Product Growth Manager

📌 Core Information

🔹 Job Title: Product Growth Manager

🔹 Company: Group GTI

🔹 Location: London, UK - Hybrid

🔹 Job Type: Full-Time

🔹 Category: Technology, Information and Internet

🔹 Date Posted: 2025-05-19

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

🚀 Job Overview

Key aspects of this role include:

• Driving user acquisition, retention, and platform engagement for the societies management software platform.
• Acting as the voice of the user and commissioning platform enhancements and new features.
• Building commercial partnerships to ensure the platform's long-term success.
• Collaborating with cross-functional teams to integrate user feedback and shape product priorities.

ASSUMPTION: This role requires a balance of digital product management, marketing, and commercial growth skills. Candidates should have experience in a leadership role within a student union or society and a proven track record in digital product management or marketing.

📋 Key Responsibilities

✅ Lead go-to-market plans for new features, driving platform sign-ups, onboarding, and long-term engagement from student societies and unions.

✅ Build a network of student society leaders and SU stakeholders to act as advocates for the platform and increase reach and usage.

✅ Design and deliver campaigns and lifecycle strategies to boost activation, repeat usage, and community involvement.

✅ Build and execute scalable marketing strategies across digital, content, and student-driven community channels that grow visibility and platform usage.

✅ Identify, secure, and manage commercial partnerships that add value to the platform and deliver revenue growth.

✅ Monitor user behaviour and campaign performance through tools like Google Analytics, Hotjar, Looker, and direct student feedback.

✅ Deliver personalised, high-performing experiences through rapid experimentation, testing, and iteration.

✅ Work closely with Product, Student Success, Marketing, and Engineering teams to integrate feedback, surface user insight, and build a transparent, community-first development cycle.

ASSUMPTION: The role involves a mix of strategic planning, tactical execution, and cross-functional collaboration. Strong communication and interpersonal skills are essential for success in this position.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field or equivalent experience.

Experience: 5-10 years of experience in digital product management, marketing, or startup/growth environments.

Required Skills:

• Experience in a leadership or executive role within a student union or student society.
• Proven track record in digital product management, marketing, or startup/growth environments.
• Strong skills in digital marketing tools and platforms (e.g., social media, CRM, analytics).
• Understanding of UX/UI principles and product development lifecycle.
• Comfortable working with or alongside development/design teams to build tech products.
• Exceptional written and verbal communication skills.
• Strong experience in a problem-solving product or growth role.
• Experience of working closely with BI & Behavioural analytics tools within a CRO environment (Google Analytics, Looker, etc).
• Proven skills in creating, running, and analysing experimentation cycles.
• Knowledge of Scrum and Agile development, working closely with engineering teams including backlog prioritisation and user story creation.
• High level understanding of a typical tech stack: frontend, backend, APIs.

Preferred Skills:

• Experience scaling digital products in startup or SaaS environments.
• Familiarity with student union structures and the annual society lifecycle.
• Previous work with community platforms, event management software, or CRM tools.
• Competence in tools such as JIRA, Figma, Canva, Webflow, or similar.
• A background in design, communications, or user research is a plus.
• Familiarity with a form of development: web dev, app dev.

ASSUMPTION: Candidates should have a strong connection to student life and a passion for enhancing the student experience. They should also be comfortable working in an environment of rapid change and ambiguity.

💰 Compensation & Benefits

Salary Range: £50,000 - £65,000 per annum (based on experience and qualifications)

Benefits:

• Permanent role – 37.5 hours per week, Monday to Friday 9am-5:30pm.
• 3-month probationary period.
• Background screening required.

Working Hours: Full-time, Monday to Friday, with flexibility for hybrid work arrangement.

ASSUMPTION: The salary range is estimated based on industry standards for similar roles in the London area. Benefits may include pension contributions, health insurance, and other perks typical of a mid-sized technology company.

📌 Applicant Insights

🔍 Company Context

Industry: Group GTI operates in the technology, information, and internet industry, focusing on supporting students in their early careers through technology, content, and tools.

Company Size: Group GTI has 51-200 employees, providing a mid-sized company environment with opportunities for growth and collaboration.

Founded: Group GTI was founded in 1988 and has since grown to support over 1.6 million students and recent graduates, 90+ educational institutions, and 100,000 employers across the UK, Ireland, and globally.

Company Description:

• Group GTI's mission is to help students realise their potential in the world of work through technology, content, and tools.
• The company understands students and partners with employers, universities, schools, and other technology providers to help young people discover options, develop, and build confidence.
• Group GTI supports universities in delivering world-class service while connecting employers with their future talent.

Company Specialties:

• Technology
• Careers
• Research
• Recruiting Solutions
• Higher Education
• Employer Branding
• Events
• and Graduates

Company Website: http://groupgti.com/

ASSUMPTION: Group GTI is a well-established company with a strong focus on student engagement and employer connections. Their mission-driven approach and commitment to understanding students make them an attractive employer for candidates passionate about student empowerment and career development.

📊 Role Analysis

Career Level: This role is at the mid-level management or senior individual contributor level, requiring strategic thinking, tactical execution, and cross-functional collaboration.

Reporting Structure: The Digital Product & Commercial Growth Manager will report directly to the Head of Student Success and work closely with Product, Student Success, Marketing, and Engineering teams.

Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The specific work arrangement may be discussed during the interview process.

Growth Opportunities:

• As the platform grows, there may be opportunities to expand the team and take on additional responsibilities.
• With experience and success in this role, there may be opportunities to move into a more senior leadership position within the company.
• Group GTI's focus on student empowerment and career development provides ample opportunities for professional growth and learning.

ASSUMPTION: This role offers a unique blend of digital product management, marketing, and commercial growth responsibilities, providing a well-rounded experience for candidates looking to develop their skills in multiple areas.

🌍 Location & Work Environment

Office Type: Group GTI's offices are modern, collaborative spaces designed to foster creativity and innovation.

Office Location(s): Group GTI has offices in London, UK, and Wallingford, UK. The specific office location for this role is in London.

Geographic Context:

• London is a vibrant, multicultural city with a thriving tech industry and a strong student population.
• The city is well-connected by public transportation, making it easy to commute to and from work.
• London offers a wide range of cultural, entertainment, and recreational opportunities for residents and visitors alike.

Work Schedule: The work schedule for this role is Monday to Friday, 9am-5:30pm, with flexibility for hybrid work arrangement.

ASSUMPTION: Group GTI's offices provide a modern, collaborative work environment that supports productivity and innovation. The company's location in London offers employees access to a wide range of cultural, entertainment, and recreational opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screen
• On-site or virtual interview with the hiring manager and team members
• Final interview with the Head of Student Success
• Background screening
• Job offer

Key Assessment Areas:

• Cultural fit and alignment with Group GTI's mission and values
• Digital product management and marketing skills
• Commercial acumen and partnership-building abilities
• Communication and interpersonal skills
• Problem-solving and analytical skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
• Demonstrate your understanding of student life and your passion for enhancing the student experience.
• Showcase your creativity and data-driven approach to growth, marketing, and product design.
• Prepare for behavioural and situational interview questions that focus on your problem-solving skills and ability to work collaboratively in a dynamic environment.

ATS Keywords: Digital Product Management, Marketing, Student Engagement, Commercial Growth, User-Centric Design, Agile Development, Student Union, Student Society, Community Management, Data Analysis, Experimentation, Partnership Building

ASSUMPTION: Group GTI's interview process is designed to assess candidates' cultural fit, technical skills, and problem-solving abilities. The company values creativity, data-driven decision-making, and a test-and-learn approach to product development and growth.

🛠️ Tools & Technologies

• Digital marketing tools and platforms (e.g., social media, CRM, analytics)
• UX/UI design tools (e.g., Figma, Canva, Webflow)
• Product development and project management tools (e.g., JIRA, Asana, Trello)
• Data analysis and visualisation tools (e.g., Google Analytics, Looker, Tableau)
• Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)

ASSUMPTION: Group GTI uses a range of tools and technologies to support its digital product development, marketing, and commercial growth efforts. Candidates should have experience with relevant tools and be comfortable learning new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Student-focused
• Innovative
• Collaborative
• Data-driven
• Ambitious

Work Style:

• Dynamic and fast-paced
• Creative and entrepreneurial
• Data-driven and analytical
• Collaborative and team-oriented
• Adaptable and resilient

Self-Assessment Questions:

• How do you approach balancing speed and quality in your work?
• Can you provide an example of a time when you used data to inform a marketing or product decision?
• How do you handle feedback and criticism, especially when it comes from users or stakeholders?
• How do you prioritise and manage multiple projects or responsibilities?
• How do you approach building and maintaining relationships with partners or stakeholders?

ASSUMPTION: Group GTI values candidates who are student-focused, innovative, collaborative, data-driven, and ambitious. The company's dynamic and fast-paced work environment requires candidates who are adaptable, resilient, and comfortable working in an environment of rapid change and ambiguity.

⚠️ Potential Challenges

• The role requires balancing strategic planning with tactical execution, which can be challenging at times.
• The dynamic and fast-paced work environment may be overwhelming for candidates who prefer a more structured or predictable work environment.
• The role involves working with a diverse range of stakeholders, including students, university representatives, and commercial partners, which can present unique communication and collaboration challenges.
• The hybrid work arrangement may require candidates to commute to the office periodically, which can be time-consuming and costly.

ASSUMPTION: Group GTI's dynamic and fast-paced work environment, along with the diverse range of stakeholders involved in this role, presents unique challenges that candidates should be aware of and prepared to navigate.

📈 Similar Roles Comparison

• This role is unique in its blend of digital product management, marketing, and commercial growth responsibilities, making it difficult to compare directly to other roles in the industry.
• However, similar roles in digital product management, marketing, or commercial growth may offer comparable responsibilities and career progression opportunities.
• Candidates should consider their long-term career goals and how this role aligns with their desired career path when evaluating this opportunity.

ASSUMPTION: While this role is unique in its blend of responsibilities, candidates should consider their long-term career goals and how this role aligns with their desired career path when evaluating this opportunity.

📝 Sample Projects

• Developing and executing a go-to-market plan for a new feature, driving platform sign-ups, onboarding, and long-term engagement from student societies and unions.
• Building a network of student society leaders and SU stakeholders to act as advocates for the platform and increase reach and usage.

• Designing and delivering campaigns and lifecycle strategies to boost activation, repeat usage, and community involvement.
• Identifying, securing, and managing commercial partnerships that add value to the platform and deliver revenue growth.
• Monitoring user behaviour and campaign performance through tools like Google Analytics, Hotjar, Looker, and direct student feedback to inform product enhancements and optimise campaigns.

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and the strategic, tactical, and collaborative nature of the Digital Product & Commercial Growth Manager role at Group GTI.

❓ Key Questions to Ask During Interview

• How does the company support the professional development and growth of its employees?
• Can you describe the team structure and dynamics within the Student Success department?
• How does the company approach collaboration and information sharing across different teams and departments?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company measure the success of its digital products and platforms?
• What are the biggest challenges facing the Student Success team in the next 12-24 months, and how can this role help address them?

ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and your commitment to understanding the company's culture, priorities, and challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on your student engagement, digital product management, and marketing expertise.
• Prepare for behavioural and situational interview questions that focus on your problem-solving skills, ability to work collaboratively in a dynamic environment, and your passion for enhancing the student experience.
• Follow up with the hiring manager one week after submitting your application to express your continued interest in the role.

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.