πΉ Job Title: Product Marketing Analyst
πΉ Company: Traveloka
πΉ Location: Vietnam - Local Office, Vietnam
πΉ Job Type: Full-Time
πΉ Category: Marketing
πΉ Date Posted: July 7, 2025
πΉ Experience Level: Mid-Senior level (2-5 years)
πΉ Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role is ideal for candidates with a strong analytical background and a passion for driving business growth through data-driven marketing strategies.
β Own marketing performance for specific products or campaigns
β Analyze data to identify trends, problems, and opportunities
β Use insights to plan, execute, and optimize marketing strategies
β Track key metrics to measure campaign effectiveness and ROI
β Study user behavior and segment customers to drive conversion
β Manage personalized communications (push, email, in-app, etc.)
β Optimize customer journey based on data findings
β Translate data into clear actions and business decisions
β Collaborate with cross-functional teams (Product, Data, CRM)
β Support junior team members in understanding and using data
β Contribute to ad-hoc tasks or initiatives as assigned by leadership
ASSUMPTION: The role requires a high level of ownership, reliability, and results-oriented mindset to succeed in a fast-paced, dynamic environment.
Education: Bachelor's degree in Marketing, Business, Statistics, or a related field
Experience: Minimum 3 years of experience in business analysis, growth marketing, or customer analytics
Required Skills:
Preferred Skills:
ASSUMPTION: Candidates with a strong track record of data-driven decision making and a proven ability to drive business growth through marketing strategies will excel in this role.
Salary Range: Industry standard for a mid-level marketing role in Vietnam is approximately VND 15,000,000 - 25,000,000 per month (USD $640 - $1,100). Final offer will depend on experience and qualifications.
Benefits:
Working Hours: Full-time position with standard working hours, Monday to Friday, 9:00 AM to 6:00 PM. Overtime may be required occasionally.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
Industry: Traveloka is a leading all-in-one travel platform in Southeast Asia, offering a wide range of travel and lifestyle services, including flights, hotels, and experiences.
Company Size: Traveloka has over 3,000 employees, providing a dynamic and collaborative work environment.
Founded: Traveloka was founded in 2012 and has since grown to become one of the most popular travel apps in the region, with over 140 million app downloads and more than 40 million monthly active users.
Company Description:
Company Specialties:
Company Website: http://www.traveloka.com/careers
ASSUMPTION: Traveloka's focus on technology and customer experience makes it an attractive employer for candidates seeking a dynamic and innovative work environment.
Career Level: This role is suitable for mid-career professionals with 2-5 years of experience in business analysis, growth marketing, or customer analytics.
Reporting Structure: The Product Marketing Analyst will report directly to the Marketing Manager and work closely with cross-functional teams, including Product, Data, and CRM.
Work Arrangement: This is an on-site position based in Vietnam - Local Office, with standard working hours and occasional overtime as needed.
Growth Opportunities:
ASSUMPTION: This role offers excellent growth opportunities for candidates looking to advance their careers in marketing and data analysis.
Office Type: Modern, collaborative office space with a fun and energetic atmosphere.
Office Location(s): Vietnam - Local Office, Vietnam
Geographic Context:
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 6:00 PM, with occasional overtime as needed.
ASSUMPTION: The work environment at Traveloka's Vietnam office is dynamic and collaborative, with a strong focus on teamwork and innovation.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Data Analysis, Growth Marketing, Customer Analytics, A/B Testing, Project Management, Cross-Functional Communication, Data Interpretation, Campaign Optimization, User Behavior Study, Customer Segmentation, Personalized Communications, Metric Tracking, Team Collaboration, Data-Driven Decision Making
ASSUMPTION: The application process at Traveloka is competitive, and candidates should be prepared to demonstrate their analytical skills and marketing expertise throughout the interview process.
ASSUMPTION: Proficiency in data tools such as Tableau and SQL is strongly preferred for this role, as they are essential for analyzing data and driving marketing strategies.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Candidates who are comfortable working in a fast-paced, collaborative environment and have a strong analytical mindset will be well-suited to Traveloka's company culture.
ASSUMPTION: These challenges can be overcome by candidates who are organized, proactive, and able to work effectively in a collaborative, fast-paced environment.
ASSUMPTION: Candidates should research similar roles in the marketing and data analysis fields to better understand the responsibilities and requirements of this position.
ASSUMPTION: These sample projects illustrate the data-driven, collaborative nature of the Product Marketing Analyst role at Traveloka.
ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company culture at Traveloka.
To apply for this position:
β οΈ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.