📌 Core Information
🔹 Job Title: Principal Product Marketing Manager
🔹 Company: ZoomInfo Technologies LLC
🔹 Location: Vancouver, Washington, United States
🔹 Job Type: Hybrid (On-site & Remote)
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (On-site & Remote)
🚀 Job Overview
Key aspects of this role include:
- Driving product adoption and expansion through compelling narratives and marketing strategies
- Collaborating cross-functionally with product, sales, and marketing teams
- Conducting market research and competitive analysis
- Developing clear and compelling product positioning, value propositions, and messaging
- Planning and executing go-to-market strategies for product launches and updates
ASSUMPTION: This role requires a strong understanding of product marketing, preferably in a PLG or SaaS environment, and excellent communication skills to effectively convey product value to users.
📋 Key Responsibilities
✅ Market and Competitor Analysis: Conduct thorough market research and competitive analysis to understand market trends, customer needs, and positioning opportunities
✅ Product Positioning and Messaging: Develop clear and compelling product positioning, value propositions, and messaging that differentiates our product in the market
✅ Go-to-Market Strategy: Plan and execute go-to-market strategies for product launches and updates, ensuring alignment across all channels and teams
✅ Content Creation: Create high-quality, informative content such as blog posts, case studies, product videos, and website copy that articulates the value of our product to our target audience
✅ User Acquisition and Retention: Work closely with the growth and marketing teams to design and implement strategies that attract new users and retain existing ones
✅ Product Feedback Loop: Act as a liaison between the product users and the product team, gathering feedback to inform product development and improvement
✅ Sales Enablement: Equip the sales team with necessary product knowledge and materials, including pitch decks, FAQs, and product demos, to effectively sell the product
✅ Performance Measurement: Measure and report on the effectiveness of product marketing activities, adjusting strategies based on data-driven insights
✅ A/B Test & Funnel Optimization: Implement strategies to optimize website and app performance, ensuring a seamless user experience. Partner with other teams to test and learn what drives meaningful actions from sign up to purchase
ASSUMPTION: This role requires strong project management skills, with the ability to lead and manage multiple time-sensitive projects simultaneously.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Business, or a related field
Experience: Minimum 7 years of experience in product marketing, preferably in a PLG or SaaS environment
Required Skills:
- Strong understanding of the software development and technology landscape
- Exceptional communication and storytelling skills, with the ability to translate complex product information into simple, compelling messages
- Experience with market research, segmentation, and positioning
- Ability to work cross-functionally and collaborate with teams across the organization
- Creative thinker with a data-driven mindset
- Proficiency in marketing and analytics tools (Tableau, Amplitude, Salesforce)
- Strong project management skills, with the ability to lead and manage multiple time-sensitive projects simultaneously
Preferred Skills:
- Experience in a similar role at a fast-growing tech company
- Familiarity with the ZoomInfo platform
ASSUMPTION: Candidates with experience in product marketing and a strong understanding of the software development landscape will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $156,000 - $214,500 USD per year
Benefits:
- Comprehensive benefits
- Holistic mind, body, and lifestyle programs designed for overall well-being
Working Hours: Full-time (40 hours per week), with flexibility for remote work
ASSUMPTION: The salary range provided is based on market research and internal equity. Actual compensation offered will be based on factors such as the candidate’s work location, qualifications, skills, experience, and/or training.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development
Company Size: 1,001-5,000 employees
Founded: 2007 (as DiscoverOrg), rebranded as ZoomInfo in 2019
Company Description:
- ZoomInfo is a go-to-market platform that helps businesses find, acquire, and grow their customers
- The company delivers accurate, real-time data, insights, and technology to more than 35,000 companies worldwide
- ZoomInfo is recognized for its data privacy and security, with industry-leading GDPR and CCPA compliance and numerous data security and privacy certifications
Company Specialties:
- GTM platform
- GTM strategy
- Sales intelligence
- Conversation intelligence
- Marketing intelligence
- Sales engagement
- Contact data
- Intent data
- Lead generation
- Improved sales prospecting
- Business information
- Business contacts
- Account-based marketing (ABM)
- Data accuracy
- Database hygiene
- Data orchestration
Company Website: zoominfo.com
ASSUMPTION: ZoomInfo's large employee base and extensive industry presence indicate a well-established company with significant resources for growth and development.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Senior Director of Product Marketing
Work Arrangement: Hybrid (On-site & Remote) with flexibility for remote work
Growth Opportunities:
- Potential career progression to Director or VP of Product Marketing
- Expansion of responsibilities as the company grows and enters new markets
- Opportunities to work on high-impact projects and drive significant business growth
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Hybrid (On-site & Remote) with an office in Vancouver, WA
Office Location(s): 330 W Columbia Way, Vancouver, Washington 98660, US
Geographic Context:
- Vancouver, WA is located in the Pacific Northwest region of the United States
- The city offers a mix of urban and outdoor living, with easy access to nature and a vibrant cultural scene
- Vancouver has a mild, oceanic climate with cool, wet winters and warm, dry summers
Work Schedule: Full-time (40 hours per week) with flexible hours for remote work
ASSUMPTION: The hybrid work arrangement offers a balance between on-site collaboration and remote flexibility, allowing employees to enjoy the benefits of both work environments.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a recruiter or HR representative
- Behavioral and situational interviews with the hiring manager and other team members
- Case study or project presentation, depending on the role
- Final interview with the Senior Director of Product Marketing or another senior leader
Key Assessment Areas:
- Product marketing expertise and strategic thinking
- Communication and storytelling skills
- Cross-functional collaboration and teamwork
- Problem-solving and analytical skills
- Cultural fit and alignment with ZoomInfo's values
Application Tips:
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research ZoomInfo's products, market position, and competition to demonstrate your understanding of the role and the industry
ATS Keywords: Product Marketing, PLG, SaaS, Market Research, Competitive Analysis, Go-to-Market Strategy, Content Creation, User Acquisition, Sales Enablement, Performance Measurement, A/B Testing, Funnel Optimization
ASSUMPTION: The interview process for this role will focus on assessing the candidate's product marketing expertise, communication skills, and cultural fit with ZoomInfo.
🛠️ Tools & Technologies
- Tableau
- Amplitude
- Salesforce
- ZoomInfo platform
- Other marketing and analytics tools as needed
ASSUMPTION: Proficiency in marketing and analytics tools is essential for success in this role, as they are used to measure and optimize product marketing performance.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Results-driven
Work Style:
- Fast-paced and dynamic
- Data-driven and analytical
- Collaborative and team-oriented
- Results-focused and accountable
Self-Assessment Questions:
- Do you have a proven track record of driving product adoption and expansion through compelling narratives and marketing strategies?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have strong communication and storytelling skills, with the ability to translate complex product information into simple, compelling messages?
- Are you results-driven and accountable for your work, with a strong focus on performance measurement and optimization?
ASSUMPTION: Candidates who align with ZoomInfo's values and work style, and who can demonstrate a strong track record of success in product marketing, will be the best fit for this role.
⚠️ Potential Challenges
- Managing multiple time-sensitive projects simultaneously, requiring strong project management skills
- Working in a fast-paced, dynamic environment that may require flexibility and adaptability
- Collaborating effectively with cross-functional teams, requiring strong communication and teamwork skills
- Keeping up with industry trends and competitive analysis, requiring continuous learning and development
ASSUMPTION: These challenges can be overcome with strong project management skills, excellent communication and collaboration skills, and a willingness to adapt and learn in a fast-paced environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving product adoption and expansion through compelling narratives and marketing strategies, rather than traditional sales or marketing efforts
- Unlike other product marketing roles, this position requires a strong understanding of the software development and technology landscape, as well as experience in a PLG or SaaS environment
- Career progression in this role may differ from traditional marketing or sales paths, with opportunities to drive significant business growth and impact
ASSUMPTION: This role offers a unique opportunity to drive product adoption and expansion through innovative marketing strategies, with significant growth potential for the right candidate.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including market research, competitive analysis, positioning, messaging, and content creation
- Implementing A/B tests and funnel optimizations to improve user acquisition and retention, resulting in a 20% increase in sign-ups and a 15% increase in active users
- Collaborating with the sales team to create pitch decks, FAQs, and product demos, leading to a 15% increase in sales qualified leads and a 10% increase in closed-won deals
ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact expected in this role, from strategic planning and execution to cross-functional collaboration and performance optimization.
❓ Key Questions to Ask During Interview
- Can you describe the company's product roadmap and how this role will contribute to its success?
- How does the product marketing team collaborate with other departments, such as product, sales, and marketing, to ensure alignment and effectiveness?
- What are the most significant challenges facing the product marketing team, and how can this role help address them?
- How does the company support the professional development and growth of its product marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking these questions will help you better understand the role, the team, and the company, enabling you to make an informed decision about your fit and potential for success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the ZoomInfo careers page
- Tailor your resume and cover letter to highlight your product marketing experience and relevant skills
- Prepare for behavioral and situational interview questions by reflecting on your past experiences and accomplishments
- Research ZoomInfo's products, market position, and competition to demonstrate your understanding of the role and the industry
- Follow up with the recruiter or hiring manager within one week of submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
