📌 Core Information
🔹 Job Title: Product Marketing Lead
🔹 Company: INTECH Process Automation
🔹 Location: Lahore, Punjab, Pakistan
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-21
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing and executing marketing roadmaps aligned with business growth objectives
- Defining positioning and messaging tailored to ideal customer profiles (ICPs) and buyer personas
- Leading competitive and market research to refine go-to-market (GTM) strategies
- Planning and implementing multi-touch campaigns across various channels
- Collaborating with cross-functional teams to create compelling marketing collateral
- Driving product marketing initiatives and ensuring messaging consistency
- Representing the brand at industry events and driving community engagement
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with various teams to drive marketing efforts that support business growth.
📋 Key Responsibilities
✅ Define and execute marketing roadmaps aligned with business growth objectives
✅ Develop positioning and messaging tailored to ideal customer profiles (ICPs), buyer personas, and pain points
✅ Lead competitive and market research to refine go-to-market (GTM) strategies
✅ Plan and implement multi-touch campaigns across inbound (SEO, content, email, webinars) and outbound (paid ads, ABM, retargeting) channels
✅ Build and optimize the lead nurturing funnel using marketing automation platforms
✅ Collaborate with product and sales teams, and subject matter experts to create compelling collateral
✅ Drive product marketing initiatives such as feature launches, battle cards, competitor comparisons, and sales enablement assets
✅ Ensure messaging consistency across channels and assets
✅ Run performance marketing campaigns with a focus on CAC and ROI
✅ Manage the website and optimize for SEO, conversion rate, and user experience
✅ Track campaign KPIs and report on marketing ROI, pipeline influence, and customer acquisition cost (CAC)
✅ Strengthen brand positioning in the market through thought leadership, press outreach, and social media engagement
✅ Drive community engagement through forums, newsletters, and customer marketing
✅ Represent the brand at industry events, webinars, and trade shows
ASSUMPTION: This role requires a data-driven approach, strong analytical skills, and the ability to work collaboratively with various teams to achieve marketing objectives.
🎯 Required Qualifications
Education: Bachelor's in engineering with a master's in marketing (preferred)
Experience: 4-8 years of experience in B2B SaaS marketing, preferably in a startup or growth-stage environment
Required Skills:
- Proven track record of running successful marketing campaigns that drive revenue
- Strong understanding of digital marketing, demand gen, and content strategy
- Hands-on experience with tools like HubSpot, Google Analytics, SEMrush, LinkedIn Ads
- Exceptional verbal and written communication skills
- Data-driven mindset with strong analytical abilities
- Self-starter with the ability to operate in a fast-paced, ambiguous environment
Preferred Skills:
- Experience in the oil & gas, petrochemicals, utilities, or manufacturing industries
- Fluency in multiple languages
ASSUMPTION: Candidates with a strong background in B2B SaaS marketing and a proven track record of driving successful campaigns are most likely to succeed in this role.
💰 Compensation & Benefits
Salary Range: PKR 1,500,000 - 2,500,000 per annum (Estimated based on industry standards for the role, experience level, and location)
Benefits:
- Global Exposure: Opportunities to work on international projects and collaborate with global teams
- Competitive Compensation: A salary package that recognizes your expertise and contributions
- Annual Bonus: Performance-driven rewards based on your gross pay to celebrate your achievements and contributions
- In-House Lunch: Delicious meals provided during work hours to keep you fueled and focused
- Health Insurance: OPD coverage for you and your parents, plus IPD coverage for you and your dependents
- Learning Opportunities: Access to training programs, workshops, and certifications to enhance your skills
- Work-Life Balance: Paid time off, including annual leave and holidays
- Inclusive Environment: A workplace that celebrates diversity and fosters collaboration
Working Hours: Full-time (40 hours per week) with flexible working hours and a results-driven work environment
ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on the candidate's qualifications and the company's internal policies.
📌 Applicant Insights
🔍 Company Context
Industry: Industrial Automation & Digitalization Technology
Company Size: Medium (501-1,000 employees) - INTECH offers a structured yet agile work environment with opportunities for growth and collaboration
Founded: 1992 - INTECH has a rich history and extensive experience in the industrial automation and digitalization technology sector
Company Description:
- INTECH is a globally renowned industrial automation and digitalization technology company
- For nearly 30 years, INTECH has partnered with major oil and gas global giants to deliver innovative solutions
- As INTECH continues to lead in the Industry 4.0 era, it offers opportunities to work with transformative technologies that solve real-world challenges
Company Specialties:
- Industrial automation
- Control system solutions
- Oil & Gas, Petrochemicals, Energy, and Manufacturing industries
- Integrated control and safety solutions
- OT Cybersecurity and Industrial Cybersecurity
- Digital Transformation
- Chemicals & Processes, Electrical Buildings, Wellsite Automation, and Skid Packages
Company Website: www.intechww.com
ASSUMPTION: INTECH's extensive experience and global presence provide a stable and supportive work environment for employees, with opportunities for growth and development.
📊 Role Analysis
Career Level: Mid-Senior level - This role offers an opportunity to grow and make a significant impact on the company's marketing efforts
Reporting Structure: The Product Marketing Lead will report directly to the Marketing Director and collaborate with cross-functional teams, including Product, Sales, and Engineering
Work Arrangement: On-site with flexible working hours and a results-driven work environment
Growth Opportunities:
- Potential career progression to a senior marketing leadership role within the company
- Opportunities to work on international projects and collaborate with global teams
- Access to training programs, workshops, and certifications to enhance skills and advance career growth
ASSUMPTION: This role offers a unique opportunity to grow both personally and professionally, with a clear path for career advancement within the company.
🌍 Location & Work Environment
Office Type: INTECH's Lahore office is a modern, collaborative workspace with state-of-the-art facilities
Office Location(s): PCSIR Main Boulevard, Lahore, Punjab, Pakistan
Geographic Context:
- Lahore is the capital city of Punjab, Pakistan, and is known for its rich history, culture, and vibrant food scene
- The city offers a mix of traditional and modern amenities, with a wide range of housing options and recreational facilities
- Lahore is well-connected by air, road, and rail, making it easy to travel within and outside the country
Work Schedule: Full-time (40 hours per week) with flexible working hours and a results-driven work environment
ASSUMPTION: INTECH's Lahore office provides a supportive and collaborative work environment, with easy access to modern amenities and recreational facilities.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR team
- Technical assessment or case study presentation
- Final interview with the hiring manager and/or team members
- Background check and offer extension
Key Assessment Areas:
- Marketing strategy and planning
- Campaign management and execution
- Data analysis and reporting
- Collaboration and communication skills
- Industry knowledge and market research
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare a portfolio showcasing your marketing campaigns, case studies, and other relevant work samples
- Research INTECH's products, services, and industry to demonstrate your understanding of the company and its market
ATS Keywords: Digital Marketing, Demand Generation, Content Strategy, Market Research, Lead Generation, SEO, Google Ads, LinkedIn Ads, Marketing Automation, Analytical Skills, Communication Skills, B2B SaaS Marketing, Campaign Management, Brand Positioning, Community Engagement
ASSUMPTION: INTECH's hiring process is designed to assess candidates' skills, experience, and cultural fit, with a focus on finding the best fit for the role and the company.
🛠️ Tools & Technologies
- HubSpot
- Google Analytics
- SEMrush
- LinkedIn Ads
- Marketing automation platforms (e.g., Marketo, Pardot)
- Project management tools (e.g., Asana, Trello)
- Collaboration tools (e.g., Microsoft Office Suite, Google Workspace)
ASSUMPTION: Familiarity with the listed tools and technologies is preferred, but not required. INTECH provides training and support to help employees develop the necessary skills to succeed in their roles.
👔 Cultural Fit Considerations
Company Values:
- Innovation: INTECH encourages creativity and continuous learning to drive growth and success
- Collaboration: INTECH fosters a culture of teamwork and cross-functional collaboration
- Customer Focus: INTECH prioritizes customer needs and strives to deliver exceptional value
Work Style:
- Results-driven: INTECH values employees who take initiative, set clear goals, and deliver tangible results
- Agile: INTECH operates in a fast-paced, dynamic environment that requires adaptability and flexibility
- Diverse and Inclusive: INTECH celebrates diversity and fosters an inclusive work environment where everyone feels valued and respected
Self-Assessment Questions:
- Do you have a proven track record of driving successful marketing campaigns in a B2B SaaS environment?
- Are you comfortable working in a fast-paced, dynamic environment and adapting to change?
- Do you thrive in a collaborative, team-oriented work environment and enjoy working with cross-functional teams?
ASSUMPTION: INTECH's culture values innovation, collaboration, and customer focus, with a strong emphasis on results-driven, agile, and inclusive work practices.
⚠️ Potential Challenges
- Working in a fast-paced, dynamic environment may require adaptability and flexibility
- Collaborating with cross-functional teams may require strong communication and project management skills
- Driving marketing efforts in a competitive, global market may require a deep understanding of the industry and target audience
- Managing a team and mentoring junior team members may be required, depending on the role's evolution
ASSUMPTION: These challenges can be overcome with strong communication, collaboration, and adaptability skills, as well as a deep understanding of the industry and target audience.
📈 Similar Roles Comparison
- Compared to other marketing roles in the B2B SaaS industry, this role offers a unique opportunity to work on international projects and collaborate with global teams
- INTECH's focus on industrial automation and digitalization technology sets it apart from other B2B SaaS companies, offering a unique market and customer base
- This role offers a clear path for career advancement within the company, with opportunities to grow and take on more senior marketing leadership roles
ASSUMPTION: This role offers a unique opportunity to work in a specialized industry and grow both personally and professionally within the company.
📝 Sample Projects
- Developing and executing a go-to-market strategy for a new product launch in the oil & gas industry
- Conducting market research and competitive analysis to refine positioning and messaging for a suite of industrial automation products
- Planning and implementing a multi-channel marketing campaign to drive lead generation and brand awareness for an integrated control and safety solution
ASSUMPTION: These sample projects demonstrate the range of marketing initiatives and responsibilities required for this role, highlighting the need for a strategic, data-driven, and collaborative approach.
❓ Key Questions to Ask During Interview
- What are the key priorities for this role in the first 30-60-90 days?
- How does this role fit into the overall marketing strategy and organization structure?
- What opportunities are there for growth and development within the company?
- How does INTECH support work-life balance and employee well-being?
- What is the company's approach to diversity, equity, and inclusion?
ASSUMPTION: Asking these questions demonstrates your interest in the role and the company, and provides valuable insights into the work environment and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the INTECH Careers portal
- Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
- Prepare a portfolio showcasing your marketing campaigns, case studies, and other relevant work samples
- Follow up with the INTECH Talent Acquisition team after one week if you haven't heard back
- Prepare for interviews by researching INTECH's products, services, and industry, and practicing your responses to common marketing interview questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
