Product Manager - D2C Growth

📌 Core Information

🔹 Job Title: Product Manager - D2C Growth

🔹 Company: Laka

🔹 Location: London, England, United Kingdom (Remote OK)

🔹 Job Type: Full-Time

🔹 Category: Insurance, Product Management

🔹 Date Posted: April 29, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK (UK, Netherlands, France)

🚀 Job Overview

Key aspects of this role include:

• Defining and executing strategy for retail product roadmaps
• Driving customer growth initiatives through onboarding, upselling, and retention
• Collaborating cross-functionally with Insurance, Design, Engineering, and Go-to-Market teams
• Expanding product offerings into new countries, categories, and services
• Leading product discovery and prioritization processes using both quantitative and qualitative data

ASSUMPTION: This role requires a strong background in product management, preferably within consumer-focused environments, and a genuine enthusiasm for cycling.

📋 Key Responsibilities

✅ Define and execute strategy for retail product roadmaps, focusing on customer growth initiatives and product adoption

✅ Collaborate with pricing, insurance product, and go-to-market teams to own the end-to-end product proposition

✅ Drive customer growth initiatives through effective onboarding strategies, proactive upselling, and retention-focused lifecycle management

✅ Continuously build and leverage customer insights to tailor products effectively for each market

✅ Collaborate with the Product Lead for Commercial to leverage synergies across both roadmaps for riders and partners

✅ Identify and pursue opportunities to expand product offerings into new countries, additional insurance categories, and complementary services

✅ Lead collaboration with the Platform team on integrating acquired businesses and managing complexity to ensure seamless transitions

✅ Work closely with Design and Engineering teams to translate customer insights into clearly defined features, managing delivery from concept to launch

ASSUMPTION: This role requires strong cross-functional communication skills and the ability to lead rigorous product discovery and prioritization processes.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Business, Marketing, or a related discipline)

Experience: 3-5 years of proven experience in product management, ideally gained within consumer-focused environments

Required Skills:

• Proven experience in product management
• Enthusiasm and empathy for cycling
• Strong product discovery and prioritization skills
• Excellent cross-functional communication skills
• Ability to deliver impactful product initiatives that drive measurable business objectives

Preferred Skills:

• Insurance industry experience
• Fluency in additional languages

ASSUMPTION: Insurance experience is not required, as Laka will provide training and upskilling for the right candidate.

💰 Compensation & Benefits

Salary Range: £45,000 - £65,000 per year (Based on industry standards for a Product Manager with 3-5 years of experience in the UK)

Benefits:

• Lunch allowance: £15 every first Wednesday of the month
• Company-wide events
• Monthly socials
• Laka swag (jumper & t-shirts)
• Laka credit: £10 per month towards insuring your bike(s) with Laka

Working Hours: Full-time (40 hours per week), with flexible working hours and a remote-first approach

ASSUMPTION: The salary range is estimated based on industry standards for a Product Manager with 3-5 years of experience in the UK. Final compensation will be determined based on the candidate's qualifications and experience.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance, specifically focusing on cycle insurance and InsurTech

Company Size: Small (11-50 employees), enabling a choice-based, remote-first way of working

Founded: 2017, with a mission to transform insurance by connecting passionate cyclists to form a collective and protect their bikes

Company Description:

• Laka exists to rewrite the rules of insurance so it’s something people stand with, not against
• Offers collective cover, making insurance fairer and more transparent
• Grown to over 60 employees across the UK, Netherlands, and France

Company Specialties:

• Cycle insurance
• InsurTech
• Collective insurance model

Company Website: laka.co

ASSUMPTION: Laka is a fast-growing, innovative company focused on disrupting the traditional insurance industry through its collective insurance model.

📊 Role Analysis

Career Level: Mid-level, with the opportunity to grow and make a significant impact on the company's success

Reporting Structure: This role reports directly to the Product Lead and works closely with cross-functional teams, including Insurance, Design, Engineering, and Go-to-Market

Work Arrangement: Remote OK, with the option to work from one of Laka's offices in London, Bristol, or Amsterdam

Growth Opportunities:

• Potential to expand the product team and take on more responsibilities as the company grows
• Opportunities to work on new products, features, and services
• Chance to gain experience in the insurance industry and develop expertise in collective insurance models

ASSUMPTION: This role offers significant growth opportunities as Laka continues to expand its product offerings and enter new markets.

🌍 Location & Work Environment

Office Type: Laka has offices in London, Bristol, and Amsterdam, but this role can be performed remotely

Office Location(s): London, Bristol, Amsterdam

Geographic Context:

• London: Vibrant, multicultural city with a strong cycling culture
• Bristol: Creative and innovative city with a growing tech scene
• Amsterdam: Cosmopolitan city with a high quality of life and a strong focus on sustainability

Work Schedule: Flexible, with a focus on results and outcomes rather than hours worked

ASSUMPTION: Laka's remote-first approach allows employees to work from their preferred location, with the option to collaborate in person at one of the company's offices.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call with the Hiring Manager
• Technical assessment or case study
• Final interview with the Product Lead and other team members

Key Assessment Areas:

• Product management skills and experience
• Enthusiasm and empathy for cycling
• Cross-functional communication and collaboration skills
• Problem-solving and analytical skills

Application Tips:

• Highlight your relevant product management experience and achievements
• Demonstrate your enthusiasm for cycling and understanding of the cycling industry
• Tailor your resume and cover letter to emphasize your fit for this role and Laka's mission

ATS Keywords: Product Manager, D2C, Growth, Retail, Customer Acquisition, Customer Retention, Product Roadmap, Cross-Functional Collaboration, Insurance, Cycling

ASSUMPTION: Laka's application process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the candidate and the company.

🛠️ Tools & Technologies

• Product management tools (e.g., Asana, Trello, Jira)
• Collaboration tools (e.g., Slack, Microsoft Teams)
• Design tools (e.g., Sketch, Figma, Adobe XD)
• Insurance industry-specific tools and platforms

ASSUMPTION: Laka uses a variety of tools and technologies to support its product management processes, with a focus on collaboration and efficiency.

👔 Cultural Fit Considerations

Company Values:

• Collective: We're stronger together
• Fair: We believe in fairness and transparency
• Bold: We're not afraid to challenge the status quo

Work Style:

• Remote-first: Laka values results and outcomes over hours worked
• Collaborative: Laka encourages cross-functional collaboration and open communication
• Innovative: Laka is committed to disrupting the traditional insurance industry

Self-Assessment Questions:

• Do you share Laka's commitment to fairness and transparency in insurance?
• Are you comfortable working in a remote-first environment and collaborating with team members across different locations?
• Do you have the drive and initiative to lead product discovery and prioritization processes?

ASSUMPTION: Laka values candidates who align with its collective, fair, and bold values and are comfortable working in a remote-first, collaborative environment.

⚠️ Potential Challenges

• Steep learning curve for candidates without insurance industry experience
• Managing complexity and ensuring seamless transitions when integrating acquired businesses
• Balancing the needs of different stakeholders, including riders, partners, and internal teams
• Keeping up with the fast-paced growth and evolution of the company

ASSUMPTION: These challenges can be overcome with strong product management skills, a willingness to learn, and a commitment to Laka's mission and values.

📈 Similar Roles Comparison

• Unlike traditional insurance companies, Laka focuses on collective cover and a fairer, more transparent insurance model
• This role requires a strong background in product management, rather than insurance-specific experience
• As a mid-level role, this position offers significant growth opportunities as Laka continues to expand

ASSUMPTION: This role is unique to Laka and its collective insurance model, offering candidates the opportunity to make a significant impact on the company's success.

📝 Sample Projects

• Developing and launching a new cycle insurance product in a new market
• Improving the onboarding experience for new riders to increase customer satisfaction and retention
• Expanding Laka's product offerings to include additional insurance categories or complementary services

ASSUMPTION: These sample projects demonstrate the breadth and depth of responsibilities for the Product Manager - D2C Growth role at Laka.

❓ Key Questions to Ask During Interview

• How does Laka plan to continue growing and expanding its product offerings in the coming years?
• What are the biggest challenges facing the product team in the next 6-12 months, and how can this role help address them?
• How does Laka support the professional development and growth of its employees?
• What is the company's approach to balancing the needs of riders, partners, and internal teams?
• How does Laka measure the success of its products and initiatives?

ASSUMPTION: These questions are designed to help candidates better understand Laka's mission, values, and approach to product management, as well as the specific challenges and opportunities facing the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant product management experience and enthusiasm for cycling
• Prepare for the interview by researching Laka's mission, values, and approach to product management
• Follow up with the Hiring Manager one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.