Product Marketing Intern, B2C

📌 Core Information

🔹 Job Title: Product Marketing Intern, B2C 🔹 Company: Tabby 🔹 Location: Riyadh, Ar Riyāḑ, Saudi Arabia 🔹 Job Type: Internship 🔹 Category: Marketing 🔹 Date Posted: July 2, 2025 🔹 Experience Level: Entry-level (0-2 years) 🔹 Remote Status: On-site

🚀 Job Overview

🔹 Key aspects of this role include: - Conducting market research to understand user behavior and preferences. - Collaborating with cross-functional teams to develop product messaging and positioning. - Supporting go-to-market strategies for new shopper-focused product launches. - Contributing to marketing campaigns to educate and engage users. - Monitoring competitors and emerging trends to inform strategic initiatives. 🔹 Assumption: This role is ideal for recent graduates looking to gain practical experience in product marketing within the fintech industry.

📋 Key Responsibilities

✅ Conduct market research to understand user behavior and preferences, and share findings with teams and leadership. ✅ Support the creation of product messaging, positioning, and narratives in partnership with Product and Marketing teams. ✅ Assist in driving go-to-market strategies for new shopper-focused product launches. ✅ Work with teams to produce marketing campaigns, landing pages, CRM messaging, and explainer materials to educate and engage users. ✅ Contribute to experiments with Product and Marketing teams to drive product adoption and growth. ✅ Monitor competitors and emerging trends to support strategic initiatives and identify opportunities. ✅ Develop clear and concise reports to measure the impact of product marketing efforts.

🎯 Required Qualifications

🔹 Education: Recent graduate in marketing, business, or a related field. 🔹 Experience: None specified (entry-level role). 🔹 Required Skills: - Passion for marketing, technology, and financial services. - Excellent verbal and written communication skills in English (Arabic is a plus). - Organized, detail-oriented, and comfortable working in a fast-paced environment. - Data-driven mindset, willing to learn how to analyze metrics to inform decision-making. 🔹 Preferred Skills: - Familiarity with the fintech industry and customer behavior in MENA. - Basic knowledge of marketing tools and analytics platforms.

💰 Compensation & Benefits

🔹 Salary Range: Industry standard for entry-level marketing interns in Riyadh, Saudi Arabia is SAR 3,000 - 5,000 per month. This role is expected to fall within this range. 🔹 Benefits: - Hands-on experience with real-world product marketing campaigns. - Exposure to cross-functional teams and collaboration with industry professionals. - Opportunity to work on high-impact projects and contribute to product launches. - Insights into the fast-evolving fintech landscape and customer behavior in MENA. 🔹 Working Hours: Full-time (40 hours/week), with flexible hours based on project needs.

📌 Applicant Insights

🔍 Company Context

🔹 Industry: Financial Services (Fintech) 🔹 Company Size: 1,001-5,000 employees 🔹 Founded: 2019 🔹 Company Description: - Tabby creates financial freedom by reshaping users' relationships with money. - Offers shopper-focused products and features, allowing users to split payments online and in-store with no interest or fees. - Partners with over 40,000 global brands and small businesses to offer easy and flexible payments. - Has raised over $1 billion in funding and is valued at $3.3 billion. 🔹 Company Specialties: Buy Now, Pay Later (BNPL) services, financial technology, e-commerce payments.

📊 Role Analysis

🔹 Career Level: Entry-level (Intern) 🔹 Reporting Structure: Reports to Ali Refaat, Product Marketing Manager. 🔹 Work Arrangement: On-site, with potential for remote work in the future. 🔹 Growth Opportunities: - Gain practical experience in product marketing within the fintech industry. - Develop skills in market research, product positioning, and campaign development. - Build professional network and relationships with cross-functional teams.

🌍 Location & Work Environment

🔹 Office Type: Modern, collaborative workspace with a focus on innovation and creativity. 🔹 Office Location(s): Riyadh, Saudi Arabia 🔹 Geographic Context: - Riyadh is the capital and largest city of Saudi Arabia, with a population of over 7.5 million. - The city offers a mix of traditional Saudi culture and modern urban living, with numerous shopping centers, restaurants, and entertainment options. 🔹 Work Schedule: Full-time, with flexible hours based on project needs.

💼 Interview & Application Insights

🔹 Typical Process: 1. Online application and resume screening. 2. Phone or video call interview with the hiring manager. 3. In-person or virtual interview with the team. 4. Final decision and offer. 🔹 Key Assessment Areas: - Communication skills and ability to work in a team. - Problem-solving skills and analytical thinking. - Knowledge of marketing principles and willingness to learn. - Cultural fit and alignment with company values. 🔹 Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences. - Showcase your passion for marketing, technology, and financial services. - Prepare examples of market research projects or marketing campaigns you've worked on. - Be ready to discuss your understanding of the fintech industry and Tabby's products. 🔹 ATS Keywords: Product marketing, market research, user behavior, go-to-market strategy, marketing campaigns, fintech, financial services.

🛠️ Tools & Technologies

🔹 Assumed Tools: Marketing analytics platforms (e.g., Google Analytics), project management tools (e.g., Asana, Trello), communication platforms (e.g., Slack, Microsoft Teams).

👔 Cultural Fit Considerations

🔹 Company Values: Innovation, customer-centricity, collaboration, continuous learning, and excellence. 🔹 Work Style: Fast-paced, collaborative, data-driven, and focused on delivering results. 🔹 Self-Assessment Questions: - How do you stay updated with the latest trends in marketing and the fintech industry? - Can you provide an example of a time when you had to analyze data to inform a marketing decision? - How do you approach working in a team with diverse backgrounds and expertise?

⚠️ Potential Challenges

🔹 Challenges specific to this role: - Working in a fast-paced environment with tight deadlines. - Balancing multiple projects and priorities. - Adapting to the dynamic nature of the fintech industry. 🔹 Assumption: This role may require occasional weekend or evening work to meet project deadlines.

📈 Similar Roles Comparison

🔹 Comparison point 1 - how this role differs from related positions: - This role focuses on product marketing within the fintech industry, while similar roles may be more general or focused on other aspects of marketing. 🔹 Comparison point 2 - industry-specific context: - The fintech industry is rapidly evolving, with new competitors and trends emerging frequently. This role requires a strong understanding of the industry and its dynamics.

📝 Sample Projects

🔹 Project example 1 specific to this role: Conduct market research to understand user behavior and preferences for a new Tabby product feature, and develop targeted marketing campaigns to drive adoption.

❓ Key Questions to Ask During Interview

🔹 Question 1 specific to role responsibilities: Can you describe a typical day or week in this role, and how my responsibilities might evolve over time? 🔹 Assumption: Asking thoughtful questions demonstrates your interest in the role and eagerness to learn and grow.

📌 Next Steps for Applicants

🔹 To apply for this position: 1. Submit your application through [this link](https://tabby.pinpointhq.com/en/postings/7aa47661-2cb3-4ff6-aa0c-b4c67eccd7c7). 2. Tailor your resume and cover letter to highlight relevant skills and experiences. 3. Prepare examples of market research projects or marketing campaigns you've worked on. 4. Be ready to discuss your understanding of the fintech industry and Tabby's products. 5. Follow up with the hiring manager after your interview to express your interest in the role. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.