📌 Core Information
🔹 Job Title: Product Marketing Associate
🔹 Company: Internal Cypress Automated Testing Co
🔹 Location: Atlanta, Georgia
🔹 Job Type: Part-Time
🔹 Category: Marketing
🔹 Date Posted: July 16, 2025
🔹 Experience Level: Entry Level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting the marketing team in developing and executing marketing strategies for products
- Conducting market research to inform marketing strategies
- Assisting in promotional activities and events
- Collaborating with cross-functional teams to ensure marketing efforts align with product goals
ASSUMPTION: This role is ideal for recent graduates or early-career marketing professionals looking to gain experience in product marketing within the tech industry.
📋 Key Responsibilities
✅ Conduct market research and analyze data to understand customer needs and market trends
✅ Assist in the development and execution of marketing strategies and campaigns
✅ Collaborate with cross-functional teams, including product management and sales, to ensure marketing efforts align with product goals
✅ Assist in the planning and execution of promotional events and activities
✅ Monitor and report on campaign performance and provide insights to optimize future campaigns
ASSUMPTION: This role may involve some basic data analysis and reporting, as well as occasional event planning and coordination.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Entry-level or up to 2 years of experience in marketing or a related field
Required Skills:
- Strong communication and interpersonal skills
- Excellent analytical and problem-solving skills
- Proficient in Microsoft Office Suite and Google Suite
- Familiarity with marketing automation tools and CRM software
- Ability to work independently and in a team environment
Preferred Skills:
- Experience with marketing automation tools (e.g., HubSpot, Marketo)
- Familiarity with the software development lifecycle and Agile methodologies
- Knowledge of the software testing industry
ASSUMPTION: While not required, having experience with marketing automation tools and knowledge of the software testing industry would be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $40,000 - $55,000 per year (Full-Time Equivalent) - This estimate is based on industry standards for entry-level marketing roles in Atlanta, GA.
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee referral bonus program
- Professional development opportunities
Working Hours: 20 hours per week, with flexible scheduling options available
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on automated testing tools
Company Size: 51-200 employees - Working at Cypress offers a dynamic and collaborative work environment with ample opportunities for growth and learning.
Founded: 2015 - Cypress has been providing quality testing solutions for over a decade, with a strong focus on innovation and customer satisfaction.
Company Description:
- Cypress is a quality testing platform that brings together the open-source Cypress App tool and the Cypress Cloud platform, supporting the entire testing lifecycle.
- The company focuses on catching regressions early and before code hits production, maximizing the ROI of test creation and maintenance, and helping deliver high-quality code swiftly to customers.
- Cypress offers a comprehensive suite of tools for developers and QA engineers to build, test, and deliver exceptional applications.
Company Specialties:
- Unit Testing
- Integration Testing
- Behavior Driven Testing
- JavaScript Testing
- Test Driven Development
- Automated Tests
- Cross Browser Testing
- Continuous Integration
- End to End Testing
Company Website: http://www.cypress.io/
ASSUMPTION: Cypress is committed to fostering a diverse and inclusive work environment, with a strong focus on employee growth and development.
📊 Role Analysis
Career Level: Entry Level - This role is an excellent starting point for a career in product marketing within the tech industry.
Reporting Structure: The Product Marketing Associate will report directly to the Senior Marketing Manager.
Work Arrangement: On-site, with flexible scheduling options available - This role requires a regular presence in the Atlanta, GA office, but offers some flexibility in scheduling.
Growth Opportunities:
- Gain valuable experience in product marketing and collaborate with cross-functional teams
- Develop skills in market research, campaign planning, and event coordination
- Potential for full-time employment and career advancement within the company
ASSUMPTION: This role offers significant opportunities for learning and growth, with the potential for career advancement within the company.
🌍 Location & Work Environment
Office Type: On-site - The company's headquarters is located in Atlanta, GA, with a modern and collaborative work environment.
Office Location(s): Atlanta, Georgia 30303
Geographic Context:
- Atlanta, GA is a vibrant and diverse city with a thriving tech industry
- The office is conveniently located near public transportation and various amenities
- The city offers a range of cultural, entertainment, and recreational opportunities
Work Schedule: 20 hours per week, with flexible scheduling options available - This role offers a flexible work schedule, with the ability to work part-time and balance other commitments.
ASSUMPTION: Working on-site at the Atlanta, GA office provides an immersive and collaborative work environment, with easy access to company resources and team members.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the HR team
- In-depth interview with the Senior Marketing Manager
- Final interview with the Marketing Director
- Background check and offer extension
Key Assessment Areas:
- Communication and interpersonal skills
- Analytical and problem-solving skills
- Cultural fit and alignment with company values
- Knowledge of marketing principles and best practices
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the software testing industry and Cypress's products
- Prepare examples of market research projects or marketing campaigns you've worked on
ATS Keywords: Product Marketing, Marketing Associate, Market Research, Campaign Planning, Event Coordination, Software Testing, Cypress
ASSUMPTION: The application process for this role may take several weeks, with multiple interview rounds to assess the candidate's skills and cultural fit.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Suite
- Marketing automation tools (e.g., HubSpot, Marketo)
- CRM software (e.g., Salesforce, HubSpot CRM)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with marketing automation tools and CRM software is beneficial for this role, but not required. The company provides training and support to help employees develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Customer Focus
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Dynamic and fast-paced work environment
- Collaborative and team-oriented culture
- Focus on continuous learning and improvement
Self-Assessment Questions:
- Do you have strong communication and interpersonal skills?
- Are you comfortable working in a fast-paced and dynamic environment?
- Do you thrive in a collaborative and team-oriented culture?
ASSUMPTION: Cypress values employees who are passionate about their work, committed to customer satisfaction, and dedicated to continuous learning and improvement.
⚠️ Potential Challenges
- This role may require occasional work on evenings or weekends to support events or campaigns
- The fast-paced work environment may be challenging for candidates who prefer a more structured or predictable work environment
- The role may involve some data analysis and reporting, which may be challenging for candidates with limited experience in these areas
- The company's headquarters is located in Atlanta, GA, which may not be convenient for candidates who prefer to work remotely or live in other parts of the country
ASSUMPTION: While there may be some challenges associated with this role, the company offers a dynamic and collaborative work environment with ample opportunities for growth and learning.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on product marketing within the software testing industry
- This role offers the opportunity to work with a wide range of teams and stakeholders, providing a unique perspective on the software development lifecycle
- Career progression in this role may lead to opportunities in product management, marketing management, or other related fields
ASSUMPTION: This role offers a unique combination of marketing and product-focused responsibilities, providing a valuable opportunity for candidates interested in the software testing industry.
📝 Sample Projects
- Conduct market research to identify customer needs and market trends for a new product launch
- Assist in the planning and execution of a product launch event, including logistics, promotion, and on-site support
- Analyze campaign performance data to identify trends and optimize future marketing efforts
ASSUMPTION: These sample projects are intended to provide a sense of the types of responsibilities and tasks associated with this role, but may not be exhaustive or representative of all aspects of the job.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30 days?
- How does this role collaborate with other teams, such as product management and sales?
- What opportunities are there for professional development and growth within the company?
- How does the company support work-life balance for part-time employees?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking thoughtful and relevant questions during the interview process demonstrates your interest in the role and commitment to understanding the company's culture and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of market research projects or marketing campaigns you've worked on
- Follow up with the HR team one week after submitting your application to confirm receipt
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
