Product Growth Lead

📌 Core Information

🔹 Job Title: Product Growth Lead

🔹 Company: Everyrealm

🔹 Location: New York, United States (Remote)

🔹 Job Type: Full-time

🔹 Category: Technology, Information and Media

🔹 Date Posted: June 4, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Telecommuting)

🚀 Job Overview

Key aspects of this role include:

• Defining and executing strategies to drive user acquisition, retention, and conversion
• Working closely with the executive team to ship fast, test aggressively, and manage critical metrics
• Operating at the intersection of data, marketing, and revenue to drive product growth
• Building and managing a high-performing team to support growth initiatives

ASSUMPTION: This role requires a strong generalist with a background in fast-paced environments, ready to learn and adapt quickly in a startup setting.

📋 Key Responsibilities

✅ Lead product growth strategies, focusing on user acquisition, retention, and conversion

✅ Collaborate with the executive team to define and execute growth initiatives

✅ Manage and optimize marketing campaigns to achieve desired outcomes

✅ Analyze data and metrics to inform decision-making and strategy

✅ Build and lead a high-performing team to support growth efforts

ASSUMPTION: This role involves a high degree of autonomy and requires strong project management skills to balance multiple priorities.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 3-5 years in a fast-paced, high-pressure environment (e.g., consulting, finance, operations, etc.)

Required Skills:

• Proven ability to manage projects and people
• Strong analytical skills and data-driven mindset
• Excellent communication and presentation skills
• Proficient in marketing tools and analytics platforms
• Familiarity with crypto, game development, or product-led growth strategies

Preferred Skills:

• Experience in brand positioning and customer-obsessed marketing
• Familiarity with social media, storytelling, and good design
• Ability to juggle multiple moving pieces and thrive in ambiguity

ASSUMPTION: While prior tech experience is not required, candidates should have a track record of high performance in their respective fields.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (Based on industry standards for similar roles and experience levels in New York)

Benefits:

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Wellness Resources
• Stock Option Plan

Working Hours: Full-time (40 hours/week) with flexible hours and a results-driven work environment

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Everyrealm operates in the technology sector, focusing on innovative solutions for avid social gamers, with offerings across identity, ranking, relationships, events, and video game publishing.

Company Size: Everyrealm is a mid-sized company with 51-200 employees, providing ample opportunities for growth and impact.

Founded: Everyrealm was founded in 2021, making it a relatively new but rapidly growing company.

Company Description:

• Everyrealm creates innovative solutions for avid social gamers, with offerings across identity, ranking, relationships, events, and video game publishing.
• The company focuses on community-driven video game titles and immersive media experiences.
• Everyrealm is committed to fostering a culture of innovation, creativity, and collaboration.

Company Specialties:

• Investing and financial services
• Wealth management and asset management
• Investment management
• NFTs, metaverse, and crypto
• Gaming and game publishing
• Immersive media and social media
• Video games and computer games

Company Website: everyrealm.com

ASSUMPTION: Everyrealm's focus on innovation and growth presents exciting opportunities for the right candidate to make a significant impact.

📊 Role Analysis

Career Level: This role is suitable for an early to mid-career professional looking to gain experience in product growth and leadership.

Reporting Structure: The Product Growth Lead will report directly to the executive team and may oversee a team of growth specialists and marketing professionals.

Work Arrangement: This role is remote, with flexible hours and a results-driven work environment.

Growth Opportunities:

• Potential to grow into a leadership role within the product growth team
• Opportunities to learn and gain experience in the gaming and technology industries
• Chance to work alongside talented, thoughtful operators and contribute to the company's rapid growth

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Remote (Telecommuting)

Office Location(s): New York, United States

Geographic Context:

• New York is a major hub for technology, finance, and media industries
• The city offers a diverse and vibrant culture, with numerous amenities and attractions
• New York's time zone (EST) may require some flexibility for collaboration with global teams

Work Schedule: Full-time (40 hours/week) with flexible hours and a results-driven work environment

ASSUMPTION: While this role is remote, candidates should be prepared to work collaboratively with the team and adapt to the company's fast-paced environment.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess cultural fit and basic qualifications
• In-depth behavioral and skills-based interviews with the hiring manager and team members
• Case study or project presentation to demonstrate problem-solving skills and strategic thinking
• Final interview with the executive team to discuss the role's fit within the company's growth plans

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Data analysis and interpretation
• Communication and presentation skills
• Leadership and team management abilities
• Cultural fit and alignment with Everyrealm's values

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interviews by using the STAR method to structure your responses
• Demonstrate your understanding of Everyrealm's business and the gaming industry in your interviews
• Showcase your ability to think strategically and solve problems creatively

ATS Keywords: Product Growth, User Acquisition, Retention, Conversion, Marketing, Data Analysis, Strategic Thinking, Leadership, Team Management, Gaming Industry, Crypto, Metaverse, NFTs

ASSUMPTION: Everyrealm's interview process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.

🛠️ Tools & Technologies

• Marketing tools (e.g., Google Analytics, Facebook Ads, etc.)
• Data analysis and visualization tools (e.g., Tableau, Power BI, etc.)
• Project management tools (e.g., Asana, Trello, etc.)
• Communication and collaboration tools (e.g., Slack, Microsoft Teams, etc.)

ASSUMPTION: Candidates should be comfortable learning and using new tools and technologies as needed for the role.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Creativity
• Collaboration
• Integrity
• Customer-centricity

Work Style:

• Fast-paced and results-driven
• Collaborative and team-oriented
• Adaptable and open to feedback
• Data-driven and analytical
• Strategic and forward-thinking

Self-Assessment Questions:

• Do you thrive in fast-paced, high-pressure environments?
• Are you comfortable working collaboratively with a team and adapting to feedback?
• Do you have a strong data-driven mindset and enjoy analyzing data to inform decision-making?
• Are you able to think strategically and solve problems creatively?

ASSUMPTION: Everyrealm values candidates who are a strong cultural fit and align with the company's core values and work style.

⚠️ Potential Challenges

• Balancing multiple priorities and managing a high workload
• Adapting to a fast-paced, ever-changing startup environment
• Working collaboratively with a remote team and managing time zones
• Learning and staying up-to-date with the latest trends and technologies in the gaming industry

ASSUMPTION: These challenges can be overcome by strong project management skills, adaptability, and a willingness to learn and grow in the role.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position focuses heavily on data analysis and strategic thinking to drive product growth
• This role offers the opportunity to work in the fast-growing gaming industry and gain experience in product growth and leadership
• Compared to other product growth roles, this position may require less prior experience in tech, providing an opportunity for career transition

ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the market.

📝 Sample Projects

• Developing and executing a user acquisition campaign to drive app installs and registrations
• Analyzing user data to identify trends and optimize retention strategies
• Collaborating with the product team to define and test new features that drive user engagement and conversion

ASSUMPTION: These sample projects illustrate the types of initiatives the Product Growth Lead might work on, focusing on data-driven decision-making and strategic thinking.

❓ Key Questions to Ask During Interview

• How does this role fit into the company's overall growth strategy?
• What are the key priorities for the first 90 days in this role?
• How does the team collaborate and make decisions in a remote work environment?
• What opportunities are there for professional development and growth within the company?
• How does Everyrealm support work-life balance for its employees?

ASSUMPTION: These questions can help candidates better understand the role, the team, and the company's culture and values.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Prepare for behavioral interviews by using the STAR method to structure your responses
• Demonstrate your understanding of Everyrealm's business and the gaming industry in your interviews
• Showcase your ability to think strategically and solve problems creatively
• Follow up with the hiring manager within one week of your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.