📌 Core Information
🔹 Job Title: Principal Product Marketing Manager
🔹 Company: ZoomInfo Technologies LLC
🔹 Location: Waltham, Massachusetts, United States
🔹 Job Type: Full-time, Hybrid
🔹 Category: Software Development
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Driving product adoption and expansion through compelling narratives and marketing strategies
- Collaborating cross-functionally with product, sales, and marketing teams to communicate product value
- Conducting market research and competitive analysis to inform product positioning and messaging
- Creating high-quality content and executing go-to-market strategies for product launches and updates
- Optimizing user acquisition, retention, and website/app performance through A/B testing and funnel optimization
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work effectively with various teams to drive product success.
📋 Key Responsibilities
✅ Market and Competitor Analysis: Conduct thorough market research and competitive analysis to understand market trends, customer needs, and positioning opportunities
✅ Product Positioning and Messaging: Develop clear and compelling product positioning, value propositions, and messaging that differentiates our product in the market
✅ Go-to-Market Strategy: Plan and execute go-to-market strategies for product launches and updates, ensuring alignment across all channels and teams
✅ Content Creation: Create high-quality, informative content such as blog posts, case studies, product videos, and website copy that articulates the value of our product to our target audience
✅ User Acquisition and Retention: Work closely with the growth and marketing teams to design and implement strategies that attract new users and retain existing ones
✅ Product Feedback Loop: Act as a liaison between the product users and the product team, gathering feedback to inform product development and improvement
✅ Sales Enablement: Equip the sales team with necessary product knowledge and materials, including pitch decks, FAQs, and product demos, to effectively sell the product
✅ Performance Measurement: Measure and report on the effectiveness of product marketing activities, adjusting strategies based on data-driven insights
✅ A/B Test & Funnel Optimization: Implement strategies to optimize website and app performance, ensuring a seamless user experience. Partner with other teams to test and learn what drives meaningful actions from sign up to purchase
ASSUMPTION: This role requires a data-driven approach, strong analytical skills, and the ability to make informed decisions based on performance metrics.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: Minimum 7 years of experience, preferably in a PLG or SaaS environment
Required Skills:
- Strong understanding of the software development and technology landscape
- Exceptional communication and storytelling skills, with the ability to translate complex product information into simple, compelling messages
- Experience with market research, segmentation, and positioning
- Ability to work cross-functionally and collaborate with teams across the organization
- Creative thinker with a data-driven mindset
- Proficiency in marketing and analytics tools (Tableau, Amplitude, Salesforce)
- Strong project management skills, with the ability to lead and manage multiple time-sensitive projects simultaneously
Preferred Skills:
- Experience in a similar role within the software development industry
- Familiarity with ZoomInfo's products and services
ASSUMPTION: Candidates with a proven track record in product marketing and a deep understanding of the software development landscape will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $156,000 - $214,500 USD per year
Benefits:
- Comprehensive Benefits
- Holistic mind, body, and lifestyle programs
Working Hours: Full-time, with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The salary range provided is based on industry standards for a Principal Product Marketing Manager role in the software development industry, with consideration for the candidate's experience level and location.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2001 (as DiscoverOrg), rebranded as ZoomInfo in 2019
Company Description:
- ZoomInfo is a go-to-market platform that helps businesses find, acquire, and grow their customers
- The company delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide
- ZoomInfo is recognized for its data privacy, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications
Company Specialties:
- GTM platform
- GTM strategy
- Sales intelligence
- Conversation intelligence
- Marketing intelligence
- Sales engagement
- Contact data
- Intent data
- Lead generation
- Improved sales prospecting
- Business information
- Business contacts
- Account-based marketing (ABM)
- Data accuracy
- Database hygiene
- Data orchestration
Company Website: zoominfo.com
ASSUMPTION: ZoomInfo's extensive experience in the software development industry and commitment to data privacy make it an attractive employer for candidates seeking a stable and innovative work environment.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: This role reports directly to the Senior Director of Product Marketing
Work Arrangement: Hybrid (2-3 days on-site per week, with the remainder of the workweek being remote)
Growth Opportunities:
- Potential career progression into a Director or Vice President of Product Marketing role
- Expansion of responsibilities based on performance and company growth
- Opportunities to work on high-impact projects and collaborate with cross-functional teams
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in product marketing within the software development industry.
🌍 Location & Work Environment
Office Type: Hybrid (combination of on-site and remote work)
Office Location(s): Waltham, MA (with additional offices in Vancouver, WA; Grand Rapids, MI; Ra'anana, Israel; Bethesda, MD; Chennai, India; Toronto, Canada; Conshohocken, PA; and London, UK)
Geographic Context:
- Waltham, MA is located in the Greater Boston area, offering a mix of urban and suburban living
- The area is known for its strong technology industry, with many leading companies based nearby
- Waltham offers a variety of housing options, dining, and entertainment options
Work Schedule: Full-time, with a hybrid work arrangement (2-3 days on-site per week)
ASSUMPTION: The hybrid work arrangement offers candidates the flexibility to balance on-site collaboration with remote work, allowing for a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Technical assessment or case study presentation
- Interview with the hiring manager and/or team members
- Final interview with the Senior Director of Product Marketing
Key Assessment Areas:
- Product marketing skills and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with ZoomInfo's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare a case study or presentation demonstrating your product marketing approach and results
- Research ZoomInfo's products, services, and industry to show your enthusiasm and understanding of the role
ATS Keywords: Product Marketing, Go-to-Market Strategy, Market Research, Competitive Analysis, Content Creation, User Acquisition, Sales Enablement, Performance Measurement, A/B Testing, Funnel Optimization, Software Development, Technology Landscape, Storytelling, Segmentation, Collaboration, Cross-functional Teams, Data-driven Mindset, Project Management
ASSUMPTION: The interview process for this role is designed to assess the candidate's technical skills, communication abilities, and cultural fit with ZoomInfo's values and work environment.
🛠️ Tools & Technologies
- Tableau
- Amplitude
- Salesforce
- Marketing automation tools (e.g., Marketo, HubSpot)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: Familiarity with these tools and technologies is preferred, but not required, as training and support will be provided to the successful candidate.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Results-driven
Work Style:
- Data-driven and analytical
- Strategic and creative
- Collaborative and team-oriented
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a fast-paced, dynamic work environment?
- Are you comfortable working cross-functionally with various teams to drive product success?
- Do you have a data-driven mindset and the ability to make informed decisions based on performance metrics?
ASSUMPTION: Candidates who align with ZoomInfo's values and work style will be most successful in this role and contribute to the company's continued growth and success.
⚠️ Potential Challenges
- Managing multiple time-sensitive projects simultaneously
- Balancing on-site collaboration with remote work in a hybrid work arrangement
- Keeping up with the fast-paced, dynamic nature of the software development industry
- Adapting to changes in product offerings, market trends, and competitive landscape
ASSUMPTION: These challenges can be overcome with strong project management skills, adaptability, and a data-driven approach to decision-making.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique blend of strategic and tactical responsibilities, with a strong focus on data-driven decision-making
- In the software development industry, this role is competitive in terms of salary, benefits, and growth opportunities
- Career progression in this role may follow a path similar to other product marketing roles, with potential advancement to Director or Vice President levels
ASSUMPTION: Candidates should consider their career goals, work preferences, and industry-specific context when comparing this role to similar positions in the software development industry.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including market research, competitive analysis, and messaging framework
- Creating a series of blog posts and case studies to highlight the value of an existing product feature, driving user engagement and adoption
- Conducting A/B tests and funnel optimization to improve website and app performance, resulting in increased user acquisition and retention
ASSUMPTION: These sample projects illustrate the strategic and tactical nature of the Principal Product Marketing Manager role, showcasing the candidate's ability to drive product success through data-driven decision-making and cross-functional collaboration.
❓ Key Questions to Ask During Interview
- Can you describe the current product roadmap and how this role will contribute to its success?
- How does the product marketing team collaborate with other departments, such as product, sales, and marketing, to ensure alignment and effectiveness?
- What are the most significant challenges facing the product marketing team in the next 6-12 months, and how can this role help address them?
- How does ZoomInfo support the professional development and growth of its product marketing team members?
- What is the company's approach to work-life balance, and how does the hybrid work arrangement support this?
ASSUMPTION: Asking these questions demonstrates the candidate's interest in the role, the company, and its culture, while also providing valuable insights into the work environment and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product marketing experience and skills
- Prepare a case study or presentation demonstrating your product marketing approach and results
- Research ZoomInfo's products, services, and industry to show your enthusiasm and understanding of the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
