📌 Core Information
🔹 Job Title: Product Marketing
🔹 Company: Signify Netherlands B.V.
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing the product portfolio lifecycle, including strategy, new product introduction, and phase in/out management.
- Developing and executing go-to-market plans, pricing strategies, and collaborating with sales and marketing teams to capture business opportunities.
- Gaining consumer insights and market insights to translate product language into consumer language and capture business opportunities.
- Liaising between business units and local sales to assess and coordinate local business cases, staying keen on market competition and trends.
ASSUMPTION: This role requires a balance of strategic thinking and execution skills, with a strong focus on consumer insights and market trends.
📋 Key Responsibilities
✅ Manage the product portfolio lifecycle, including strategy, new product introduction, and phase in/out management.
✅ Develop and execute go-to-market plans, pricing strategies, and collaborate with sales and marketing teams to capture business opportunities.
✅ Gain consumer insights and market insights to translate product language into consumer language and capture business opportunities.
✅ Liaise between business units and local sales to assess and coordinate local business cases, staying keen on market competition and trends.
ASSUMPTION: The role may require occasional travel to meet with local sales teams and assess business cases.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field.
Experience: 5+ years of product marketing experience, preferably in FMCG or Consumer Durable industries.
Required Skills:
- Strategic thinking and execution skills.
- Ownership and full stream experience is preferred.
- Strong analytical and problem-solving skills.
- Excellent communication and collaboration skills.
- Fluency in English, both written and spoken.
Preferred Skills:
- Experience with data analytics tools.
- Knowledge of the lighting industry.
- Fluency in Mandarin Chinese.
ASSUMPTION: While not explicitly stated, proficiency in Microsoft Office Suite and other relevant marketing tools is expected.
💰 Compensation & Benefits
Salary Range: NT$1,200,000 - NT$1,800,000 per year (Based on industry standards for a mid-level marketing role in Taipei)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan
- Employee discounts on Signify products
- Opportunities for professional development and career growth
Working Hours: Full-time, Monday to Friday, 9:00 AM to 6:00 PM (with a 1-hour lunch break)
ASSUMPTION: The salary range is an estimate based on industry standards for a mid-level marketing role in Taipei. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Signify operates in the Appliances, Electrical, and Electronics Manufacturing industry, with a focus on lighting solutions.
Company Size: Signify is a large corporation with over 10,000 employees globally, providing ample opportunities for career growth and development.
Founded: Signify was founded in 1891 and has since grown into a world leader in lighting for professionals and consumers.
Company Description:
- Signify unlocks the extraordinary potential of light for brighter lives and a better world.
- The company offers advanced products, connected systems, and services designed to enhance well-being and performance, elevate experiences, and advance sustainability.
- Signify is committed to sustainability and is featured in the Dow Jones Sustainability World Index and holds the EcoVadis Platinum rating.
Company Specialties:
- Lighting solutions
- Connected lighting and the Internet of Things
- Data analytics, AI, and smart solutions
Company Website: http://www.signify.com
ASSUMPTION: Signify's commitment to sustainability and innovation creates an environment where employees can grow and make a meaningful impact.
📊 Role Analysis
Career Level: Mid-level marketing role with opportunities for growth and advancement.
Reporting Structure: This role reports directly to the Business Group/Global Category (BG/GC) and collaborates with local sales teams.
Work Arrangement: On-site, full-time position with opportunities for occasional travel.
Growth Opportunities:
- Advancement to senior marketing roles within the company.
- Expansion into different business units or global categories.
- Development of leadership and management skills.
ASSUMPTION: The role's focus on strategic thinking and execution skills provides a strong foundation for career growth within the company.
🌍 Location & Work Environment
Office Type: Corporate office environment with opportunities for collaboration and teamwork.
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is a bustling city with a vibrant culture and numerous attractions.
- The city offers a mix of traditional and modern architecture, with a rich history and diverse food scene.
- Taipei has a subtropical climate, with mild winters and hot, humid summers.
Work Schedule: Full-time, Monday to Friday, with opportunities for flexible working arrangements based on team needs and project demands.
ASSUMPTION: The on-site work arrangement may change in the future, with opportunities for hybrid or remote work as the company evolves.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with the team or stakeholders
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and collaboration skills
- Analytical and data-driven decision-making
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to demonstrate your capabilities.
- Research Signify's products and market position to show your understanding of the company and industry.
ATS Keywords: Product Marketing, Portfolio Management, Pricing Management, Market Insights, Consumer Insights, Business Planning, Collaboration, Sales Coordination, Trend Analysis, New Product Introduction, GTM Planning, Activation Planning, Trade Marketing, Brand Communication
ASSUMPTION: The application process may vary based on the hiring manager's preferences and the current needs of the team.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- Data analytics tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary based on the team's preferences and the company's standards.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Sustainability
- Integrity
- Accountability
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
- Results-focused and action-oriented
Self-Assessment Questions:
- Do you have a strong customer focus and a passion for understanding consumer needs?
- Are you comfortable working in a dynamic and changing environment?
- Do you thrive in a collaborative and team-oriented work environment?
- Are you results-driven and committed to delivering high-quality work?
ASSUMPTION: Signify values diversity and inclusion, fostering a work environment where employees can bring their authentic selves to work.
⚠️ Potential Challenges
- Managing a diverse product portfolio with varying lifecycle stages.
- Balancing strategic thinking with day-to-day execution and tactical tasks.
- Adapting to a large corporate environment with established processes and procedures.
- Navigating a global organization with multiple business units and stakeholders.
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position places a stronger emphasis on consumer insights and market trends.
- In the lighting industry, Signify is a market leader with a strong global presence, offering unique opportunities for career growth and development.
- This role may have more exposure to global categories and business units compared to similar roles in smaller organizations.
ASSUMPTION: The specific comparison points may vary based on the individual's career history and the current market landscape.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch, including targeting, positioning, pricing, and channeling.
- Conducting consumer research to identify market trends and opportunities, and translating those insights into actionable business strategies.
- Collaborating with local sales teams to assess and coordinate local business cases, ensuring alignment with global strategies and objectives.
ASSUMPTION: The specific projects may vary based on the company's current product portfolio and market needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- How does Signify support the professional development and growth of its employees?
- What are the key priorities for this role in the first 90 days?
- How does Signify approach sustainability and innovation in its products and operations?
- What is the typical career path for someone in this role, and what opportunities exist for growth and advancement?
ASSUMPTION: These questions can help applicants better understand the role, the team, and the company, enabling them to make a more informed decision about their application.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Prepare examples of your past marketing campaigns and their outcomes to demonstrate your capabilities.
- Research Signify's products and market position to show your understanding of the company and industry.
- Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
