Product Brand Mgr Pontoons

📌 Core Information

🔹 Job Title: Product Brand Manager, Pontoons

🔹 Company: Bass Pro Shops

🔹 Location: Springfield, Missouri, United States

🔹 Job Type: Full-Time

🔹 Category: Retail, Product Management

🔹 Date Posted: July 11, 2025

🔹 Experience Level: 8-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing competitive strategy for products to meet revenue and profit goals.
• Leading and directing market intelligence activities to support new opportunity identification and business case development.
• Managing the product throughout its lifecycle, from planning and development to launch and sunset.
• Collaborating with cross-functional teams to ensure successful product branding and marketing.
• Analyzing financial performance and implementing commercial tactics to achieve revenue and profit goals.

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive product success.

📋 Key Responsibilities

✅ Brand Product Planning & Product Development:

• Develop competitive strategy for products to meet revenue and profit goals.
• Lead and direct ongoing market intelligence activities to support new opportunity identification and business case development.
• Lead product planning and development activities for a program-based services in collaboration with product development teams.
• Ensure new solutions meet market and business requirements set forth in business cases.
• Develop revisions of and extensions for existing solutions, including customization of services, new service bundles, and pricing models.
• Seek and develop partnerships and affiliations to enhance marketability of products/brand.

✅ Product Life Cycle Management:

• Monitor financial performance of each model within the brand including investment, revenue, and profitability.
• Analyze and evaluate products/brand market performance and positioning.
• Benchmark products: styling, performance, quality, durability, price, market share and image.
• Track and ensure successful launch and sunset strategies.
• Implement brand strategies and work with the aftermarket teams on new opportunities.

✅ Brand Marketing Strategy (Working with Marketing):

• Work with marketing to set product/brand marketing strategy for the product line.
• Initiate, recommend, and approve strategies and changes in marketing to maintain and enhance sales and market share.
• Set and monitor marketing objectives for Sales and Marketing to ensure successful performance.
• Identify positioning strategies based on market segmentation. Partner with Product Marketing and Sales to ensure proper competitive positioning through the segment.

✅ Product/Brand Market Intelligence (Working with Marketing):

• Solicit and communicate information about market trends, competitive issues and products, customer issues, and sales force needs to product development.
• Anticipate, monitor, and respond to competitive issues. Oversee development of strategic competitive information for Sales and Campaign Marketing.
• Serve as a key brand liaison between sales/dealers/end customers.
• Guide market research and research/focus group activities. Incorporate research findings into positioning and marketing activities.

✅ Business Analysis:

• Monitor financials and profitability and implement commercial tactics to ensure revenue and profit goals are achieved.
• Analyze customer, sales history, market trend, implementation, and sampling data to inform development and marketing plans.
• Prepare forecasts, internal rates of return, and product-related financial reports.
• Recommends and implements pricing plans in line with strategy.

ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to make sound decisions based on data and market insights.

🎯 Required Qualifications

Education: High School Diploma or Equivalent

Experience: 8-10 years of product brand development experience

Required Skills:

• Strong financial and business acumen.
• Strong verbal and written communication and interpersonal skills.
• Ability to analyze information and make sound and appropriate recommendations and decisions.
• Strong organizational skills with an attention to detail.
• Self-motivated and results driven.
• Works well with all internal organizations and levels.
• General technical boat knowledge.
• Ability to effectively manage competing priorities and deliver quality results.
• Competent with Microsoft Office applications.

Preferred Skills:

• Bachelor's Degree in Business, Marketing, Product Development or related field.

ASSUMPTION: Candidates with a relevant degree and extensive product brand development experience are preferred for this role.

💰 Compensation & Benefits

Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Product Brand Manager with 8-10 years of experience in the retail sector)

Benefits:

• Medical
• Dental
• Vision
• Health Savings Account
• Flexible Spending Account
• Voluntary Benefits
• 401k Retirement Savings
• Paid Holidays
• Paid Vacation
• Paid Sick Time
• Bass Pro Cares Fund

Working Hours: Full-time, with light to moderate travel required (up to 25% during peak periods)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Retail, specifically outdoor and conservation products

Company Size: 10,001+ employees (Large enterprise)

Founded: 1972, with headquarters in Springfield, Missouri

Company Description:

• Bass Pro Shops is North America’s premier outdoor and conservation company.
• Founded by Johnny Morris in 1972, the company provides customers with premier destination retail in more than 150 locations across North America.
• Bass Pro Shops is guided by the visionary leadership of its founder and CEO Johnny Morris, with a mission to inspire people to enjoy, love, and conserve the great outdoors.

Company Specialties:

• Retail
• Hunting
• Sporting Goods
• Fishing
• Outdoor Recreation
• Camping
• Conservation
• and Backpacking

Company Website: http://www.basspro.com

ASSUMPTION: As a large enterprise, Bass Pro Shops offers extensive resources and opportunities for career growth and development.

📊 Role Analysis

Career Level: Mid-level to senior, depending on the candidate's experience and qualifications

Reporting Structure: This role reports directly to the Senior Manager of Product Brand Management

Work Arrangement: On-site, with light to moderate travel required (up to 25% during peak periods)

Growth Opportunities:

• Potential advancement to Senior Manager or Director level within the Product Brand Management team.
• Opportunities to expand product brand management responsibilities across additional product lines or brands.
• Career progression within the broader organization, including potential roles in marketing, sales, or other functional areas.

ASSUMPTION: This role offers strong growth potential for the right candidate, with opportunities to advance within the Product Brand Management team or explore other career paths within the organization.

🌍 Location & Work Environment

Office Type: Corporate headquarters with a modern, professional work environment

Office Location(s): Springfield, Missouri, United States

Geographic Context:

• Springfield, Missouri, is located in the Ozarks region of the United States.
• The city offers a mix of urban and outdoor recreational opportunities, with easy access to lakes, rivers, and hiking trails.
• Springfield has a humid subtropical climate, with hot summers and mild winters.

Work Schedule: Full-time, with light to moderate travel required (up to 25% during peak periods)

ASSUMPTION: The Springfield, Missouri, location offers a pleasant work environment with easy access to outdoor recreational activities and a reasonable cost of living.

💼 Interview & Application Insights

Typical Process:

• Online application submission and resume screening.
• Phone or video screening with the Human Resources department.
• In-person or video interview with the hiring manager and/or a panel of team members.
• Final round interview with senior leadership.
• Background check and offer extension.

Key Assessment Areas:

• Product brand management experience and expertise.
• Analytical skills and data-driven decision-making abilities.
• Communication and interpersonal skills, with a focus on collaboration and teamwork.
• Strategic thinking and problem-solving skills.
• Cultural fit and alignment with Bass Pro Shops' values and mission.

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills for this role.
• Demonstrate your understanding of the outdoor and conservation products industry and Bass Pro Shops' mission and values.
• Prepare for behavioral and situational interview questions that focus on your product brand management experience and problem-solving skills.
• Research the company and the specific product brand management team to show your enthusiasm and commitment to the role.
• Follow up with the hiring manager or Human Resources representative after your interview to express your appreciation and reiterate your interest in the position.

ATS Keywords: Product Brand Management, Product Development, Market Research, Competitive Analysis, Strategic Planning, Financial Analysis, Marketing Strategy, Team Leadership, Cross-Functional Collaboration, Outdoor Industry, Conservation, Retail

ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their qualifications and fit for the position throughout the interview process.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Data analysis and visualization tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, JIRA)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot)
• Marketing automation and analytics tools (e.g., Marketo, Google Analytics)

ASSUMPTION: Familiarity with relevant tools and technologies is essential for success in this role, as they enable effective data analysis, project management, and collaboration with cross-functional teams.

👔 Cultural Fit Considerations

Company Values:

• Passion for the outdoors and conservation
• Integrity and honesty
• Excellence in customer service
• Innovation and continuous improvement
• Teamwork and collaboration

Work Style:

• Results-driven and goal-oriented
• Adaptable and responsive to change
• Strong communication and interpersonal skills
• Ability to work effectively in a team environment
• Self-motivated and proactive

Self-Assessment Questions:

• How do your personal values align with Bass Pro Shops' mission and values?
• Describe a time when you had to adapt to a significant change in your work environment or priorities. How did you handle it, and what was the outcome?
• Can you provide an example of a successful product brand management initiative you led or contributed to? What was your role, and what were the results?

ASSUMPTION: Candidates who demonstrate a strong fit with Bass Pro Shops' values and work style are more likely to succeed in this role and contribute to the company's mission and goals.

⚠️ Potential Challenges

• Managing competing priorities and balancing multiple projects simultaneously.
• Navigating a large, complex organization with multiple stakeholders and cross-functional teams.
• Adapting to a dynamic and evolving market, with changing customer preferences and competitive landscapes.
• Balancing the need for innovation and continuous improvement with the need to maintain profitability and revenue growth.

ASSUMPTION: These challenges require strong organizational skills, strategic thinking, and the ability to adapt and pivot in response to changing circumstances.

📈 Similar Roles Comparison

• This role is similar to a Senior Product Manager or Senior Brand Manager position in other retail or consumer goods companies.
• However, the focus on outdoor and conservation products and the company's mission set this role apart from similar positions in other industries.
• Career progression in this role may differ from that in other product brand management roles, with opportunities to advance within the Product Brand Management team or explore other career paths within the organization.

ASSUMPTION: While this role shares similarities with other product brand management positions, its unique focus on outdoor and conservation products and the company's mission set it apart and offer distinct growth and development opportunities.

📝 Sample Projects

• Developing a comprehensive product roadmap for a new pontoon boat line, including market research, competitive analysis, and strategic planning.
• Launching a successful marketing campaign for an existing product line, resulting in increased sales and market share.
• Managing a product recall or other crisis situation, ensuring minimal impact on the brand's reputation and customer satisfaction.

ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by a Product Brand Manager in the outdoor and conservation products industry.

❓ Key Questions to Ask During Interview

• Can you describe the current product portfolio and roadmap for the pontoon boat brand?
• How does the company support the growth and development of its product brand managers?
• What are the key priorities for this role in the first 90 days?
• How does the company measure the success of its product brand managers, and what are the key performance indicators (KPIs) for this role?
• What is the company's approach to innovation and continuous improvement in its product lines?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and the company, and helps you make an informed decision about your fit for the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Prepare for behavioral and situational interview questions that focus on your product brand management experience and problem-solving skills.
• Research the company and the specific product brand management team to show your enthusiasm and commitment to the role.
• Follow up with the hiring manager or Human Resources representative after your interview to express your appreciation and reiterate your interest in the position.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.