Product Marketing Content Manager

📌 Core Information

🔹 Job Title: Product Marketing Content Manager

🔹 Company: Gainwell Technologies LLC

🔹 Location: Bangalore, Karnātaka, India

🔹 Job Type: Full-time, Hybrid (Remote & On-site)

🔹 Category: Marketing

🔹 Date Posted: April 5, 2025

🔹 Experience Level: Mid-Senior level (5-10 years)

🔹 Remote Status: Hybrid (Full Remote - PAN India)

🚀 Job Overview

Key aspects of this role include:

• Developing compelling product-centric content to support marketing initiatives
• Collaborating with cross-functional teams to ensure consistent messaging
• Creating content that simplifies complex product features and benefits
• Managing content calendars and ensuring performance measurement
• Optimizing content for search engines and aligning with SEO best practices

ASSUMPTION: This role requires a strong balance of creativity, technical understanding, and project management skills. The ideal candidate will have experience in product marketing content creation, preferably within healthcare or technology industries.

📋 Key Responsibilities

✅ Develop high-quality, product-centric content that communicates the value of Gainwell’s solutions

✅ Collaborate with cross-functional teams to ensure consistency in messaging and alignment with marketing strategies

✅ Create content that simplifies complex product features and benefits for both technical and non-technical audiences

✅ Manage content calendars and ensure performance measurement to inform future content strategy

✅ Optimize content for search engines and align with SEO best practices

✅ Maintain an organized repository of product content, ensuring it is up-to-date, accurate, and readily available for marketing and sales teams

ASSUMPTION: This role may require occasional overtime to meet project deadlines, especially during product launches or marketing campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in marketing, communications, journalism, or a related field

Experience: 5+ years of experience in product marketing content creation, preferably within healthcare, public sector, or technology industries

Required Skills:

• Strong writing and editing skills with a proven ability to create content that resonates with target audiences
• Experience collaborating with product marketing teams to align content with product strategy and messaging
• Strong project management skills with the ability to handle multiple projects and deadlines
• Knowledge of SEO best practices and content optimization
• Experience in healthcare public sector marketing is a plus

Preferred Skills:

• Familiarity with healthcare and Medicaid technology industries
• Experience working with state agencies or government entities

ASSUMPTION: Candidates with experience in account-based marketing or personalized messaging may have an advantage in this role.

💰 Compensation & Benefits

Salary Range: INR 15,00,000 - 20,00,000 per annum (Estimated, based on industry standards for mid-senior level marketing roles in Bangalore)

Benefits:

• Health insurance and wellness programs
• Retirement plans and employee stock purchase plans
• Generous time-off policies, including vacation, sick leave, and holidays
• Employee assistance programs and mental health resources
• Professional development opportunities and training

Working Hours: Full-time (40 hours/week), with flexible hours and remote work options available

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Gainwell Technologies operates in the IT Services and IT Consulting industry, focusing on public health and Medicaid technology solutions

Company Size: Gainwell Technologies has 10,001+ employees, making it a large enterprise with extensive resources and opportunities for career growth

Founded: Gainwell Technologies was founded in the United States and has since expanded its operations globally

Company Description:

• Gainwell Technologies specializes in providing innovative, cloud-enabled services and solutions to state agencies, health plans, and managed care organizations
• The company aims to improve health outcomes, reduce costs, and enhance the provider experience through its comprehensive suite of scalable services
• Gainwell Technologies brings ideas that bring policies to life, focusing on evolving the public health and human services landscape

Company Specialties:

• Medicaid management information systems (MMIS)
• Eligibility and enrollment systems
• Case management and care coordination platforms
• Data analytics and reporting solutions

Company Website: www.gainwelltechnologies.com

ASSUMPTION: Gainwell Technologies' focus on public health and Medicaid technology makes it an attractive option for candidates interested in making a positive impact on vulnerable populations.

📊 Role Analysis

Career Level: Mid-Senior level (5-10 years of experience)

Reporting Structure: This role reports directly to the Marketing Content Manager and collaborates with various cross-functional teams, including product marketing, sales, and thought leadership content teams

Work Arrangement: Hybrid (Full Remote - PAN India) with flexible hours and occasional on-site work in Bangalore

Growth Opportunities:

• Advancement to senior or management roles within the marketing department
• Expansion into other areas of the business, such as product management or sales enablement
• Potential international assignments or relocation opportunities

ASSUMPTION: Given Gainwell Technologies' large size and global presence, there are ample opportunities for career growth and development within the organization.

🌍 Location & Work Environment

Office Type: Gainwell Technologies' Bangalore office is a modern, collaborative workspace with state-of-the-art facilities and amenities

Office Location(s): Bangalore, India

Geographic Context:

• Bangalore is the capital of Karnātaka state and the third-largest city in India
• The city is known for its thriving IT industry, with numerous multinational corporations and startups
• Bangalore offers a mix of urban and green spaces, with numerous parks, gardens, and recreational facilities

Work Schedule: Full-time (40 hours/week) with flexible hours and remote work options available

ASSUMPTION: Bangalore's vibrant IT industry and diverse cultural scene make it an attractive location for professionals seeking a dynamic work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the hiring manager
• In-depth interviews with cross-functional team members
• Final interview with the Marketing Content Manager
• Background check and offer extension

Key Assessment Areas:

• Writing and editing skills
• Product marketing content creation experience
• Collaboration and project management skills
• Understanding of SEO best practices and content optimization
• Alignment with Gainwell Technologies' company values and culture

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Provide examples of your product marketing content creation work, such as case studies, white papers, or sales collateral
• Demonstrate your understanding of Gainwell Technologies' mission and how your skills and experience align with the company's goals

ATS Keywords: Product Marketing, Content Creation, SEO, Project Management, Writing, Editing, Collaboration, Analytics, Technical Translation, Brand Voice, Content Strategy, Thought Leadership, Content Optimization, Case Studies, Sales Enablement, Presentation Skills

ASSUMPTION: Gainwell Technologies' interview process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for both the company and the individual.

🛠️ Tools & Technologies

• Content management systems (CMS) such as WordPress or Adobe Experience Manager
• Project management tools like Asana, Trello, or Jira
• SEO tools such as SEMrush, Ahrefs, or Google Search Console
• Design and graphics tools like Adobe Creative Suite or Canva
• Video creation and editing tools such as Adobe Premiere Pro or iMovie

ASSUMPTION: Familiarity with these tools is not required but may be beneficial for candidates looking to excel in this role.

👔 Cultural Fit Considerations

Company Values:

• Innovation: Embracing change and continuous improvement
• Integrity: Upholding ethical standards and acting with honesty and transparency
• Collaboration: Working together to achieve common goals
• Accountability: Taking responsibility for one's actions and delivering on commitments

Work Style:

• Gainwell Technologies values a collaborative and inclusive work environment
• The company encourages open communication, active listening, and constructive feedback
• Gainwell Technologies fosters a culture of continuous learning and professional development

Self-Assessment Questions:

• Do you thrive in a fast-paced, dynamic work environment?
• Are you comfortable working collaboratively with cross-functional teams?
• Do you have a strong attention to detail and a commitment to quality?
• Are you able to balance multiple projects and deadlines effectively?

ASSUMPTION: Candidates who align with Gainwell Technologies' company values and work style are more likely to succeed and find fulfillment in this role.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously
• Balancing the need for creativity with the requirement to adhere to brand guidelines and product messaging
• Keeping up with industry trends and best practices in product marketing content creation
• Occasional travel may be required for on-site meetings or events

ASSUMPTION: These challenges can be overcome with strong project management skills, a commitment to continuous learning, and a willingness to adapt and grow in the role.

📈 Similar Roles Comparison

• Unlike other marketing roles, this position focuses primarily on product-centric content creation and requires a strong understanding of technical product features and benefits
• Gainwell Technologies' focus on public health and Medicaid technology sets it apart from other companies in the IT Services and IT Consulting industry
• This role offers the opportunity to work on a wide range of content types, from case studies and white papers to sales collateral and video scripts

ASSUMPTION: Candidates with experience in similar product marketing content creation roles may find this position to be a good fit, but should be prepared to adapt to Gainwell Technologies' unique focus and work environment.

📝 Sample Projects

• Developing a comprehensive product messaging framework for a new Medicaid management information system (MMIS) launch
• Creating a series of case studies highlighting the success of Gainwell Technologies' eligibility and enrollment systems in improving health outcomes and reducing costs
• Writing and designing a sales presentation to showcase Gainwell Technologies' data analytics and reporting solutions to a potential client

ASSUMPTION: These sample projects are intended to illustrate the types of content creation tasks that may be required in this role, but the specific projects and deliverables may vary depending on the company's current initiatives and priorities.

❓ Key Questions to Ask During Interview

• Can you describe the typical content creation process for a new product launch?
• How does Gainwell Technologies approach collaboration and information sharing between marketing and product teams?
• What opportunities are there for professional development and growth within the marketing department?
• How does Gainwell Technologies measure the success of its product marketing content initiatives?
• What is the expected workload and project timeline for this role in the first 30, 60, and 90 days?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company culture, and the expectations for success in this position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills for this role
• Prepare examples of your product marketing content creation work, such as case studies, white papers, or sales collateral
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.