📌 Core Information
🔹 Job Title: Principal Product Growth Specialist
🔹 Company: Gen
🔹 Location: Prague, Czech Republic (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing & Growth
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days in-office)
🚀 Job Overview
Key aspects of this role include:
- Leading research, prioritization, and execution of marketing initiatives across multiple touchpoints in Mobile Security apps
- Enhancing performance through funnel analysis, A/B testing, and process iteration
- Championing a test-and-learn culture to drive sales effectiveness
- Collaborating with cross-functional teams to drive user and revenue growth
- Owning the monetization strategy and execution across various touchpoints
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work independently and within cross-functional teams.
📋 Key Responsibilities
✅ Independently lead research, prioritization, and E2E execution of marketing initiatives across multiple touchpoints in Mobile Security apps
✅ Enhance Performance – Analyze conversion funnels, run A/B tests, and iterate on processes to drive continual improvement
✅ Champion a Test-and-Learn Culture – Encourage experimentation, data-driven decision-making, and innovation to enhance sales effectiveness
✅ Proactively identify and solve business/data/technical challenges without waiting for explicit instructions
✅ Collaborate with cross-functional teams (Product, Engineering, Data, Creative) to drive user and revenue growth
✅ Own the monetization strategy and execution across first purchase, upsell, retention, or reactivation touchpoints
✅ Define pricing levels for current and new product tiers and their underlying sources
✅ Own Program P&L – Take full ownership of profitability, ensuring an optimized balance between cost, revenue, and ROI
ASSUMPTION: This role involves a high degree of autonomy and accountability, requiring strong initiative and a "do first, ask later" mentality.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of proven success in scaling revenue and user base through marketing campaigns and product improvements
Required Skills:
- Growth Strategy & Execution (5+ years)
- Product-Led Growth
- Entrepreneurial Agility
- User Psychology & Funnel Optimization
- Experimentation & Analysis
- Data Storytelling & Communication
- Ownership & Initiative
- Collaboration & Independence
- Advanced Analytics
- SQL Proficiency (Strong Plus)
Preferred Skills:
- Fluency in Czech (not required but beneficial)
- Experience in the Cybersecurity industry
ASSUMPTION: While a degree is preferred, equivalent experience and a strong portfolio may be considered.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Unlimited PTO (paid time off)
- Flexible working hours & home office
- Cafeteria points (meal plan, pension insurance, travel, free time activities, multisport card, and much more)
- Tuition reimbursement for job-related courses
- Learning & Development plan
- Sustainable home improvement bonus
- Opportunity to learn and work with the best in the Digital Security industry
- Mac/Windows laptop and more
Working Hours: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (3 days in-office)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Gen is a global company dedicated to Powering Digital Freedom through its trusted Cyber Safety brands, including Norton, Avast, LifeLock, and more. With over 500 million users in 150 countries, Gen is a major player in the Computer and Network Security industry.
Company Size: 1,001-5,000 employees (mid-sized company)
Founded: 1982 (as Avast Software, later merged with NortonLifeLock to form Gen)
Company Description:
- Gen is committed to providing empowerment and safety for the first digital generations and empowering people to live their digital lives confidently today and for generations to come.
- The company offers award-winning products and services in cybersecurity, online privacy, identity protection, and financial wellness.
- Gen is listed on the NASDAQ stock exchange (NASDAQ: GEN).
Company Specialties:
- Cybersecurity
- Online Privacy
- Identity Protection
- Financial Wellness
Company Website: GenDigital.com
ASSUMPTION: Gen's large size and global presence offer applicants extensive growth opportunities and exposure to diverse markets.
📊 Role Analysis
Career Level: Mid-Senior level role with potential for growth into a leadership position
Reporting Structure: This role reports directly to the Head of Growth and collaborates with cross-functional teams, including Product, Engineering, Data, and Creative.
Work Arrangement: Hybrid (3 days in-office, 2 days remote)
Growth Opportunities:
- Potential to lead a team and mentor junior growth specialists
- Opportunity to work on high-impact projects with global reach
- Chance to develop skills in a dynamic, fast-paced environment
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand their skills and take on more responsibilities.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with state-of-the-art facilities
Office Location(s): Prague, Czech Republic (with the option to work remotely 2 days per week)
Geographic Context:
- Prague is the capital and largest city of the Czech Republic, offering a high quality of life, rich history, and vibrant culture.
- The city is known for its well-preserved Old Town, Lesser Town, and New Town quarters, as well as its 9th-century Prague Castle complex.
- Prague is an ideal location for professionals seeking a balance between urban living and access to nature, with numerous parks and outdoor activities nearby.
Work Schedule: Full-time (40 hours/week), with flexible hours and a hybrid work arrangement (3 days in-office)
ASSUMPTION: Prague offers a unique blend of history, culture, and modern amenities, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- Technical assessment or case study
- In-depth interview with the hiring manager and team members
- Final decision and offer
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Analytical skills and data-driven decision-making
- Communication and presentation skills
- Cultural fit and alignment with Gen's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past growth strategies, A/B tests, and data-driven decisions
- Research Gen's products, competitors, and market trends to demonstrate your industry knowledge
ATS Keywords: Product Growth, Marketing Initiatives, Funnel Optimization, A/B Testing, Data-Driven Decision Making, Cross-Functional Teams, Monetization Strategy, P&L Ownership, SQL Proficiency
ASSUMPTION: Gen's interview process is designed to assess the candidate's technical skills, strategic thinking, and cultural fit, with a focus on real-world examples and case studies.
🛠️ Tools & Technologies
- Google Analytics
- Mixpanel
- Amplitude
- SQL
- Excel or Google Sheets
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's role and team.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Safety
- Confidence
- Innovation
- Collaboration
Work Style:
- Data-driven and analytical
- Strategic and creative
- Collaborative and team-oriented
- Adaptable and resilient
Self-Assessment Questions:
- How have you empowered users through your past growth strategies?
- Can you describe a time when you identified and solved a business challenge without explicit instructions?
- How do you approach working with cross-functional teams to drive user and revenue growth?
ASSUMPTION: Gen values candidates who align with their mission to empower users and drive growth through innovative, data-driven strategies.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment that requires adaptability and quick decision-making
- Managing multiple projects and priorities simultaneously
- Collaborating with cross-functional teams across different time zones
- Balancing user experience with maximized profits
ASSUMPTION: These challenges are inherent to the role and require strong organizational skills, effective communication, and a strategic mindset to overcome.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on product-led growth and funnel optimization
- Gen's global presence and user base offer unique opportunities for high-impact projects and global exposure
- This role provides a clear path for career progression, with opportunities to lead teams and mentor junior specialists
ASSUMPTION: This role offers unique growth opportunities and exposure to global markets, setting it apart from similar positions in the industry.
📝 Sample Projects
- Developing and executing a comprehensive growth strategy for a new product launch, resulting in a 30% increase in user acquisition within the first 6 months
- Optimizing the onboarding funnel for a mobile app, leading to a 25% increase in user activation and a 15% increase in revenue
- Conducting A/B tests to improve the conversion rate of upsell and retention touchpoints, resulting in a 10% increase in revenue
ASSUMPTION: These sample projects demonstrate the candidate's ability to drive growth through strategic planning, data analysis, and continuous optimization.
❓ Key Questions to Ask During Interview
- Can you describe the current state of the mobile security market and how this role contributes to Gen's growth strategy?
- How does the team collaborate with product and engineering to ensure our growth initiatives align with product development?
- What are the biggest challenges facing the mobile security industry, and how does this role address them?
- How does Gen support the professional development and growth of its employees?
- What is the team's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: These questions help candidates better understand the role, team dynamics, and company culture, enabling them to make an informed decision about their fit for the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past growth strategies, A/B tests, and data-driven decisions
- Research Gen's products, competitors, and market trends to demonstrate your industry knowledge
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
