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Product Marketing Associate (Hybrid)

RR Donnelley
Full-time
On-site
New York, New York, United States
πŸ“¦ Product Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: Product Marketing Associate (Hybrid)

πŸ”Ή Company: RR Donnelley

πŸ”Ή Location: New York, NY

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: July 30, 2025

πŸ”Ή Experience Level: 5-10 years

πŸ”Ή Remote Status: Hybrid

πŸš€ Job Overview

Key aspects of this role include:

  • Assisting in the deployment of multi-channel marketing campaigns for investment solutions
  • Collaborating with various teams to ensure campaign strategies are effectively executed and measured
  • Working in an outsourced capacity, servicing an asset management client of RRD
  • Managing multiple concurrent campaigns on tight timelines

ASSUMPTION: This role requires strong organizational skills and the ability to manage multiple projects simultaneously. It also involves working with various stakeholders, both internally and externally.

πŸ“‹ Key Responsibilities

βœ… Maintain campaign calendar and ensure stakeholders are informed and considered

βœ… Assist in the implementation of multi-channel marketing plans

βœ… Collaborate with external agencies, freelancers, and vendors to develop marketing materials for all active campaigns

βœ… Ensure consistency of messaging, branding, and creative application across all Marketing channels in any given campaign

βœ… Evaluate campaign performance across multiple KPIs and identify optimization opportunities

βœ… Maintain brand standards and oversee creative approvals for marketing materials

βœ… Develop and present campaign performance reporting to senior leadership

ASSUMPTION: This role requires a high level of attention to detail, strong communication skills, and the ability to work well under pressure.

🎯 Required Qualifications

Education: Bachelor degree in a discipline related to functional work or role

Experience: 5+ years of relevant work experience, ideally in financial services

Required Skills:

  • Excellent organizational skills
  • Strong communication skills
  • Ability to manage multiple concurrent campaigns
  • Attention to detail
  • Familiarity with Salesforce and Pardot

Preferred Skills:

  • Knowledge of alternative investment product space
  • Experience with multichannel marketing
  • Demonstrable success in strategic marketing disciplines

ASSUMPTION: Candidates with a strong background in financial services and marketing will be well-suited for this role.

πŸ’° Compensation & Benefits

Salary Range: $73,200 to $114,300 / year. This range may be adjusted based on the applicable geographic location of the hired employee and may change in the future.

Benefits:

  • Medical, dental, and vision coverage
  • Paid time off
  • Disability insurance
  • 401(k) with company match
  • Life insurance
  • Parental leave
  • Adoption assistance
  • Tuition assistance
  • Employer/partner discounts

Working Hours: Full-time, with a hybrid work arrangement. The number of office days required is not specified.

ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing role with 5-10 years of experience in the financial services industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: RRD is a leading global provider of marketing, packaging, print, and supply chain solutions that elevate engagement across the complete customer journey. The company offers the industry’s most trusted portfolio of creative execution and world-wide business process consulting, with services designed to lower environmental impact.

Company Size: RRD has 22,000 clients, including 93% of the Fortune 100, and 32,000 employees across 28 countries. This makes RRD a large enterprise with a global presence.

Founded: RRD was founded in 1864 and has since grown to become a trusted provider of marketing and print solutions.

Company Description:

  • RRD offers a wide range of marketing, packaging, print, and supply chain solutions
  • The company works with a diverse range of clients, including 93% of the Fortune 100
  • RRD is committed to lowering environmental impact through its services

Company Specialties:

  • Marketing services
  • Packaging solutions
  • Print services
  • Supply chain management

Company Website: http://www.rrd.com

ASSUMPTION: RRD's large size and global presence may offer opportunities for career growth and development.

πŸ“Š Role Analysis

Career Level: This role is at the mid-level of the marketing career path. It requires a significant amount of experience and offers opportunities for growth and development.

Reporting Structure: The Product Marketing Associate will report to the Product Marketing Manager and work closely with various teams, including Channel and Digital Marketing, Sales, Legal & Compliance, and external vendors.

Work Arrangement: This role operates in a hybrid capacity, with a mix of on-site and remote work.

Growth Opportunities:

  • Potential to move into a more senior marketing role within RRD
  • Opportunity to gain experience working with a wide range of clients and stakeholders
  • Possibility to develop skills in areas such as campaign management, multichannel marketing, and strategic marketing

ASSUMPTION: This role offers a good opportunity for career growth and development within the marketing field.

🌍 Location & Work Environment

Office Type: RRD's office in New York, NY is a modern, collaborative workspace designed to facilitate productivity and creativity.

Office Location(s): 227 W Monroe St, Suite 500, Chicago, Illinois 60606, US

Geographic Context:

  • New York, NY is a major financial hub, providing ample opportunities for networking and career growth in the financial services industry
  • The city offers a diverse range of cultural and recreational activities
  • New York, NY has a competitive job market, with many marketing and financial services professionals vying for top roles

Work Schedule: The work schedule for this role is not specified. However, given the hybrid nature of the role, it is likely to involve a mix of on-site and remote work.

ASSUMPTION: The work environment at RRD's New York office is likely to be dynamic and fast-paced, reflecting the company's large size and global presence.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the Product Marketing Manager and other team members
  • Final interview with senior leadership

Key Assessment Areas:

  • Marketing and campaign management skills
  • Communication and presentation skills
  • Attention to detail and ability to manage multiple projects
  • Cultural fit with RRD's values and work environment

Application Tips:

  • Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience
  • Be prepared to discuss your familiarity with the alternative investment product space and multichannel marketing
  • Demonstrate your ability to manage multiple concurrent campaigns and work well under pressure

ATS Keywords: Campaign Management, Multichannel Marketing, Branding, Creative Development, Performance Evaluation, Collaboration, Attention to Detail, Business Acumen, Communication Skills, Sales Support, Financial Services Knowledge, Project Management, Mentoring, Salesforce, Pardot, Strategic Marketing

ASSUMPTION: The application process for this role is likely to be competitive, given RRD's large size and the high level of experience required.

πŸ› οΈ Tools & Technologies

  • Microsoft Windows
  • MAC
  • Salesforce
  • Pardot
  • Microsoft Office Suite

ASSUMPTION: Familiarity with these tools is not explicitly required, but may be beneficial for candidates.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Integrity
  • Customer Focus
  • Innovation
  • Collaboration
  • Accountability

Work Style:

  • Dynamic and fast-paced
  • Collaborative and team-oriented
  • Results-driven

Self-Assessment Questions:

  • Do you thrive in a fast-paced, dynamic work environment?
  • Are you able to manage multiple concurrent campaigns and work well under pressure?
  • Do you have strong communication skills and the ability to collaborate effectively with a wide range of stakeholders?

ASSUMPTION: Candidates who are able to demonstrate a strong fit with RRD's values and work style will be well-suited for this role.

⚠️ Potential Challenges

  • The high level of experience required may make this role a good fit for more senior marketing professionals
  • The hybrid work arrangement may require candidates to be comfortable with a mix of on-site and remote work
  • The competitive job market in New York, NY may make it challenging to secure this role
  • The dynamic and fast-paced work environment may be a challenge for candidates who prefer a more structured or slower-paced work environment

ASSUMPTION: Candidates should carefully consider whether they are comfortable with the potential challenges associated with this role before applying.

πŸ“ˆ Similar Roles Comparison

  • This role is similar to other marketing roles in the financial services industry, but may offer more opportunities for growth and development due to RRD's large size and global presence
  • The hybrid work arrangement may be a unique feature of this role, offering candidates the opportunity to balance on-site and remote work
  • The high level of experience required may make this role a good fit for more senior marketing professionals

ASSUMPTION: Candidates should consider how this role compares to other marketing roles they have held or are considering in order to determine whether it is the right fit for their career goals.

πŸ“ Sample Projects

  • Developing and executing a multichannel marketing campaign for an alternative investment product
  • Managing the creative approval process for marketing materials for multiple campaigns
  • Evaluating campaign performance and identifying optimization opportunities

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks they may be responsible for in this role.

❓ Key Questions to Ask During Interview

  • Can you describe the typical work schedule for this role?
  • How does this role fit into the broader marketing strategy for RRD's clients?
  • What opportunities are there for growth and development within this role?
  • How does RRD support work-life balance for its employees?
  • What is the company culture like at RRD, and how does this role fit into that culture?

ASSUMPTION: These questions are intended to help candidates better understand the role and determine whether it is the right fit for their career goals.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant marketing and campaign management experience
  • Prepare for your interview by researching RRD's company values and work style
  • Follow up with the hiring manager after your interview to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.