📌 Core Information
🔹 Job Title: Product and Growth Marketing
🔹 Company: DSP Asset Managers Pvt. Ltd.
🔹 Location: Mumbai, India
🔹 Job Type: Full-time
🔹 Category: Investment Management
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 10+ years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving investor acquisition, app usage, and product discovery through digital campaigns
- Improving investor retention and engagement through strategic communication and lifecycle journeys
- Supporting various mutual fund businesses and categories with compelling product narratives and brand-building campaigns
ASSUMPTION: This role requires a high level of expertise in financial services and mutual funds, with a significant portion of the work involving digital marketing and investor communication strategies.
📋 Key Responsibilities
✅ Oversee and optimize digital MF and IE campaigns across platforms to drive investor acquisition, app usage, and product discovery
✅ Work closely with digital agencies and internal teams to manage budgets, design campaign constructs, improve ROAS, and track performance against KPIs
✅ Build and execute communication strategies to improve investor retention across retail direct and HNI segments through segmentation, personalization, and use of Martech
✅ Own and deliver marketing support for various mutual fund businesses and categories, translating investment/product ideas into compelling, investor-friendly stories
✅ Collaborate with CIO office, sales, and product teams to understand fund positioning and craft clear, differentiated narratives
ASSUMPTION: The responsibilities listed are broad and require a strong understanding of the mutual fund industry, digital marketing, and investor behavior.
🎯 Required Qualifications
Education: MBA
Experience: 10+ years in financial services with mandatory experience in the mutual fund domain
Required Skills:
- Proven track record in growth marketing and performance marketing
- Experience with digital campaigns across various platforms
- Strong understanding of the mutual fund industry and investor behavior
- Excellent communication and content creation skills
- Ability to collaborate effectively with cross-functional teams
Preferred Skills:
- Experience with Martech tools
- Familiarity with data analysis and segmentation techniques
ASSUMPTION: Given the specialized nature of the role, candidates with extensive experience in financial services and mutual funds are likely to be most successful.
💰 Compensation & Benefits
Salary Range: INR 25-35 lakhs per annum (Estimated based on industry standards for similar roles with 10+ years of experience)
Benefits:
- Health insurance and retirement plans
- Performance-based bonuses
- Opportunities for professional development
Working Hours: Full-time (40 hours/week) with flexibility for remote work
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles with 10+ years of experience. Actual compensation may vary based on individual performance and company policies.
📌 Applicant Insights
🔍 Company Context
Industry: Investment Management
Company Size: Small (12 employees)
Founded: 2000
Company Description:
- DSP Asset Managers Pvt. Ltd. is a boutique investment management firm focused on providing innovative and customized investment solutions
- The company aims to deliver superior risk-adjusted returns to its clients through a research-driven and investor-first approach
- DSP Asset Managers is part of the DSP Group, a diversified financial services conglomerate with a strong presence in India
Company Specialties:
- Mutual Funds
- Investment Management
- Wealth Management
Company Website: http://dspim.com
ASSUMPTION: As a small company, DSP Asset Managers Pvt. Ltd. may offer a more personalized work environment and opportunities for growth.
📊 Role Analysis
Career Level: Senior/Executive
Reporting Structure: This role reports directly to the Chief Investment Officer (CIO) and works closely with the sales, product, and data teams
Work Arrangement: On-site with flexibility for remote work
Growth Opportunities:
- Potential to lead and mentor junior marketing team members
- Opportunities to expand the role's scope based on individual performance and company growth
- Possibility to work on diverse projects across various mutual fund businesses and categories
ASSUMPTION: Given the company's size and the role's responsibilities, there may be opportunities for growth and increased responsibility over time.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Mumbai, India
Geographic Context:
- Mumbai is a major financial hub with a vibrant and dynamic business environment
- The city offers a mix of traditional and modern infrastructure, with a rich cultural heritage
- Mumbai has a tropical climate with warm and humid weather throughout the year
Work Schedule: Full-time (40 hours/week) with flexibility for remote work
ASSUMPTION: The work environment at DSP Asset Managers Pvt. Ltd. is likely to be collaborative and intellectually stimulating, given the company's focus on research and innovation.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- On-site or virtual interview with hiring manager and relevant team members
- Final decision and offer
Key Assessment Areas:
- Industry knowledge and expertise in mutual funds
- Digital marketing and growth strategies
- Communication and content creation skills
- Collaboration and teamwork
Application Tips:
- Highlight relevant experience in financial services and mutual funds
- Demonstrate a strong understanding of digital marketing and investor behavior
- Tailor your resume and cover letter to emphasize your fit for the role and the company
ATS Keywords: Growth Marketing, Performance Marketing, Digital Campaigns, Investor Retention, Engagement Strategy, Martech, Lifecycle Journeys, Content Creation, Product Strategy, Investor Communication, Brand Building, Collaboration, Segmentation, Personalization, Data Analysis, Campaign Management
ASSUMPTION: The application process at DSP Asset Managers Pvt. Ltd. is likely to be competitive, given the specialized nature of the role and the company's reputation in the industry.
🛠️ Tools & Technologies
- Google Analytics
- Meta Ads Manager
- Programmatic advertising platforms (e.g., Google Display & Video 360, The Trade Desk)
- Martech tools (e.g., Marketo, HubSpot, Pardot)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite)
ASSUMPTION: The tools and technologies required for this role are likely to be industry-standard and may vary based on the company's specific tech stack.
👔 Cultural Fit Considerations
Company Values:
- Research-driven
- Investor-first
- Collaborative
- Innovative
Work Style:
- Data-driven and analytical
- Collaborative and team-oriented
- Adaptable and open to new ideas
- Results-focused and performance-driven
Self-Assessment Questions:
- Do you have a strong understanding of the mutual fund industry and investor behavior?
- Are you comfortable working in a collaborative and intellectually stimulating environment?
- Do you have a proven track record in digital marketing and growth strategies?
ASSUMPTION: DSP Asset Managers Pvt. Ltd. values candidates who are passionate about investment management, have a strong work ethic, and are committed to delivering superior results for their clients.
⚠️ Potential Challenges
- The role requires a high level of expertise in financial services and mutual funds, which may present a steep learning curve for candidates without relevant experience
- The role involves managing multiple projects and stakeholders, which can be challenging and time-consuming
- The role may require working on evenings and weekends to meet deadlines or attend industry events
- The role is based in Mumbai, which may present challenges for candidates who are not familiar with the city or its culture
ASSUMPTION: The potential challenges associated with this role are likely to be outweighed by the opportunities for growth and professional development.
📈 Similar Roles Comparison
- Compared to other growth marketing roles in the investment management industry, this role places a greater emphasis on product strategy and investor communication
- The role requires a higher level of industry-specific knowledge and experience than similar roles in other industries
- Compared to other senior marketing roles, this role offers opportunities to work on diverse projects across various mutual fund businesses and categories
ASSUMPTION: Candidates should consider the unique aspects of this role and how they align with their career goals and interests when comparing it to similar roles in the industry.
📝 Sample Projects
- Developing and executing a digital campaign to drive investor acquisition for a new international mutual fund
- Creating and implementing a lifecycle journey to improve investor retention for the retail direct segment
- Crafting a compelling product narrative for a new wealth function offering and supporting its launch through brand-building campaigns
ASSUMPTION: The sample projects listed are intended to provide a sense of the types of initiatives the role may involve, but the specific projects may vary based on the company's priorities and market conditions.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to research and innovation in investment management?
- How does the role collaborate with the sales and product teams to understand fund positioning and craft narratives?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for its employees?
- Can you provide an example of a successful growth marketing campaign that the company has implemented in the past?
ASSUMPTION: Candidates should use the interview process to gather information about the company's culture, values, and priorities, as well as to demonstrate their fit for the role and the organization.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience in financial services and mutual funds, as well as your digital marketing and growth strategies expertise
- Prepare examples of your past work that demonstrate your communication and content creation skills
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
