📌 Core Information
🔹 Job Title: Product Marketing Assistant
🔹 Company: Transoft Solutions
🔹 Location: Vancouver, British Columbia (Hybrid)
🔹 Job Type: Hybrid (2 days per week in-office)
🔹 Category: Marketing
🔹 Date Posted: July 4, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Supporting marketing activities to raise product awareness and assist with go-to-market plans
- Collaborating with cross-functional teams to create sales enablement materials
- Conducting market research and analyzing campaign efficiency
- Monitoring product demand and carrying out competitive research
- Coordinating marketing events and providing administrative support
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on B2B marketing within the software industry.
📋 Key Responsibilities
✅ Research target markets and customer personas to inform product awareness and go-to-market strategies
✅ Collaborate on the creation of sales enablement materials to enhance the buyer’s journey
✅ Assist in the evaluation of data and the creation of reports on key metrics to measure campaign efficiency and analyze trends
✅ Assist in monitoring and enhancing product demand, building the pipeline, and carrying out competitive research on market trends and changes
✅ Coordinate marketing events and provide administrative support
✅ Contribute to content strategies for different platforms, including social media, website, adverts, emails, case studies, and more
✅ Execute email campaigns and assist with SEO/SEM initiatives
✅ Support project management and go-to-market plan coordination
✅ Master marketing platforms such as Google Analytics and Marketo
✅ Manage CRM data to glean insights into leads and customers
✅ Assist in aligning stakeholders with marketing objectives through internal communications
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and data-driven analysis to drive marketing success.
🎯 Required Qualifications
Education: Post-secondary education in Marketing, Business, Communications, or a related field
Experience: 1-2 years of marketing experience, with a preference for B2B environments
Required Skills:
- Proficient with social media tools such as LinkedIn, Facebook, and Twitter
- Excellent project management, planning, and organizational skills
- Strong verbal and written communication skills
- Analytical skills for gathering and reviewing information
- High attention to detail in ensuring accuracy in marketing materials and collateral
- Familiarity with project management, productivity, or GTD solutions such as Asana and Microsoft Planner
- Proficiency with digital marketing and Google AdWords and Google Analytics
- Proficient with Microsoft Office applications
Preferred Skills:
- Experience working with software or technology companies
ASSUMPTION: Candidates with relevant internship experience or coursework projects may also be considered.
💰 Compensation & Benefits
Salary Range: $45,000 - $50,000 annually + bonus (Actual salary offered will be commensurate with education, experience, and internal parity)
Benefits:
- Flexible working environment (hybrid)
- Employee programs focused on healthcare, retirement savings, rewards, and recognition
- Professional growth and development opportunities
- Global initiatives and donations to communities
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level marketing roles in Vancouver.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development (specifically, transportation planning and design software)
Company Size: Small to medium (51-200 employees)
Founded: 1991
Company Description:
- Transoft Solutions develops advanced and highly specialized software solutions for aviation, civil infrastructure, transportation, and operational professionals
- Serves thousands of organizations in over 150 countries worldwide, including government agencies and major international airports
- Emphasizes respect, professionalism, creativity, drive, and compassion in its company culture
Company Specialties:
- Civil engineering
- Transportation engineering
- Traffic engineering
- Aviation
- Software development
- Civil infrastructure
- Vehicle simulation
- Airspace modeling
- Road safety
Company Website: http://www.transoftsolutions.com
ASSUMPTION: Transoft Solutions is a well-established company with a global presence and a strong focus on innovation and customer service.
📊 Role Analysis
Career Level: Entry-level to mid-level (depending on experience and performance)
Reporting Structure: Reports to the Product Marketing Manager
Work Arrangement: Hybrid (2 days per week in the Vancouver office)
Growth Opportunities:
- Potential career progression into senior marketing roles or specialized product marketing positions
- Opportunities to work on diverse projects and gain experience in various aspects of marketing
- Chance to contribute to the company's global initiatives and make a positive impact on communities
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space
Office Location(s): 601 W Hastings St, Suite 1020, Vancouver, British Columbia V6B 1M8, CA
Geographic Context:
- Vancouver is a multicultural city with a high quality of life, known for its natural beauty, vibrant arts scene, and diverse food culture
- The office is located in downtown Vancouver, offering easy access to public transportation, restaurants, and amenities
- The hybrid work arrangement allows for a balance between in-office collaboration and remote work flexibility
Work Schedule: Full-time (40 hours per week), with flexible hours and the option to work from home 3 days per week
ASSUMPTION: The hybrid work arrangement provides a good balance between in-office collaboration and remote work, allowing for a flexible and productive work environment.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager and/or team members
- Final interview with the Product Marketing Manager
- Background check and reference verification
Key Assessment Areas:
- Marketing skills and experience
- Analytical and problem-solving abilities
- Communication and interpersonal skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of past marketing campaigns or projects you've worked on and their outcomes
- Research Transoft Solutions and be prepared to discuss how your skills and experience align with the company's mission and values
- Practice common marketing interview questions and brush up on your knowledge of digital marketing trends and tools
ATS Keywords: Marketing, Research, Sales Enablement, Campaign Efficiency, Product Demand, Competitive Analysis, Event Coordination, Content Strategy, Email Campaigns, SEO, Project Management, CRM, Attention to Detail, Digital Marketing, Google Analytics, Social Media, Microsoft Office
ASSUMPTION: The application process for this role is likely to be competitive, so it's essential to tailor your application materials and prepare thoroughly for interviews.
🛠️ Tools & Technologies
- Google Analytics
- Marketo
- Asana or Microsoft Planner
- Microsoft Office Suite
- Social media platforms (LinkedIn, Facebook, Twitter)
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Respect
- Professionalism
- Creativity
- Drive
- Compassion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and willing to learn
- Results-focused and proactive
Self-Assessment Questions:
- Do you thrive in a collaborative work environment, and are you comfortable working with cross-functional teams?
- Are you comfortable using data and analytics to inform marketing strategies and measure campaign performance?
- Are you proactive, results-driven, and able to work independently when needed?
ASSUMPTION: Candidates who align with Transoft Solutions' values and work style will be most successful in this role.
⚠️ Potential Challenges
- Balancing creative and analytical aspects of the role
- Adapting to a fast-paced, dynamic work environment
- Managing multiple projects and deadlines simultaneously
- Working with stakeholders across different departments and time zones
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and effective communication.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on market research and data analysis
- In the software industry, this role may require more technical knowledge and industry-specific expertise than marketing roles in other sectors
- Career progression in this role may involve specializing in product marketing or moving into senior marketing positions
ASSUMPTION: This role offers unique opportunities and challenges compared to other marketing positions, depending on the industry and company size.
📝 Sample Projects
- Conducting market research to identify target markets and customer personas for a new product launch
- Creating sales enablement materials, such as product sheets and case studies, to support the sales team
- Analyzing campaign performance data to optimize marketing strategies and improve ROI
- Coordinating a marketing event, such as a webinar or trade show, to raise product awareness and generate leads
ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and skills required for this role.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in this role?
- How does this role collaborate with other departments, such as sales and product management?
- What are the most important qualities and skills for success in this role?
- How does Transoft Solutions support the professional growth and development of its employees?
- What are the biggest challenges facing the marketing team currently, and how can this role help address them?
ASSUMPTION: Asking these questions demonstrates your interest in the role and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of past marketing campaigns or projects you've worked on and their outcomes
- Research Transoft Solutions and be prepared to discuss how your skills and experience align with the company's mission and values
- Practice common marketing interview questions and brush up on your knowledge of digital marketing trends and tools
- Follow up with the hiring manager one week after your interview to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
