📌 Core Information
🔹 Job Title: Product Marketer - Customer Marketing and Advocacy
🔹 Company: Hex Technologies
🔹 Location: San Francisco, CA
🔹 Job Type: Hybrid (2-3 days per week in office)
🔹 Category: Marketing
🔹 Date Posted: July 10, 2025
🔹 Experience Level: 3-6 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Engaging customers and bringing their stories to life in new and unexpected ways
- Experimenting with fresh approaches to showcase customer impact
- Building standout customer programs and finding creative ways to tell their stories
- Activating customer voices in webinars, events, panels, and community moments
- Being a customer advocate and connecting directly with customers to understand their use cases
- Inspiring customer engagement and creating standout programs that connect customers with Hex
ASSUMPTION: This role requires a strong focus on customer-centric marketing and storytelling, with a willingness to experiment and adapt in a fast-paced environment.
📋 Key Responsibilities
✅ Tell customer stories in new ways by finding, developing, and sharing compelling customer stories that break the mold of boring case studies
✅ Experiment and test new formats, channels, and tactics for sharing customer success, such as videos, social snippets, live sessions, and sales presentation materials
✅ Build and manage a pipeline of customer stories and advocates by keeping a healthy flow of customer stories and finding creative ways to source and nurture them
✅ Activate customer voices by getting customers involved in webinars, events, panels, and community moments
✅ Be a customer advocate by connecting directly with customers to deeply understand their use cases, needs, and ambitions and partner across the business to ensure the customer voice is heard and represented
✅ Inspire customer engagement by collaborating across the business to create standout programs and moments that connect customers with Hex and each other, fueling deeper value, loyalty, and community
✅ Measure and learn by tracking what’s working, sharing insights, and tweaking your approach to keep things fresh
ASSUMPTION: This role requires a strong ability to multitask, prioritize, and manage time effectively to balance various responsibilities and projects.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 3-6 years of experience in customer marketing, product marketing, growth marketing, sales engineering, or another role where you told stories, built relationships, or shaped go-to-market
Required Skills:
- Proven track record in customer marketing, product marketing, or a related field
- Strong communication and relationship-building skills
- Creativity and ability to find new angles and formats that engage people
- Experience working cross-functionally with sales, product, and marketing teams
- Ability to thrive in a fast-moving environment and build programs from scratch
Preferred Skills:
- Experience with customer advocacy programs or communities
- Familiarity with data analysis and customer success metrics
- Background in software or technology industry
ASSUMPTION: Candidates with experience in customer marketing, product marketing, or related fields are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: $150,000 - $185,000 (OTE: base + variable pay)
Benefits:
- Market-benched salary and equity
- Comprehensive health benefits
- Flexible paid time off
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is a reflection of additional factors such as geographical location and skill ranges/levels. Placement in the salary range will be decided upon completion of the interview process, taking into account factors like leaving room for growth, internal fairness and parity, demonstrated skills, and the depth of experience.
📌 Applicant Insights
🔍 Company Context
Industry: Information Technology & Services. Hex Technologies specializes in business process management, business intelligence & data warehousing, enterprise resource planning, customer relationship management, governance, risk and compliance, and software development & staff augmentation.
Company Size: 11-50 employees. As a mid-sized company, Hex offers a more personal work environment with opportunities for close collaboration and growth.
Founded: 2005. Hex has been providing technology solutions and services for nearly two decades, with a strong commitment to innovation and excellence.
Company Description:
- Hex is dedicated to being a value-added partner, helping clients achieve their short-term and long-term corporate goals through enhanced ROI on technology investments
- The company offers a proven onsite-offshore option to reduce costs while ensuring critical design and architectural functions are performed onsite
- Hex's team of seasoned professionals strives for innovation in technology and a commitment to excellence while providing maximum value for clients
Company Specialties:
- Business Process Management
- Business Intelligence & Data Warehousing
- Enterprise Resource Planning
- Customer Relationship Management
- Governance, Risk and Compliance
- Software Development & Staff Augmentation
Company Website: http://www.hextechinc.com
ASSUMPTION: Hex Technologies is a well-established company with a strong focus on providing value to its clients through innovative technology solutions and services.
📊 Role Analysis
Career Level: Mid-level. This role requires 3-6 years of experience and offers opportunities for growth and development within the marketing department.
Reporting Structure: This role reports directly to the Head of Marketing and works closely with cross-functional teams, including sales, product, and marketing.
Work Arrangement: Hybrid (2-3 days per week in office). This role offers a flexible work arrangement, allowing for a balance between on-site collaboration and remote work.
Growth Opportunities:
- Potential career progression into senior marketing roles or management positions within the marketing department
- Opportunities to expand skills and expertise in customer marketing, product marketing, and related fields
- Chance to work on high-impact projects and initiatives that drive customer engagement and advocacy
ASSUMPTION: This role offers strong potential for career growth and development within the marketing department, given Hex's commitment to innovation and excellence.
🌍 Location & Work Environment
Office Type: Hybrid (2-3 days per week in office). The office is located in San Francisco, CA, offering a modern and collaborative work environment.
Office Location(s): San Francisco, CA
Geographic Context:
- San Francisco is a major tech hub with a vibrant startup ecosystem and a diverse talent pool
- The city offers a mix of urban and outdoor activities, with a mild Mediterranean climate
- San Francisco is known for its strong job market, with many opportunities in the tech industry
Work Schedule: Full-time (40 hours per week), with flexible hours and the opportunity for remote work 2-3 days per week.
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote work, allowing for flexibility and a better work-life balance.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the Recruiting team
- Interview with the Hiring Manager
- Final interview with the Head of Marketing
- Decision and offer
Key Assessment Areas:
- Customer-centric mindset and storytelling abilities
- Creativity and resourcefulness in developing customer programs
- Cross-functional collaboration and communication skills
- Ability to thrive in a fast-paced environment and adapt to change
- Alignment with Hex's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant experience and skills for this role
- Prepare examples of customer marketing campaigns or projects you've worked on, demonstrating your ability to tell customer stories and drive engagement
- Research Hex Technologies and be prepared to discuss how your skills and experience align with the company's mission and values
ATS Keywords: Customer Marketing, Product Marketing, Growth Marketing, Sales Engineering, Storytelling, Relationship Building, Cross-Functional Collaboration, Communication, Creativity, Program Development, Customer Engagement, Customer Success
ASSUMPTION: The interview process for this role will focus on assessing the candidate's customer-centric mindset, creativity, and ability to work cross-functionally in a fast-paced environment.
🛠️ Tools & Technologies
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Social media platforms (e.g., LinkedIn, Twitter, Facebook)
- Video conferencing tools (e.g., Zoom, Google Meet)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on Hex's tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Hex values creativity and experimentation in driving customer engagement and advocacy
- Customer-centricity: The company prioritizes understanding and addressing customer needs and preferences
- Collaboration: Hex fosters a culture of teamwork and cross-functional collaboration
Work Style:
- Fast-paced: This role requires the ability to thrive in a dynamic and ever-changing environment
- Creative: Candidates should be comfortable exploring new ideas and approaches to customer marketing
- Adaptable: The ideal candidate will be open to feedback and willing to pivot strategies as needed
Self-Assessment Questions:
- How have you demonstrated creativity in developing customer programs or campaigns in the past?
- Can you provide an example of a time when you successfully collaborated with cross-functional teams to achieve a common goal?
- How do you stay organized and manage your time effectively in a fast-paced environment?
ASSUMPTION: Candidates who demonstrate a strong alignment with Hex's company values and work style are more likely to succeed in this role.
⚠️ Potential Challenges
- Managing multiple customer stories and programs simultaneously, requiring strong organizational skills and time management
- Working in a fast-paced environment with shifting priorities, demanding adaptability and flexibility
- Balancing customer-centric marketing efforts with business objectives, requiring a strategic mindset
- Collaborating effectively with cross-functional teams, necessitating strong communication and relationship-building skills
ASSUMPTION: These challenges are inherent to the role and can be overcome by candidates with strong organizational skills, adaptability, and a customer-centric mindset.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on customer storytelling and advocacy, requiring a unique blend of creativity and customer-centricity
- In the tech industry, customer marketing roles often involve close collaboration with product and sales teams to drive customer success and engagement
- Career progression in customer marketing may lead to senior roles within the marketing department or management positions within the company
ASSUMPTION: This role offers a unique blend of customer-centric marketing and storytelling, setting it apart from other marketing positions in the tech industry.
📝 Sample Projects
- Developing a customer advocacy program that highlights customer success stories and drives engagement
- Creating a series of customer testimonial videos that showcase the impact of Hex's products and services
- Building a customer community that fosters networking, collaboration, and knowledge-sharing among Hex's clients
ASSUMPTION: These sample projects demonstrate the creative and customer-centric nature of the role, focusing on storytelling, engagement, and community-building.
❓ Key Questions to Ask During Interview
- Can you describe the current customer marketing strategy, and how this role fits into its execution?
- How does Hex measure the success of its customer marketing efforts, and what metrics are most important for this role?
- What opportunities exist for growth and development within the marketing department, and how does this role contribute to that growth?
- How does Hex support work-life balance for its employees, particularly in a hybrid work arrangement?
- Can you provide an example of a time when Hex adapted its customer marketing strategy based on customer feedback or market trends?
ASSUMPTION: These interview questions focus on understanding the role's responsibilities, metrics for success, growth opportunities, work-life balance, and Hex's adaptability in customer marketing.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant experience and skills for this role, emphasizing customer-centric marketing and storytelling abilities
- Prepare examples of customer marketing campaigns or projects you've worked on, demonstrating your ability to tell customer stories and drive engagement
- Research Hex Technologies and be prepared to discuss how your skills and experience align with the company's mission and values
- Follow up with the Recruiting team one week after submission to inquire about your application status
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
