📌 Core Information
🔹 Job Title: Product Manager - SEO (Content)
🔹 Company: AXS
🔹 Location: Los Angeles, CA
🔹 Job Type: Hybrid
🔹 Category: Entertainment Providers
🔹 Date Posted: May 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Developing and managing SEO content strategy
- Collaborating cross-functionally with Product, Marketing, and Client Services
- Optimizing landing pages for artists, venues, events, and more
- Reviewing and approving SEO content created by agency partners
- Managing content workflows and international SEO strategy
ASSUMPTION: This role requires a strong understanding of on-page SEO best practices and experience working with engineering, UX, and product teams.
📋 Key Responsibilities
✅ Own the development and performance of AXS’s SEO content ecosystem, focusing on content optimization and strategy
✅ Lead the organic content roadmap and optimize landing pages for artists, venues, events, and more
✅ Review and approve SEO content created by agency partners, ensuring quality, accuracy, and alignment with brand, tone, and search intent
✅ Partner with international stakeholders to guide and support local SEO content strategy
✅ Collaborate with SEO and content agencies to manage editorial calendars and project timelines
✅ Spec out landing page experiences and capabilities to drive improvements in quality and relevance
✅ Approve and publish finalized content in the CMS
✅ Analyze and interpret organic traffic data to identify trends, patterns, and insights about demand
ASSUMPTION: This role may require occasional work outside of regular business hours to meet project deadlines.
🎯 Required Qualifications
Education: Bachelor's Degree in Business, Marketing Communications, PR, or a related field
Experience: Proven experience in content marketing, SEO, and digital content production
Required Skills:
- Strong understanding of on-page SEO best practices
- Familiarity with tools like Google Search Console, Ahrefs, SEMrush
- Excellent presentation, written, and verbal communication skills
- Ability to stay organized in a highly demanding environment
- Experience working with CMS platforms (WordPress, Contentful, etc.)
Preferred Skills:
- Large-scale marketplace SEO experience (5-500+ million URLs)
- Experience working in a complex global technology company
- Familiarity with JIRA and agile experience
- Prior work in a global marketing environment
ASSUMPTION: While not explicitly stated, proficiency in English is required for this role.
💰 Compensation & Benefits
Salary Range: $97,451 - $126,499 per year
Benefits:
- Learning Opportunities
- Training and Education Reimbursement
Working Hours: Full-time, with occasional work outside of regular business hours as needed
ASSUMPTION: The salary range provided is based on industry standards for a Product Manager role with 5-10 years of experience in the Los Angeles area.
📌 Applicant Insights
🔍 Company Context
Industry: AXS operates in the entertainment industry, focusing on ticketing, marketing, and data technology for various event types and sizes.
Company Size: AXS is a mid-sized company with 201-500 employees, providing a collaborative and dynamic work environment.
Founded: AXS was founded in 2011 and has since grown to become a global ticketing platform, working with over 500 premier venues, sports teams, and event organizers worldwide.
Company Description:
- AXS is a global ticketing platform offering best-in-class ticketing, marketing, and data technology in a single platform
- The company serves clients of various sizes and types, from intimate music clubs to world championship sporting events
- AXS powers both primary and resale marketplaces, leveraging integrated technology and analytics to enable partners to sell the right ticket to the right fan at the right price
Company Specialties:
- Ticketing
- Entertainment
- and Technology
Company Website: https://solutions.axs.com/careers
ASSUMPTION: AXS values diversity, inclusion, and authenticity in its workplace, fostering an environment where employees can thrive and contribute to the company's success.
📊 Role Analysis
Career Level: This role is at the mid-level management stage, with opportunities for growth and development within the company.
Reporting Structure: The Product Manager - SEO will report directly to the Senior SEO Product Manager and collaborate with various cross-functional teams, including Product, Marketing, and Client Services.
Work Arrangement: This is a hybrid role, requiring employees to work on-site at the AXS headquarters in Downtown Los Angeles, California, for a minimum of three days per week.
Growth Opportunities:
- Learning and leveling up through training and education reimbursement
- Potential career progression within the SEO or Product Management teams
- Opportunities to work on high-impact projects and contribute to the company's growth and success
ASSUMPTION: AXS encourages employees to take on new challenges and develop their skills, providing opportunities for professional growth and advancement.
🌍 Location & Work Environment
Office Type: AXS's headquarters is located in Downtown Los Angeles, California, providing a vibrant and dynamic work environment.
Office Location(s): 425 W. 11th Street, Suite # 100, Los Angeles, CA 90015, US
Geographic Context:
- Los Angeles is a large, diverse city with a thriving entertainment industry, offering numerous cultural, recreational, and networking opportunities
- The Downtown Los Angeles area is home to various entertainment, sports, and cultural venues, providing easy access to events and attractions
- Los Angeles offers a Mediterranean climate, with mild winters and warm, dry summers
Work Schedule: Full-time, with occasional work outside of regular business hours as needed
ASSUMPTION: AXS's hybrid work arrangement allows employees to balance their work and personal lives more effectively, promoting a healthy work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- On-site or virtual interview with cross-functional team members
- Final interview with the Senior SEO Product Manager
Key Assessment Areas:
- SEO knowledge and experience
- Communication and presentation skills
- Problem-solving and analytical skills
- Cultural fit and alignment with AXS's values
Application Tips:
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare examples of your SEO content strategy and optimization work
- Research AXS's company culture and values to demonstrate your fit for the role
ATS Keywords: SEO, Content Strategy, Content Optimization, Digital Content Production, On-Page SEO, Project Management, CMS Platforms, Data Analysis, Agency Management, Communication Skills, Organizational Skills, Agile Methodology, Technical SEO, User Stories, Editorial Calendar Management, Global Marketing
ASSUMPTION: AXS uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume and cover letter can help your application stand out.
🛠️ Tools & Technologies
- Google Search Console
- Ahrefs
- SEMrush
- JIRA
- CMS Platforms (WordPress, Contentful, etc.)
ASSUMPTION: Familiarity with these tools is not required but can be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Artistry
- Community
- Diversity and Inclusion
- Sustainability
Work Style:
- Collaborative and cross-functional teamwork
- Agile and iterative approach to product development
- Data-driven decision-making
- Continuous learning and improvement
Self-Assessment Questions:
- How do you stay organized and manage multiple projects and deadlines in a fast-paced environment?
- Can you provide an example of a time when you had to adapt your content strategy to address changes in search trends or algorithms?
- How do you approach working with international stakeholders and managing global content strategy?
ASSUMPTION: AXS values employees who can thrive in a dynamic, collaborative, and data-driven work environment, and who are committed to continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Adapting to changes in search trends, algorithms, and client needs
- Collaborating effectively with international stakeholders and managing global content strategy
- Occasional work outside of regular business hours to meet project deadlines
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a commitment to continuous learning and improvement.
📈 Similar Roles Comparison
- This role focuses more on content strategy and optimization than technical SEO, requiring a strong understanding of on-page SEO best practices
- AXS's global ticketing platform provides unique challenges and opportunities compared to other SEO roles in the entertainment industry
- Career progression in this role may involve moving into senior SEO or product management positions within the company
ASSUMPTION: This role offers a unique blend of content strategy, SEO, and product management, providing an excellent opportunity for growth and development within the entertainment industry.
📝 Sample Projects
- Developing and implementing a content strategy to improve organic traffic for a major music festival
- Optimizing landing pages for a sports team's website to increase ticket sales and fan engagement
- Collaborating with international stakeholders to create localized content for global ticketing platforms
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges faced by the Product Manager - SEO in this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical content roadmap and how it is managed within the SEO team?
- How does the SEO team collaborate with other departments, such as Product and Marketing, to ensure alignment and success?
- What opportunities are there for professional growth and development within the SEO or Product Management teams?
- How does AXS support employees working remotely or on-site, and how does this impact the work-life balance?
- Can you provide an example of a successful SEO content strategy implemented by the team, and what challenges were overcome in the process?
ASSUMPTION: These questions can help you better understand the role, the team, and the company culture, allowing you to make an informed decision about your application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your SEO experience and relevant skills
- Prepare examples of your SEO content strategy and optimization work
- Research AXS's company culture and values to demonstrate your fit for the role
- Follow up with the hiring manager within one week of submitting your application to express your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
