📌 Core Information
🔹 Job Title: Product Marketing Associate
🔹 Company: StepStone Group
🔹 Location: Fredericton, New Brunswick, Canada
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 3, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Supporting product launches and go-to-market efforts
- Creating and editing marketing and sales materials
- Gathering and communicating customer success stories
- Competitive analysis and differentiation
- Collaborating cross-functionally with various teams
ASSUMPTION: This role requires a mix of creative and analytical skills, with a focus on understanding customer needs and market dynamics.
📋 Key Responsibilities
✅ Learning about buyers and their challenges to inform product positioning
✅ Writing and editing product messaging for various channels
✅ Supporting go-to-market efforts for new products and markets
✅ Working with the product team to communicate upcoming features
✅ Gathering customer stories and testimonials for marketing use
✅ Partnering with sales and account teams to highlight customer success
✅ Updating sales materials and product comparison tools
✅ Tracking competitors and updating internal documents
✅ Collaborating with team members across a matrixed organization
ASSUMPTION: This role involves a mix of strategic thinking, content creation, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree preferred
Experience: 0-2 years of experience
Required Skills:
- Excellent organization and multitasking skills
- Strong attention to detail
- Positive energy, drive, and enthusiasm
- Clear and professional verbal and written communication skills
- Comfortable creating and editing presentations
- Eager to learn and self-motivated
Preferred Skills:
- Experience with marketing or sales materials
- Familiarity with market research methods
- Basic knowledge of competitive analysis
ASSUMPTION: While a bachelor's degree is preferred, the right candidate with relevant experience may also be considered.
💰 Compensation & Benefits
Salary Range: CAD 50,000 - 65,000 per year (based on industry standards for the role, experience level, and location)
Benefits:
- Health, dental, and vision insurance
- Retirement savings plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee assistance program
- Professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for occasional overtime or alternative hours)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: StepStone Group is a leading digital recruitment platform that connects companies with the right talent and helps people find the right job. They operate in over 30 countries worldwide and have a strong presence in Europe.
Company Size: 1,001-5,000 employees (mid-sized company with a structured yet agile work environment)
Founded: 1996 (with a rich history and established reputation in the recruitment industry)
Company Description:
- StepStone Group has a simple mission: The right job for everyone.
- They aim to disrupt the job market by leveraging data, platform, and technology to create opportunities at scale for job seekers and companies.
- Their portfolio includes over 20 brands worldwide, making them one of the world's leading job platforms.
Company Specialties:
- Online recruiting and job search
- Data-driven recruitment solutions
- Global job market disruption
Company Website: http://www.thestepstonegroup.com
ASSUMPTION: StepStone Group's extensive global presence and portfolio of brands offer applicants a unique opportunity to work in a dynamic, international environment.
📊 Role Analysis
Career Level: Entry-level to mid-level marketing role with opportunities for growth
Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including Product, Sales, and Account Management.
Work Arrangement: On-site, with occasional travel for internal and external meetings
Growth Opportunities:
- Learning and developing marketing skills in a dynamic, global environment
- Potential to take on more responsibilities and advance within the marketing team
- Opportunities to work on international projects and collaborate with diverse teams
ASSUMPTION: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space in downtown Fredericton
Office Location(s): 744 McLeod Avenue, Fredericton, New Brunswick, Canada
Geographic Context:
- Fredericton is the capital city of New Brunswick, offering a blend of urban amenities and natural beauty
- The city is home to a vibrant tech industry and a growing startup scene
- Fredericton has a relatively low cost of living compared to other major Canadian cities
Work Schedule: Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for occasional overtime or alternative hours
ASSUMPTION: Fredericton offers a unique blend of urban and natural environments, providing a high quality of life for employees.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- In-depth interview with the Marketing Manager and/or other team members
- Final interview with the hiring manager or a panel of team members
Key Assessment Areas:
- Cultural fit and alignment with StepStone Group's values
- Communication skills and ability to articulate ideas clearly
- Problem-solving skills and ability to think strategically
- Attention to detail and organizational skills
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your marketing or content creation work to showcase during the interview
- Research StepStone Group's mission, values, and company culture to demonstrate your fit
- Practice common marketing and problem-solving interview questions to build confidence
ATS Keywords: Product marketing, go-to-market strategy, customer success stories, market research, competitive analysis, cross-functional collaboration, marketing materials, sales enablement
ASSUMPTION: StepStone Group's application process is designed to assess candidates' skills, cultural fit, and potential for growth within the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, PowerPoint, Excel)
- Google Workspace (Google Slides, Google Docs, Google Sheets)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: Familiarity with these tools is preferred, but not required, as training will be provided.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Data-driven decision making
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and accountability
Work Style:
- Agile and adaptable, with a focus on results and impact
- Collaborative and team-oriented, with a strong sense of ownership
- Data-driven and analytical, with a focus on continuous learning and improvement
Self-Assessment Questions:
- Do you align with StepStone Group's customer-centric approach and commitment to data-driven decision making?
- Are you comfortable working in a collaborative, team-oriented environment?
- Do you have a strong sense of ownership and accountability for your work?
ASSUMPTION: StepStone Group's company culture is driven by a commitment to customer-centricity, data-driven decision making, and continuous learning and improvement.
⚠️ Potential Challenges
- Managing multiple tasks and deadlines in a fast-paced environment
- Balancing creative and analytical aspects of the role
- Occasional travel for internal and external meetings
- Working in a matrixed organization with various stakeholders
ASSUMPTION: These challenges can be overcome with strong organizational skills, adaptability, and a focus on results and impact.
📈 Similar Roles Comparison
- Compared to other product marketing roles, this position offers a unique opportunity to work in a global, data-driven recruitment platform
- Industry-specific context: The recruitment industry is dynamic and competitive, with a strong focus on data-driven decision making and continuous innovation
- Career path comparison: This role offers a strong foundation for a career in marketing, with opportunities for growth and development within the company
ASSUMPTION: This role offers a unique blend of global exposure, data-driven decision making, and opportunities for career growth and development.
📝 Sample Projects
- Developing a go-to-market strategy for a new product launch
- Creating and editing marketing materials for various channels, including website, email, and social media
- Gathering and communicating customer success stories to highlight product value and differentiation
ASSUMPTION: These projects are representative of the types of tasks and responsibilities associated with this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical workflow for a product launch and how this role fits into that process?
- How does the marketing team collaborate with other departments, such as Product and Sales?
- What are the most important qualities for success in this role, according to the hiring manager?
- What opportunities are there for professional development and growth within the marketing team?
- How does StepStone Group support work-life balance for its employees?
ASSUMPTION: These questions are designed to provide insight into the role, the team, and the company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your marketing or content creation work to showcase during the interview
- Research StepStone Group's mission, values, and company culture to demonstrate your fit
- Practice common marketing and problem-solving interview questions to build confidence
- Follow up with the hiring manager one week after your interview to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
