Principal Marketing Manager - Integrated Event Experiences & Demand Gen

📌 Core Information

🔹 Job Title: Principal Marketing Manager - Integrated Event Experiences & Demand Gen

🔹 Company: Workday

🔹 Location: Singapore

🔹 Job Type: On-site

🔹 Category: 📆 Event Marketing & Coordination

🔹 Date Posted: Tue Apr 01 2025

🔹 Experience Level: 10+ years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Design world-class event experiences that align with APJ growth objectives.
• Create immersive and engaging event experiences for demand generation.
• Implement innovative event strategies to drive business growth across the APJ region.
• Collaborate with field marketing teams and integrate event experiences with broader marketing initiatives.

ASSUMPTION: The role focuses significantly on blending in-person and digital experiences, assuming a robust understanding of both platforms is crucial for success.

📋 Key Responsibilities

✅ Develop and implement integrated event strategies.

✅ Design high-impact, customer-centric event experiences.

✅ Coordinate exclusive engagements for executives and key clients.

✅ Align event initiatives with marketing and business goals for increased demand generation.

✅ Innovate hybrid event solutions using diverse platforms.

✅ Define KPIs for event impact and refine strategies using data-driven insights.

✅ Collaborate across sales, product marketing, and executive teams.

✅ Manage vendor relationships and event budgets efficiently.

ASSUMPTION: There is an emphasis on data-driven decision-making, assuming familiarity with analytics tools is necessary.

🎯 Required Qualifications

Education: Not specified

Experience: 10+ years in event marketing or demand generation within a B2B tech environment

Required Skills:

• Event Marketing
• Demand Generation
• Experiential Marketing
• Project Management
• Communication

Preferred Skills:

• Experience with hybrid or virtual event technologies
• Understanding of APJ market dynamics

ASSUMPTION: A background in B2B environments is crucial, believing this aligns with the demand for strategic, high-impact event planning skills.

💰 Compensation & Benefits

Salary Range: Not specified, suggest researching typical industry compensation for similar roles in the APJ region

Benefits:

• Flexible work arrangements
• Comprehensive healthcare plans
• Professional development opportunities

Working Hours: 40 hours per week with flexible arrangements

ASSUMPTION: Competitive benefits are assumed given Workday's reputation for employee-centric policies.

📌 Applicant Insights

🔍 Company Context

Industry: Software Development, specializing in enterprise cloud applications

Company Size: 10,001+ employees, suggesting robust resources and growth opportunities

Founded: Not specified, but known to have a substantial market impact since inception

Company Description:

• Leading solutions for finance and human resource innovations
• Utilizes AI and machine learning in product offerings
• Serves a diverse global clientele, including a significant portion of the Fortune 500

Company Specialties:

• Financial Management
• Human Capital Management
• Analytics and Planning

Company Website: www.workday.com

ASSUMPTION: The company's comprehensive product suite supports the innovative demands of the role.

📊 Role Analysis

Career Level: Senior, suggesting strategic involvement and leadership responsibilities

Reporting Structure: Likely reports to a Senior Vice President or equivalent, considering the strategic impact of the role

Work Arrangement: Hybrid, allowing for flexibility in work patterns

Growth Opportunities:

• Leadership roles in global event strategies
• Expansion into broader marketing executive positions
• Opportunities for cross-functional team leadership

ASSUMPTION: Pathways for significant upward mobility are anticipated given the role's strategic importance.

🌍 Location & Work Environment

Office Type: Modern and collaborative, supporting innovative work

Office Location(s): Multiple global sites with a primary focus in Singapore for this role

Geographic Context:

• Singapore is a hub for APJ market engagements
• Workday's regional presence supports extensive customer interactions
• The city offers a multicultural business environment

Work Schedule: Primarily hybrid with flexibility for on-site engagements

ASSUMPTION: Singapore's strategic importance in regional growth underpins the role's location.

💼 Interview & Application Insights

Typical Process:

• Initial application review
• Phone screening with HR
• Technical and behavioral interviews

Key Assessment Areas:

• Strategic thinking and planning
• Experience with cross-functional collaboration
• Innovative marketing capabilities

Application Tips:

• Highlight experience with major event platforms
• Emphasize data-driven decision-making skills
• Showcase successful event execution examples

ATS Keywords: Event Marketing, Hybrid Events, Demand Generation, Strategic Innovation

ASSUMPTION: The application process emphasizes strategic and innovative capabilities critical to this role.

🛠️ Tools & Technologies

• Zoom or similar digital platforms for virtual events
• Salesforce for customer interaction tracking
• Project Management software like Asana or Trello

ASSUMPTION: Expertise in these tools is essential for executing hybrid event strategies efficiently.

👔 Cultural Fit Considerations

Company Values:

• Employee-centric culture
• Commitment to innovation and growth
• Focus on community and sustainability

Work Style:

• Collaborative and team-oriented
• Proactive with a strategic focus
• Adaptive to a fast-paced environment

Self-Assessment Questions:

• How do I align with a company that values innovation and employee wellness?
• In what ways do I excel in strategizing and executing integrated events?
• How can I contribute to Workday's community-focused mission?

ASSUMPTION: The role demands alignment with Workday’s strong cultural values emphasizing innovation and employee well-being.

⚠️ Potential Challenges

• Navigating cross-functional coordination effectively
• Balancing innovation with budget constraints
• Ensuring high-impact outcomes in a competitive APJ market
• Adapting strategies based on evolving market dynamics

ASSUMPTION: Understanding these challenges prepares candidates for overcoming typical obstacles in a dynamic work environment.

📈 Similar Roles Comparison

• Principal Event Manager roles often focus less on demand generation
• This role requires more strategic collaboration than similar positions
• Comparable roles may not demand equal integration of digital and in-person elements

ASSUMPTION: Comparison highlights this role’s unique emphasis on strategy and integration in event marketing.

📝 Sample Projects

• Developed a hybrid event campaign increasing engagement by 20%
• Rolled out an APJ-wide executive engagement initiative boosting pipeline by 15%
• Innovated a digital platform solution for virtual customer conferences

ASSUMPTION: Candidates should be prepared to discuss past projects demonstrating impact on demand generation.

❓ Key Questions to Ask During Interview

• How does Workday prioritize integrated events in its overall marketing strategy?
• What challenges does Workday foresee in its APJ demand generation efforts?
• How does Workday support career development in this role?
• What level of autonomy does this role allow in developing event strategies?
• What are some key past successes in Workday's event strategies?

ASSUMPTION: Questions focus on understanding company priorities and role specifics to ensure alignment with candidate expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare to discuss relevant event marketing experiences
• Emphasize strategic planning skills in your resume
• Ensure familiarity with the latest event technologies
• Prepare examples of complex event initiatives you've managed

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.