📌 Core Information
🔹 Job Title: Principal Product Manager - Growth
🔹 Company: Wisr
🔹 Location: Sydney, NSW, Australia
🔹 Job Type: Full Time
🔹 Category: Financial Services
🔹 Date Posted: 2025-07-15
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (3 days per week in office)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing a clear growth product strategy focused on acquisition, conversion, and lifetime value (LTV).
- Optimising the customer funnel across owned and third-party channels through rigorous, data-backed experiments.
- Managing and enhancing Wisr’s API integrations to drive seamless partner experiences and improve platform reach.
- Collaborating closely with cross-functional teams to ensure alignment on growth initiatives and shared accountability for results.
- Leveraging analytics platforms, experimentation methodologies, SQL querying, and quantitative analysis to inform growth strategies and product enhancements.
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a strong focus on data-driven decision making and continuous improvement.
📋 Key Responsibilities
✅ Develop, communicate, and execute a clear growth product strategy focused on acquisition, conversion, and lifetime value (LTV).
✅ Own annual and quarterly growth planning, aligning closely with Wisr’s overall company goals and product vision.
✅ Lead and manage a dedicated growth squad, including engineers, to optimise Wisr’s end-to-end customer funnel across owned and third-party channels.
✅ Run rigorous, data-backed experiments to continuously improve conversion rates, funnel efficiency, customer onboarding, and retention.
✅ Establish, implement, and scale growth systems to drive sustainable customer acquisition and increase customer lifetime value.
✅ Oversee the development and enhancement of Wisr’s API integrations, driving seamless partner experiences and improving platform reach.
✅ Work directly with third-party partners, affiliates, and brokers to maximise acquisition and conversion performance.
✅ Build and foster strong cross-functional relationships to ensure alignment on growth initiatives and shared accountability for results.
✅ Own and evolve Wisr’s growth analytics stack, leveraging tools such as Amplitude and Mixpanel to deliver deep insights into user behaviour and performance metrics.
✅ Use experimentation frameworks (A/B/N testing) to inform growth strategies and product enhancements.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and data analysis, with a focus on driving growth and improving customer experiences.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline).
Experience: 7+ years of growth or product management experience, with at least 3 years specifically leading growth initiatives within fintech, SaaS, or high-growth tech companies.
Required Skills:
- Proven expertise in customer acquisition, funnel optimisation, conversion rate optimisation (CRO), and increasing LTV through data-driven experimentation.
- Hands-on experience integrating products with external APIs, partners, and third-party platforms.
- High level of proficiency with analytics platforms (Amplitude, Mixpanel), experimentation methodologies, SQL querying, and quantitative analysis.
- Exceptional problem-solving and analytical skills; able to quickly translate complex data insights into actionable growth tactics.
- Excellent communicator, capable of clearly articulating insights, results, and recommendations to diverse audiences.
- Prior experience collaborating across Product, Growth, Marketing, and Engineering teams to deliver cohesive outcomes.
- Experience in lending, financial services, or regulated environments strongly preferred.
Preferred Skills:
- Experience with lending, financial services, or regulated environments.
- Familiarity with the Australian consumer finance market.
ASSUMPTION: Candidates should have a strong background in growth or product management, with a focus on data-driven decision making and customer-centric strategies.
💰 Compensation & Benefits
Salary Range: AUD 150,000 - 180,000 per annum (Based on industry standards for a Principal Product Manager role in the Financial Services sector in Sydney, Australia)
Benefits:
- Flexible and hybrid working (3 days per week in the office)
- $500 every year to spend on your wellbeing
- Take an extra Annual Leave day off on us every financial year, with A Day on Wisr
- Access via WHEREFIT to discounted gym memberships, corporate discounts for wellbeing products and more!
- Generous paid parental leave to support your transition to parenthood
- Unlimited Udemy access to learn new skills
- Regular social events and awesome team offsites
- Access to our Employee Assistance Program, Uprise, with up to 6 coaching sessions per year
Working Hours: Full-time position with standard working hours (Monday to Friday, 9:00 AM to 5:00 PM AEST, with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range is estimated based on industry standards for a Principal Product Manager role in the Financial Services sector in Sydney, Australia. Actual compensation may vary based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Wisr operates in the Financial Services sector, specifically as a neo-lender and FinTech pioneer in the Australian consumer finance market.
Company Size: Wisr is a mid-sized company with 201-500 employees, providing a supportive and collaborative work environment.
Founded: Wisr was founded in 2006 and is headquartered in Sydney, NSW, Australia.
Company Description:
- Wisr is Australia's first neo-lender and FinTech pioneer in the rapidly growing Australian consumer finance market.
- As a technology company, Wisr is committed to building products, apps, and services to help Australians do more with their money.
- The company's promise is to provide a smarter, fairer, wiser financial alternative for all Australians.
Company Specialties:
- Neo-lending and consumer finance
- Financial technology (FinTech)
- Customer-centric product development
- Data-driven decision making
Company Website: http://www.wisr.com.au
ASSUMPTION: Wisr is a well-established company in the FinTech industry, with a strong focus on customer-centric product development and data-driven decision making.
📊 Role Analysis
Career Level: This role is at the senior management level, reporting directly to the Chief Growth Officer and Chief Innovation Officer.
Reporting Structure: The Principal Product Manager - Growth will lead a dedicated growth squad, including engineers, and collaborate closely with cross-functional teams such as Marketing, Design, Data, Operations, and Engineering.
Work Arrangement: This role follows a hybrid work arrangement, with employees working from the office three days per week and remotely for the remaining two days.
Growth Opportunities:
- Potential to grow into a leadership role within the growth team or take on additional responsibilities as the company expands.
- Opportunities to work on high-impact projects and drive significant business growth.
- Chance to learn and develop new skills through Wisr's unlimited Udemy access and regular training opportunities.
ASSUMPTION: This role offers significant growth potential, with the opportunity to make a real impact on the company's success and develop both personally and professionally.
🌍 Location & Work Environment
Office Type: Wisr's office is located in the heart of Sydney's CBD, providing a modern and collaborative work environment.
Office Location(s): Level 9, 333 Kent St, Sydney, NSW 2000, AU
Geographic Context:
- Sydney, NSW, Australia, is the largest and most populous city in Australia, with a diverse range of cultural, recreational, and entertainment options.
- The city is known for its vibrant food scene, beautiful beaches, and iconic landmarks such as the Sydney Opera House and the Sydney Harbour Bridge.
- Sydney has a subtropical climate, with mild winters and warm summers, making it an ideal place to live and work year-round.
Work Schedule: Wisr operates on standard Australian business hours, with the office open from 9:00 AM to 5:00 PM AEST, Monday to Friday. The hybrid work arrangement allows for flexibility in working hours and location.
ASSUMPTION: Wisr's office location in Sydney's CBD provides easy access to public transportation, nearby amenities, and a wide range of dining and entertainment options.
💼 Interview & Application Insights
Typical Process:
- Online application submission through the provided link
- Phone or video screen with the Hiring Manager
- In-depth technical interview with the Growth Team
- Final interview with the Chief Growth Officer and Chief Innovation Officer
- Offer extension and onboarding
Key Assessment Areas:
- Growth strategy and vision
- Data-driven decision making and analytical skills
- Technical proficiency with analytics platforms, experimentation methodologies, and SQL querying
- Collaboration and communication skills
- Cultural fit and alignment with Wisr's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant growth and product management experience, as well as any specific skills or achievements that match the required qualifications.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, data-driven decision making, and collaboration experiences.
- Be ready to discuss your approach to growth strategy, funnel optimisation, and customer acquisition in the context of Wisr's business and industry.
ATS Keywords: Customer acquisition, funnel optimisation, conversion rate optimisation, data-driven experimentation, API integrations, growth strategy, product management, fintech, neo-lending, financial services
ASSUMPTION: Wisr's hiring process is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on data-driven decision making and customer-centric growth strategies.
🛠️ Tools & Technologies
- Analytics platforms: Amplitude, Mixpanel
- Experiment frameworks: A/B/N testing
- SQL querying tools
- Project management tools (e.g., Asana, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: This role requires proficiency with analytics platforms, experimentation methodologies, and SQL querying, as well as experience with project management and collaboration tools.
👔 Cultural Fit Considerations
Company Values:
- Courageously ask, “What if?”: Wisr encourages employees to challenge the status quo and continuously seek innovative solutions.
- ❤️ for the customer: Wisr prioritises the needs and best interests of its customers in all decision-making processes.
- Smarter parts together: Wisr believes in the power of collaboration and leveraging the unique skills and expertise of its employees to drive success.
- Be a stunning colleague: Wisr values employees who go above and beyond to support their colleagues and contribute to the company's overall success.
- Growth over comfort: Wisr fosters a culture of continuous learning and growth, encouraging employees to step outside their comfort zones and embrace new challenges.
Work Style:
- Data-driven and analytical approach to problem-solving
- Collaborative and cross-functional teamwork
- Customer-centric focus
- Continuous learning and growth mindset
- Flexible and adaptable work arrangements
Self-Assessment Questions:
- Do you have a proven track record of driving growth and improving customer experiences through data-driven experimentation and funnel optimisation?
- Are you comfortable working in a collaborative, cross-functional team environment, and do you have experience managing and leading teams?
- Do you thrive in a culture that prioritises continuous learning, growth, and challenging the status quo?
ASSUMPTION: Wisr values employees who are passionate about driving growth, customer-centric, and data-driven, with a strong focus on collaboration and continuous learning.
⚠️ Potential Challenges
- Balancing strategic planning and hands-on execution in a fast-paced, growing company
- Managing and integrating with external partners, affiliates, and brokers to maximise acquisition and conversion performance
- Adapting to changes in the market and regulatory environment
- Ensuring data privacy and security in a customer-centric, data-driven role
ASSUMPTION: This role presents unique challenges and opportunities, requiring a balance of strategic thinking, hands-on execution, and adaptability in a dynamic and evolving market.
📈 Similar Roles Comparison
- This role is unique in its focus on growth product strategy and management, with a strong emphasis on data-driven decision making and customer-centricity.
- Compared to traditional product management roles, this position places a greater emphasis on customer acquisition, conversion, and lifetime value optimisation.
- In contrast to marketing roles, this role requires a deep understanding of data analysis, experimentation, and product development to drive growth.
ASSUMPTION: This role combines elements of product management, marketing, and data analysis, with a unique focus on growth strategy and execution.
📝 Sample Projects
- Developing and implementing a new customer referral program to drive sustainable customer acquisition and increase customer lifetime value
- Optimising Wisr's API integrations to improve partner experiences and platform reach, leading to increased conversion rates and customer growth
- Conducting a comprehensive analysis of Wisr's customer funnel to identify opportunities for improvement and driving targeted experiments to optimise conversion rates and customer onboarding
ASSUMPTION: These sample projects illustrate the data-driven, customer-centric, and collaborative nature of the Principal Product Manager - Growth role at Wisr.
❓ Key Questions to Ask During Interview
- Can you describe the current state of Wisr's customer funnel and provide examples of recent optimisation efforts?
- How does Wisr approach collaboration and information sharing between the Growth, Product, Marketing, and Engineering teams?
- What are the most significant growth opportunities for Wisr in the next 12-24 months, and how does this role contribute to achieving those goals?
- How does Wisr support the professional development and growth of its employees, particularly in the Principal Product Manager - Growth role?
- Can you provide an example of a successful growth initiative led by a Principal Product Manager at Wisr, and what were the key factors contributing to its success?
ASSUMPTION: These interview questions are designed to assess the candidate's understanding of Wisr's business, growth strategies, and cultural fit, as well as their ability to drive meaningful impact in the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight your relevant growth and product management experience, as well as any specific skills or achievements that match the required qualifications.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills, data-driven decision making, and collaboration experiences.
- Be ready to discuss your approach to growth strategy, funnel optimisation, and customer acquisition in the context of Wisr's business and industry.
- Follow up with the Hiring Manager one week after submitting your application to confirm receipt and inquire about the next steps in the interview process.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
