Prestige Brand Manager

📌 Core Information

🔹 Job Title: Prestige Brand Manager

🔹 Company: Coty

🔹 Location: Tokyo, Tōkyō, Japan

🔹 Job Type: Hybrid

🔹 Category: Personal Care Product Manufacturing

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Developing and executing brand strategies based on consumer insights and market trends
• Collaborating with cross-functional teams to ensure marketing activities align with business objectives
• Managing brand annual calendar and resource allocation to achieve business targets
• Launching new products and innovations in the Japanese market
• Analyzing business performance and providing insights to adapt strategies and action plans

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively in a matrix organization.

📋 Key Responsibilities

✅ Develop and implement brand strategies based on consumer/shopper insights, competitive threats, and brand issues and opportunities, in compliance with global brand marketing and fashion house guidelines.

✅ Develop brand annual calendar and wisely use available resources to achieve business targets, including brand sales, pillar/category performance, retail excellence, campaign delivery, consumer acquisition, consumer retention, brand awareness improvement, and timely new innovation launches in Japan.

✅ Achieve business results through executional excellence and partner with cross-functional colleagues to ensure marketing activities are executed according to strategy and are supported by investments in advertising, digital/social media, and promotions.

✅ Apply understanding of local consumers, customers, and competitors to adapt global license guidelines and policies in local adaptation, while also taking a strong local voice in proposing local initiatives.

✅ Provide strong distribution strategy based on strong analysis of retailers.

✅ Provide timely and insightful business analysis and reports to adapt strategy and action plans.

ASSUMPION: This role requires a high level of autonomy and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 8+ years of experience in Marketing, with a strong track record in innovation rollouts, launch management, S&OP, and media planning & execution

Required Skills:

• Proven experience in brand management and marketing
• Excellent project management skills
• Strong communication and coordination skills
• Fluency in English
• Strong beauty sense and luxury taste

Preferred Skills:

• Experience in consumer work and mix development
• Experience in department store business

ASSUMPTION: This role requires a proactive and self-driven individual with a strong sense of ownership and accountability.

💰 Compensation & Benefits

Salary Range: ¥8,000,000 - ¥12,000,000 per year (industry standard for 10+ years of experience in Tokyo)

Benefits:

• Market competitive salary
• Omni-Working: Hybrid flexible working model
• Product allowance: Employees can order from a selection of Coty products each year
• Free goods: Employees can enjoy occasional free products due to company initiatives
• Gender-neutral paid parental leave

Working Hours: 40 hours per week, with flexibility for working parents

ASSUMPTION: The salary range is based on industry standards for similar roles in Tokyo. The benefits package is designed to attract and retain top talent in the competitive Japanese beauty market.

📌 Applicant Insights

🔍 Company Context

Industry: Personal Care Product Manufacturing, with a focus on fragrances, color cosmetics, skincare, and body care

Company Size: 10,001+ employees, with a global presence and a strong market position in Japan

Founded: 1904, with a rich history and a reputation for innovation in the beauty industry

Company Description:

• Coty is a global beauty company with an iconic portfolio of brands
• Celebrates the entire human kaleidoscope and cultivates a culture of fearless kindness
• Committed to being an equal opportunities employer, valuing diversity and inclusion

Company Specialties:

• Fragrances
• Color cosmetics
• Skincare and body care

Company Website: www.coty.com/your-career

ASSUMPTION: Coty's large size and global presence offer opportunities for career growth and development, as well as exposure to diverse brands and markets.

📊 Role Analysis

Career Level: Experienced (10+ years of experience)

Reporting Structure: This role reports directly to the Regional Brand Director and works closely with various departments, including Retail Operations, Commercial and Sales, Finance, and Supply Chain

Work Arrangement: Hybrid, with a balance between remote and office-based work

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the brand management team
• Opportunities to work on global projects and collaborate with international teams
• Possibility to transition into a regional or global role with further experience and development

ASSUMPTION: This role offers a clear path for career progression within the brand management function and the broader organization.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space in central Tokyo

Office Location(s): Buitenveldertselaan 3-5, Amsterdam, North Holland 1082, NL; 350 Fifth Avenue, New York, NY 10118, US; 14 rue du Quatre Septembre, Paris, Paris 75014, FR; 1 Chemin de la Papeterie, Versoix, Versoix 1290, CH; ulica Domaniewska 34A, Warsaw, MA 02-672, PL; 1400 Broadway Rd, Sanford, NC 27332, US; Bradfield, Ashford, England TN25 4AQ, GB; Carrer de la Marina, 16, Barcelona, Catalonia 08005, ES; 1 Market St, Sydney, NSW 2000, AU; Rua Antonio Luchiari, 251, Campinas, SP 13054-700, BR; Rua Armando Petrella, Sao Paulo, SP 05679-010, BR; Chaussee de la Hulpe 181, Watermael-Boitsfort, Brussels Region 1170, BE

Geographic Context:

• Tokyo is a major global city with a high cost of living and competitive job market
• Coty's offices are located in central business districts, offering easy access to public transportation and amenities
• The company culture is diverse and inclusive, reflecting the international nature of the business

Work Schedule: Flexible, with a focus on results and output rather than strict hours

ASSUMPTION: The work environment at Coty is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the HR department
• On-site or virtual interview with the hiring manager and relevant team members
• Final round interview with senior leadership

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Communication and presentation skills
• Cultural fit and alignment with Coty's values
• Technical skills in brand management and marketing

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and leadership abilities
• Research Coty's brand portfolio and understand the competitive landscape in the Japanese beauty market
• Be prepared to discuss your long-term career goals and how this role fits into your professional development

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