Product Marketing Internship

📌 Core Information

🔹 Job Title: Product Marketing Internship

🔹 Company: Signify Netherlands B.V.

🔹 Location: Guildford, Surrey, United Kingdom

🔹 Job Type: Full time, Internship

🔹 Category: Marketing

🔹 Date Posted: April 8, 2025

🔹 Experience Level: Entry level (0-2 years)

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Supporting the Outdoor Lighting Portfolio team in market research and competitive analysis
• Creating marketing collateral and tracking KPIs
• Collaborating with cross-functional teams and organizing customer events
• Gaining hands-on experience in product marketing, go-to-market strategies, and sustainability trends

ASSUMPTION: This internship is designed to provide a well-rounded introduction to product marketing within the lighting industry, with a focus on outdoor LED solutions.

📋 Key Responsibilities

✅ Conduct market research to identify trends in outdoor lighting, such as sustainability and smart controls

✅ Support the creation of marketing collateral, including datasheets, case studies, and presentations

✅ Analyze competitor products and pricing strategies

✅ Collaborate with cross-functional teams (Sales, R&D, Supply Chain) to align product launches

✅ Help organize customer/partner events and training sessions

✅ Track KPIs (e.g., market share, campaign performance) and provide insights

ASSUMPTION: The role requires a balance of analytical, creative, and interpersonal skills, with a strong emphasis on teamwork and adaptability.

🎯 Required Qualifications

Education: Currently pursuing a Bachelor’s/Master’s degree in Marketing, Business, Engineering, or related field

Experience: Entry level (0-2 years)

Required Skills:

• Strong analytical skills with proficiency in Excel and Power BI
• Excellent communication skills (written and verbal)
• Self-starter with the ability to manage multiple tasks
• Passion for sustainability, smart technology, or lighting solutions

Preferred Skills:

• Experience with marketing software or tools
• Fluency in additional languages

ASSUMPTION: While specific industry experience is not required, a genuine interest in lighting and sustainability is essential for success in this role.

💰 Compensation & Benefits

Salary Range: As this is an internship, compensation is likely to be in the form of a stipend or hourly wage. The industry standard for marketing internships in the UK is around £15,000 - £20,000 per year or £7.50 - £10 per hour.

Benefits:

• On-the-job training and mentoring
• Opportunity to work for a global leader in lighting
• Potential for full-time employment after the internship

Working Hours: Full-time (35-40 hours per week), with flexible working arrangements possible

ASSUMPTION: The salary range provided is an estimate based on industry standards for marketing internships in the UK. The actual compensation may vary depending on the company's internal policies and the candidate's qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Signify operates in the Appliances, Electrical, and Electronics Manufacturing industry, with a focus on lighting solutions and smart technologies.

Company Size: Signify is a large organization with over 10,000 employees globally, providing a dynamic and diverse work environment.

Founded: Signify was founded in 1891 as Philips, and it has since grown into a multinational corporation with a rich history and strong brand recognition.

Company Description:

• Signify is the world leader in lighting for professionals, consumers, and the Internet of Things
• The company offers a wide range of Philips products, Interact systems, and data-enabled services
• Signify is committed to sustainability and has been recognized for its efforts in the Dow Jones Sustainability World Index and the EcoVadis Platinum rating

Company Specialties:

• Lighting solutions for homes, buildings, and public spaces
• Smart lighting and Internet of Things (IoT) technologies
• Data-enabled services and analytics

Company Website: http://www.signify.com

ASSUMPTION: Signify's extensive experience and global presence provide interns with a unique opportunity to gain valuable insights into the lighting industry and develop their skills in a supportive environment.

📊 Role Analysis

Career Level: This is an entry-level internship, providing an excellent starting point for a career in product marketing or a related field.

Reporting Structure: The intern will report directly to the Outdoor Lighting Portfolio team and work closely with cross-functional teams, such as Sales, R&D, and Supply Chain.

Work Arrangement: This is an on-site, full-time internship with the possibility of flexible working arrangements.

Growth Opportunities:

• Potential for full-time employment after the internship
• Exposure to various aspects of product marketing and the lighting industry
• Opportunity to work on international projects and collaborate with global teams

ASSUMPTION: This internship offers a comprehensive introduction to product marketing, with the potential for long-term career growth within the company or the industry.

🌍 Location & Work Environment

Office Type: Signify's Guildford office is a modern, collaborative workspace designed to foster innovation and creativity.

Office Location(s): Guildford, Surrey, United Kingdom

Geographic Context:

• Guildford is a vibrant town located in the Surrey Hills, offering a mix of urban and rural living
• The town is well-connected by road and rail, with easy access to London and other major cities
• Guildford is home to a diverse range of industries, including technology, media, and retail

Work Schedule: The internship follows a standard full-time work schedule, with the possibility of flexible working arrangements.

ASSUMPTION: The Guildford office provides an engaging and supportive work environment, with ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video interview to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager and/or team members to discuss the role and answer questions
• Background check and reference check (if required)

Key Assessment Areas:

• Analytical and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with Signify's values
• Passion for sustainability and lighting solutions

Application Tips:

• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Demonstrate your passion for sustainability and smart technology in your application materials
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability

ATS Keywords: Product Marketing, Market Research, Competitive Analysis, Go-to-market Strategies, Sustainability, Smart Technology, Lighting Solutions, Marketing Collateral, KPI Tracking, Cross-functional Teams, Customer Events, Training Sessions, Self-starter, Task Management

ASSUMPTION: The application process for this internship is likely to be competitive, with a focus on identifying candidates with strong analytical, communication, and interpersonal skills, as well as a genuine interest in the lighting industry.

🛠️ Tools & Technologies

• Microsoft Office Suite (Excel, PowerPoint)
• Power BI
• Marketing software or tools (e.g., HubSpot, Marketo)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Familiarity with these tools is not required, as the internship will provide on-the-job training and support.

👔 Cultural Fit Considerations

Company Values:

• Customer Obsessed
• Innovative
• Responsible
• Inclusive
• Performance-driven

Work Style:

• Collaborative and team-oriented
• Adaptable and responsive to change
• Focused on continuous learning and improvement
• Committed to sustainability and social responsibility

Self-Assessment Questions:

• Do you share Signify's commitment to sustainability and social responsibility?
• Are you a strong communicator, able to work effectively with diverse teams?
• Do you thrive in a dynamic, fast-paced environment and embrace change?
• Are you passionate about learning and developing your skills in product marketing?

ASSUMPTION: Signify values diversity, inclusion, and collaboration, seeking candidates who are a strong cultural fit and aligned with the company's mission and values.

⚠️ Potential Challenges

• Balancing multiple tasks and priorities in a fast-paced environment
• Adapting to a new industry and learning about lighting solutions
• Managing the expectations and demands of cross-functional teams
• Developing a strong understanding of market trends and competitor strategies

ASSUMPTION: These challenges can be overcome with strong organizational skills, a willingness to learn, and a proactive approach to seeking support and guidance.

📈 Similar Roles Comparison

• This internship focuses on outdoor lighting solutions, while similar roles may focus on other product categories or industries
• Compared to other marketing internships, this role offers a unique opportunity to work on sustainability trends and smart technologies
• Career progression in product marketing may include roles such as Product Marketing Manager, Senior Product Marketing Manager, or Director of Product Marketing

ASSUMPTION: While this internship shares similarities with other marketing internships, its focus on sustainability and smart technologies sets it apart and offers a unique learning experience.

📝 Sample Projects

• Conducting market research on sustainability trends in outdoor lighting
• Creating a competitive analysis report for a key competitor's product line
• Developing a go-to-market strategy for a new outdoor lighting solution
• Organizing and presenting at a customer event or training session

ASSUMPTION: These sample projects are designed to provide interns with a well-rounded introduction to product marketing, with a focus on developing their analytical, creative, and interpersonal skills.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this internship fit into the broader product marketing team and organization?
• What opportunities are there for professional development and growth within the company?
• How does Signify support work-life balance for its employees?
• What are the most rewarding and challenging aspects of working in product marketing at Signify?

ASSUMPTION: These questions are designed to help candidates better understand the role, the team, and the company, enabling them to make an informed decision about the internship opportunity.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant skills and experiences for this role
• Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
• Research Signify and the lighting industry to demonstrate your passion and enthusiasm for the role
• Follow up with the hiring manager or HR representative within one week of submitting your application to express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.