📌 Core Information
🔹 Job Title: Product Marketing Director - Security
🔹 Company: Elastic
🔹 Location: Canada
🔹 Job Type: Full-Time
🔹 Category: Security
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Driving messaging and go-to-market (GTM) strategy for Elastic Security products
- Collaborating with product management and field teams to enhance product adoption
- Becoming an expert on target personas, segments, and competitive capabilities
- Representing the company at speaking engagements, conferences, and press interviews
- Measuring and tracking launch efficiency and campaign metrics
ASSUMPTION: This role requires a strategic mindset, strong communication skills, and the ability to work cross-functionally in a matrixed organization.
📋 Key Responsibilities
✅ Craft differentiated messaging and positioning for Elastic Security products, including SIEM and Security Analytics
✅ Define and implement GTM strategy for new launches and campaigns
✅ Enable the field on products and solutions through training and content
✅ Attend trade shows and events to showcase products
✅ Some travel is required
ASSUMPION: This role involves a mix of strategic planning, content creation, and field enablement, requiring strong organizational skills and the ability to manage multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 7+ years of experience in product marketing, with at least 3 years focused on security-related use cases
Required Skills:
- Proven experience crafting differentiated messaging and winning GTM strategies
- Deep understanding of security market trends and competitive solutions
- Strong communication skills, with experience making pitches to audiences big and small
- Ability to work in a highly cross-functional role with a distributed team
- Familiarity with SIEM, Security Analytics, XDR, or CDR is a plus
Preferred Skills:
- Prior experience in a more technically hands-on role (analyst, sales engineer, consultant, etc.)
- Comfortable marketing to a mix of practitioners and business audiences
ASSUMPTION: Candidates should have a strong technical background and be comfortable working with complex products and markets.
💰 Compensation & Benefits
Salary Range: The typical starting salary range for new hires in this role is $183,400 - $290,100 CAD per year.
Benefits:
- Health coverage for you and your family in many locations
- Ability to craft your calendar with flexible locations and schedules for many roles
- Generous number of vacation days each year
- Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations and service
- Up to 40 hours each year to use toward volunteer projects you love
- Embracing parenthood with minimum of 16 weeks of parental leave
- Stock options
Working Hours: Full-time position with standard business hours, but flexible scheduling is available for many roles
ASSUMPTION: Elastic offers competitive compensation and benefits packages, with a focus on work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: Elastic is a software development company specializing in search, observability, and security solutions, with a focus on big data and open-source technology.
Company Size: Elastic is a mid-sized company with 1,001-5,000 employees, offering a dynamic and collaborative work environment.
Founded: Elastic was founded in 2012 and is headquartered in San Francisco, California, with offices worldwide.
Company Description:
- Elastic is the company behind Elasticsearch and the Elastic Stack, a set of products and solutions built on a single codebase to make massive amounts of structured and unstructured data usable in real-time and at scale
- The company's solutions enable organizations to gain actionable insights from their data, with a focus on search, security, and observability
- Elastic is committed to open source, with a strong community of contributors and users
Company Specialties:
- Big Data
- AWS
- Kibana
- Observability
- APM
- Search
- Distributed
- Lucene
- Database
- Open Source
- Cloud
- SIEM
- Security
- Logging
- Analytics
- Elasticsearch
- App Search
- Site Search
- Enterprise Search
Company Website: http://www.elastic.co
ASSUMPTION: Elastic is a well-established company with a strong reputation in the software development industry, known for its innovative products and commitment to open-source technology.
📊 Role Analysis
Career Level: This role is at the director level, requiring strategic thinking, leadership, and the ability to drive results through cross-functional collaboration.
Reporting Structure: The Product Marketing Director - Security will report directly to the VP of Product Marketing and work closely with product management and field teams.
Work Arrangement: This role is remote-friendly, with some travel required for events and customer meetings.
Growth Opportunities:
- Potential to expand the role's scope as the security product portfolio grows
- Opportunities to mentor junior team members and contribute to the development of the product marketing function
- Career progression into a VP or C-level role within the product marketing organization
ASSUMPTION: This role offers significant growth potential, both in terms of the scope of the role and career advancement opportunities within the organization.
🌍 Location & Work Environment
Office Type: Elastic has a distributed work environment, with employees working remotely or from various office locations worldwide.
Office Location(s): Elastic has offices in San Francisco, California; Amsterdam, Netherlands; New York, New York; London, England; Berlin, Germany; Singapore; Sydney, Australia; Arlington, Virginia; Chicago, Illinois; Paris, France; Toronto, Ontario; Austin, Texas; Beijing, China; Tokyo, Japan; Seoul, South Korea; Hong Kong; Bengaluru, India; Gurugram, India; Munich, Germany; Stockholm, Sweden; Tel Aviv, Israel; Athens, Greece; Mumbai, India; and Dubai, United Arab Emirates.
Geographic Context:
- Canada, where this role is based, offers a diverse and multicultural environment with a strong tech industry
- The cost of living in Canada varies by region, with major cities like Toronto and Vancouver having higher costs than smaller cities
- Canada has a universal healthcare system and offers a high quality of life
Work Schedule: Elastic offers flexible scheduling and remote work options, with standard business hours for most roles.
ASSUMPTION: Working at Elastic in Canada offers a unique blend of cultural diversity, strong tech industry, and work-life balance, with a focus on remote and flexible work arrangements.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- Technical assessment or case study
- Final round interviews with cross-functional stakeholders
- Background check and offer extension
Key Assessment Areas:
- Technical knowledge and understanding of security market trends
- Strategic thinking and GTM planning skills
- Communication and presentation skills
- Cross-functional collaboration and leadership abilities
- Cultural fit with Elastic's values and work environment
Application Tips:
- Highlight relevant security experience and market insights in your resume and cover letter
- Prepare for technical assessments or case studies by brushing up on your security product knowledge
- Research Elastic's products, company culture, and values to demonstrate your fit and enthusiasm
- Practice your presentation and communication skills to showcase your ability to engage audiences
ATS Keywords: Product Marketing, Security, Go-To-Market, Messaging, Positioning, Competitive Analysis, Content Creation, Strategic Planning, Cross-Functional Collaboration, Technical Understanding, Thought Leadership, Training, Event Representation, Metrics Tracking, Audience Engagement, Curiosity
ASSUMPTION: The application process at Elastic is designed to assess candidates' technical skills, strategic thinking, and cultural fit, with a focus on real-world problem-solving and cross-functional collaboration.
🛠️ Tools & Technologies
- Elastic Stack (Elasticsearch, Kibana, Beats, Logstash)
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello, Jira)
- Marketing automation platforms (e.g., Marketo, HubSpot)
- CRM software (e.g., Salesforce, HubSpot CRM)
ASSUMPTION: Elastic's tools and technologies are designed to support collaboration, productivity, and data-driven decision-making, with a focus on open-source and cloud-based solutions.
👔 Cultural Fit Considerations
Company Values:
- Open and inclusive
- Customer-focused
- Curious
- Humble
- Tenacious
- Present
Work Style:
- Collaborative and cross-functional
- Data-driven and results-oriented
- Adaptable and flexible
- Transparent and open communication
- Focused on learning and growth
Self-Assessment Questions:
- How do you align with Elastic's value of being open and inclusive, and how have you demonstrated this in past roles?
- How comfortable are you working in a highly cross-functional role with a distributed team?
- How do you approach learning and growth in a dynamic and fast-paced work environment?
ASSUMPTION: Elastic values a diverse and inclusive work environment, with a strong focus on collaboration, learning, and growth.
⚠️ Potential Challenges
- Managing multiple priorities and deadlines in a fast-paced, dynamic work environment
- Balancing strategic planning with tactical execution and day-to-day tasks
- Working with complex products and markets, requiring a strong technical understanding
- Collaborating effectively with remote and distributed teams across different time zones
- Adapting to changes in product portfolio, market trends, and organizational structure
ASSUMPTION: This role presents unique challenges and opportunities, requiring strong organizational skills, adaptability, and a strategic mindset.
📈 Similar Roles Comparison
- Unlike traditional product marketing roles, this position focuses specifically on security-related use cases and products
- Elastic's open-source and cloud-based approach differentiates it from competitors in the security market
- Career progression in this role may involve expanding the scope of security product marketing or moving into a VP or C-level role within the organization
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional product marketing positions, with a focus on security-related use cases and Elastic's open-source and cloud-based approach.
📝 Sample Projects
- Developing a go-to-market strategy for a new SIEM product launch, including messaging, positioning, and content creation
- Conducting competitive analysis and market research to inform product positioning and differentiation
- Creating thought leadership content, such as blog posts, whitepapers, and webinars, to establish Elastic's expertise in the security market
ASSUMPTION: Sample projects in this role involve strategic planning, content creation, and market research, with a focus on driving product adoption and market leadership.
❓ Key Questions to Ask During Interview
- How does the product marketing team collaborate with product management and field teams to drive product adoption?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Elastic support the professional development and growth of its product marketing team members?
- What are the most significant challenges facing the security product portfolio, and how can this role address them?
- How does Elastic approach working with remote and distributed teams, and what tools do they use to facilitate collaboration?
ASSUMPTION: Asking insightful questions during the interview process demonstrates your curiosity, engagement, and commitment to understanding the role and company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Customize your resume and cover letter to highlight relevant security experience and market insights
- Prepare for technical assessments or case studies by brushing up on your security product knowledge
- Research Elastic's products, company culture, and values to demonstrate your fit and enthusiasm
- Practice your presentation and communication skills to showcase your ability to engage audiences
- Follow up with the hiring manager one week after your final round interview to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
