starting point for a career in the industry.

📝 Sample Projects

• Creating a social media campaign to promote a new product or service
• Developing a content marketing strategy to increase brand awareness and engagement
• Planning and executing a customer success story, including interviews, photography, and video production

ASSUMPTION: These sample projects are designed to give interns a well-rounded experience in content marketing and social media management, with opportunities to develop and showcase their skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30 days?
• How does this internship fit into the company's long-term goals and growth plans?
• What opportunities are there for professional development and growth within the company?
• How does the marketing team collaborate with other departments, such as product marketing and sales?
• What is the company's approach to work-life balance and employee well-being?

ASSUMPTION: Asking thoughtful and well-researched questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the provided link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of your work, such as blog posts or social media campaigns, to demonstrate your creativity and writing skills
• Prepare thoughtful questions to ask during the interview to demonstrate your interest in the role and the company
• Follow up with the hiring manager, Carolin Remter, within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.