📌 Core Information
🔹 Job Title: Product Marketing Director
🔹 Company: Talent Garden
🔹 Location: Milan, Lombardy, Italy (Hybrid)
🔹 Job Type: Hybrid
🔹 Category: Education, Marketing
🔹 Date Posted: 2025-05-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Defining and refining the positioning and value proposition of the program portfolio
- Leading the development of go-to-market strategies and pricing models
- Overseeing market research and competitor analysis
- Translating insights into actionable strategies to drive enrollments and revenue growth
- Managing and mentoring a 2-person Product Marketing team
ASSUMPTION: This role operates at the intersection of market insights, product development, and commercial strategy, focusing on driving growth through strategic product marketing.
📋 Key Responsibilities
✅ Define and continuously refine the positioning and value proposition of our program portfolio, ensuring strong differentiation and alignment with learner needs.
✅ Lead the development of go-to-market strategies and pricing models—including bundling and packaging tactics—to drive enrollment and revenue growth across B2C and B2B2C products.
✅ Oversee market research, competitor analysis, trend monitoring, and persona development to inform both strategic direction and day-to-day execution.
✅ Translate insights into actionable strategies that guide messaging, product roadmap decisions, and marketing content.
✅ Work in close partnership with the Directors of Sales, Product, and Performance Marketing to drive shared goals and ensure seamless coordination.
✅ Supervise the creation of sales enablement tools and program collateral that clearly communicate our unique value propositions and support conversion.
✅ Manage and mentor a 2-person Product Marketing team, fostering ownership, collaboration, and continuous improvement.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 7-10 years of experience in marketing roles, including a minimum of 4 years in a dedicated product marketing position with direct accountability for go-to-market and positioning
Required Skills:
- Proven experience in digital education or SaaS industries
- Strong grasp of B2C and/or B2B2C funnels, pricing models, and buyer personas
- Ability to build value propositions from scratch and lead end-to-end messaging strategies across the full customer journey
- Fluency in both Italian and English
Preferred Skills:
- Experience with data analysis tools and techniques
- Knowledge of the Italian education market
ASSUMPTION: Candidates should have a strong background in product marketing and be comfortable working with data to inform decision-making.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Based on industry standards for a Product Marketing Director in Milan)
Benefits:
- Hybrid work environment
- Access to co-working spaces across Europe
- Free access to Master courses
- EdenRed meal vouchers and a €1,000 welfare budget
- Mum&Dad policy offering flexible remote work options for expecting parents, a €1,000 bonus, and additional leave for dads to bond with their child
- An extra 6 working days of vacation each year
- December 24 and 31 automatically become holidays when they fall on weekdays
- Company-provided MacBook
- Access to discounts, events, and networking opportunities at co-working spaces
- Pet-friendly environment
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range is estimated based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Talent Garden is a leading digital skills academy in Europe, empowering individuals and organizations to thrive in the innovation ecosystem through diverse learning experiences.
Company Size: Medium-sized company with 13 campuses across 4 countries, hosting over 4,500 innovators from startups, corporate labs, investors, and SMEs.
Founded: 2011 in Italy
Company Description:
- Offers online, offline, and hybrid courses, corporate programs, and work and events spaces
- Has trained over 25,000 professionals in digital skills and business innovation
- Developed tailored corporate education programs for Fortune 500 companies
Company Specialties:
- Digital skills academy
- Corporate education programs
- Work and events spaces
- Innovation ecosystem
Company Website: https://talentgarden.org/en/
ASSUMPTION: Talent Garden is a well-established company in the digital skills and education industry, with a strong focus on innovation and growth.
📊 Role Analysis
Career Level: Senior-level role, reporting directly to the Group CMO & CRO
Reporting Structure: This role will manage a 2-person Product Marketing team and collaborate closely with Directors of Sales, Product, and Performance Marketing
Work Arrangement: Hybrid work environment, with the option to work remotely when physical presence is not required
Growth Opportunities:
- Potential to shape the strategic direction of the Academy Business Unit
- Opportunity to mentor and develop a team
- Possibility to expand the role's scope and influence based on performance
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with the potential to make a substantial impact on the company's success.
🌍 Location & Work Environment
Office Type: Co-working space with a hybrid work environment
Office Location(s): Milan, Lombardy, Italy
Geographic Context:
- Milan is the second-largest city in Italy and a major economic, financial, and cultural hub
- Lombardy is a region in northern Italy, known for its strong economy and business-friendly environment
- Italy is a member of the European Union and the Eurozone
Work Schedule: Full-time (40 hours per week), with flexible remote work options
ASSUMPTION: Milan offers a vibrant and dynamic work environment, with a strong focus on innovation and growth in the digital skills and education industry.
💼 Interview & Application Insights
Typical Process:
- Submit your application through the provided link
- Initial video call with the Talent team to assess cultural fit
- Interview rounds, potentially including a project work assignment
- Final call with the Group CMO & CRO
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Market research and analysis capabilities
- Cross-functional collaboration and communication skills
- Leadership and team management abilities
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the digital education industry and Talent Garden's unique value proposition
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership style
ATS Keywords: Product Marketing, Digital Education, Go-To-Market Strategy, Pricing Models, Market Research, Competitor Analysis, Team Management, Cross-Functional Collaboration
ASSUMPTION: The interview process will focus on assessing the candidate's strategic thinking, market research skills, and cultural fit with the company.
🛠️ Tools & Technologies
- Market research and analysis tools (e.g., Google Trends, SEMrush, SimilarWeb)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams, Google Workspace)
ASSUMPTION: The specific tools and technologies used may vary depending on the candidate's experience and the company's current tech stack.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embracing change and continuous learning
- Collaboration: Working together to achieve common goals
- Inclusion: Fostering a diverse and inclusive environment
- Excellence: Striving for the highest standards in all aspects of work
Work Style:
- Dynamic and fast-paced work environment
- Focus on strategic thinking and problem-solving
- Strong emphasis on collaboration and cross-functional teamwork
- Flexible and adaptable to change
Self-Assessment Questions:
- How do you stay up-to-date with the latest trends and innovations in digital education?
- Can you describe a time when you had to adapt to significant changes in a project or role? How did you handle it?
- How do you approach working with diverse teams and stakeholders to achieve common goals?
ASSUMPTION: Talent Garden values candidates who are innovative, collaborative, inclusive, and committed to excellence, with a dynamic and adaptable work style.
⚠️ Potential Challenges
- Managing a team remotely and ensuring their professional development
- Balancing strategic thinking with day-to-day execution and tactical tasks
- Navigating a fast-paced and dynamic work environment
- Adapting to changes in the digital education landscape and market trends
ASSUMPTION: These challenges require strong leadership, adaptability, and a strategic mindset to overcome successfully.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses on digital education and B2C/B2B2C funnels
- Talent Garden's unique business model combines online, offline, and hybrid courses, corporate programs, and work and events spaces
- Career progression may involve moving into a more senior leadership role or transitioning to a different functional area within the company
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional product marketing positions, with a strong focus on digital education and innovation.
📝 Sample Projects
- Conducting market research and competitor analysis to inform the development of a new digital marketing campaign
- Collaborating with the product team to refine the positioning and value proposition of an existing course portfolio
- Working with sales and marketing teams to create sales enablement tools and program collateral that drive enrollments and revenue growth
ASSUMPTION: These sample projects demonstrate the strategic and collaborative nature of the role, focusing on driving growth and innovation.
❓ Key Questions to Ask During Interview
- How does the Academy Business Unit fit into Talent Garden's overall strategy and growth plans?
- What are the key priorities for this role in the first 90 days?
- How does the company support the professional development and growth of its employees?
- What are the most significant challenges facing the digital education industry, and how is Talent Garden positioned to address them?
- How does the company foster a culture of innovation and continuous learning?
ASSUMPTION: These questions will help you better understand the role's strategic context, the company's growth plans, and its approach to employee development and innovation.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare for behavioral and situational interview questions that focus on your problem-solving skills and leadership style
- Follow up with the hiring manager within 7 days of submitting your application, expressing your interest in the role and asking about next steps
- If invited to an interview, thoroughly research Talent Garden and prepare thoughtful questions to ask during the interview
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
