📌 Core Information
🔹 Job Title: Product Marketing Intern
🔹 Company: Genesys
🔹 Location: North Carolina, USA (Remote OK)
🔹 Job Type: Full-Time, Intern
🔹 Category: Marketing
🔹 Date Posted: April 25, 2025
🔹 Experience Level: Entry-Level (0-2 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Supporting the Product Marketing team in driving market intelligence, sales enablement, and go-to-market execution.
- Translating complex product innovations into compelling market narratives and competitive positioning.
- Equipping sales and marketing teams with insights and materials to win in the market.
- Gaining hands-on experience in B2B technology marketing and working cross-functionally with various teams.
- Developing a strong foundation in strategic product marketing.
ASSUMPTION: This role is ideal for a motivated individual passionate about product marketing, technology, and market strategy, seeking real-world experience and professional development.
📋 Key Responsibilities
✅ Assist in creating and refining pitch decks and go-to-market decks for sales teams.
✅ Support roadmap tracking efforts and ensure key product updates and launches are communicated effectively.
✅ Conduct competitive audits and synthesize market trends into actionable insights.
✅ Maintain and standardize product messaging and value propositions.
✅ Assist in refining and maintaining buyer and user personas.
✅ Provide assistance in analyst relations efforts.
✅ Collaborate with Sales, Product, and Marketing teams to ensure alignment on go-to-market strategies.
✅ Track and measure the impact of product marketing initiatives.
✅ Provide general support to the Product Marketing team as needed.
ASSUMPTION: The role may evolve based on the team's needs and the intern's skills and interests.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Business, Communications, Software Engineering, or a related field.
Experience: None specified (Entry-Level)
Required Skills:
- Strong strategic thinking skills.
- Excellent storytelling and communication skills.
- Understanding of go-to-market strategies and the role of product marketing in revenue growth.
- Familiarity with sales enablement and B2B buyer journeys.
- Proficiency in Microsoft Office Suite (PowerPoint, Excel, Word).
- Ability to work independently and collaboratively in a fast-paced environment.
- Strong curiosity for technology, competitive strategy, and product positioning.
Preferred Skills:
- Previous experience in product marketing or a related field.
- Fluency in additional languages.
ASSUMPTION: While not explicitly stated, having some basic knowledge of the tech industry and relevant tools would be beneficial but not required.
💰 Compensation & Benefits
Salary Range: Not specified. Industry standard for entry-level product marketing interns in the US is around $15-$20 per hour.
Benefits:
- Medical, Dental, and Vision Insurance.
- Telehealth coverage.
- Flexible work schedules and work from home opportunities.
- Development and career growth opportunities.
- Open Time Off in addition to 10 paid holidays.
- 401(k) matching program.
- Adoption Assistance.
- Fertility treatments.
Working Hours: Full-time (40 hours per week).
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level product marketing interns in the US. Actual compensation may vary based on factors such as skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Genesys operates in the Software Development industry, focusing on customer experience software and contact center solutions.
Company Size: Genesys is a mid-sized company with 5,001-10,000 employees, offering a mix of corporate structure and agile teams.
Founded: Genesys was founded in 1990 and has since grown into a global leader in customer experience solutions.
Company Description:
- Genesys empowers organizations to improve loyalty and business outcomes by creating the best experiences for their customers and employees.
- Through Genesys Cloud, the AI-powered Experience Orchestration platform, organizations can deliver empathetic, personalized experiences at scale.
- Genesys serves more than 8,000 organizations in over 100 countries, driving stronger workforce engagement, efficiency, and operational improvements.
Company Specialties:
- Call Center Software.
- Cloud Contact Center.
- Customer Experience Software.
- Contact Center as a Service.
- Customer Self-Service.
- Workforce Engagement Management.
- Workforce Planning.
- Enterprise Call Center.
- Outbound Call Center Services.
- Digital Customer Engagement.
- Conversational AI.
- Chatbots.
- Automated Routing.
- Web Messaging.
- SMS Messaging.
- IVR Self-Service.
Company Website: www.genesys.com
ASSUMPTION: Genesys is a well-established company with a strong global presence, offering opportunities for growth and development in the tech industry.
📊 Role Analysis
Career Level: This role is an entry-level position, ideal for recent graduates or career changers seeking to break into the tech industry.
Reporting Structure: The intern will report directly to the Product Marketing team and work cross-functionally with various teams, including Sales and Product.
Work Arrangement: This role is remote-friendly, offering flexible work schedules and work-from-home opportunities.
Growth Opportunities:
- Gain hands-on experience in product marketing and related fields.
- Work cross-functionally with various teams to expand skills and knowledge.
- Contribute to real-world projects with tangible business impact.
- Develop a strong foundation in strategic product marketing.
- Potential for full-time employment after the internship, based on performance and company needs.
ASSUMPTION: This role provides a unique opportunity for personal and professional growth in a dynamic and innovative tech environment.
🌍 Location & Work Environment
Office Type: Genesys has multiple office locations worldwide, with this role being based out of their North Carolina, USA office (Virtual Office).
Office Location(s): 4307 Emperor Blvd, Suite 300, Durham, North Carolina 27703, USA
Geographic Context:
- North Carolina is a state in the southeastern region of the United States.
- The state is known for its research triangle, which includes the cities of Raleigh, Durham, and Chapel Hill, and is a hub for technology and innovation.
- North Carolina offers a mix of urban and rural environments, with a moderate cost of living compared to other major tech hubs.
Work Schedule: Full-time (40 hours per week) with flexible scheduling and work-from-home opportunities.
ASSUMPTION: The remote-friendly work arrangement offers flexibility and convenience, allowing interns to balance their work and personal lives effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screen with the HR department.
- Technical assessment or case study presentation.
- Final round interview with the Product Marketing team.
Key Assessment Areas:
- Strategic thinking and problem-solving skills.
- Communication and presentation skills.
- Understanding of go-to-market strategies and product marketing.
- Cultural fit and alignment with Genesys' values.
- Adaptability and ability to work in a fast-paced environment.
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Demonstrate your understanding of product marketing, go-to-market strategies, and the tech industry in your application materials.
- Prepare a case study or project example showcasing your strategic thinking and problem-solving skills.
- Research Genesys and the tech industry to show your enthusiasm and knowledge during the interview process.
ATS Keywords: Product Marketing, Go-To-Market, Strategic Thinking, Competitive Analysis, Market Research, Sales Enablement, B2B, Tech Industry, Marketing Intern
ASSUMPTION: Genesys uses an Applicant Tracking System (ATS) to manage and organize job applications, so including relevant keywords in your resume can help your application stand out.
🛠️ Tools & Technologies
- Microsoft Office Suite (PowerPoint, Excel, Word).
- Project management and collaboration tools (e.g., Asana, Trello, JIRA).
- Marketing automation and analytics tools (e.g., Marketo, Google Analytics).
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot).
- Product management tools (e.g., Asana, JIRA, ProductPlan).
ASSUMPTION: Familiarity with relevant tools and technologies is not required but can be beneficial for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer Obsessed.
- Innovation.
- One Team, One Dream.
- Integrity.
- Accountability.
- Respect.
Work Style:
- Collaborative and cross-functional teamwork.
- Agile and adaptable in a fast-paced environment.
- Data-driven decision-making and continuous improvement.
- Customer-centric and empathetic approach to work.
- Open and transparent communication.
Self-Assessment Questions:
- How do you align with Genesys' value of being customer-obsessed, and can you provide an example of a time when you put customers first?
- How do you approach working in a remote or hybrid team environment, and what strategies do you use to maintain productivity and communication?
- How do you balance your work and personal life, and what strategies do you use to maintain work-life balance in a fast-paced environment?
ASSUMPTION: Genesys values a diverse and inclusive work environment, and candidates who can demonstrate their alignment with the company's values and work style will be strong fits for the organization.
⚠️ Potential Challenges
- The role may require working on multiple projects simultaneously, which can be challenging for interns new to the fast-paced tech industry.
- Genesys is a large organization with multiple teams and departments, which can be overwhelming for interns trying to navigate the company structure.
- The role may require working with complex products and technologies, which can be challenging for interns without prior experience in the tech industry.
- The remote work arrangement may present communication and collaboration challenges for interns not accustomed to virtual teamwork.
ASSUMPTION: These challenges can be overcome with strong communication, adaptability, and a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- This role differs from related positions in its focus on product marketing and go-to-market strategies, rather than pure marketing or sales roles.
- Genesys is a global leader in customer experience software, offering unique insights into the tech industry and market trends.
- This role provides a clear career path for growth and development in product marketing, with opportunities for full-time employment after the internship.
ASSUMPTION: This role offers unique opportunities for growth and development in the tech industry, with a clear path for career progression.
📝 Sample Projects
- Conducting a competitive analysis of Genesys' main competitors and identifying opportunities for differentiation.
- Developing a go-to-market strategy for a new product launch, including messaging, positioning, and target audience identification.
- Creating a customer journey map to improve the customer experience and identify opportunities for upselling and cross-selling.
ASSUMPTION: These sample projects are designed to give interns a taste of the types of initiatives they may work on during their internship, with a focus on strategic thinking, market research, and product positioning.
❓ Key Questions to Ask During Interview
- Can you describe a typical day or week in the life of a Product Marketing Intern at Genesys?
- How does the Product Marketing team collaborate with other departments, such as Sales and Product, to ensure alignment on go-to-market strategies?
- What opportunities are there for professional development and growth within the Product Marketing team and Genesys as a whole?
- How does Genesys support work-life balance for its employees, particularly for remote or hybrid workers?
- What are the most important qualities and skills for success in this role, and how can I demonstrate these qualities during the internship?
ASSUMPTION: These questions are designed to help interns better understand the role, the team, and the company culture, ensuring a strong fit and successful internship experience.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role, with a focus on product marketing, go-to-market strategies, and the tech industry.
- Prepare a case study or project example showcasing your strategic thinking and problem-solving skills, with a focus on product marketing or a related field.
- Research Genesys and the tech industry to show your enthusiasm and knowledge during the interview process.
- Follow up with the hiring manager or HR department one week after submitting your application to inquire about the status of your application.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
