📌 Core Information
🔹 Job Title: Product Designer, Growth
🔹 Company: Betterment
🔹 Location: Betterment HQ - New York City
🔹 Job Type: Hybrid (3 days/week in-office)
🔹 Category: Product Design
🔹 Date Posted: 2025-07-17
🔹 Experience Level: Mid-level (2-5 years)
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Designing and iterating on key acquisition flows and tools to drive growth
- Creating engaging landing pages and website experiences that resonate with prospective customers
- Collaborating closely with cross-functional teams, including product management, engineering, brand designers, content strategists, and marketing
- Contributing to the design system and ensuring all creations are accessible, cohesive, and aligned with the Betterment brand
- Staying current with design and industry trends, and proposing A/B tests to improve performance
ASSUMPTION: This role requires a strong balance of creative and analytical skills, with a focus on driving business growth through user-centered design.
📋 Key Responsibilities
✅ Design and iterate on key acquisition flows, funnels, and tools that drive growth, balancing business goals and user needs
✅ Create engaging landing pages and website experiences that bring the Betterment brand to life and resonate with prospective customers
✅ Make informed, data-backed design decisions by leveraging research, customer insights, usability principles, and site performance metrics
✅ Contribute to our design system, ensuring everything we create is accessible, cohesive, and aligned with our brand
✅ Collaborate closely with product management, engineering, brand designers, content strategists, product design, marketing, and many others, working closely in a cross-disciplinary team
✅ Help shape our product direction by identifying new opportunities, proposing A/B tests, and staying current with design and industry trends
✅ Take ownership of your work from start to finish—seeing your designs through to launch
✅ Grow your skills as part of a talented, supportive design team that values open feedback and works toward a unified customer experience across all touchpoints
ASSUMPTION: This role requires a high degree of autonomy and self-motivation, with a strong focus on delivering results and driving business impact.
🎯 Required Qualifications
Education: Bachelor's degree in Design, Human-Computer Interaction, or a related field (or equivalent experience)
Experience: 3+ years of relevant experience as a product designer
Required Skills:
- Proven expertise in product design, with a strong visual design foundation
- Experience working within established accessible design systems and evolving when appropriate
- Excellent communication skills, both written and spoken
- Strong collaborative skills with experience working through lots of cross-functional feedback
- Experience working in a data-informed test and learn environment
- Ability to identify user needs and pain points through research, usability testing, and data analysis
- Strong organizational skills and ability to prioritize and manage multiple projects with tight timelines
- Strategic thinker with a big-picture view of how design drives product and business goals
Preferred Skills:
- Experience building websites via a CMS like HubSpot
- Experience using UX analysis tools, like Mixpanel, Hotjar, FullStory, or Optimizely
ASSUMPTION: Candidates should have a strong portfolio demonstrating impactful design work, with a focus on driving business growth and user engagement.
💰 Compensation & Benefits
Salary Range: $110,000 - $130,000 (New York City)
Benefits:
- Equity Package
- Health, Dental, and Vision Benefits
- Life and AD&D Insurance
- Short-term and Long-term Disability Insurance
- EAP
- Commuter and Parking Benefits
- FSA/HSA
- 401(k) with Employer Match
- Flexible PTO Policy
Working Hours: Full-time (40 hours/week) with a flexible work arrangement (3 days/week in-office)
ASSUMPTION: The salary range provided is specific to the New York City location and may vary for other offices or remote work arrangements. The benefits package is comprehensive and designed to support the well-being of employees and their families.
📌 Applicant Insights
🔍 Company Context
Industry: Betterment is a leading, technology-driven financial services company that offers investing and retirement solutions for retail investors and investment advisors as well as financial wellness solutions, including a 401(k) for small and medium-sized businesses.
Company Size: Betterment has 201-500 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Betterment was founded in 2010 and is headquartered in New York City.
Company Description:
- Betterment is dedicated to making people’s lives better through innovative financial services and products
- The company offers a range of investment and retirement solutions, as well as financial wellness solutions for businesses
- Betterment is committed to providing a seamless, user-friendly experience for customers, with a focus on accessibility and inclusivity
Company Specialties:
- Investing
- Online brokerage
- Investment advice
- Savings
- Financial advice
- Retirement advice
- Automated investing
- Checking
- Money management
Company Website: http://www.betterment.com
ASSUMPTION: Betterment is a well-established company in the financial services industry, with a strong focus on innovation and customer-centric design.
📊 Role Analysis
Career Level: This role is at the mid-level (2-5 years of experience) and offers opportunities for growth and development within the design team.
Reporting Structure: The Product Designer, Growth will report directly to the Head of Design and collaborate closely with cross-functional teams, including product management, engineering, brand designers, content strategists, and marketing.
Work Arrangement: This role is a hybrid position, with employees required to be in the office three days a week (Tuesday through Thursday).
Growth Opportunities:
- Betterment offers opportunities for career growth and advancement within the design team and the broader organization
- The company encourages employees to take on new challenges and projects to expand their skills and expertise
- Betterment provides professional development opportunities, including training and mentorship programs
ASSUMPTION: This role offers a clear path for career growth and development within the design team and the broader organization.
🌍 Location & Work Environment
Office Type: Betterment's headquarters is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Betterment HQ - New York City
Geographic Context:
- New York City is a vibrant, multicultural city with a thriving financial industry
- The city offers a wide range of cultural, entertainment, and dining options
- New York City has a competitive job market, with many opportunities for professional growth and development
Work Schedule: This role follows a hybrid work arrangement, with employees required to be in the office three days a week (Tuesday through Thursday).
ASSUMPTION: Betterment's headquarters offers a modern, collaborative work environment that supports productivity and creativity. The hybrid work arrangement provides flexibility while maintaining a strong connection to the team and company culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Recruiting Team
- Design challenge or case study presentation
- Interview with the Hiring Manager and cross-functional team members
- Final interview with the Head of Design
Key Assessment Areas:
- Design skills and process
- Communication and collaboration skills
- Problem-solving and analytical skills
- Cultural fit and alignment with Betterment's values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best design work, with a focus on projects that demonstrate your ability to drive business growth and user engagement
- Be ready to discuss your design process, including research, prototyping, and usability testing
- Practice your presentation and be prepared to answer questions about your design approach and thought process
ATS Keywords: Product Design, Growth, User Experience, User Interface, Design Thinking, Prototyping, Usability Testing, Collaboration, Communication, Problem Solving, Business Impact, Data-Informed Design
ASSUMPTION: Betterment's interview process is designed to assess candidates' design skills, communication and collaboration abilities, and cultural fit with the company's values and mission.
🛠️ Tools & Technologies
- Sketch or Figma
- InVision or Adobe XD
- Zeplin or Avocode
- Jira or Asana
- Confluence or Notion
- Google Workspace (G Suite)
- Slack
- Microsoft Office Suite
ASSUMPTION: Betterment uses a variety of design, project management, and collaboration tools to support productivity and efficiency in the design process.
👔 Cultural Fit Considerations
Company Values:
- Put customers first
- Act with integrity
- Be transparent and honest
- Take ownership and be accountable
- Collaborate and be inclusive
- Embrace continuous learning and improvement
Work Style:
- Betterment values a collaborative, inclusive work environment
- The company encourages open communication and active listening
- Betterment fosters a culture of continuous learning and growth
- The company values diversity, equity, and inclusion, and strives to create an inclusive workplace for all employees
Self-Assessment Questions:
- Do you align with Betterment's values, particularly "Put customers first" and "Act with integrity"?
- Are you comfortable working in a collaborative, inclusive environment, and contributing to a culture of continuous learning and improvement?
- Do you have experience working with cross-functional teams and incorporating feedback from various stakeholders?
ASSUMPTION: Betterment values a strong cultural fit, with a focus on collaboration, inclusivity, and continuous learning and improvement.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment with tight deadlines and competing priorities
- Balancing business goals and user needs in design decisions
- Managing multiple projects and stakeholders simultaneously
- Adapting to changes in the design process and team structure
- Navigating a competitive job market and industry trends
ASSUMPTION: Betterment's design team faces a range of challenges, including tight deadlines, competing priorities, and a dynamic work environment. Successful candidates will be adaptable, resilient, and able to thrive in a fast-paced, collaborative environment.
📈 Similar Roles Comparison
- This role is unique in its focus on driving business growth through user-centered design in the acquisition funnel
- Compared to other product design roles, this position requires a strong balance of creative and analytical skills, with a focus on driving business impact
- Career paths for this role may include advancement to Senior Product Designer, Lead Product Designer, or transition to a management or leadership role within the design team or broader organization
ASSUMPTION: This role offers a unique opportunity to drive business growth through user-centered design in the acquisition funnel, with a clear path for career advancement and development.
📝 Sample Projects
- Redesigning the Betterment website to improve user engagement and drive conversions
- Creating a new onboarding experience for Betterment's investment and retirement products
- Developing a user-friendly mobile app for Betterment's checking and savings products
ASSUMPTION: Betterment offers a range of design projects, from website redesigns and onboarding experiences to mobile app development and beyond.
❓ Key Questions to Ask During Interview
- Can you describe the design process and collaboration structure within the Betterment design team?
- How does Betterment approach user research and usability testing in the design process?
- What are the key priorities and goals for the design team in the next 6-12 months?
- How does Betterment support the professional development and growth of its design team members?
- What is the team's approach to incorporating feedback from various stakeholders, including users, customers, and business partners?
ASSUMPTION: Betterment values open communication and active listening, and encourages candidates to ask questions and engage in dialogue throughout the interview process.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare a portfolio showcasing your best design work, with a focus on projects that demonstrate your ability to drive business growth and user engagement
- Be ready to discuss your design process, including research, prototyping, and usability testing
- Practice your presentation and be prepared to answer questions about your design approach and thought process
- Follow up with the Betterment Recruiting Team one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
