📌 Core Information
🔹 Job Title: Product Manager, Growth
🔹 Company: DMGT
🔹 Location: London
🔹 Job Type: On-site
🔹 Category: Information Services
🔹 Date Posted: June 11, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving digital subscription growth for The i Paper and New Scientist brands
- Optimizing paywalls, user journeys, and checkout processes
- Managing and optimizing subscription platforms
- Collaborating with cross-functional teams to enhance audience engagement
- Balancing growth, brand proposition, and customer needs
ASSUMPTION: This role requires a strong background in subscription management, digital marketing, and user experience design. The ideal candidate will have experience working with subscription platforms and a deep understanding of customer behavior and preferences.
📋 Key Responsibilities
✅ Shape the performance of websites and apps to drive digital subscription growth
✅ Optimize paywalls, user journeys, and checkout processes
✅ Manage and optimize subscription platforms
✅ Collaborate with cross-functional teams to enhance audience engagement
✅ Balance growth, brand proposition, and customer needs
✅ Ensure all subscription acquisition strategies align with brand values and unique selling points
✅ Maintain a consistent brand message across all digital touchpoints
✅ Clearly communicate the value proposition of subscription services to potential and existing customers
✅ Develop and implement user-centric acquisition strategies
✅ Leverage personalization techniques to create tailored experiences for different customer segments
✅ Ensure a seamless customer journey from discovery to subscription
✅ Gather and analyze customer feedback to continuously improve the subscription experience
✅ Develop strategies to retain existing subscribers by providing ongoing value and addressing their evolving needs
✅ Manage, optimize, and deliver on subscription platforms, guiding the subscription product roadmap and integrating the product with various touchpoints
✅ Strategize, set up, run, and optimize subscription user flows, marketing campaigns, and ensure the correct flow of data
✅ Provide insights to various teams to leverage and enable subscriber retention and growth
✅ Work closely with support teams, agencies, and other teams to build market-leading user journeys from off-site to on-site
✅ Implement test and learn workflows across multiple touchpoints
ASSUMPTION: This role requires a high level of technical proficiency in subscription tools, web technologies, and data analysis. The ideal candidate will have experience working with subscription platforms and a strong background in digital marketing and user experience design.
🎯 Required Qualifications
Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, or a related discipline)
Experience: Proven track record in managing and optimizing subscription platforms on both web and apps, ideally in the publishing industry or adjacent verticals
Required Skills:
- Expertise in subscription platforms like Piano, Zuora, or equivalent tools
- Proficiency in HTML, CSS, JavaScript, Angular, APIs, and other web technologies
- Strong analytical skills, including experience with SEO, Google Analytics, and Webmaster Tools
- Effective communication and presentation skills, with the ability to work cross-functionally
- Commercially savvy with a focus on achieving revenue goals
Preferred Skills:
- Experience with specific subscription platforms (e.g., Piano, Zuora)
- Familiarity with the publishing industry or adjacent verticals
ASSUMPTION: Candidates should have a proven track record in managing and optimizing subscription platforms, as well as strong technical skills in subscription tools and web technologies. A background in the publishing industry or adjacent verticals is preferred but not required.
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (based on industry standards for a role of this level and location)
Benefits:
- 25 days’ holiday increasing by 1 per year up to a total of 30
- Pension plan with employee and company contributions
- Life cover of 4x basic salary
- Private healthcare scheme
- DMGT Discounts offering hundreds of discounts on online shopping, vouchers, reloadable cards, and access to a wellbeing hub
- Employee Assistance Programme (EAP) with CIC
- Donate tax efficiently to charity with the Give As You Earn Programme
- Fixed fee estate agency from Yopa with a £100 discount
- Discounted home workouts with Les Mills
- Make a will online with Farewill and receive a 20% discount
- Eat more for less with discounted dining cards
- Help manage stress, develop healthy habits, and feel at your best with Leafyard
- Save up to 60% on refurbished phones, tablets, and computers with Mobile Advantage or trade-in to generate cashback
- Buy a train season ticket and pay back monthly, saving up to 20% of the annual travel cost
- Save up to 12% on the cost of tech equipment and home appliances from Curry’s or IKEA up to £3,500 with Techscheme and pay back through monthly salary deductions over 12 months
- Reimbursement of eye care test and glasses/contact lenses for VDU use
- Join the Bupa discounted dental insurance to spread the cost of dental treatments
- Join the Westfield Health Cash plan and claim back the cost of a range of dental and medical treatments
- Save tax efficiently from as little as £10 a month with a range of ISA’s and Savings plans with Cushon
- Critical Illness Insurance helps reduce the financial impact after being diagnosed with a critical illness
- Huge savings on a gym membership at a choice of over 3,700 fitness facilities across the UK with GymFlex
- Join the Millstream Travel Insurance and cover yourself for trips in the UK and abroad, all year round
- Enjoy 25% off barista-made drinks, including coffee, tea, hot chocolate, and smoothies at thousands of coffee shops across the nation with Coffee Club
- Cover your vehicle against breakdown with RAC
- Partner Life Assurance gives you peace of mind that, should your partner pass away while you are employed, you will receive financial assistance
- Onsite nurse and GP clinics
- Subsidised canteen
ASSUMPTION: The salary range provided is an estimate based on industry standards for a role of this level and location. The benefits package increases the longer you’ve been with the company.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services
Company Size: 1,001-5,000 employees
Founded: 1905 (as Daily Mail and General Trust)
Company Description:
- DMGT manages a portfolio of companies that provide businesses and consumers with compelling information, analysis, insight, events, news, and entertainment
- The Group takes a long-term approach to investment and has market-leading positions in consumer media, property information, and events & exhibitions
- In total, DMGT generates revenues of around £1bn
Company Specialties:
- Content
- Information
- Analytics
- Media
- Venture Capital
- SaaS
- Online media
- And digital media
Company Website: dmgt.com
ASSUMPTION: DMGT is a large, established company with a diverse portfolio of businesses. This role offers the opportunity to work in a dynamic and growing industry, with a focus on digital subscription growth and customer engagement.
📊 Role Analysis
Career Level: Mid-level to senior
Reporting Structure: This role reports directly to the Head of Subscription Growth
Work Arrangement: On-site, full-time
Growth Opportunities:
- Potential to progress to a senior role within the subscription growth team or take on additional responsibilities as the team expands
- Opportunities to work on high-impact projects and drive significant growth for the company's brands
- Chance to gain experience in a fast-paced, dynamic environment and collaborate with cross-functional teams
ASSUMPTION: This role offers significant growth potential and the opportunity to work on high-impact projects. The ideal candidate will be proactive, results-driven, and eager to take on new challenges as the team and the company grow.
🌍 Location & Work Environment
Office Type: On-site, with a hybrid work arrangement available
Office Location(s): Northcliffe House, 2 Derry Street, London, England W8 5TT, GB
Geographic Context:
- London is a major global city with a vibrant cultural scene, diverse neighborhoods, and excellent transportation links
- The office is located in the West End, close to Hyde Park and the West End shopping district
- The area offers easy access to public transportation, with several tube stations nearby
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM, with flexibility for the right candidate
ASSUMPTION: The office location offers a convenient and vibrant work environment, with easy access to public transportation and numerous amenities. The work schedule is flexible, with the potential for remote work arrangements for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application review
- Phone or video screening
- On-site or virtual interview with the hiring manager
- Final round interview with senior leadership
Key Assessment Areas:
- Technical skills and experience with subscription platforms
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and experience with subscription platforms
- Research the company and its brands to demonstrate your understanding and enthusiasm for the role
ATS Keywords: Subscription Growth, Product Manager, Digital Subscription, Paywall Optimization, User Journey, Customer Retention, Collaboration, Communication, Technical Implementation, HTML, CSS, JavaScript, APIs, Piano, Zuora
ASSUMPTION: The interview process focuses on assessing the candidate's technical skills, problem-solving abilities, and cultural fit. Applicants should tailor their application materials and prepare for interviews by researching the company and practicing common interview questions.
🛠 Tools & Technologies
- Subscription platforms: Piano, Zuora
- Web technologies: HTML, CSS, JavaScript, Angular, APIs
- Data analysis tools: Google Analytics, Webmaster Tools
- Project management tools: Asana, Jira, or similar
- Communication and collaboration tools: Slack, Microsoft Teams, or similar
ASSUMPTION: The required tools and technologies for this role include subscription platforms, web technologies, and data analysis tools. Familiarity with project management and communication tools is also beneficial.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Respectful
Work Style:
- Dynamic and fast-paced
- Results-driven
- Collaborative and cross-functional
- Focused on continuous improvement and growth
Self-Assessment Questions:
- How do you ensure that subscription acquisition strategies align with the core values and unique selling points of the brands you work with?
- How do you maintain a consistent brand message across all digital touchpoints while optimizing for conversions?
- How do you prioritize the needs and preferences of customers when developing acquisition strategies?
ASSUMPTION: DMGT values a customer-centric, innovative, and collaborative work environment. Candidates should be results-driven, dynamic, and eager to work in a fast-paced, cross-functional team.
⚠️ Potential Challenges
- Managing multiple brands with unique subscription models and customer bases
- Balancing growth, brand proposition, and customer needs in a competitive market
- Working with legacy systems and integrating new technologies
- Managing a high volume of data and ensuring accurate reporting
ASSUMPTION: This role presents unique challenges, such as managing multiple brands, balancing growth and customer needs, and working with legacy systems. The ideal candidate will be proactive, adaptable, and able to thrive in a dynamic and sometimes challenging environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on digital subscription growth and customer engagement for multiple brands within a large media company
- Industry-specific context and market trends are crucial for success in this role
- Career progression may involve moving into senior roles within the subscription growth team or taking on additional responsibilities as the team expands
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry. Candidates should be prepared to work in a dynamic and evolving environment and adapt to the specific needs of the company's brands.
📝 Sample Projects
- Optimizing paywalls and user journeys for The i Paper and New Scientist brands
- Implementing A/B testing and personalization strategies to enhance customer engagement
- Developing and executing marketing campaigns to drive subscription growth
- Managing and optimizing subscription platforms for multiple brands
ASSUMPTION: The projects associated with this role involve optimizing paywalls, user journeys, and marketing campaigns to drive subscription growth and enhance customer engagement. Candidates should be prepared to work on high-impact projects and drive significant growth for the company's brands.
❓ Key Questions to Ask During Interview
- Can you describe the current state of subscription growth for The i Paper and New Scientist brands, and what are the key priorities for this role?
- How does this role collaborate with other teams, such as Product, Marketing, and Engineering, to drive subscription growth?
- What are the most significant challenges facing the subscription growth team, and how can this role address them?
- How does this role balance the need for growth with the preservation of the unique brand proposition and customer experience for each brand?
- What opportunities are there for professional development and growth within the subscription growth team and the wider company?
ASSUMPTION: The interview process for this role should focus on understanding the company's subscription growth strategy, the challenges facing the team, and the opportunities for professional development and growth. Candidates should ask thoughtful questions to demonstrate their interest and understanding of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the DMGT careers portal
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions, focusing on your problem-solving skills and experience with subscription platforms
- Research the company and its brands to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
