📌 Core Information
🔹 Job Title: Product Manager, Growth
🔹 Company: MasterClass
🔹 Location: San Francisco, CA & New York, NY
🔹 Job Type: Full-time
🔹 Category: Product Management
🔹 Date Posted: July 11, 2025
🔹 Experience Level: 4-6 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving growth across acquisition, activation, retention, and referral
- Leading end-to-end experimentation cycles
- Collaborating with cross-functional teams
- Defining strategy and driving experimentation
ASSUMPTION: This role requires a strong technical and analytical foundation, with a proven track record of shipping impactful consumer-facing features at scale.
📋 Key Responsibilities
✅ Own product initiatives that drive growth across key stages of the user lifecycle
✅ Lead end-to-end experimentation cycles, from formulating hypotheses to scaling successful outcomes
✅ Collaborate with engineering, design, marketing, analytics, and operations to define roadmaps and deliver value quickly
✅ Write detailed product specs, define edge cases, and support continuous deployment workflows
✅ Monitor performance and surface actionable insights to guide iteration and long-term strategy
✅ Partner with marketing and lifecycle teams to align product launches with growth campaigns
✅ Maintain high standards for product quality, usability, and brand consistency
ASSUMPTION: This role requires a balance of user needs, business goals, and technical constraints in fast-paced environments.
🎯 Required Qualifications
Education: Bachelor’s degree required; background in Computer Science, Engineering, or a quantitative field is a plus
Experience: 4-6 years of experience in product management or growth roles, ideally in fast-growing consumer tech companies
Required Skills:
- Proven ability to impact growth metrics through data-driven product thinking and experimentation
- Experience designing, launching, and scaling experiments across key stages of the user lifecycle
- Comfortable using data to drive decisions, measure success, and inform roadmap prioritization
- Ability to balance user needs, business goals, and technical constraints in fast-paced environments
- Skilled at translating user insights and stakeholder feedback into clear, actionable product requirements
- Strong product intuition, attention to detail, and a commitment to delivering seamless user experiences
- Technical fluency and experience partnering closely with engineers to ship high-quality features
Preferred Skills:
- Experience with growth strategies that blend product and marketing, such as referrals, SEO, or lifecycle engagement
- Clear communicator with strong execution skills and ability to influence cross-functional teams
- Passion for storytelling, learning, and building experiences that inspire people at scale
ASSUMPTION: Candidates should have a strong understanding of consumer product UX and the ability to drive improvements through personalization, onboarding, and conversion flows.
💰 Compensation & Benefits
Salary Range: $145,000 - $170,000 USD (for NYC/CA/WA. Salary may vary based on location and experience)
Benefits:
- Equity
- Medical
- Dental
- Vision
- Flexible PTO
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range listed is for NYC/CA/WA and has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.
📌 Applicant Insights
🔍 Company Context
Industry: E-Learning Providers
Company Size: 201-500 employees
Founded: 2015
Company Description:
- MasterClass is a streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories.
- Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more.
- MasterClass is a remote-first workforce with collaborative workspaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states.
Company Specialties:
- E-Learning
- Technology
- and Production
Company Website: https://www.masterclass.com
ASSUMPTION: MasterClass is committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: This role will collaborate with cross-functional teams, including engineering, design, marketing, analytics, and operations.
Work Arrangement: Remote OK, with collaborative workspaces in San Francisco and Kitchener, Ontario.
Growth Opportunities:
- Potential to grow within the product management or growth team as the company expands.
- Opportunity to work on high-impact projects that directly influence user acquisition, activation, retention, and referrals.
- Chance to learn from and collaborate with industry experts and renowned instructors.
ASSUMPTION: This role offers growth opportunities through working on high-impact projects and learning from industry experts.
🌍 Location & Work Environment
Office Type: Collaborative workspaces in San Francisco and Kitchener, Ontario, with a remote-first workforce.
Office Location(s): San Francisco, CA & Kitchener, Ontario
Geographic Context:
- San Francisco, CA: Known for its vibrant tech industry, diverse culture, and beautiful landscapes.
- New York, NY: A global hub for business, finance, and culture, offering numerous opportunities for networking and professional growth.
Work Schedule: Full-time (40 hours/week), with flexible PTO.
ASSUMPTION: The work environment at MasterClass is dynamic and collaborative, with a focus on learning and building experiences that inspire people at scale.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screen with the hiring manager
- Technical assessment or case study
- On-site or virtual interview with cross-functional team members
- Final interview with the director or VP of product
Key Assessment Areas:
- Data analysis and experimentation skills
- Product intuition and user-centered design
- Collaboration and communication skills
- Alignment with MasterClass's mission and values
Application Tips:
- Highlight your experience with A/B testing frameworks and data-informed decision making.
- Tailor your resume and cover letter to emphasize your skills and experiences relevant to this role.
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment.
ATS Keywords: Product Management, Growth Strategies, Data Analysis, A/B Testing, User Experience, Collaboration, Technical Fluency, Experimentation, Communication, Execution Skills, Storytelling, Learning, Consumer Tech, User Insights, Stakeholder Feedback, Roadmap Prioritization
ASSUMPTION: The application process at MasterClass is designed to assess your technical skills, problem-solving abilities, and cultural fit.
🛠️ Tools & Technologies
- Data analysis tools (e.g., SQL, Excel, Google Analytics)
- Experiment design and A/B testing tools (e.g., Optimizely, VWO)
- Project management tools (e.g., Asana, Jira)
- Communication and collaboration tools (e.g., Slack, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the team and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Craftsmanship: We take pride in our work and strive for excellence.
- Curiosity: We are driven by a desire to learn and grow.
- Collaboration: We believe that great ideas come from working together.
Work Style:
- Data-driven: We make decisions based on data and experimentation.
- Adaptable: We embrace change and continuously learn and improve.
- Inclusive: We foster a diverse and inclusive work environment.
Self-Assessment Questions:
- Do you have a strong understanding of consumer product UX and the ability to drive improvements through personalization, onboarding, and conversion flows?
- Are you comfortable using data to drive decisions, measure success, and inform roadmap prioritization?
- Can you balance user needs, business goals, and technical constraints in fast-paced environments?
ASSUMPTION: MasterClass values candidates who are data-driven, adaptable, and inclusive, with a strong commitment to craftsmanship and curiosity.
⚠️ Potential Challenges
- Managing multiple experiments and priorities simultaneously
- Balancing user needs, business goals, and technical constraints in a fast-paced environment
- Working with cross-functional teams to define roadmaps and deliver value quickly
- Scaling successful experiments and iterating on failed ones
ASSUMPTION: These challenges can be overcome through strong communication, collaboration, and data-driven decision making.
📈 Similar Roles Comparison
- Product Manager, Growth vs. Product Manager, User Experience: The Growth PM focuses more on user acquisition, activation, retention, and referrals, while the UX PM focuses on the user experience and design of the product.
- Product Manager, Growth vs. Product Manager, Marketing: The Growth PM works at the intersection of product, data, and marketing, while the Marketing PM focuses on marketing strategies and campaigns.
- Career Path: Growth PMs can progress to senior roles within the product management or growth team, or transition into other product management roles as their interests and skills evolve.
ASSUMPTION: The specific responsibilities and career paths for these roles may vary depending on the company and industry.
📝 Sample Projects
- Designing and launching an A/B test to optimize the user onboarding flow and improve activation rates
- Analyzing user data to identify trends and opportunities for retention and engagement
- Collaborating with marketing and lifecycle teams to align product launches with growth campaigns and improve user referrals
ASSUMPTION: These sample projects illustrate the data-driven and collaborative nature of the Growth PM role at MasterClass.
❓ Key Questions to Ask During Interview
- Can you describe the current user acquisition, activation, retention, and referral strategies, and how this role will contribute to their evolution?
- How does MasterClass support the growth and development of its product management and growth teams?
- Can you provide an example of a successful growth initiative at MasterClass, and how the team approached it?
- How does MasterClass measure the success of its product initiatives, and how will this role contribute to that process?
- What is the work environment like, and how does MasterClass support work-life balance for its employees?
ASSUMPTION: These questions will help you better understand the role, the team, and the company culture at MasterClass.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your skills and experiences relevant to this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and ability to work in a fast-paced environment
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
