📌 Core Information
🔹 Job Title: Product Marketing Intern
🔹 Company: Contentstack
🔹 Location: Remote - US
🔹 Job Type: Internship
🔹 Category: Marketing
🔹 Date Posted: April 7, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Conducting customer research and persona development for Contentstack's Real-Time Customer Data Platform (CDP)
- Performing competitive analysis and market positioning to strengthen Contentstack's competitive edge
- Supporting the creation of product messaging and positioning materials
- Collaborating on customer engagement initiatives, such as reference programs or case study content
- Helping maintain and organize product marketing documentation and key resources
ASSUMPTION: This role is ideal for a student or recent graduate looking to gain practical experience in product marketing within the tech industry.
📋 Key Responsibilities
✅ Assist in refining and updating customer personas for Real-Time CDP by identifying new market segments and gathering insights via interviews or surveys with current customers
✅ Conduct in-depth research on competing CDPs, analyzing product features, messaging strategies, and go-to-market positioning to help strengthen Contentstack's competitive edge
✅ Support the creation of product messaging and positioning materials, including one-pagers, pitch decks, and internal enablement content
✅ Collaborate with Product Marketing team members on customer engagement initiatives, such as reference programs or case study content
✅ Help maintain and organize product marketing documentation and key resources used across the business
ASSUMPTION: The role may involve some administrative tasks, but the primary focus is on learning and contributing to strategic marketing efforts.
🎯 Required Qualifications
Education: Pursuing a degree in Marketing, Business, Communications, or a related field
Experience: No formal experience required; relevant coursework or projects are a plus
Required Skills:
- Strong research and analytical skills
- Excellent written and verbal communication skills
- Proactive and curious nature
- Interest in go-to-market strategy, competitive research, and customer storytelling
Preferred Skills:
- Experience with product marketing, SaaS, or customer data platforms (CDPs)
ASSUMPTION: While not required, any relevant experience or projects will be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $20 per hour, up to 28 hours per week. This is an estimated industry-standard range for an entry-level marketing intern in the US.
Benefits:
- Interesting Work: Challenging and rewarding projects that foster growth
- Tribe Vibe: A diverse and inclusive team environment with regular social events and community volunteer opportunities
- Bragging Rights: Working with prestigious brands and contributing to their digital success
Working Hours: Up to 28 hours per week, with flexibility to accommodate the intern's schedule
ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing internships in the US. Actual compensation may vary based on the intern's location and other factors.
📌 Applicant Insights
🔍 Company Context
Industry: Software Development, specifically focused on digital experience platforms and content management systems
Company Size: Medium (501-1,000 employees). This size allows for a dynamic and collaborative work environment while offering the resources and stability of a larger organization.
Founded: 2018. Contentstack has quickly grown to become a leader in the digital experience platform (DXP) category, working with iconic brands worldwide.
Company Description:
- Contentstack is the creator of the headless CMS and the leading Composable Digital Experience Platform (DXP)
- The company empowers brands to rise above the noise in today's competitive digital markets and gain their unique Experience Edge
- Contentstack is dedicated to its customers and communities, with a strong commitment to giving back globally through initiatives like Pledge 1% and Girls Who Code
Company Specialties:
- Digital Experience Platform
- Content Management System
- Headless CMS
- SaaS
- Cloud
- Mobile CMS
- CMS
- Full-stack automations
- Front-end hosting
- API
- Content Management
- Commerce
- Composable
- DXP
- Composable DXP
- Content Marketing
- Applications
- Automation
- Digital Content
- Digital Marketing
- Digital Scaling
- Localization
- Integration
- Front-end Hosting
- Hosting
- Digital Experience
- MACH
- Composable Architecture
- Care Without Compromise
- Customer Service
- Technical Support
- and Customer Data Platform
Company Website: www.contentstack.com
ASSUMPTION: Contentstack's focus on innovation and customer success makes it an attractive company for marketing interns looking to gain experience in a dynamic and growing industry.
📊 Role Analysis
Career Level: Entry-level. This role is an excellent starting point for a career in product marketing or a related field.
Reporting Structure: The intern will report directly to the Product Marketing team and work closely with various departments, including Product, Sales, and Customer Success.
Work Arrangement: Remote OK. The intern can work from anywhere in the US, with flexibility to accommodate their schedule.
Growth Opportunities:
- Learning and applying product marketing skills in a real-world setting
- Gaining exposure to various aspects of marketing, such as customer research, competitive analysis, and customer engagement
- Building a professional network within the tech industry
- Potential full-time employment opportunities after the internship, depending on performance and business needs
ASSUMPTION: This internship offers a unique opportunity for personal and professional growth, with the potential for long-term career advancement within the company.
🌍 Location & Work Environment
Office Type: Remote. The intern will work remotely from anywhere in the US.
Office Location(s): N/A (remote work)
Geographic Context:
- The US is a large and diverse market with numerous opportunities for customer research and competitive analysis
- The remote work environment allows the intern to work from anywhere, offering flexibility and convenience
- The company's headquarters are in Austin, Texas, but the intern will not be required to work from this location
Work Schedule: Up to 28 hours per week, with flexibility to accommodate the intern's schedule
ASSUMPTION: The remote work environment allows the intern to balance their work and personal responsibilities more effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screen with the hiring manager
- In-depth interview with the Product Marketing team
- Background check and offer extension
Key Assessment Areas:
- Communication skills, both written and verbal
- Research and analytical skills
- Proactivity and curiosity
- Alignment with Contentstack's company values and culture
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of product marketing and customer data platforms (CDPs) in your application materials
- Show enthusiasm for the role and the company by researching Contentstack's products, customers, and market position
ATS Keywords: Product Marketing, Customer Research, Competitive Analysis, Market Positioning, Marketing Intern, SaaS, Customer Data Platforms, Contentstack
ASSUMPTION: The application process is designed to assess the intern's skills, experiences, and cultural fit for the role and the company.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Docs, Google Sheets)
- Customer Relationship Management (CRM) software (e.g., Salesforce, HubSpot)
- Marketing automation tools (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: The intern will be expected to learn and use various marketing and project management tools to perform their job effectively.
👔 Cultural Fit Considerations
Company Values:
- Dreamers and Dream Makers: Contentstack encourages employees to challenge the status quo and pursue equity among their communities, employees, partners, and customers
- One Team One Dream: The company fosters a collaborative and inclusive work environment, where everyone's voice is heard
- Care Without Compromise: Contentstack is dedicated to providing exceptional customer care and giving back to communities worldwide
Work Style:
- Dynamic and fast-paced: The company is growing rapidly and offers numerous opportunities for learning and growth
- Collaborative: Contentstack values teamwork and cross-functional collaboration
- Customer-focused: The company prioritizes customer success and satisfaction in all its efforts
Self-Assessment Questions:
- Do you align with Contentstack's company values, particularly the emphasis on dreaming big and working collaboratively?
- Are you comfortable working remotely and managing your time effectively in a dynamic and fast-paced environment?
- Do you have a customer-centric mindset and a passion for helping brands succeed in today's competitive digital markets?
ASSUMPTION: Contentstack's company culture is built on a foundation of dreaming big, working collaboratively, and prioritizing customer success. Interns who share these values and are eager to learn and grow in a dynamic environment will thrive in this role.
⚠️ Potential Challenges
- The intern may face a steep learning curve, as this role involves various aspects of product marketing and customer data platforms (CDPs)
- Working remotely may present challenges in terms of communication and time management
- The intern may need to adapt to a fast-paced and dynamic work environment, with changing priorities and tight deadlines
- The intern may need to balance their internship responsibilities with their academic coursework and other commitments
ASSUMPTION: These challenges can be overcome with strong communication, time management, and adaptability skills, as well as a willingness to learn and grow in a dynamic environment.
📈 Similar Roles Comparison
- This role is unique in its focus on product marketing for a customer data platform (CDP) within the tech industry
- Other marketing internships may focus on different aspects of marketing, such as content creation, social media management, or event planning
- This role offers a unique opportunity to gain experience in a niche but growing field within the tech industry
ASSUMPTION: While this role is unique, it shares similarities with other marketing internships in terms of its focus on customer research, competitive analysis, and customer engagement.
📝 Sample Projects
- Conducting customer interviews to gather insights and validate market segments for Contentstack's Real-Time CDP
- Analyzing competing CDPs to identify gaps in their offerings and positioning Contentstack's platform as a superior solution
- Creating a customer reference program to encourage satisfied customers to share their success stories and promote Contentstack's platform
ASSUMPTION: These sample projects are designed to give interns a sense of the types of tasks they may be responsible for in this role, but the actual projects may vary based on the company's needs and the intern's skills and interests.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the Product Marketing team collaborate with other departments, such as Product, Sales, and Customer Success?
- What opportunities are there for growth and development within the Product Marketing team and the company as a whole?
- How does Contentstack support work-life balance for its interns and employees?
- What are the most rewarding aspects of working in product marketing for a customer data platform (CDP) within the tech industry?
ASSUMPTION: These questions are designed to help interns better understand the role, the team, and the company, as well as to assess their fit for the position and the organization's culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
- Prepare examples of your customer research, competitive analysis, or marketing projects to showcase your abilities
- Follow up with the hiring manager one week after submitting your application to express your interest and inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
