📌 Core Information
🔹 Job Title: Product Marketing
🔹 Company: UNIQLO
🔹 Location: Jakarta, Indonesia
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 30, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Owning and driving product category delivery, strategy, and marketing campaigns
- Localizing global UNIQLO branding strategies to fit the Indonesian market
- Planning, executing, and coordinating marketing campaigns across various channels
- Collaborating cross-functionally with teams such as Store Operations, Merchandising, and E-commerce
- Tracking and analyzing business performance to identify improvement areas and learnings
ASSUMPTION: This role requires a high level of autonomy and ownership, with a strong focus on strategy, execution, and performance tracking.
📋 Key Responsibilities
✅ Demonstrate full ownership and accountability on the assigned product category delivery, including:
- Understanding and aligning with company sales plans
- Developing strategies that translate into marketing campaigns and calendar
✅ Help localize global UNIQLO branding strategies to fit the Indonesian market, bringing creativity and local insight while maintaining global consistency and quality.
✅ Plan and allocate resources (e.g., budget allocation, team member working hours) for marketing support based on product categories and importance.
✅ Execute and ensure timely delivery of marketing campaigns (digital, in-store, PR, influencers, events) with high attention to detail.
✅ Work closely with creative and digital teams to develop compelling, brand-aligned content across social, paid media, PR, and owned channels.
✅ Support key marketing events and activations with a hands-on approach.
✅ Coordinate with cross-functional teams to align marketing initiatives with product/category importance, launch dates, and seasonal pushes.
✅ Monitor business results, campaign KPIs, and analyze performance data to identify improvement areas and learnings for future campaigns.
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and performance analysis, with a strong focus on driving business results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Minimum 5 years in marketing, digital marketing, brand management, or communications, ideally from a well-established consumer-facing company
Required Skills:
- Proven track record in brand-building, campaign planning, and content/asset development (digital, traditional, KOLs)
- Strong understanding of the retail, lifestyle, and/or fashion industries
- Pro-active, hardworking, and hands-on; comfortable getting involved in executional details
- Highly organized, strong project management skills, and thrives under pressure
- Excellent communication and collaboration skills
Preferred Skills:
- Fluency in English and Indonesian
- Experience working with global brands
- Knowledge of the Indonesian market and consumer behavior
ASSUMPTION: Candidates should have a strong background in marketing, with a proven track record in brand-building and campaign planning. Experience working with global brands and knowledge of the Indonesian market are preferred but not required.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a marketing manager role in Jakarta, the estimated salary range is IDR 30,000,000 - 45,000,000 per year (USD $2,070 - $3,105 per month). Final offer will depend on the candidate's experience and qualifications.
Benefits:
- Competitive salary and benefits package
- Opportunities for career growth and development
- Dynamic and collaborative work environment
Working Hours: Full-time position, with standard working hours Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required during peak periods.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and qualifications. Benefits and working hours are subject to change based on the company's policies.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Apparel)
Company Size: UNIQLO is a large, global retail company with over 2,400 stores worldwide and more than 168,500 employees. As a part of the Fast Retailing Group, it offers a dynamic and collaborative work environment with ample opportunities for growth and development.
Founded: 1984, with the first UNIQLO store opening in Japan. The company has since expanded globally, entering the Indonesian market in 2013.
Company Description:
- UNIQLO is a global clothing retailer that offers high-quality, affordable, and stylish apparel for men, women, children, and babies. The company is committed to creating clothing that is of the time and for the time, with a focus on simplicity, quality, and longevity.
- UNIQLO's LifeWear concept emphasizes modern elegance, thoughtful design, and comfort, with a commitment to innovation and sustainability.
- The company operates under the Fast Retailing Group, which includes brands such as GU, Theory, PLST, Comptoir des Cotonniers, Princesse tam.tam, J Brand, and Helmut Lang.
Company Specialties:
- Apparel retail
- Brand management
- Global expansion
- Sustainable fashion
Company Website: https://www.uniqlo.com/id/id/
ASSUMPTION: UNIQLO is a well-established, global retail company with a strong focus on brand management, global expansion, and sustainable fashion. The company offers a dynamic and collaborative work environment with opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-level to senior marketing role, with opportunities for growth and advancement within the company.
Reporting Structure: This role reports directly to the Marketing Manager and works closely with cross-functional teams such as Store Operations, Merchandising, and E-commerce.
Work Arrangement: On-site, full-time position with standard working hours Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required during peak periods.
Growth Opportunities:
- Progression to senior marketing roles within the company
- Expansion into global marketing roles, as the company continues to grow internationally
- Opportunities to work on special projects and initiatives, driving innovation and change within the company
ASSUMPTION: This role offers a clear path for career growth and development within the company, with opportunities to take on more senior roles and work on global marketing initiatives.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with a focus on employee comfort and productivity.
Office Location(s): Jakarta, Indonesia
Geographic Context:
- Jakarta is the capital and largest city of Indonesia, with a population of over 10 million people.
- The city is a major economic, cultural, and political center, with a diverse and vibrant business environment.
- Jakarta offers a mix of modern urban living and traditional Indonesian culture, with a wide range of dining, entertainment, and leisure options.
Work Schedule: Standard working hours Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required during peak periods.
ASSUMPTION: The office environment is modern, collaborative, and focused on employee comfort and productivity. The geographic context of Jakarta offers a diverse and vibrant business environment, with a mix of modern urban living and traditional Indonesian culture.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the marketing team
Key Assessment Areas:
- Marketing strategy and campaign planning
- Brand management and localization
- Cross-functional collaboration and communication skills
- Performance tracking and analysis
Application Tips:
- Highlight your relevant marketing experience and achievements in your resume, with a focus on brand-building, campaign planning, and performance tracking.
- Tailor your cover letter to the specific role and company, demonstrating your understanding of UNIQLO's brand and marketing strategies.
- Prepare examples of marketing campaigns you've worked on, highlighting your role and the results achieved.
ATS Keywords: Marketing, Brand Management, Campaign Planning, Performance Tracking, Retail, Lifestyle, Fashion, Localization, Cross-Functional Collaboration
ASSUMPTION: The interview process is designed to assess the candidate's marketing strategy, brand management, cross-functional collaboration, and performance tracking skills. Applicants should highlight their relevant marketing experience and achievements in their resume and cover letter, and prepare examples of marketing campaigns they've worked on.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Social media management tools (e.g., Hootsuite, Buffer)
- Project management software (e.g., Asana, Trello)
- Data analysis and visualization tools (e.g., Google Analytics, Tableau)
ASSUMPTION: The role requires proficiency in marketing automation, social media management, project management, and data analysis tools. Familiarity with industry-standard tools is expected, but specific software requirements may vary based on the company's tech stack.
👔 Cultural Fit Considerations
Company Values:
- Quality
- Innovation
- Simplicity
- Affordability
- Sustainability
Work Style:
- Collaborative and team-oriented
- Results-driven and performance-focused
- Adaptable and open to change
- Committed to continuous learning and improvement
Self-Assessment Questions:
- How do you align with UNIQLO's company values, particularly in the context of this role?
- Describe a time when you had to localize a global brand strategy to fit a specific market. What was the outcome?
- How do you approach working collaboratively with cross-functional teams, and how have you handled conflicts or differing opinions in the past?
ASSUMPTION: UNIQLO values a collaborative, results-driven, and adaptable work style, with a strong commitment to continuous learning and improvement. Candidates should be able to demonstrate alignment with the company's values and provide examples of their ability to work collaboratively with cross-functional teams.
⚠️ Potential Challenges
- Managing multiple marketing campaigns simultaneously, requiring strong project management and prioritization skills
- Balancing global brand consistency with local market relevance, requiring a deep understanding of both global and local market trends and consumer behavior
- Working in a fast-paced, dynamic environment with tight deadlines and high expectations, requiring strong adaptability and resilience
- Navigating a large, global organization with multiple stakeholders, requiring strong communication and collaboration skills
ASSUMPTION: This role presents several challenges, including managing multiple marketing campaigns, balancing global brand consistency with local market relevance, working in a fast-paced environment, and navigating a large, global organization. Candidates should be able to demonstrate strong project management, adaptability, resilience, and communication skills to succeed in this role.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a stronger emphasis on local market relevance and brand localization, with a focus on the Indonesian market.
- Industry-specific context: The retail industry is highly competitive and dynamic, with a strong focus on brand differentiation, innovation, and customer experience.
- Career path comparison: This role offers a clear path for career growth and development within the company, with opportunities to take on more senior roles and work on global marketing initiatives.
ASSUMPTION: This role differs from other marketing roles in its emphasis on local market relevance and brand localization, with a focus on the Indonesian market. The retail industry is highly competitive and dynamic, and the career path offers opportunities for growth and development within the company.
📝 Sample Projects
- Developing and executing a marketing campaign for a new product launch, targeting Indonesian consumers and leveraging local influencers and media outlets
- Conducting market research and analysis to identify trends and opportunities in the Indonesian fashion retail market, and developing data-driven marketing strategies to capitalize on these insights
- Collaborating with cross-functional teams to develop and implement a seasonal marketing campaign, aligning with product launch dates and merchandising strategies
ASSUMPTION: These sample projects demonstrate the role's focus on local market relevance, brand localization, cross-functional collaboration, and data-driven marketing strategies.
❓ Key Questions to Ask During Interview
- Can you describe the company's approach to brand localization and how this role fits into that strategy?
- How does the marketing team collaborate with other departments, such as Store Operations and Merchandising, to ensure alignment and successful execution of marketing initiatives?
- What are the key performance indicators (KPIs) used to measure the success of marketing campaigns, and how are these tracked and analyzed?
- How does the company support the professional growth and development of its marketing team members?
- What are the biggest challenges facing the marketing team in the Indonesian market, and how can this role help address them?
ASSUMPTION: These key questions are designed to assess the candidate's understanding of the role, the company's marketing strategies, and the challenges facing the marketing team in the Indonesian market.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the UNIQLO careers portal
- Tailor your resume to highlight your relevant marketing experience and achievements, with a focus on brand-building, campaign planning, and performance tracking.
- Write a cover letter that demonstrates your understanding of UNIQLO's brand and marketing strategies, and explains why you are a strong fit for this role.
- Prepare examples of marketing campaigns you've worked on, highlighting your role and the results achieved.
- Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
