Principal Product Manager - AI/ML Growth

📌 Core Information

🔹 Job Title: Principal Product Manager - AI/ML Growth

🔹 Company: Life360

🔹 Location: Remote, USA

🔹 Job Type: Full-time

🔹 Category: Product Management

🔹 Date Posted: 2025-07-03

🔹 Experience Level: 10+ years

🔹 Remote Status: Remote Solely

🚀 Job Overview

Key aspects of this role include:

• Defining and executing Life360’s strategy for data-driven growth using AI/ML capabilities
• Leading a cross-functional team of data scientists, ML ops engineers, and cloud engineers
• Driving adoption of AI capabilities to enhance user acquisition, engagement, retention, and monetization
• Aligning senior leadership and cross-organizational stakeholders on impact, investment, and sequencing

ASSUMPTION: This role requires a high level of strategic thinking and cross-functional leadership to drive growth through AI/ML. The ideal candidate will have a strong background in AI/ML and a proven track record of driving growth in consumer-facing products.

📋 Key Responsibilities

✅ Own the vision, roadmap, and delivery of internal AI/ML platforms, tools, and growth accelerators

✅ Lead a cross-functional group of data scientists, ML ops engineers, and cloud engineers

✅ Drive adoption of AI capabilities that lift acquisition, engagement, retention, and monetization

✅ Align senior leadership and cross-organizational stakeholders on impact, investment, and sequencing

✅ Set a product vision for AI-powered growth and translate it into measurable outcomes, KPIs, and roadmaps

✅ Deliver and scale self-serve model-hosting, feature-store, and experimentation infrastructure

✅ Partner with Product and Analytics to design automated targeting, pricing, and lifecycle models

✅ Package reusable APIs, SDKs, and dashboards that enable non-ML teams to ship smarter features without ML expertise

✅ Define success metrics, run opportunity sizing, and champion a test-and-learn culture grounded in rigorous analysis

✅ Hire, coach, and inspire a multidisciplinary team; foster a culture of craft, ownership, and high-impact delivery

ASSUMPTION: This role requires a strong understanding of AI/ML technologies and a proven ability to drive growth through data-informed decision-making and strategic leadership.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Computer Science, Mathematics, Statistics, or a related discipline). Advanced degrees are a plus.

Experience: 8-10+ years of product management experience, with at least 5 years focused on AI/ML platforms or ML-driven growth products at consumer scale

Required Skills:

• Fluency in modern ML stacks (Python, TensorFlow/PyTorch, feature stores, real-time inference, A/B frameworks)
• Hands-on background in data science, ML engineering, or analytics, or extensive track record partnering with such teams
• Proven ability to influence at the executive level, balance short-term wins with long-term bets, and thrive amid ambiguity
• Values that resonate with Life360's values: Be a Good Person, Be Direct with Respect, Members Before Metrics, High Intensity High Impact

Preferred Skills:

• Experience with cloud platforms (AWS/GCP/Azure)
• Background in consumer-facing products or services
• Familiarity with the family networking or location-based services industry

ASSUMPTION: The ideal candidate will have a strong background in AI/ML and a proven track record of driving growth in consumer-facing products. Experience with cloud platforms and familiarity with the family networking or location-based services industry are a plus.

💰 Compensation & Benefits

Salary Range: $172,500 to $253,500 USD per year. This range is based on market research and reflects the average salary for a Principal Product Manager with 10+ years of experience in the AI/ML and consumer tech industries.

Benefits:

• Competitive pay and benefits
• Medical, dental, vision, life, and disability insurance plans (100% paid for employees)
• 401(k) plan with company matching program
• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being
• Flexible PTO, 13 company-wide days off throughout the year
• Winter and summer week-long synchronized company shutdowns
• Learning & Development programs
• Equipment, tools, and reimbursement support for a productive remote environment
• Free Life360 Platinum Membership for your preferred circle
• Free Tile Products

Working Hours: Full-time, typically 40 hours per week. However, Life360 values work-life balance and encourages employees to work flexible hours as needed.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's background and experience. The benefits listed are subject to change and may vary depending on the employee's location and employment status.

📌 Applicant Insights

🔍 Company Context

Industry: Life360 operates in the Individual and Family Services industry, focusing on family networking, location-based services, and safety solutions.

Company Size: Life360 has 201-500 employees, which means it is a mid-sized company with a well-established structure but still offers opportunities for growth and innovation.

Founded: Life360 was founded in 2008 and has since grown to serve approximately 76.9 million monthly active users (MAU) across more than 150 countries.

Company Description:

• Life360's mission is to keep people close to the ones they love by providing a category-leading mobile app and Tile tracking devices
• The company empowers members to protect the people, pets, and things they care about most with services such as location sharing, safe driver reports, and crash detection with emergency dispatch
• Life360 delivers peace of mind and enhances everyday family life with seamless coordination for all the moments that matter, big and small

Company Specialties:

• Family Networking
• Location Based Services
• Mobile
• Connected Home
• Connected Car
• Consumer Tech
• Location Sharing
• Safety and Crash Detection

Company Website: life360.com

ASSUMPTION: Life360 is a well-established company in the family networking and location-based services industry, with a strong focus on safety and peace of mind for its users.

📊 Role Analysis

Career Level: This role is at the senior level, requiring a high degree of expertise and strategic thinking in AI/ML and product management.

Reporting Structure: The Principal Product Manager - AI/ML Growth will report directly to the Head of Growth and work closely with cross-functional teams, including Data Science, ML Engineering, and Product.

Work Arrangement: This role is remote solely, allowing for flexibility and work-life balance. However, the ideal candidate should be comfortable working remotely and have strong communication skills to collaborate effectively with distributed teams.

Growth Opportunities:

• As Life360 continues to grow and innovate, there will be opportunities for the Principal Product Manager - AI/ML Growth to expand their team and take on more responsibilities
• The ideal candidate will have the opportunity to shape the future of AI/ML growth at Life360 and make a significant impact on the company's success
• There may be opportunities for the Principal Product Manager - AI/ML Growth to transition into a leadership role within the Growth organization or take on a more strategic role within the company

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a lasting impact on Life360's AI/ML growth strategy and the company's overall success.

🌍 Location & Work Environment

Office Type: Remote-first, with no physical office location required for this role.

Office Location(s): Not applicable for this remote-only position.

Geographic Context:

• Life360 serves approximately 76.9 million monthly active users (MAU) across more than 150 countries, providing a global context for the Principal Product Manager - AI/ML Growth's work
• The ideal candidate should be comfortable working in a remote, distributed team environment and have strong communication skills to collaborate effectively with team members across different time zones
• The Principal Product Manager - AI/ML Growth will be expected to work flexible hours as needed to accommodate team members in different time zones

Work Schedule: Full-time, typically 40 hours per week. However, Life360 values work-life balance and encourages employees to work flexible hours as needed.

ASSUMPTION: The remote-first work environment offers flexibility and work-life balance but requires strong communication skills and self-motivation to succeed in a distributed team setting.

💼 Interview & Application Insights

Typical Process:

• Phone or video screen with the Recruiting team
• Technical interview with the Growth team, focusing on AI/ML and product management skills
• On-site or virtual interview with the Head of Growth and other key stakeholders
• Final round interview with the CEO or another senior leader

Key Assessment Areas:

• AI/ML expertise and strategic thinking
• Product management skills and experience
• Cross-functional leadership and team management
• Alignment with Life360's values and company culture

Application Tips:

• Highlight your experience with AI/ML and consumer-facing products in your resume and cover letter
• Be prepared to discuss your approach to driving growth through AI/ML and your experience with cross-functional teams
• Showcase your ability to balance short-term wins with long-term bets and thrive amid ambiguity
• Demonstrate your understanding of Life360's mission and values, and how your skills and experience align with the company's goals

ATS Keywords: AI/ML, Product Management, Growth, Consumer Tech, Strategic Thinking, Cross-functional Leadership, Data Science, ML Engineering, Cloud Platforms, Python, TensorFlow, PyTorch, Feature Stores, Real-time Inference, A/B Frameworks

ASSUMPTION: The interview process for this role will focus on assessing the candidate's AI/ML expertise, product management skills, and strategic thinking, as well as their alignment with Life360's values and company culture.

🛠️ Tools & Technologies

• Python
• TensorFlow/PyTorch
• Feature Stores
• Real-time Inference
• A/B Frameworks
• Cloud Platforms (AWS/GCP/Azure)

ASSUMPTION: The Principal Product Manager - AI/ML Growth will be expected to have a strong background in modern ML stacks and cloud platforms to succeed in this role.

👔 Cultural Fit Considerations

Company Values:

• Be a Good Person
• Be Direct with Respect
• Members Before Metrics
• High Intensity High Impact

Work Style:

• Life360 values a remote-first work environment, with a focus on results and work-life balance
• The ideal candidate should be self-motivated, comfortable working in a distributed team setting, and able to manage their time effectively
• Life360 encourages a test-and-learn culture, with a focus on data-informed decision-making and continuous improvement

Self-Assessment Questions:

• Do you align with Life360's values, particularly "Members Before Metrics" and "High Intensity High Impact"?
• Are you comfortable working in a remote, distributed team environment and managing your time effectively?
• Do you thrive in a test-and-learn culture and enjoy making data-informed decisions to drive growth?

ASSUMPTION: The ideal candidate for this role will have a strong alignment with Life360's values and work style, with a focus on data-informed decision-making, continuous improvement, and a high-intensity, high-impact work ethic.

⚠️ Potential Challenges

• Working remotely may present challenges in terms of communication and collaboration, requiring strong self-motivation and time management skills
• The Principal Product Manager - AI/ML Growth may face resistance from cross-functional teams when implementing AI/ML capabilities, requiring strong leadership and influencing skills
• Balancing short-term wins with long-term bets may be challenging, as the ideal candidate must prioritize effectively and make strategic trade-offs
• The global nature of Life360's user base may present challenges in terms of time zones and cultural differences, requiring strong communication and adaptability skills

ASSUMPTION: The Principal Product Manager - AI/ML Growth will face various challenges in this role, but strong leadership, communication, and adaptability skills will be essential for success.

📈 Similar Roles Comparison

• This role is unique in its focus on AI/ML growth for a consumer-facing product in the family networking and location-based services industry
• Compared to other AI/ML growth roles, this position offers a unique opportunity to drive growth for a well-established company with a global user base
• Career path comparison: This role offers significant growth opportunities, with the potential to transition into a leadership role or take on a more strategic role within the company

ASSUMPTION: This role is unique in its focus on AI/ML growth for a consumer-facing product in the family networking and location-based services industry, offering significant growth opportunities for the right candidate.

📝 Sample Projects

• Developing and implementing an automated targeting, pricing, and lifecycle model to optimize LTV for every user
• Creating reusable APIs, SDKs, and dashboards to enable non-ML teams to ship smarter features without ML expertise
• Designing and executing A/B tests to evaluate the impact of AI/ML capabilities on user acquisition, engagement, retention, and monetization

ASSUMPTION: The Principal Product Manager - AI/ML Growth will be responsible for driving growth through AI/ML capabilities, with a focus on optimizing LTV for every user and enabling non-ML teams to ship smarter features.

❓ Key Questions to Ask During Interview

• How does Life360 plan to scale its AI/ML capabilities in the next 1-3 years, and how will this role contribute to that growth?
• What are the biggest challenges facing the Growth organization, and how can this role help address them?
• How does Life360 support the professional development and growth of its employees, particularly in the AI/ML and product management domains?
• What is the company's approach to balancing short-term wins with long-term bets, and how does this role fit into that strategy?
• How does Life360 foster a culture of innovation and continuous improvement, particularly in the AI/ML and product management domains?

ASSUMPTION: The ideal candidate will ask thoughtful, strategic questions during the interview process to demonstrate their understanding of Life360's goals and their ability to drive growth through AI/ML capabilities.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume and cover letter to highlight your experience with AI/ML, consumer-facing products, and cross-functional teams
• Prepare for your interviews by brushing up on your AI/ML and product management skills, as well as your understanding of Life360's mission and values
• Follow up with the Recruiting team one week after submitting your application to inquire about your application status

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.