📌 Core Information
🔹 Job Title: Product Marketing
🔹 Company: Signify
🔹 Location: Taipei, Taiwan
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 7, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Portfolio life cycle management and strategy
- Go-to-market (GTM) planning and execution
- Pricing and margin management
- Consumer and market insights
- Collaboration with sales and cross-functional teams
ASSUMPTION: This role requires a balance of strategic thinking and hands-on execution, with a focus on driving profitable growth through effective product management and marketing.
📋 Key Responsibilities
✅ Manage product portfolio life cycle, including new product introductions and phase in/phase out management
✅ Develop and execute go-to-market plans, including targeting, positioning, pricing, marketing communications, and channeling
✅ Implement business planning cycle with M+5 planning discipline and activation planning with supply chain, finance, trade marketing, and brand communication
✅ Conduct consumer and market insights to translate product language into consumer language and capture business opportunities
✅ Liaise between business unit and local sales to assess and coordinate local business cases, and stay keen on market competition and trends
ASSUMPTION: This role involves a mix of strategic planning, data-driven decision making, and cross-functional collaboration to drive product success in the market.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5+ years of product marketing experience, preferably in FMCG or Consumer Durable industries
Required Skills:
- Strategic thinking and execution skills
- Ownership and full stream experience
- Strong analytical and problem-solving skills
- Excellent communication and stakeholder management skills
- Fluency in English and Mandarin Chinese
Preferred Skills:
- Experience with connected lighting or IoT products
- Knowledge of data analytics and AI
ASSUMPTION: Candidates with a strong background in product marketing, strategic thinking, and execution skills will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: NT$1,200,000 - NT$1,800,000 per year (Based on experience and industry standards for product marketing roles in Taiwan)
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and inclusive work environment
Working Hours: Full-time position with standard office hours (Monday-Friday, 9:00 AM - 6:00 PM)
ASSUMPTION: The salary range is estimated based on industry standards for product marketing roles in Taiwan, considering the candidate's experience level and the company's size and industry.
📌 Applicant Insights
🔍 Company Context
Industry: Signify is a global leader in lighting, focused on connected lighting and the Internet of Things (IoT).
Company Size: Signify has 30,000+ employees worldwide, providing a large and diverse work environment.
Founded: Signify was founded in 1892 and has a rich history of innovation and leadership in the lighting industry.
Company Description:
- Innovative and forward-thinking in connected lighting and IoT
- Committed to sustainability and making a lasting difference for brighter lives and a better world
- Encourages continuous learning, creativity, and diversity and inclusion
Company Specialties:
- Connected lighting
- Internet of Things (IoT)
- Data analytics and AI
Company Website: http://www.signify.com
ASSUMPTION: Signify's focus on innovation, sustainability, and employee growth makes it an attractive employer for candidates seeking a dynamic and impactful work environment.
📊 Role Analysis
Career Level: This role is at the mid-career level, requiring a balance of strategic thinking and hands-on execution.
Reporting Structure: The Product Marketer will report to the Business Group/Global Category (BG/GC) and collaborate with various cross-functional teams, including sales, marketing, and product management.
Work Arrangement: This is an on-site position based in Taipei, Taiwan.
Growth Opportunities:
- Potential career progression into senior marketing roles or other leadership positions within the company
- Opportunities to work on cutting-edge connected lighting and IoT products
- Chance to gain experience in a global organization with a diverse product portfolio
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in product marketing within a global, innovative organization.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): Taipei, Taiwan
Geographic Context:
- Taipei is a bustling city with a mix of traditional and modern culture
- Taiwan offers a high quality of life, with a strong economy and excellent infrastructure
- The office is located in the TBIP area, known for its vibrant business environment
Work Schedule: Standard office hours, Monday-Friday, with some flexibility for remote work as needed
ASSUMPTION: Taipei offers a dynamic work environment with a mix of traditional and modern culture, providing an exciting backdrop for this role.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the hiring manager
- On-site interview with cross-functional team members
- Final interview with the business group/global category leader
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Cross-functional collaboration and stakeholder management
- Product marketing expertise and industry knowledge
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience in product marketing, FMCG, or consumer durable industries
- Demonstrate strong analytical and problem-solving skills in your resume and interview
- Prepare examples of successful product marketing campaigns or projects
- Research Signify's products, market, and competition to show your industry knowledge
ATS Keywords: Product Marketing, Portfolio Management, Pricing Management, GTM Planning, Market Insights, Consumer Insights, Strategic Thinking, Execution Skills, FMCG, Consumer Durable, Connected Lighting, IoT
ASSUMPTION: The application process for this role will focus on assessing the candidate's strategic thinking, problem-solving skills, and industry knowledge, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Data analysis and visualization tools (e.g., Tableau, Power BI)
- Marketing automation and CRM platforms (e.g., Salesforce, Marketo)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The tools and technologies required for this role are standard for product marketing and can be learned or adapted based on the candidate's existing skillset.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Pushing the boundaries of what's possible
- Customer centricity: Understanding and meeting customer needs
- Inclusion and diversity: Embracing different perspectives to drive better outcomes
Work Style:
- Collaborative and cross-functional teamwork
- Data-driven decision making
- Agile and adaptable approach to work
Self-Assessment Questions:
- How do you demonstrate innovation in your approach to product marketing?
- Can you provide an example of how you've used data to drive a marketing decision or strategy?
- How do you collaborate effectively with cross-functional teams, and how have you handled conflicts or differing opinions in the past?
ASSUMPTION: Candidates who align with Signify's values and work style will be well-suited for this role and thrive in the company's collaborative and dynamic work environment.
⚠️ Potential Challenges
- Managing a diverse product portfolio with varying life cycles and priorities
- Balancing strategic planning with hands-on execution and day-to-day tasks
- Navigating a global organization with multiple stakeholders and cross-functional teams
- Keeping up with the fast-paced and ever-evolving connected lighting and IoT market
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to problem-solving.
📈 Similar Roles Comparison
- This role is similar to other product marketing positions in the connected lighting and IoT industries, but may have a stronger focus on portfolio management and pricing strategy
- Signify's global presence and diverse product portfolio may offer more opportunities for career growth and development compared to smaller or more specialized companies
- Candidates with experience in FMCG or consumer durable industries may find the transition to connected lighting and IoT products to be challenging but rewarding
ASSUMPTION: This role offers unique opportunities and challenges compared to similar positions in the industry, and candidates should consider their career goals and preferences when evaluating the role.
📝 Sample Projects
- Developing and executing a go-to-market plan for a new connected lighting product, including targeting, positioning, pricing, marketing communications, and channeling
- Conducting consumer and market insights research to identify business opportunities and inform product strategy
- Managing the phase-out of an end-of-life product, including inventory management, customer communication, and sales channel realignment
ASSUMPTION: These sample projects illustrate the range of responsibilities and challenges faced by the Product Marketer in this role, and candidates should be prepared to discuss their relevant experience and skills in their application and interview.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall product strategy for the business group/global category?
- What are the key priorities for the first 90 days in this role?
- How does Signify support the professional development and growth of its product marketing team members?
- What is the typical career path for a product marketer within the company?
- How does the company approach cross-functional collaboration and stakeholder management?
ASSUMPTION: These questions will help candidates better understand the role, the company, and the work environment, enabling them to make an informed decision about their application and interview preparation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant experience in product marketing, FMCG, or consumer durable industries
- Prepare a cover letter that demonstrates your understanding of the role and your alignment with Signify's values and work style
- Prepare examples of successful product marketing campaigns or projects to discuss during the interview
- Follow up with the hiring manager one week after submitting your application to express your interest in the role and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
