📌 Core Information
🔹 Job Title: Product Manager, Audience Growth and Engagement
🔹 Company: Informa Group Plc.
🔹 Location: Washington, District of Columbia, United States
🔹 Job Type: Full-time
🔹 Category: Product Management
🔹 Date Posted: May 27, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the full product development lifecycle for digital media products
- Collaborating with internal and external stakeholders to gather inputs for successful product delivery
- Articulating and shaping product strategy through a strong understanding of customer needs and business strategy
- Conducting user research, tests, surveys, and interviews to assess existing features, identify future ones, and validate hypotheses
- Staying up-to-date with industry trends, competitive products, and new capabilities to inform the product roadmap
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution. The ideal candidate will be comfortable working in a dynamic environment and collaborating with various teams.
📋 Key Responsibilities
✅ Demonstrating an understanding of how Informa TechTarget's Brand and Content products deliver value to customers, readers, and the company, while identifying ways to improve and add further value
✅ Working collaboratively with both internal and external stakeholders on product initiatives to gather inputs for successful delivery
✅ Articulating and shaping product strategy through a strong understanding of customer needs and business strategy
✅ Translating ideas into detailed and actionable product requirements, user stories, and communications
✅ Partnering with engineering to manage feature releases and backlog through planning, backlog grooming, and review
✅ Driving initiatives through documentation, prioritization of bugs and enhancements, usage analysis, and iteration
✅ Developing a deep understanding of the data about how readers engage with products and sharing that knowledge throughout Industry Dive to drive decisions
ASSUMPTION: This role involves a mix of strategic planning, cross-functional collaboration, and data-driven decision making. The successful candidate will be comfortable wearing multiple hats and adapting to changing priorities.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)
Experience: 3+ years of end-to-end product management experience, with experience in digital media or audience development being a plus
Required Skills:
- Proven experience in consumer revenue, marketing technologies, and data analytics
- Experience using hard data and metrics, A/B testing tools, and other research methods to back up assumptions and product development ideas
- Strong communication skills and the ability to clearly communicate product direction and value proposition to various audiences
- Experience using Jira, Asana, or similar team-based project management software
Preferred Skills:
- Experience in a similar role within the digital media or publishing industry
- Familiarity with Agile methodologies and product development processes
ASSUMPTION: While the job posting does not explicitly mention specific language proficiency requirements, strong communication skills in English are expected for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $125,000 per year (based on the provided range and industry standards for a Product Manager role in the Washington, DC area)
Benefits:
- Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive, and we support a range of working patterns.
- Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks.
- Broader impact: take up to four days per year to volunteer, with charity match funding available too.
- Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning.
- Time out: 15 days PTO rising to 20 after three years and 25 after six years, plus 10 national holidays, a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year.
- Competitive benefits, including a 401k match, parental leave and an ESPP offering company shares at a minimum 15% discount.
- Strong wellbeing support through EAP assistance, mental health first aiders, free access to a wellness app and more.
- Recognition for great work, with global awards and kudos programs.
- As an international company, the chance to collaborate with teams around the world.
ASSUMPTION: The provided salary range is inclusive of the base salary and may not include additional compensation components such as bonuses or equity. The benefits listed are subject to change and may vary based on the employee's location and role.
📌 Applicant Insights
🔍 Company Context
Industry: Informa Group Plc. operates in the information services industry, focusing on academic publishing, marketing services, data and intelligence, digital events, exhibitions, specialist content, research, consultancy, digital services, lead generation, and B2B markets.
Company Size: Informa Group Plc. has 10,001+ employees, making it a large enterprise with a diverse range of opportunities for career growth and development.
Founded: Informa Group Plc. was founded in 1998 and has since grown into a leading international events, digital services, and academic knowledge business, headquartered in the UK and listed on the London Stock Exchange.
Company Description:
- Informa champions specialists working in academic and business-to-business markets, connecting people with knowledge to help them learn more, know more, and do more.
- The company serves various specialist markets through its brands, such as WHX, CPHI, EBD, Enterprise Connect, AI Summit, Black Hat, GDC, New Hope Network, Vitafoods, Natural Products Expo, SuperReturn International, Finovate, IGM, Routledge, and F1000.
- Informa offers a range of benefits, including flexible working arrangements, career development opportunities, and a strong focus on employee wellbeing and recognition.
Company Specialties:
- Academic Publishing
- Marketing Services
- Data & Intelligence
- Digital events
- Exhibitions
- Specialist content
- Research
- Consultancy
- Digital services
- Lead generation
- B2B markets
- Academic markets
Company Website: https://www.informa.com/
ASSUMPTION: Informa Group Plc. is a large, international company with a diverse range of business units and brands. Applicants should research the specific business unit they are applying to and understand how their role fits into the broader organization.
📊 Role Analysis
Career Level: This role is at the mid-level of the product management career path, requiring a balance of strategic thinking and tactical execution.
Reporting Structure: The Product Manager will report directly to the Senior Product Manager or Director of Product Management within the Brand and Content unit of Informa TechTarget.
Work Arrangement: This role is on-site, with the opportunity to work from (almost!) anywhere for up to four weeks a year.
Growth Opportunities:
- As Informa continues to grow and expand its digital media offerings, there will be opportunities for the Product Manager to take on more responsibility and advance their career within the product management function or explore other roles within the organization.
- The company offers a range of training and development opportunities, including bespoke training, mentoring platforms, and on-demand access to thousands of courses on LinkedIn Learning.
ASSUMPTION: Informa's large size and diverse range of business units provide ample opportunities for career growth and development. Applicants should be proactive in seeking out these opportunities and demonstrating their interest in advancing their careers within the organization.
🌍 Location & Work Environment
Office Type: Informa's Washington, DC office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): 2121 K St NW, Washington, District of Columbia 20037, United States
Geographic Context:
- The Washington, DC area is home to a diverse range of industries, including government, technology, healthcare, and professional services, providing ample opportunities for networking and collaboration.
- The region offers a mix of urban and suburban living options, with a wide range of cultural attractions, restaurants, and outdoor recreation activities.
- Washington, DC is a highly educated and multicultural city, with a strong emphasis on lifelong learning and personal growth.
Work Schedule: This role follows a standard full-time work schedule, with the opportunity to work from (almost!) anywhere for up to four weeks a year.
ASSUMPTION: Informa's Washington, DC office is a dynamic and engaging work environment, with ample opportunities for collaboration and professional development. Applicants should be comfortable working in a fast-paced, team-oriented setting and be able to manage their time effectively to balance work and personal responsibilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission and review
- Phone or video screen with the hiring manager or a member of the HR team
- In-depth behavioral and technical interview with the hiring manager and other team members
- Final interview with the senior leadership team
- Background check and offer extension
Key Assessment Areas:
- Product management experience and skills
- Industry knowledge and understanding of digital media and audience development
- Strategic thinking and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with Informa's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant product management experience and skills, as well as your understanding of digital media and audience development.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, and be ready to provide specific examples of your problem-solving abilities and strategic thinking.
- Research Informa's business units and brands to demonstrate your understanding of the company and its offerings.
- Be prepared to discuss your long-term career goals and how this role fits into your overall career development plan.
ATS Keywords: Product Management, Digital Media, Audience Development, Data Analytics, User-Centered Design, Cross-Functional Collaboration, Communication Skills, Project Management Software, Problem Solving, Detail-Oriented, Market Research, Feature Release Management, Stakeholder Engagement, Strategic Decision Making, Agile Methodologies, User Research
ASSUMPTION: Informa's application process is designed to assess candidates' skills and cultural fit for the role and the organization. Applicants should be prepared to provide specific examples of their experiences and accomplishments and be ready to discuss their long-term career goals.
🛠️ Tools & Technologies
- Jira, Asana, or similar team-based project management software
- Data analytics and visualization tools (e.g., Google Analytics, Tableau, Power BI)
- User research and testing tools (e.g., UsabilityHub, UserTesting, Optimizely)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies used in this role may vary based on the team's preferences and the organization's standards. Applicants should be comfortable learning and adapting to new tools as needed.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Informa prioritizes understanding and meeting the needs of its customers, readers, and clients.
- Collaborative: The company fosters a culture of teamwork and collaboration, both internally and with external partners.
- Innovative: Informa encourages creativity, experimentation, and continuous improvement in all aspects of its business.
- Accountable: The company holds its employees responsible for delivering high-quality products and services that meet the needs of its customers and stakeholders.
Work Style:
- Dynamic and fast-paced: Informa operates in a rapidly changing industry and requires its employees to be adaptable and responsive to new opportunities and challenges.
- Data-driven: The company uses data and analytics to inform decision-making and drive continuous improvement.
- Customer-focused: Informa prioritizes understanding and meeting the needs of its customers, readers, and clients.
- Collaborative: The company fosters a culture of teamwork and collaboration, both internally and with external partners.
Self-Assessment Questions:
- How do you approach understanding and meeting the needs of customers, and how have you demonstrated this in your previous roles?
- Can you provide an example of a time when you had to adapt to a significant change or challenge, and how did you approach it?
- How do you use data and analytics to inform your decision-making, and can you provide an example of a time when you used data to drive a specific outcome?
ASSUMPTION: Informa's culture values collaboration, innovation, and customer-centricity. Applicants should be able to demonstrate their alignment with these values and be prepared to discuss their approach to working in a dynamic, data-driven environment.
⚠️ Potential Challenges
- The role requires a balance of strategic thinking and tactical execution, which may be challenging for candidates with limited product management experience.
- The digital media industry is constantly evolving, and the successful candidate will need to stay up-to-date with the latest trends and technologies to remain effective in their role.
- Informa is a large, international company with a diverse range of business units and brands. Applicants may face challenges navigating the organization and building relationships with stakeholders across different teams and functions.
- The Washington, DC area is a competitive job market, and the successful candidate may face competition from other highly qualified applicants.
ASSUMPTION: Informa's large size and diverse range of business units provide ample opportunities for career growth and development. However, applicants should be prepared to face challenges in navigating the organization and building relationships with stakeholders across different teams and functions.
📈 Similar Roles Comparison
- Product Manager, Audience Growth and Engagement at Informa TechTarget focuses on growing and engaging digital media, while a similar role at a digital media company may have a broader focus on content creation and distribution.
- Informa's large size and diverse range of business units provide ample opportunities for career growth and development, while a smaller company may offer more limited advancement opportunities.
- Product Manager, Audience Growth and Engagement at Informa TechTarget requires a balance of strategic thinking and tactical execution, while a similar role at a startup may be more focused on day-to-day operations and tactical tasks.
ASSUMPTION: Informa's large size and diverse range of business units provide ample opportunities for career growth and development. However, applicants should be prepared to face challenges in navigating the organization and building relationships with stakeholders across different teams and functions.
📝 Sample Projects
- Conducting user research to understand reader engagement with Informa TechTarget's digital media properties and identifying opportunities for improvement
- Developing and implementing a data-driven strategy to optimize reader acquisition and retention for Informa TechTarget's digital media properties
- Collaborating with engineering and design teams to develop and launch new features that enhance reader engagement and drive revenue growth for Informa TechTarget's digital media properties
ASSUMPTION: Informa TechTarget's digital media properties present a wide range of opportunities for product managers to drive reader engagement, revenue growth, and strategic innovation. Applicants should be prepared to discuss their approach to identifying and capitalizing on these opportunities.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics of the Brand and Content unit at Informa TechTarget, and how this role fits into the broader organization?
- How does Informa TechTarget approach collaboration and knowledge sharing between its various business units and brands?
- Can you provide an example of a recent product launch or initiative at Informa TechTarget, and how it was driven by customer needs and market trends?
- How does Informa TechTarget support the professional development and career growth of its product management team members?
- Can you describe the company's approach to data-driven decision-making and how it is applied in the product development process?
ASSUMPTION: Informa's large size and diverse range of business units provide ample opportunities for career growth and development. Applicants should be prepared to ask questions that demonstrate their interest in the company and their long-term career goals.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant product management experience and skills, as well as your understanding of digital media and audience development.
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments, and be ready to provide specific examples of your problem-solving abilities and strategic thinking.
- Research Informa's business units and brands to demonstrate your understanding of the company and its offerings.
- Be prepared to discuss your long-term career goals and how this role fits into your overall career development plan.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role and inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
