Product Marketing Intern

📌 Core Information

🔹 Job Title: Product Marketing Intern

🔹 Company: Interac Corp.

🔹 Location: Toronto, Ontario, Canada

🔹 Job Type: Full-Time, Intern

🔹 Category: Marketing

🔹 Date Posted: July 8, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Hybrid (3 days on-site)

🚀 Job Overview

Key aspects of this role include:

• Supporting the delivery of digital advertising campaigns and website updates
• Assisting in performance tracking and stakeholder communication
• Contributing to go-to-market planning for new city launches
• Managing marketing assets and ensuring alignment across teams

ASSUMPTION: This role is ideal for a student currently enrolled in a relevant university or college program seeking hands-on experience in product marketing.

📋 Key Responsibilities

✅ Campaign and Asset Execution Support: Coordinate day-to-day activities with internal teams and external agency partners to support the delivery of digital advertising campaigns, website updates, and sales material.

✅ Performance Tracking: Collect and consolidate key performance metrics from various teams into a monthly dashboard that highlights the impact of marketing deliverables.

✅ Stakeholder Communication: Assist in the development of presentations and collateral to educate internal stakeholders on marketing initiatives, plans, and outcomes.

✅ Go-to-Market Planning: Contribute to the integrated go-to-market strategy for launching Interac Debit on transit in new cities with constructive suggestions to the plan.

✅ Asset Management: Organize and distribute key marketing assets to support internal stakeholder requests and ensure alignment across teams, as well as updating a central place for marketing assets.

ASSUMPTION: The role may involve working with various teams and external partners, requiring strong communication and organizational skills.

🎯 Required Qualifications

Education: Currently enrolled in a university or college program in a relevant discipline, ideally in Marketing, Business, or a related field

Experience: None specified (entry-level position)

Required Skills:

• Strong written and verbal communication skills
• Comfortable working with performance data
• Highly organized and able to manage multiple tasks and timelines
• Collaborative and relationship-oriented, with strong interpersonal skills
• Critical thinker demonstrated through case studies or coursework involving complex problem-solving
• Proactive and curious, with a strong interest in marketing trends
• Agile self-starter, comfortable navigating ambiguity and independently seeking out answers
• Proficiency in the Microsoft Office Suite (Outlook, Word, PowerPoint, Excel, Power BI, MS Teams)

Preferred Skills:

• Graphic Design (Adobe Photoshop, In Design, Canva, or similar)
• Data fluency
• Project management tools such as Asana

ASSUMPTION: While not required, having some familiarity or previous experience with graphic design, data fluency, and project management tools would be beneficial for this role.

💰 Compensation & Benefits

Salary Range: As this is an internship, the salary is not specified. However, internships at Interac Corp. are typically paid, with the average hourly wage for marketing interns in Canada being around CAD 18-22.

Benefits:

• Connection: Surrounded by talented people every day who are driven by their passion for a common goal
• Core Values: They define Interac. Living them helps employees be the best at what they do
• Compensation & Benefits: Pay is driven by individual and corporate performance, with a multitude of benefits and perks
• Education: To ensure employees are the best at what they do, Interac invests in them

Working Hours: Monday – Friday, 40 hours per week

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing internships in Canada. The actual salary may vary depending on factors such as the candidate's education level, relevant experience, and the company's compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Financial Services. Interac Corp. empowers Canadians to access, spend, and send funds whenever and from wherever they choose, with nearly 300 financial institutions connected to their network.

Company Size: 201-500 employees. As a mid-sized company, Interac offers a collaborative work environment with opportunities for growth and connection.

Founded: 1984. Interac has a long history in the financial services industry and is one of Canada’s leading and most trusted financial brands.

Company Description:

• Interac Corp. enables payment and ID experiences that support Canadians’ accelerated use of safe and digital payments
• They prioritize interoperability, security, privacy, and inclusivity in their products and services
• Interac champions workplace culture and corporate citizenship based on the principles of responsibility, diversity, and inclusion

Company Specialties:

• Payments
• Payment Technology
• Financial Technology

Company Website: http://www.interac.ca

ASSUMPTION: Interac Corp. is a well-established company in the financial services industry, with a strong focus on innovation, security, and customer experience.

📊 Role Analysis

Career Level: Entry-Level. This role is ideal for students or recent graduates seeking to gain practical experience in product marketing.

Reporting Structure: The Product Marketing Intern will report to the Lead, Product Marketing.

Work Arrangement: Hybrid (3 days on-site). This role requires working on-site for three days a week, with the remaining two days being remote.

Growth Opportunities:

• Gain hands-on experience working with external agency partners and learn how Interac delivers best-in-class product marketing programs
• Potential for full-time employment after the internship, depending on performance and business needs
• Opportunities to work cross-functionally with various teams and gain a well-rounded understanding of the marketing function

ASSUMPTION: This internship offers a unique opportunity for students to gain practical experience in product marketing and potentially transition into a full-time role upon completion.

🌍 Location & Work Environment

Office Type: Hybrid. The office is located in downtown Toronto, with a modern and collaborative work environment.

Office Location(s): 200 Bay Street, Suite 2400, Toronto, Ontario M5J 2J1, CA

Geographic Context:

• Toronto is a multicultural city with a vibrant downtown core, offering a wide range of amenities, entertainment, and cultural attractions
• The office is conveniently located near public transportation, with easy access to major highways and the Toronto Transit Commission (TTC)
• The city is known for its diverse neighborhoods, each with its unique character and charm

Work Schedule: Monday – Friday, 40 hours per week. The work schedule is flexible, with core hours from 9:00 AM to 5:00 PM.

ASSUMPTION: The hybrid work arrangement offers the best of both worlds, allowing employees to enjoy the benefits of working from home while still having the opportunity to connect and collaborate with colleagues in the office.

💼 Interview & Application Insights

Typical Process:

• Online application submission through the Interac Corp. careers portal
• Phone or video screening with the HR department
• In-depth interview with the hiring manager and/or team members
• Background check and reference check (if applicable)
• Job offer and onboarding

Key Assessment Areas:

• Communication skills, both written and verbal
• Organization and time management skills
• Collaboration and teamwork skills
• Problem-solving and critical thinking skills
• Interest in and knowledge of marketing trends

Application Tips:

• Tailor your resume and cover letter to highlight relevant skills and experiences for this role
• Demonstrate your understanding of Interac Corp. and the product marketing function by researching the company and preparing thoughtful questions for the interview
• Showcase your creativity and problem-solving skills by providing examples of marketing campaigns or projects you've worked on

ATS Keywords: Product Marketing, Intern, Digital Advertising, Campaign Execution, Performance Tracking, Stakeholder Communication, Go-to-Market Planning, Asset Management, Marketing Trends, Critical Thinking, Problem-Solving, Collaboration, Communication, Microsoft Office Suite

ASSUMPTION: The application process for this role may involve several stages, with a focus on assessing the candidate's communication, organizational, and problem-solving skills, as well as their fit with the company culture.

🛠️ Tools & Technologies

• Microsoft Office Suite (Outlook, Word, PowerPoint, Excel, Power BI, MS Teams)
• Graphic Design tools (Adobe Photoshop, In Design, Canva, or similar) - preferred
• Project management tools such as Asana - preferred

ASSUMPTION: While not required, having experience with graphic design and project management tools would be beneficial for this role.

👔 Cultural Fit Considerations

Company Values:

• Responsibility: Acting with integrity and accountability in all aspects of our work
• Diversity: Embracing and leveraging the unique perspectives and experiences of our employees
• Inclusion: Creating an environment where everyone feels valued, respected, and has the opportunity to contribute and grow

Work Style:

• Collaborative: Working together to achieve common goals and drive results
• Relationship-oriented: Building and maintaining strong, positive relationships with colleagues, clients, and partners
• Agile: Adapting quickly to change and embracing new challenges and opportunities

Self-Assessment Questions:

• Do you align with Interac's core values of responsibility, diversity, and inclusion?
• Are you comfortable working in a hybrid environment, balancing remote work and on-site collaboration?
• Do you have a proactive and curious approach to marketing trends and continuous learning?

ASSUMPTION: Interac Corp. values a diverse and inclusive work environment, with a strong focus on collaboration, responsibility, and continuous learning.

⚠️ Potential Challenges

• The role may require working with multiple teams and external partners, which can be challenging to manage and coordinate
• The role may involve working with sensitive data and information, requiring a high level of discretion and confidentiality
• The role may require working on tight deadlines and managing multiple projects simultaneously
• The role may involve working with a diverse range of stakeholders, each with their own priorities and expectations

ASSUMPTION: While this role offers many opportunities for growth and learning, it also presents certain challenges that the successful candidate will need to navigate.

📈 Similar Roles Comparison

• This role is unique in its focus on product marketing for the financial services industry, with a specific emphasis on transit payments
• While there may be similarities with other marketing internships, this role offers a unique opportunity to gain experience in a specific niche within the marketing field
• Career path comparison: This role may lead to full-time employment in product marketing, with opportunities for growth and advancement within the company

ASSUMPTION: While this role shares some similarities with other marketing internships, it is unique in its focus on the financial services industry and offers a distinct career path for the successful candidate.

📝 Sample Projects

• Developing and executing a digital advertising campaign to promote Interac Debit on transit in a new city
• Creating and managing a monthly performance dashboard to track the impact of marketing deliverables
• Assisting in the development of go-to-market plans for new product launches or feature updates

ASSUMPTION: These sample projects are intended to provide a sense of the types of tasks and responsibilities the successful candidate may encounter in this role.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the Product Marketing department?
• How does Interac Corp. support the professional development and growth of its interns?
• What are the key priorities and goals for this role in the first 30, 60, and 90 days?
• How does Interac Corp. foster a culture of diversity, inclusion, and belonging?
• What are the key performance indicators (KPIs) used to measure the success of this role, and how will my progress be evaluated?

ASSUMPTION: Asking thoughtful and relevant questions during the interview demonstrates your interest in the role and provides an opportunity to gain insight into the company culture and expectations.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare examples of marketing campaigns or projects you've worked on to showcase your creativity and problem-solving skills
• Follow up with the hiring manager one week after submitting your application to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.