Product Marketing Intern ( Remote)

📌 Core Information

🔹 Job Title: Product Marketing Intern (Remote)

🔹 Company: Hike

🔹 Location: Delhi, India

🔹 Job Type: Internship

🔹 Category: Marketing

🔹 Date Posted: July 14, 2025

🔹 Experience Level: Entry-level (0-2 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Supporting and executing in-app, push, and journey campaigns using CleverTap
• Writing crisp, high-converting copy for CRM and in-product communication
• Collaborating with design for creatives – from idea to final banner
• Analyzing campaign performance and generating actionable insights
• Working closely with product and growth teams to run experiments
• Keeping an eye on trends, competitors, and what's working in the ecosystem
• Being a hands-on owner of your projects – from ideation to execution

ASSUMPTION: This role involves a mix of operational tasks, data analysis, and creative work, requiring a versatile and proactive individual.

📋 Key Responsibilities

✅ Operations: Support and execute in-app, push, and journey campaigns using CleverTap

✅ Operations: Write crisp, high-converting copy for CRM and in-product communication

✅ Operations: Collaborate with design for creatives – from idea to final banner

✅ Analytics: Analyze campaign performance and generate actionable insights

✅ Operations: Work closely with product and growth teams to run experiments

✅ Operations: Keep an eye on trends, competitors, and what's working in the ecosystem

✅ Leadership: Be a hands-on owner of your projects – from ideation to execution

ASSUMPTION: The role requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously.

🎯 Required Qualifications

Education: Pursuing a degree in Marketing, Business, or a related field

Experience: 0-2 years of experience in marketing, preferably in gaming or a related industry

Required Skills:

• Proficient in CleverTap – segmentation, campaigns, journeys
• Strong copywriting skills for push notifications, banners, in-apps
• Eye for clean design and understanding of what looks good
• Comfortable working with data, metrics, and funnels
• Curiosity about AI tools and how they can supercharge content, workflows, and marketing
• Proactive and doesn't wait to be told what to do
• Ability to turn ideas into execution quickly
• OK with working weekends
• Curious, collaborative, and always looking to level up

Preferred Skills:

• Experience with gaming or gaming-related marketing
• Familiarity with AI tools and their applications in marketing

ASSUMPTION: While specific experience with CleverTap is preferred, a willingness to learn and adapt is essential for this role.

💰 Compensation & Benefits

Salary Range: INR 25,000 - 35,000 per month (Estimated, based on industry standards for entry-level marketing interns in India)

Benefits:

• Tremendous benefits and perks – check work.hike.in for more details

Working Hours: Full-time (40 hours/week) with flexibility to work weekends

ASSUMPTION: The salary range is estimated based on industry standards for entry-level marketing interns in India. Actual compensation may vary based on skills, experience, and other factors.

📌 Applicant Insights

🔍 Company Context

Industry: Technology, Information, and Internet

Company Size: 51-200 employees

Founded: 2012

Company Description:

• Hike is building the Rush Gaming Universe, converting gaming into a brand new source of economic opportunity
• The company raised capital from top product innovators and investors in its latest funding round in August 2021
• Hike's team comprises approximately 110 professionals working remotely from over 30 different cities

Company Specialties:

• Gaming
• Game Economy
• Brand Building

Company Website: work.hike.in

ASSUMPTION: Hike is a well-funded, innovative company in the gaming industry, offering a unique opportunity for interns to gain experience in a fast-growing sector.

📊 Role Analysis

Career Level: Entry-level (Intern)

Reporting Structure: This role reports directly to the Marketing Manager

Work Arrangement: Fully Remote, with flexibility to work weekends

Growth Opportunities:

• Learning from experienced marketing professionals in the gaming industry
• Gaining hands-on experience in various aspects of marketing, from campaign execution to data analysis
• Potential full-time opportunities upon completion of the internship

ASSUMPTION: This internship offers a unique opportunity for growth and learning in the gaming industry, with the potential for long-term career prospects.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): N/A

Geographic Context:

• Delhi is the capital of India and a major hub for technology and startups
• The city offers a vibrant culture, rich history, and numerous attractions
• Delhi has a humid subtropical climate, with hot summers and cool winters

Work Schedule: Full-time (40 hours/week) with flexibility to work weekends

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from anywhere in India.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (CleverTap and copywriting tasks)
• Final interview with the Marketing Manager

Key Assessment Areas:

• CleverTap proficiency
• Copywriting skills
• Data analysis and interpretation
• Cultural fit and alignment with Hike's values

Application Tips:

• Highlight relevant skills and experiences in your resume, with a focus on CleverTap, copywriting, and data analysis
• Tailor your cover letter to demonstrate your understanding of Hike's mission and values
• Prepare for the technical assessment by practicing CleverTap tasks and brushing up on your copywriting skills

ATS Keywords: CleverTap, copywriting, data analysis, gaming, marketing, trends, competitors, experiments, ownership

ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and alignment with Hike's values.

🛠️ Tools & Technologies

• CleverTap
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)
• AI tools (for content creation and workflow automation)

ASSUMPTION: Familiarity with CleverTap and other relevant tools is essential for this role, while AI tools can be learned on the job.

👔 Cultural Fit Considerations

Company Values:

• Top Talent in Every Role
• Pro-Sports Team
• Customer Obsession
• Innovation & Make Magic
• Owner not a Renter
• Think Deeply
• Move Fast
• Be curious & keep learning
• Dream Big

Work Style:

• Proactive and self-motivated
• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to learning new tools and technologies

Self-Assessment Questions:

• Do you have a strong desire to learn and grow in the gaming industry?
• Are you comfortable working in a fast-paced, dynamic environment?
• Do you thrive in a collaborative, team-oriented work culture?

ASSUMPTION: Hike values proactivity, collaboration, and a strong work ethic, with a focus on continuous learning and growth.

⚠️ Potential Challenges

• Managing multiple projects and tasks simultaneously
• Working with data and metrics to generate actionable insights
• Keeping up with industry trends and competitors in the gaming sector
• Adapting to a fully remote work environment

ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a proactive approach to learning and growth.

📈 Similar Roles Comparison

• This role is similar to a Marketing Coordinator or Marketing Assistant position in other companies, with a focus on gaming and the gaming industry
• Unlike other roles, this internship offers a unique opportunity to work in the fast-growing gaming sector and gain hands-on experience in various aspects of marketing
• Career progression in this role could lead to full-time opportunities in marketing or related fields within the gaming industry

ASSUMPTION: This role offers a unique opportunity for growth and learning in the gaming industry, with the potential for long-term career prospects.

📝 Sample Projects

• Developing and executing a CleverTap campaign to promote a new game feature
• Analyzing campaign performance data to generate actionable insights and optimize future campaigns
• Collaborating with the design team to create engaging in-app creatives for a marketing campaign

ASSUMPTION: These sample projects demonstrate the range of tasks and responsibilities involved in this role, from campaign execution to data analysis and creative collaboration.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for Hike's gaming platforms?
• What opportunities are there for growth and learning within the marketing team and the company as a whole?
• How does Hike support work-life balance for remote employees?
• What are the most challenging aspects of this role, and how can I best prepare to tackle them?

ASSUMPTION: These interview questions are designed to assess the candidate's understanding of the role, the company, and their fit within the team.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your relevant skills and experiences, with a focus on CleverTap, copywriting, and data analysis
• Write a compelling cover letter that demonstrates your understanding of Hike's mission and values
• Prepare for the technical assessment by practicing CleverTap tasks and brushing up on your copywriting skills
• Follow up with the hiring manager one week after submitting your application, expressing your interest in the role and asking if there is any additional information you can provide

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.