📌 Core Information
🔹 Job Title: Principal Content Strategist
🔹 Company: Red Hat
🔹 Location: Raleigh, North Carolina, United States
🔹 Job Type: Full-Time
🔹 Category: Content Strategy
🔹 Date Posted: June 5, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Raleigh, NC)
🚀 Job Overview
Key aspects of this role include:
- Leading content strategy for Red Hat’s AI portfolio
- Developing trusted relationships with internal stakeholders
- Planning, creating, evaluating, and connecting content
- Collaborating with cross-functional teams to deliver exceptional user experiences
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with diverse teams.
📋 Key Responsibilities
✅ Define the work needed across domains and channels for Red Hat’s AI portfolio
✅ Measure the effectiveness of projects against defined goals and larger marketing team goals
✅ Consult with peers to monitor content performance and optimize against defined KPIs
✅ Connect with content contributors across Red Hat to create consistent experiences for existing and prospective customers
✅ Apply unique skills and insights to identify opportunities to make Red Hat better
✅ Serve as an advocate for Red Hat’s brand and voice
✅ Be a continual student of the craft and share insights and ideas with others across the company
ASSUMPTION: This role involves a high degree of collaboration, stakeholder management, and data-driven decision making.
🎯 Required Qualifications
Education: Bachelor's degree in a related field (e.g., English, Journalism, Marketing, or a similar discipline)
Experience: 5-10 years of experience in content strategy, content marketing, or a related role
Required Skills:
- Ability to understand and simplify complex situations
- Passion for exceptional user experiences
- Ability to work effectively in a highly collaborative environment
- Effective and persuasive interpersonal communication skills
- Deep comfort with navigating, collecting, analyzing, reporting, and making decisions using data
- Ability and passion for writing clearly, compellingly, and concisely for external audiences
- Empathy for the audience and internal Red Hat stakeholders
Preferred Skills:
- Experience with AI, virtualization, edge computing, or other emerging technologies
- Familiarity with content management systems (CMS)
- Background in SEO or content optimization
ASSUMPTION: Candidates should have a strong portfolio demonstrating their content strategy and writing skills.
💰 Compensation & Benefits
Salary Range: $97,300.00 - $155,670.00 per year
Benefits:
- Comprehensive medical, dental, and vision coverage
- Flexible Spending Account - healthcare and dependent care
- Health Savings Account - high deductible medical plan
- Retirement 401(k) with employer match
- Paid time off and holidays
- Paid parental leave plans for all new parents
- Leave benefits including disability, paid family medical leave, and paid military leave
- Additional benefits including employee stock purchase plan, family planning reimbursement, tuition reimbursement, transportation expense account, employee assistance program, and more!
Working Hours: Full-time, typically 40 hours per week
ASSUMPTION: The salary range provided is based on market research for similar roles in the Raleigh, NC area.
📌 Applicant Insights
🔍 Company Context
Industry: Red Hat operates in the software development industry, focusing on enterprise open source solutions.
Company Size: Red Hat is a large company with over 10,000 employees, providing ample opportunities for collaboration and growth.
Founded: 1993, with a rich history in open source technology and a strong commitment to community involvement.
Company Description:
- Red Hat is the world’s leading provider of enterprise open source solutions
- Uses a community-powered approach to deliver high-performing Linux, hybrid cloud, edge, and Kubernetes technologies
- Encourages creativity, passion, and impact-driven work from its associates
Company Specialties:
- Cloud computing
- Hybrid cloud management
- Linux
- Open source
- Virtualization
- Storage
- Middleware
- Containers
- Mobile
- OpenStack
Company Website: http://www.redhat.com
ASSUMPTION: Red Hat's large size and industry leadership provide ample opportunities for professional growth and exposure to cutting-edge technologies.
📊 Role Analysis
Career Level: This role is at the senior level, requiring significant experience and expertise in content strategy.
Reporting Structure: The Principal Content Strategist will report directly to the Content team lead and collaborate with various internal stakeholders across Red Hat.
Work Arrangement: This role is hybrid, requiring the candidate to work on-site in Raleigh, NC, with the option to work remotely for a portion of the time.
Growth Opportunities:
- Potential to lead and mentor junior content strategists
- Opportunities to work on high-impact projects and initiatives
- Chance to expand skills and knowledge in emerging technologies
ASSUMPTION: This role offers significant growth potential, given Red Hat's size, industry leadership, and commitment to employee development.
🌍 Location & Work Environment
Office Type: Red Hat's headquarters in Raleigh, NC, offers a modern, collaborative work environment designed to foster innovation and creativity.
Office Location(s): 100 E. Davie St., Raleigh, NC 27601, US
Geographic Context:
- Raleigh is part of the Research Triangle region, known for its tech industry and vibrant culture
- The area offers a mix of urban and suburban living options, with a relatively low cost of living compared to other major US tech hubs
- Raleigh has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: The work schedule is flexible, with core hours between 10:00 AM and 3:00 PM EST. Employees are expected to be available during these hours for meetings and collaboration.
ASSUMPTION: The Raleigh office provides a dynamic and engaging work environment, with ample opportunities for collaboration and professional growth.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the Content team
- In-depth interview with the Content team lead and other team members
- Final interview with the hiring manager or a panel of stakeholders
Key Assessment Areas:
- Content strategy and planning skills
- Communication and interpersonal skills
- Data analysis and reporting skills
- Cultural fit and alignment with Red Hat's values
Application Tips:
- Highlight specific examples of content strategy and writing projects in your portfolio
- Tailor your resume and cover letter to emphasize your relevant skills and experiences
- Prepare for behavioral and situational interview questions that focus on your problem-solving, collaboration, and communication skills
ATS Keywords: Content strategy, AI portfolio, stakeholder management, data analysis, user experience, content creation, content optimization, technical writing, collaboration, communication, problem-solving
ASSUMPTION: The application process for this role is competitive, and candidates should emphasize their relevant skills, experiences, and achievements to increase their chances of success.
🛠️ Tools & Technologies
- Content management systems (CMS)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Jira)
- Collaboration tools (e.g., Google Workspace, Microsoft 365)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Red Hat's current tech stack and the candidate's areas of expertise.
👔 Cultural Fit Considerations
Company Values:
- Act with integrity
- Value collaboration
- Be open and honest
- Take ownership
- Act courageously
- Focus on customer success
- Be inclusive
- Be responsible with our resources
- Strive for excellence
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and action-oriented
- Customer-centric and user-focused
Self-Assessment Questions:
- Do I have a proven track record of developing and executing successful content strategies?
- Am I comfortable working with diverse teams and stakeholders to achieve common goals?
- Can I effectively communicate complex ideas and translate technical content into compelling narratives?
- Do I have a strong commitment to continuous learning and professional development?
- Am I comfortable working in a fast-paced, dynamic environment with shifting priorities?
ASSUMPTION: Candidates should assess their fit with Red Hat's values and work style to ensure a successful and fulfilling career at the company.
⚠️ Potential Challenges
- Managing multiple projects with different deadlines and priorities
- Navigating a large, complex organization with numerous stakeholders
- Keeping up with the latest trends and developments in AI and other emerging technologies
- Balancing the need for data-driven decision-making with the need for quick, agile content creation
ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a commitment to continuous learning and adaptation.
📈 Similar Roles Comparison
- This role is unique in its focus on Red Hat's AI portfolio and the need to collaborate with various internal stakeholders
- Compared to other content strategist roles, this position requires a higher level of technical expertise and industry-specific knowledge
- Career progression in this role may lead to leadership positions within the Content team or other related departments
ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and interests.
📝 Sample Projects
- Developing a comprehensive content strategy for Red Hat's AI portfolio, including channel-specific plans and KPIs
- Collaborating with product marketing teams to create targeted content for specific customer segments
- Conducting user research and usability testing to inform content creation and optimization
ASSUMPTION: These sample projects demonstrate the breadth and depth of the content strategy responsibilities in this role.
❓ Key Questions to Ask During Interview
- Can you describe the current content strategy for Red Hat's AI portfolio, and how this role will contribute to its evolution?
- How does the Content team collaborate with other departments, such as Product Marketing and Developer Marketing, to ensure consistent messaging and branding?
- What are the most pressing challenges facing the Content team, and how can this role help address them?
- How does Red Hat support the professional development and growth of its content strategists?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the Content team or other departments?
ASSUMPTION: These questions will help candidates better understand the role, the team, and the company, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills, experiences, and achievements in content strategy and writing
- Prepare a portfolio showcasing your content strategy and writing samples, as well as any relevant data analysis or project management examples
- Follow up with the hiring manager or a member of the Content team one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
