- Job Title: Principal Content Designer - Growth
- Company: HubSpot
- Location: Remote - USA
- Job Type: Full-time
- Category: Design
- Date Posted: April 3, 2025
🚀 Job Overview
Key aspects of this role include:
1. Strategic Impact: Drive product-led growth initiatives with autonomy and influence senior leadership.
2. Cross-functional Collaboration: Work closely with product managers, engineers, analysts, and stakeholders to balance user needs with business goals.
3. Content Strategy: Develop and execute end-to-end content strategy for complex user flows and experiences across product lines.
4. User-centered Design: Leverage user research and feedback to inform design decisions and improve user experiences.
5. Growth Mindset: Continuously learn, adapt, and improve based on data-driven insights and user feedback.
ASSUMPTION: This role requires a strong background in content design and user experience, with the ability to influence and collaborate across teams. A passion for user feedback and a growth mindset are essential for success.
📋 Key Responsibilities
- Explore User Needs: Conduct user research and quick experiments to design content strategy and user experiences that solve problems and improve time-to-value.
- Craft First Impressions: Build clear and delightful interactions with content that make people feel welcome and confident from the start of their relationship with HubSpot.
- Drive Business Impact: Work closely with product managers, engineers, analysts, leadership, and other stakeholders to balance user needs with HubSpot's business goals.
- Collaborate and Influence: Partner with cross-product designers, engineers, product managers, analysts, and the broader business to drive solutions for problem spaces that span multiple product lines and groups.
- Mentor and Develop: Model best practices for knowledge sharing, collaboration, mentoring, and facilitation to help grow the content design team and HubSpot's broader UX community.
ASSUMPTION: The ideal candidate should have a strong background in content design and user experience, with the ability to influence and collaborate across teams. A passion for user feedback and a growth mindset are essential for success in this role.
🎯 Required Qualifications
- Education: Bachelor's degree in a relevant field or equivalent experience.
- Experience: 10+ years of experience in content design, user experience, or a related field.
- Required Skills:
- Proven expertise in content strategy, user experience, and information architecture.
- Strong narrative design and storytelling skills.
- Ability to influence and collaborate with cross-functional teams.
- Experience with user research and data-driven design.
- Proficiency in design tools (e.g., Figma, Sketch, Adobe XD).
- Familiarity with HubSpot's products and industry is a plus.
Preferred Skills:
- Experience with accessibility standards and best practices.
- Familiarity with agile development methodologies.
- Knowledge of HTML, CSS, and JavaScript.
ASSUMPTION: The ideal candidate will have a strong background in content design and user experience, with the ability to influence and collaborate across teams. A passion for user feedback and a growth mindset are essential for success in this role.
💰 Compensation & Benefits
- Salary Range: $197,900 - $316,600 USD Annually
- Benefits:
- Stock Options
- Equity
- Annual Bonus
- Flexible Work Environment
- Working Hours: 40 hours per week, with flexibility for remote work.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and experience. The actual salary may vary based on the candidate's qualifications and HubSpot's compensation philosophy.
📌 Applicant Insights
🔍 Company Context
- Industry: Software Development
- Company Size: 5,001-10,000 employees
- Founded: 2006
- Company Description: HubSpot is a leading CRM platform that provides software and support to help businesses grow better. Our platform includes marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth.
- Company Specialties: Inbound marketing, marketing, internet marketing, online marketing, web marketing, software, blogging, SEO, marketing automation, social media, email marketing, analytics, sales, inbound sales, customer support, customer service, customer relationship management, help desk software, platform, customer code, and culture code.
📊 Role Analysis
- Career Level: Senior-level role with significant impact and influence.
- Reporting Structure: This role reports directly to the Head of Content Design for Growth and collaborates closely with product managers, engineers, analysts, and other stakeholders.
- Work Arrangement: Hybrid work arrangement, with a close working relationship with teams in the UK and Ireland.
- Growth Opportunities: This role offers the opportunity to drive strategic and meaningful product-led growth initiatives, influence senior leadership, and grow better together with a centralized team of world-class content designers.
ASSUMPTION: This role requires a location in the Eastern time zone in the US or Canada due to a close working relationship with teams in the UK and Ireland.
🌍 Location & Work Environment
- Office Type: Hybrid work environment with a close working relationship with teams in the UK and Ireland.
- Office Location(s): Remote - USA
- Geographic Context: This role requires a location in the Eastern time zone in the US or Canada due to a close working relationship with teams in the UK and Ireland.
- Work Schedule: Flexible work schedule with a focus on results and delivery.
ASSUMPTION: This role requires a location in the Eastern time zone in the US or Canada due to a close working relationship with teams in the UK and Ireland.
💼 Interview & Application Insights
- Typical Process:
1. Phone or video screen with a content design manager.
2. Portfolio review and design challenge with the content design team.
3. Final interview with the Head of Content Design for Growth and other stakeholders.
- Key Assessment Areas:
1. Portfolio and work samples showcasing content strategy, user experience, and information architecture skills.
2. Design challenge results and problem-solving approach.
3. Cultural fit and alignment with HubSpot's values.
- Application Tips:
1. Tailor your resume and portfolio to highlight relevant skills and experiences for this role.
2. Showcase your understanding of HubSpot's products and industry in your application materials.
3. Prepare for behavioral interview questions that focus on your problem-solving skills, collaboration, and adaptability.
- ATS Keywords: Content strategy, user experience, information architecture, narrative design, collaboration, data-driven insights, stakeholder engagement, mentoring, communication, problem-solving, user research, storytelling, feedback, adaptability, project management, design best practices.
ASSUMPTION: HubSpot's application process is designed to assess candidates' skills, cultural fit, and alignment with the company's values. Be prepared to showcase your relevant experiences and demonstrate your ability to thrive in a fast-paced, collaborative environment.
🛠️ Tools & Technologies
- Design tools: Figma, Sketch, Adobe XD
- Collaboration tools: Slack, Microsoft Teams, Google Workspace
- Project management tools: Asana, Jira, Trello
- User research tools: UsabilityHub, UserTesting, Hotjar
- Analytics tools: Google Analytics, Mixpanel, Amplitude
ASSUMPTION: The tools and technologies listed are not exhaustive and may vary based on the specific needs of the project or team.
👔 Cultural Fit Considerations
- Company Values: HubSpot's HEART values guide the company's culture and decision-making processes. They include:
1. HubSpotters are HUMBLE: We're always learning and growing, and we value feedback and collaboration.
2. HubSpotters are EMBRACE CHANGE: We're comfortable with uncertainty and adapt quickly to new situations.
3. HubSpotters are CRAFTY: We're resourceful and creative problem-solvers who make things happen.
4. HubSpotters are TENACIOUS: We're resilient and persistent in the face of challenges and setbacks.
5. HubSpotters are HAPPY: We prioritize work-life balance and create a positive, inclusive work environment.
- Work Style: HubSpot values autonomy, flexibility, and transparency. Employees are encouraged to take ownership of their work and make decisions that drive results. The company fosters a collaborative and inclusive culture that supports employee growth and development.
Self-Assessment Questions:
1. How do you approach feedback and use it to improve your work and the work of your team?
2. Describe a time when you had to adapt quickly to a significant change in your work environment or project scope. How did you handle it, and what was the outcome?
3. How do you balance the need to deliver results with the desire to create a positive and inclusive work environment?
ASSUMPTION: HubSpot values candidates who align with their HEART values and can thrive in a fast-paced, collaborative environment. Be prepared to demonstrate your fit with the company's culture and values during the interview process.
⚠️ Potential Challenges
1. Time Zone Differences: This role requires close collaboration with teams in the UK and Ireland, which may present challenges due to time zone differences and scheduling.
2. Complexity of Projects: The role involves driving end-to-end content strategy for highly complex user flows and experiences, which can be challenging and time-consuming.
3. Stakeholder Management: Balancing user needs with business goals may require navigating competing priorities and influencing senior leadership.
4. Work-Life Balance: The hybrid work arrangement may require managing work-life balance effectively, especially when working remotely.
ASSUMPTION: These challenges can be mitigated with strong communication, collaboration, and time management skills. Candidates should be prepared to adapt and find creative solutions to overcome obstacles.
📈 Similar Roles Comparison
1. Principal Content Designer vs. Senior Content Designer: While both roles focus on driving strategic content initiatives, the Principal Content Designer role has more influence, autonomy, and impact on cross-product experiences. The Senior Content Designer role may be more focused on specific product lines or features.
2. Industry Context: HubSpot's growth and expansion present unique opportunities and challenges for content designers. The company's focus on inbound marketing, customer experience, and growth-driven design sets it apart from other software development companies.
3. Career Path Comparison: This role offers significant growth opportunities, with the potential to influence senior leadership, drive strategic initiatives, and grow better together with a centralized team of world-class content designers.
ASSUMPTION: The Principal Content Designer role at HubSpot is unique in its scope, influence, and growth potential. Candidates should be prepared to take on significant responsibilities and make a meaningful impact on the company's products and user experiences.
📝 Sample Projects
1. HubSpot's Onboarding Experience: Redesigning HubSpot's onboarding experience to improve user activation and time-to-value.
2. Product-led Growth Initiatives: Driving strategic content initiatives to increase user engagement, retention, and monetization across HubSpot's platform.
3. Cross-product Content Consistency: Collaborating with cross-product designers to ensure consistent and meaningful content experiences for users as they navigate HubSpot's platform.
ASSUMPTION: These sample projects illustrate the strategic and impactful nature of the Principal Content Designer role at HubSpot. Candidates should be prepared to take on similar initiatives and drive meaningful change across the company's products and user experiences.
❓ Key Questions to Ask During Interview
1. Role Responsibilities: Can you provide more details about the day-to-day responsibilities and priorities for this role?
2. Team Structure: How is the content design team structured, and how does this role fit within the organization?
3. Growth Opportunities: What opportunities are there for professional growth and development within this role and the content design team?
4. Work Environment: How does the company support work-life balance and employee well-being, especially for remote workers?
5. Company Culture: How does the company's culture and values influence decision-making and day-to-day work?
ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and work environment.
📝 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://www.hubspot.com/careers/jobs/6633462?gh_jid=6633462).
2. Tailor your resume and portfolio to highlight relevant skills and experiences for this role.
3. Prepare a cover letter that explains your interest in the role and how your background and skills make you a strong fit.
4. If applicable, prepare examples or case studies that demonstrate your ability to drive strategic content initiatives and improve user experiences.
5. Follow up with the hiring team one week after submitting your application to express your continued interest in the role.
⚠️ Disclaimer
This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
